2011 0330 print ad based marketing plan

10-Step Marketing Plan: Jover S. Chavez Marketing Management Ateneo School of Medicine and Public Health 30 March 2011

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Primary Target Market: The Next Generation Athlete

[object Object],[object Object],Primary Target Market: The Next Generation Athlete

Needs, Wants, Expectations replacement fluid & electrolytes carbohydrates a trusted brand of sports drink to remain of top of one’s game

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Needs, Wants, Expectations The Next Generation Athlete…

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[object Object],[object Object],[object Object],[object Object],[object Object],Part 2 : Marketing Mix and Strategy

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2011 0330 print ad based marketing plan

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