1. Why should you invest in me?
I feel my product has something others don’t, iv chosen the name classifed to
make it seem private and exclusive.
What I am going to do with the money?
I am going to invest the money in paying for the printing of the first batch of t-
shirts and to pay for the advertising of a poster I will be putting in a few
magazines aimed at the demographic of people I would see wearing my clothes
I Had three styles of tshirts to choose from crew, v-neck, & pocket t-shirts. After
looking at the designs I came to the conclusions of using the crew neck t-shirt I
am going to buy a bulk amount of t-shirts either branded champion, fruit of the
loom or American apparel and then have them screen printed.
The advertising campaign I particularly picked was for their 2012 both
Spring/Summer & Fall/Winter collections which was all drawn by the illustrator
SHOHEI from Tokyo who is an incredibly talented artist who drew these pictures
with only a ballpoint pen and marker which adds to the ridiculous intricacy of

2. the drawings. When I first looked at them I thought it was a photo which had
been edited to look like a drawing. What I like about the posters is the simplicity
of the photos the colours are all basic on the white background the brand name
stands out a lot, I will use the simplicity in my product
How I am bettering the Carhartt is through price, I will be a lot cheaper but
still having a top quality product.
My product is going to be aimed at people of the age group that I can judge and
know the most about which is the one which myself personally would fit into
which is Male 16-25
Initial quote for photographer is £325
Including model will be £100 + £100 for hair and make up artist on location]
The photographer and models travel costs are included
Tshirts x 50 white crew neck embroiderd £229.80
Software £2685.63
Travel for myself 17.50
Graphic designer to do logo £300
£3432.93