Breaking the Ice for Social Media and your business

1. Navigating Social Media
Jasmine Reed

3. The Basics…
• Hire
• Connect
 Supply chain
 Employees (current and potential)
 End users
• Market

4. Benefits:
 ↑ traffic and awareness
 Favorable perceptions
 Monitor conversations
 Targeted marketing
 Insight
 Generate New business
 Identify New opportunities
 Early warning
 Measurability

5. Not being Connected means…
 Missed key opportunities to engage
 Lack of knowledge of the available job market

6. 80% of small business owners now use a social network
57% use it as apart of a marketing strategy
The BizJournal.com : Surveyed 2,200 companies in Silicon Valley California with < 500 employees

7. The % of usage by platform
Platform Business % Personal %
LinkedIn 50 9
Twitter 38 21
Google 26 26
Facebook 12 30
The BizJournal.com : Surveyed 2,200 companies in Silicon Valley California with < 500 employees

8. It numerically makes sense: Stats based on data gathered in 2010 from various surveys
US Internet users - 3x blogs and social media vs. e-mail.
63% increased marketing effectiveness.
48% -improved search ability.
57% acquired customer leads directly from blogs.
LinkedIn drives nearly 1.5x more referrals for B2B sites than any other channel.
Source: http://www.weidert.com/whole_brain_marketing_blog/bid/69373/Seven-Reasons-Your-Inbound-Marketing-Needs-Social-Media

9. User Breakdown
86%B2B
 67% more leads then non bloggers
82%B2C
Source: http://www.weidert.com/whole_brain_marketing_blog/bid/69373/Seven-Reasons-Your-Inbound-Marketing-Needs-Social-Media

10. Click bubble to view video

11. Click bubble to view video

12. Click bubble to view video

14. Engage
Fan Page
↑Search-ability
Research competition
Learn/Recycle
Google yourself
Blog

15. Mismanage Time
Be omnidirectional
Be Neglectful
Oversaturate
Real People
Passwords/Usernames

16. Be selective
No "typical" social media user.
Know audience/customer
Global? think local.
Leverage loyalty marketing.
Online Vs. Offline

17. Other Online Platforms:
• Slideshare
 (http://www.slideshare.net)
• Youtube
 (http:// www.youtube.com)
• Vimeo
 (http://www.vimeo.com)

18. Other Online Platforms:
• WikiSpaces
 (http://www.wikispaces.com)
• Google
 (http://www.google.com/services/)
• Craigslist
 (http://racine.craigslist.org/)

19. In Sum:
• Connect
Supply chain
Employees (current and potential)
End users
• Market
• Hire

21. Sources:
• 12 Major Business Benefits Of The Social Media Revolution
 http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media-
revolution/
• Social Networking Sites
 http://jobsearch.about.com/od/networkingsites/a/networkingsites.htm
• Social Media for One-Stop Career Center Frontline Staff:
Supporting Job Search and Improving Customer Service
 http://www.heldrich.rutgers.edu/publications/publication-types/research-brief
• New Rules for Business in the Social Media Age-CBS News
 http://www.cbsnews.com/8301-505125_162-49240322/new-rules-for-business-in-
the-social-media-age/
• Social Networking for Business- CBS News
 http://www.cbsnews.com/8301-505125_162-51219914/social-networking-for-
business/?tag=mncol;lst;1

22. Sources Continued:
• Tapping Into Social-Media Smarts- The Wall Street
Journal
 http://online.wsj.com/article/SB10001424052748703518704576259252907505330
.html
• Most small businesses use social media, but many lack
marketing strategy- Silicon Valley/San Jose Business
Journal
 http://www.bizjournals.com/sanjose/blog/2012/04/most-small-businesses-
use-social.html?page=2
• Ten Myths About Social Networking For Business-
Forbes
 http://www.forbes.com/sites/nealrodriguez/2011/08/10/ten-myths-about-
social-networking-for-business/
• Seven Reasons your Inbound Marketing Team needs
Social Media’
 http://www.weidert.com/whole_brain_marketing_blog/bid/69373/Seven-Reasons-Your-
Inbound-Marketing-Needs-Social-Media

23. Go Forth and…
 Market
 Recruit
 Connect