Presentation by Becky Sharp of The Johns Hopkins University Press. This presentation covers a survey of university presses with regard to PDA or patron-driven acquisition.

1. Uh-oh!: UPs on PDA
Becky Brasington Clark
Johns Hopkins University
November 4, 2010

2. Survey of University Presses
 To gauge perceptions of impact of patron-
driven acquisition
 Online survey to member presses of AAUP
 AAUP: 130 members, of which about 100 are
affiliated with U.S. research institutions
 Requested one response per institution
 Gathered 42 responses

3. Five Areas of Concern
 PDA and Host Institution's Library
 Perceived Impact of PDA
 Scholarly Monograph Publication Strategy
 Perceived Impact on Scholarly Monograph's
Use In Tenure And Promotion
 Ebook Publication Strategy

4. Great degree of familiarity
 93% of respondents already familiar with PDA
 64% from conferences/seminars
 47% from colleagues
 39% from e-book vendors
 14% from wholesalers

5. How often have you spoken to your
host institution’s library about PDA?
 50%: Never
 50%: Occasionally
 0%: Frequently

6. Is your library participating in PDA?
 46%: Don’t know
 33%: Yes
 21%: No

7. Potential Impact of PDA on Sales
 54%: Negative
 19.5%: Positive
 19.5%: No idea
 7%: No impact

8. What Percentage of Your Sales Come
from Scholarly Monographs?
 Scholarly monographs generate more than
40% of revenue for 60% of respondents

9. How would PDA impact your output
of scholarly monographs?
 56%: We would publish the same number
 31%: We would publish fewer
 13%: No opinion/no idea

10. How would PDA impact your ability
to forecast sales?
 68%: It will be more difficult to forecast
 12%: No impact
 10%: It will be easier to forecast
 10%: No opinion/no idea

11. Percentage of monographs that are
associated with tenure/promotion
 For 39% of respondents, more than 40% of
monographs they publish are associated with
tenure/promotion

12. PDA’s impact on the role of
monograph in tenure and promotion
 Do you think the widespread adoption of
patron-driven acquisition could have a
negative impact on the role of the scholarly
monograph in supporting tenure or
promotion?
 58%: Yes
 24%: No
 18%: No idea/no opinion

13. E-book strategy
 How does your press publish its e-books in
relation to its print books?
 62.5%: Simultaneously
 19%: 60-180 days after print
 15.5%: 30-60 days after print
 3%: Prior to print

14. E-book strategy
 If you don’t publish simultaneously, what is
your rationale?
 63%: Strategic decision to embargo
 56%: Would like to publish simultaneously
but haven’t perfected workflow

15. E-book strategy
 Has your press opted into patron-driven
acquisition options offered by various e-book
vendors?
 57%: No
 43%: Yes

16. E-book strategy
 If no, why not?
 77%: Taking wait-and-see attitude
 18%: Intend to, but haven’t yet
 5%: Don’t intend to