Josh Verdon Unit4/5

1. PRESENTATION BY JOSH VERDON

2. You have been commissioned by the Northern Echo to
produce a new magazine or newspaper product. Your
product could be in any style or genre but it must be self
financed through sales or advertising. You must also
produce your magazine for a specified audience segment
within the 16 to 24 age group.
BRIEF
“

3. MEETING THE BRIEF
In order to meet the brief that I would have to meet the following:
- Suitable for the A,B,C1 audience that the Northern Echo have
- Contains high quality that Northern Echo readers expect, by employing highly qualified
journalists and staff.
- Create a Fashion/Lifestyle Magazine which a topic for young people in the 16-24 Age
group.
- Chosen a genre of magazine that there is a gap in the market for and commercially
viable.
- Create a product that can self finance itself through sales and advertising.

4. AUDIENCE PROFILE
Male: 90%
Female: 10%
Age: 16-24
Still Studying: 100%
A,B,C1,C2: 95%
READERS
- Average spend is around £25
a week
- 50% believe that person style
is important
- 70% use Twitter and
Instagram regularly
FACTS

5. THINGS TO CONSIDER
My secondary audience would include readers of the Northern Echo, Younger Teens (<18)
and parents of teenagers. In order to not offend or shock my secondary audience I would
need to ensure that I don’t include Nudity/Inappropriate Imagery and Taboo/Offensive
Language.
SECONDARY AUDIENCE

6. THINGS TO CONSIDER
The Independent Press Standards Organisation (IPSO) is the new independent regulator of the
newspaper and magazine industry and replaces the old organisation, the PCC. The IPSO was
created to promote and uphold the highest professional standards of journalism in the UK, and to
support members of the public where they believe that the Editors' Code of Practice has been
breached and to consider concerns about editorial content in newspapers and magazines, and
about the conduct of journalists.
There are a few rules to ensure that I don’t break any of IPSOs rules, there are:
IPSO - INDEPENDENT PRESS STANDARDS ORGANISATION

7. THINGS TO CONSIDER
To be accurate with the content I create for my magazine and to ensure that this information is
coming from a primary source, or multiple sources if it’s secondary information.1
2
3
4
5
To ensure I provide opportunity for my readers to respond and send complaints to my magazine by
providing information such as email addresses, office address and phone numbers.
When taking photos of people to be certain that I’m not invading someone's personal, private
property or in a place unethically wrong to take photos.
To ensure that I’m not harassing anyone while trying to create/write about the articles that I’m
wanting to write.
To make sure that my content don’t cause grief or shock people when reading my magazine.

8. GENRE RESEARCH

9. GENRE RESEARCH
- Neutral colours and set colour pallette
- Varied amount of fonts
- Catchy and enticing sell lines
- Young celebrity which relates and entices the reader

10. GENRE RESEARCH
- A bold and consistent colour pallette
- Varied amount of serif and san serif
fonts.
- Famous celebrities used to entice the
reader in

11. MOCK UPS

12. MOCK UPS

13. MOCK UPS
- Looks very sophisticated and suits my target
socioeconomic group of ABC1.
- Appropriate imagery which fits with the content.
- The colour blue doesn’t suit the imagery and
doesn’t help to connote food.
- Imagery looks out of place
CONS/IMPROVEMENTS
PROS

14. MOCK UPS
- Liked the humour element of the article.
- Suitable Image to text ratio.
- Green colour scheme relates and compliments
the imagery.
- Adding large bold step by step numbers would
help make it easier to read like on Mock Up 1
- Strapline isn’t big enough and doesn’t attract the
reader.
CONS/IMPROVEMENTS
PROS

15. THE NAME

16. USP
Man Made is the only Men’s Fashion and Lifestyle magazine in the
United Kingdom which is aimed towards the 16-24 age range and is
also the first Men’s budget Fashion and Lifestyle magazine in the
United Kingdom.

17. FONTS AND COLOURS

18. CONCLUSION
- 16 Pages
- A5 Paper
- Paper Type - Matte with Gloss Cover Pages
- Price: £2.50
- ⅓ Adverts (5 Pages)
- Circulation 10,000 Copies
DISTRIBUTOR

19. PRINTING COSTS
- 16 Pages
- 148 x 210mm A5
- Front Cover: 250gsm Coated Art Paper (Glossy)
- Contents: 110gsm Coated Art Paper (Matte)
- Quantity: 10,000
TOTAL COST: £4,825.08

20. PERSONNEL COSTS
PERSONNEL HOURS RATE TOTAL COST
Journalists: 18 £15 £270
Photographers: 19 £30 £750
Models: 6 £100 £600
Subeditors: 11 £11 £121
Researchers: 7 £7 £49
Lighting Assistant: 10 £30 £300
Graphic Designers: 30 £30 £900

21. PERSONNEL EXPENDITURE
£2,810

22. EQUIPMENT COSTS
EQUIPMENT HOURS NEEDED HIRE RATE TOTAL COST
Studio space rental: 9 100 £900.00
Flash lighting studio kit: 6 90 £540.00
Camera: 14 40 £560.00
Additional lens hire: 4 20 £80.00
QE indemnity insurance: 1 100 £100.00
Props: 1 100 £100.00

23. EQUIPMENT EXPENDITURE
£2,280

24. TOTAL EXPENDITURE
£9,915.08

25. ADVERTISING RATES
ADVERT TYPE RATE
Back cover £750
Inside front £110
Inside back £110
Double page spread £1750
Full page £900
Half page £480
Quarter page £240
Eighth Page £120

26. ADVERTISING SALES
- 1x Back Cover
- 1x Inside Front
- 1x Inside Back
- 3 Full Page Spreads
- 2x Half Page Spreads
- 4x Quarter Page Spreads
TOTAL INCOME: £5590

27. SALES INCOME FORECAST
Cover Price Total Sales Forecast Total Sales Income
£2.50 10,000 £25,000x =

28. TOTAL REVENUE
£30,590

29. NET PROFIT
£10,337.46
£30,590.00
£20,654.92
- £9,915.08
(-50% for Distributer and Wholesaler and Costs)
(Total Revenue)
(Total Expenditure)
(Total Revenue)

30. You have been commissioned by the Northern Echo to
produce a new magazine or newspaper product. Your
product could be in any style or genre but it must be self
financed through sales or advertising. You must also
produce your magazine for a specified audience segment
within the 16 to 24 age group.
BRIEF
“

31. THANKS FOR LISTENING
ANY QUESTIONS?