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Social Media and Community Management
- 1. Social Media and Community Management By Josh Panzer @PrksRecSocMedia Linkedin.com/JoshPanzer www.ParksAndRecreationSocialMedia.com
- 2. What is Community Management? Bridge Between Stakeholders Customer Advocate Company/Organizational Glue Creative kick starter
- 3. Key Performance Indicators Reach- Measure the number of fans, followers, blog subscribers and other statistics to gauge the size of your community. Engagement- Measure retweets, comments, average time on site, bounce rate, clicks, video views, white paper downloads and anything else that requires the user to engage. Competitive data- Measure the brand’s “share of voice” across the web or number of competitors’ brand mentions. Sentiment- Measure the numbers of mentions with positive or negative sentiment. Sales conversions- Measure social media referral traffic to the top of the sales funnel or number of sales aided by social media efforts?
- 4. Analytics Radian6 Sysomos Simply Measured Sprout Social Social Bro
- 5. Which Is Right For You? How many people will be monitoring and managing your accounts? Do you only want to monitor social media mentions, or would you also like to manage your social media profiles using this platform? Which profiles are you most active on? You’ll need to be sure your chosen tool supports the networks you use. How long do you need to archive the data? Do you need annual reports, or will monthly reports suffice?
- 6. Which Is Right For You Does the data need to be exportable? In which formats? Do you need sentiment analysis? Do you need share of voice metrics requiring vast amounts of competitive data from across the web? What type of customer support are you looking for? Do you need your monitoring tool to integrate with other tools like Salesforce, Google Analytics, etc.?
- 7. Radian6 Agency ($950/month) vs Brand Pricing ($600/month) Widgets to sort data in a flexible dashboard Salesforce integration to max CRM Ability to search media types (blogs, video images, mainstream news, Forums, & Comments Support
- 8. Sysomos $550/Month + $500 set up Set up fee covers back filing data for 30 days. Social Monitoring across the web (share of voice). Import Google Analytics data Buzz Graph
- 9. Simply Measured $500/month to start Variety: Competitive analysis, Share of Voice, Customer & Traffic analysis, Vine, Klout, Instagra m, Google+, Tumblr Organized through Excel Multiple Accounts on one report
- 10. Sprout Social $39 (10 profiles) - $99/month Does not offer share of voice brand metrics. Mobile version for iPhone and Android Only reports on Twitter, Facebook, and LinkedIn Collaboration & CRM
- 11. Social Bro $6.95/month Only for Twitter Chrome app, Adobe Air App, Desktop and Cloud versions Integrates with Buffer Real time, best time to tweet, influencers, and location Excel export
- 12. Monitoring/Moderating HootSuite Free vs paid (starting at $8.99) vs enterprise Analytics and custom reports Team Management Mobile Apps TweetDeck Owned by Twitter Integrated with Buffer and Bit.ly
- 13. Link Building Integrate as part of your SEO strategy Facebook, Youtube, Twitter, Stumbleupon, Google +, LinkedIn, Pinterest, Reddit & Digg Use them all in conjunction with each other Possibility of generating straight conversions Link/Content quality over quantity Find industry influencers and applicable users Call them by their name
- 14. Tips for Better Engagement Calling for offline activity Letting them know you care Responding to feedback Perfecting your Brand Voice Thinking outside the box Visuals
- 15. Questions