1. MAGAZINE FRONT COVERS AND FILM POSTER
ANALYSIS.

2. The Banner Links
“Free Posters” is to help sell – people like free items. The banner also advertises other features such as Avatar Putting the magazines
(which was new out at the time) as well as another vampire flick Dracula and monster movie Frankenstein – official website
this compliments the main feature and will appeal to monster movie lovers. address makes the
magazine more
modern./
The Masthead
The Main Image
This is the classic Empire
Looking directly at the camera this suggest
magazine font and colour
strength and power over the audience.
though with a white outline to
This is also shows this is probably the/one
stand out yet compliment the
of the main characters in the movie being
pale complexity of Edward (the
featured. The pale complex and golden
main image).
eyes suggest something inhuman. The
golden eyes also match with the main
+
cover line.
The plus sign signifies that
there is more to offer from
the magazine. From films The Plug
to information on A special on a popular classic horror film
actresses/actors. “Alien” this is to help sell and entice the
reader, this will appeal to a broader range.
Twilight is generally for teens but Alien dates
Tag Line back to late 70’s so people 30 and over will
“Fangtastic” is a play on words to also like the features in the magazine. Also
relate to the film which is about the plug is in a vibrant colour which relates to
vampires. The “Exclusive” is to draw the Alien movie poster.
people in to think they’re getting
something new and exciting that
can only be found in this magazine.
The Main Cover Line
This shows the main feature and in
this issue its Twilight New Moon.
The golden colour chosen can
symbolise the Twilight/New Moon
and also matches Edwards golden Other Images
eyes. Its capitalised to grab the These show the
readers attention as well as its other two
bright colour. Its based on the same characters in the
colour as the Twilight:New Moon feature film.
movie poster.

3. Masthead
Keeping the classic Empire font
The Banner
but colouring white to stand out
“Magazine of the Year” is
against the blue and red
capitalised and is also in the
background. As well as keep
white font to match the patriotic
within the theme of the flag.
colouring of red, white and red
(USA). This is placed here to
The Plug entice the audience by
Though Captain America does suggesting this is the best
have his own film, the plug magazine compared to all others.
announces that he will be apart
of the upcoming film The
Avengers by MARVEL. The
Avengers is a collective group of Plus
superheroes who come This is to show the other features
together to “save the world”. inside the magazine. This is in
The Plug is in a bright yellow white, to keep within the theme as
with black writing to contrast well as bright yellow to contrast
and stand out against the image against the theme to stand out
and entice the readers to get more.
the exclusive.
Main Image
Main Cover Line
Captain America is staring ferociously
Capitalised and
down the camera lenses to show power
in white to
and he has his fists clenched to show
match the
strength and power. His holding the
masthead
shield away from his body so his isn’t
suggesting the
hiding behind it this again shows power.
feature is just Another Plug This supports the fact that Captain
as important as A special which will America is a superhero. The background
the empire also appeal to older is the American flag and this
name. It’s white movie fans of sci-fi compliments what he is wearing
to coincide with films but also attract showing his is patriotic and heroic for
the theme. new readers as its his country. The clothes his wearing is
about new sci-fi his costume that is what he wears in the
films. Place below the 2011 Captain American film and the
feature as its less 2012 Avengers film.
important.

4. The Banner Masthead
“Oscars Special” entices all types of The effect used on the masthead shows it
movie lovers to read this magazine. like a lightening/electrical storm this blends
Though the feature (Iron man) attracts well with the lighting source coming from
action/comic book lovers the Oscars is iron mans chest. It shows and suggest the
a prestigious event for all types of film electrical power is used in the film/by iron
and honours other jobs in film other man.
than just actors/actresses.
The Plug
“All hail the king of 2010” is a strong
execution for the plug. It suggests that
(in 2010) Iron Man was the most iconic
and the most awaited movie of the
year. Its also place in the light blue and
white to blend in but contrast with
iron mans red suit.
Main Cover Line & Extra Cover line
The main cover line is capitalised and
the same colour as the masthead and
also syncs with Iron Mans light.
Though its not as bright and large as Main Image
the masthead showing us that the Iron Man is striking a dominant strong
Empire name is far more important pose, though his head is positioned down
and dominant on the feature though the fact he’s wearing an iron amour and
compared to the image which is place the bright light extending from his chest
in front it takes some of the power is the vantage point that draws your eye,
away making it more balanced. the eyes/eye holes are also lit up much
The Extra cover line is to show Iron like his chest. The eyes seem to extend
Mans fans that though he has gone into the masthead. The background is
through changed he still has his dry Exclusives dark and shadowy , it looks almost like
sense of humour which he is famous This ensures the reader that they’re getting something not seen clouds which would blend nicely into the
for and appeals widely to his audience. in other magazines (value for money). It also is showing films that lightening/electrical effect used on the
would be popular amongst comic book/action lovers with masthead. This Image is extremely similar
exclusives on film such as Avatar, Kick-Ass and Robin Hood. They to the one used for the movie poster.
are place at the bottom make them less important and being
unseen on a shop shield though are wide enough to attract more
readership.

5. The Image
The Tag Line The majority of the image is engulfed in
The Hills Have Eyes is another black/darkness, even the woman's mouth
major big budget horror film is being engulfed into the darkness. This
which was widely accepted. This shows us the film is very dark and that evil
will promote and draw more is surrounding its victims. The shock on the
attention to this movie . woman’s face, from her wide eyes, dilated
pupils and open mouth suggest she has
seen great horror or that her attacker is
The Title
coming towards her. Though her eyes are
“Mirrors” suggest a parallel
directly at the camera its to show fear, her
reality that everything isn’t
head is tiled slightly back to show her
exactly as it seems. People are
looking down on the viewer. This could
not what they seem. Since it is in
suggest she is about to die or is about to
the horror genre this suggests
die. There is a crack going across her left
that the prop of a mirror will be
eye which shows there is a crack in the
used. The font is simple and the
“mirror” suggesting to us she has become
red conotates danger. Its
unlucky/ the victim (crack a mirror = 7
effective how the “R’s” are
years bad luck). She seems terrified be the
positioned mirrored to each
thought of being unlucky. This will confuse
other relating back to the name
the audience and create mystery onto who
of the title. The conecpt of the
the villain is.
Mirror can be frightful for anyone
as there are mirrors every, in
your own home, at work, in your The Credits
car etc. This shows the information of the
producers, cast and everyone involved in
making the film. The certificate shows the
The Actor audience what to expect from the film. An
Kiefer Sutherland is a well known “R” rated movie are generally the scariest
actor whos’ been making moves and most goriest films. The 20th Century
since the early 80’s. He has also Fox logo ensures loyal audience members
stared in the vampire flick “The will go see this film. 20th Century films has
Lost Boys” and is currently staring produced Jennifer's Body and Predators,
the world renowned TV series both where successful.
“24”. This ensures the movie that
he’s fan base will go watch the
movie. The Date
August is the perfect time to released a big budget film
such as this, though a lot of competition will be out there
as the summer is when most of the biggest films or the
year is also released.

6. The Image
On the extreme close up the tiara clearly
demonstrates the victim is female and at an
event of importance because she’s dressed up.
The Title This coincides with the idea of Prom, the image
This is capitalised and is in a clearly shows that there has been some kind of
sharp red font. This immediately distress not only from the slanted tiara across
gives away the plot, location and her face but also the fact her mouth is open in a
characters. The title suggests it scream like position and the image itself seems
will take place at a prom/ the to be gritty and scratched. Her hair is also
evening of the prom. So the matted across her face. The tiara shows us she
audience will also now know the is blinded and weakened, the scream shows us
characters in their late teens. terror and the fact she is fearful and the matted
Though this has given a lot away hair shows that she has lost control. Unlike the
they still haven't mentioned the “Mirror” Poster you cannot see the fear in her
villain which is effective leaving eyes, by not seeing her eyes at all and barely all
an open question on “who/what of her face it suggests that maybe she is
is the villain?”. unimportant to the plot and she just is one of
many victims.
The Tagline Distributor Logo
“A night to die for” is an enticing Screen Gems are known for doing successful
line for the an audience which horror films such as “Underworld” and “The
can be taken two ways. The verb Exorcism of Emily Rose” as well as other
“die” can mean to stop living, so successful high budget films like Dear John
this a invitation for the audiences and Friends with Benefits. This will entice
own death but in slang terms “to loyal members to go watch this film.
die for” means its amazing, its
something everybody wants. So
this shows us (the audience) that
the tag line has double meaning.
It’s also in white and in capitals to
stand out against the red title The Date
and date above and below it. The date is in red which proposes danger to the
audience, though most horror films are released
during autumn, when Halloween is. Spring might
entice the audience to go watch this film as no
other horror movies will be out.

7. Reviews Main Image
Reviews from known horror blogs The main Image is taken from a clip of the
such as “bloody-disgusting” with movie as the concept of Paranormal Activity it is
give the film credit as well as make suppose to be “real/re-acted footage” so stills
the audience want to watch the and photographs wouldn’t of been taken for a
film even more if they know its promotional poster of film magazines etc.
worth the money/viewing time. The poster shows a still from the film when the
This is in white to contrast and two characters Kate and Mika in bed pointing
stand out from the black towards a shadow. The shadow is in the shape
background. of a tall man, though their clearly isn’t anyone
standing there to cast a shadow. Shadows are
The tagline mysterious and dark and often represent evil.
The tagline is directing the The shadow is placed higher suggesting that it
audience using the word “you” has more control and power over Kate and
puts the audience in the victims Mika. There is also a huge gap between the
footsteps making it more fearing characters and the shadow suggesting that the
for the audience. Also “What characters are fearful and want to be far away
Happens when you sleep” is a from whatever the shadow represents. The time
terrifying thought as your not in the bottom right corner also makes it look
conscious when you sleep so more authentic to the plot suggesting it was
anything can be happening. Also taken from a hand held camera. The night vision
“Don’t see it alone” is a sort of a also makes the footage look darker and sinister.
warning to the audience that this
film is terrifying. These are in Distributor Logo
white capitals against a black Paramount Pictures is one of the highest ranked
background making it contrast and film distributors and top grossing studios– this
stand out against the background. will give this film high credibility and Paramount
loyal members will want to go view this movie
The Title so this will engage an even larger audience.
The title is capitalised and in a dark They have distributed and produced horror
red font, its in the same font as on films such as Friday the 13th, Sleepy Hollow and
a camera when it says “REC” …this all of the Paranormal Activity franchise.
blends well with the fact this is
supposed to be a handheld camera
movie. The blur on the letters and
glow that something is not. Extra Information
Information such as the website is a greater way to
advertise and promote the film this will gain interest with a
larger audience. The “demand it” button also suggest that
they are desperate for the film to be shown everywhere.