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@ValeraMariscal
Gamification,
Psychology, cognition and gamification,
@ValeraMariscal
Behavior
@ValeraMariscal
Activity Loop
Boost Action
Feedback
@ValeraMariscal
Behaviorism
S ? R
@ValeraMariscal
Behaviour Change and HR
Game
Design
Conscious
Typology
Metrics
Training
¿Learning?
Visible
Visible
Player Black box
?
@ValeraMariscal
Richard Bartle
Acting
Interacting
WordPlayers
Killers
Socializers Explorers
Achiervers
@ValeraMariscal
Progress
@ValeraMariscal
Yes
No
Later
Maybe
@ValeraMariscal
@ValeraMariscal
We are Human
@ValeraMariscal
Innovation
@ValeraMariscal
Looking Inside the Black Box
Albert Bandura ” Social Cognitive Theory ” “self-efficacy”
Solomon Ash ”Conformity”
Heiner, Weiner “Attribution Theory”
Martin Seligman “Positive Psychology”
Richard M. Ryan, Edward L.Deci “Self-determination Theory”
Mihály Csíkszentmihályi “Flow”
Donald Broadbent ”Selective Attention” ”Short-Term Memory”
Jerome Bruner “scaffolding”
Jean Piaget“cognitive development”
@ValeraMariscal
Embodied Cognition
http://faculty.haas.berkeley.edu/dana_caney/inpress.ErgoDishonesty.PsySci.pdf Dr. Andy Yap et all
@ValeraMariscal
"Cognitive Hexagon"
@ValeraMariscal
cc
The Cognitive Architecture
!   Cognitive architectures represent attempts to create unified
theories of cognition, including concepts as reasoning,
planning, solving problems, learning, perception, action,
motivation, attitudes, and emotions.
Unconscious
Action
World
Awareness
World
@ValeraMariscal
Psychometrics
More Accurate, fiability, scientist
Source: http://www.cubiks.com/
@ValeraMariscal
Reveal
! sss
@ValeraMariscal
Game Assessment
Gamificación para la evaluación y el desarrollo.
Mayor objetividad y precisión
Mide comportamientos reales
Abarata costes
Más atractivo
DIRECCIÓN PERSONAS - LIDERAZGO
ORIENTACIÓN AL LOGRO
PLANIFICACIÓN Y ORGANIZACIÓN
TOMA DE DECISIONES
TOLERANCIA A LA PRESIÓN
@ValeraMariscal
Enactive Cognition
@ValeraMariscal
Development
@ValeraMariscal
Development on the go
!   Gamification increase your skills, and your way to live.
Enactif
@ValeraMariscal
World
Player
Game
Design
Visible
Conscious
Unconscious
Assessment
Training
Learning
Enactive Development
& PsychometricsMetrics
Cognitive Approach and HR
Cognitive architectures
@ValeraMariscal
?
@ValeraMariscal
You are in Barcelona
in #GWC14
@ValeraMariscal
Rational Animal
! sdfasdfasdfas
…but animal
@ValeraMariscal
@ValeraMariscal

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