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SEO LOVES YOU
SKILLSHARE
Judi Huck
Digital Marketing Strategist
Some 200 factors determine rank
Ranking takes effort
KEYWORD STRATEGY
• 2 or 3-word core message
• Repeat keywords a few times on page
  (hierarchy)
• Anchors diminishing in importance
   Semantics


• Exercise
  • Use Google keyword tool
STEP 1
• Analyze the competition
• Include their current state of SEO
• How do you differentiate?
• Where is there a gap in the market?
  Draw your strategy from there
TAGS
• For SERPs display (not rank):
  Metatag description – 8 words,
  70 visible characters
• Image alt attributes for Google Images
• Apply to blog, rich media platforms
WEBSITE CONSIDERATIONS
• Home page: 250 word min
• ARCHITECTURE: don’t bury pages
• DESIGN: friendly fonts
• Don’t buy cute domains
  Tip: .com, .org, .edu, .net
• Submit site to search engine by registering
  with Google Webmaster Tools
• Other Google tools: AdWords, Analytics
SITE AUDIT
• http://www.aktually.com/


• http://shirconsulting.com/


• http://www.305fitness.com/
CONTENT
• Provides value, is audience-specific
• Relevance, by clicks thrus
• Recent, regular, fresh
• Best practice: blog weekly
• Is unique v. duplicated
• Campaigns, evergreen content
LINKS
• Diversity wins
• Partners
• Directories
• Link bait, trends
• Creative Commons License


• Case study: 2tor
Schmooze your way in.
Have a public relations plan.
DETAILS
• Domain info (age, registration…)
• Server, speed
• Mobile/local
• Penalties: keyword stuffing, link buying &
 selling, spamming, hidden text, past


                          Questions? email Judi Huck

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SEO Skillshare

  • 1. SEO LOVES YOU SKILLSHARE Judi Huck Digital Marketing Strategist
  • 2. Some 200 factors determine rank
  • 4. KEYWORD STRATEGY • 2 or 3-word core message • Repeat keywords a few times on page (hierarchy) • Anchors diminishing in importance  Semantics • Exercise • Use Google keyword tool
  • 5. STEP 1 • Analyze the competition • Include their current state of SEO • How do you differentiate? • Where is there a gap in the market?  Draw your strategy from there
  • 6. TAGS • For SERPs display (not rank): Metatag description – 8 words, 70 visible characters • Image alt attributes for Google Images • Apply to blog, rich media platforms
  • 7. WEBSITE CONSIDERATIONS • Home page: 250 word min • ARCHITECTURE: don’t bury pages • DESIGN: friendly fonts • Don’t buy cute domains Tip: .com, .org, .edu, .net • Submit site to search engine by registering with Google Webmaster Tools • Other Google tools: AdWords, Analytics
  • 8. SITE AUDIT • http://www.aktually.com/ • http://shirconsulting.com/ • http://www.305fitness.com/
  • 9. CONTENT • Provides value, is audience-specific • Relevance, by clicks thrus • Recent, regular, fresh • Best practice: blog weekly • Is unique v. duplicated • Campaigns, evergreen content
  • 10. LINKS • Diversity wins • Partners • Directories • Link bait, trends • Creative Commons License • Case study: 2tor
  • 11. Schmooze your way in. Have a public relations plan.
  • 12. DETAILS • Domain info (age, registration…) • Server, speed • Mobile/local • Penalties: keyword stuffing, link buying & selling, spamming, hidden text, past Questions? email Judi Huck