Julia Hidy epresskits for your website -podcampto-feb2010

Contents

Spiritual PR: Table of Contents

Spiritual PR: Energy Expansion & Your Potential 1
Introduction: Truth vs. Power 2
Media Builder 1: Change Your Vibe 2
Media Builder 2: Enhance Your Website 3
Media Builder 2: Involve Your Personal Network 4
Media Builder 3: Support Your Tribe 5
Media Builder 4: Invite & Network with Key Folks 6
Media Builder 5: Build Lifelong Relationships 7
Media Builder 6: Build a Workable Media Plan 8
Media Builder 7: Now You've Built It,
Help The Media Find You 9
Media Builder 8: Grow With Your Partners & Peers 10
Media Builder 9: Expand Your Reach 11
Media Builder 10: Mentor, Share & Care For Others 12

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 Home
 About
 Speaking
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 Work With Me

About
Chris Brogan is President of New Marketing Labs, a new media
marketing agency, and home of the Inbound Marketing Summit
conferences and Inbound Marketing Bootcamp educational events.
He works with large and mid-sized companies to improve online
business communications like marketing and PR through the use
of social software, community platforms, and other emerging web
and mobile technologies. For more information on this, please
contact Chris directly.

Chris is author of the recently released Social Media 101 (amazon
affiliate link).

Chris is co-author of the New York Times and Wall Street Journal
bestselling book Trust Agents, with Julien Smith.

Bio

Chris Brogan is an eleven year veteran of using social media and both web and mobile technologies to
build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes
articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 5 of the Advertising Age
Power150, and in the top 100 on Technorati. He is co-author of the New York Times bestselling book
Trust Agents, and the recently released Social Media 101.

Click HERE to contact Chris

Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new
media community tools to extend and build value.

He recently became president of New Marketing Labs, a social media agency. He runs the Inbound
Marketing Summit events with CrossTech Media. Chris frequently speaks at and attends marketing and
social media events, sharing his passion for all things social media.

Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in the
Wall Street Journal, US News & World Report, The Montreal Gazette, Newsweek, and some other
places.

http://www.chrisbrogan.com/about/ 2/19/2010

About Page 2 of 5

(Use the above for a short form speaker bio, and cut out whatever you want, should you need such). : )

More About Chris Brogan

Prior to these roles in the media and events space, Chris had over 16 years of telecommunications
experience in wireless and landline technologies, including enterprise software and hardware
experience, project management expertise, and applications/solutions engineering experience, as well.

—

Speaking

If you’re looking for a speaker, check out his Speaking information page. Chris speaks on topics such as
social media in the enterprise, second circle technologies, which Internet technologies businesses should
consider adopting, why video online matters to your business, and much more.

What Chris Has Done

If you’re wondering why you’re bothering to read anything Chris writes, here are a few bullet points of
things that he’s done in his past that might be relevant:

 Won the Mass High Tech All Stars award for 2008.
 Blogged since 1998 (when it was called journaling).
 Recorded several podcasts, and launched a small new media network in 2006.
 Videoblogged in several forms, including Small Boxes and AttentionUPGRADE.
 Built data centers, released software, acquired companies, and all kinds of other fun projects while
working for a wireless telecommunications company.
 Launched the PodCamp unconference series with Christopher S. Penn.
 Programmed and hosted the Video on the Net conference in 2007.
 Worked on an Internet video startup with Jeff Pulver in 2007.
 Collaborated on tons of social media and social networks projects over 2007.

Disclosures and Relationships

 I work for New Marketing Labs, LLC, a social marketing and media company.
 I am co-Founder of PodCamp, an unconference series.
 I am on the Advisory board for Utterz
 I am on the Advisory board for The Conversation Group
 I am on the Advisory board for Hubspot
I am on the Advisory board for IZEA

 I sometimes use Amazon Affiliate links to point to books I’ve reviewed.
 I am an affiliate for Chris Pearson’s DIY Themes site for the Thesis theme. (Because I think the
theme rules!)
 I am an affiliate for Teaching Sells, from Brian Clark (Because I think the product is worth it).
 I am an affiliate for Beyond Blogging (because I’m in the book).
 My site hosting is sponsored by Rackspace Cloud.
 I am an affiliate for The Biz Web Coach (Jim’s a friend)
 I have occasionally put affiliate sales links in posts older than 10 days. If they are explicit ads for a
specific product, they are products or services I endorse. Those links are explicit.


About Page 3 of 5

 If they are Google Adsense, it’s whatever Google thought was relevant.
 I took money for an ad from CEA
 I took money for an ad from eBillMe
 Pure Digital gave me a Flip video camera to review.
 Nikon USA gave me a D60 to review (later to purchase).
 Garmin sent me a Nuvi 200 to review (to be returned).
 BatchBlue gave me an upgraded account to review.
 FreshBooks gave me an upgraded account to review.
 Saddleback Leather sent me a messenger bag to review.
 Kodak sent me a Zx1 to play with, and then the new one .. forget the name.
 Hanes paid for a trip to Walt Disney World for me to meet and talk to them about their products
and efforts.
 I am sent NUMEROUS books to review. I’ll only review the ones I like, unless I suspect you
might like it, too.

My Assistant

Diane Brogan (yes, she’s related) is my new executive assistant. She is always willing to help with any
questions you have.

You can mail her for business related to me at diane at chrisbrogan dot com.

Chris reserves the right to try out advertising on his site. Should you find an ad on the site, Chris
endorses that product and believes it has value to the community.

[chrisbrogan.com]

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About Page 4 of 5

with Julien Smith

 Recent Entries

 Thesis Is My WordPress Theme of Choice
 Don’t Forget the Little Side Streets
 Martin Luther King Jr- Kitchen Table Talks
 Linchpin by Seth Godin – Video Book Review
 Is Engagement More Important
 Upcoming Events

No upcoming events.



 sign up for the Newsletter

 subscribe to the RSS Feed

 follow Chris on Twitter
 About Chris

Chris Brogan advises businesses, organizations, and individuals on how to use social media and


About Page 5 of 5

social networks to build relationships and deliver value. You can reach him at:

blog at chrisbrogan.com



#1

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Cloud Computing

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"New Media Conference for the Masses" on SMR Page 1 of 2

Social Media Release
Communication + Content = Community

Contact Information New Media Conference for the Masses Most Recent
PodCamp Toronto 2009 To Be Held February 21 & 22 New Media Conference for th
PODCAMP TORONTO Masses
February 17, 2009 @ 08:00AM
Dave Fleet February 17, 2009 @ 08:00AM
DaveFleet81@gmail.com TORONTO, FEBRUARY 17, 2009 – PodCamp Toronto 2009, a two-day event exploring
416-515-7517 x 332
the world of new media community tools, is taking place February 21-22, 2009 at the
http://twitter.com/DaveFleet
Rogers Communication Centre at Ryerson University in Toronto.

PodCamp Toronto 2009 will bring together professionals and hobbyists from across
Video North America to explore the cutting-edge of new media. Key features of the event
include:

• PodCamp Toronto 2009 is an “unconference.” Unconferences are events where
participants, rather than the organizers, create and manage the content of the
sessions.
• PodCamp Toronto 2009 is a free event. Costs are offset by the event’s sponsors,
and the event is organized by volunteers.
• Anyone can register to deliver a session or volunteer to help by signing up at
PodCampToronto.org. Sessions can be on any aspect of social media.
CLICK TO PLAY

Embed Over 700 people have already registered to attend the event, and people have signed-
<div style="padding: 0px; margin: 0px;up to host more than 45 sessions.width="320" flashvars="&file=http://www.newswire.ca/en/releases/mmnr/smr/Podcamp/podcamppromo
width:320px;"><embed height="260"

This is the third PodCamp to be held in Toronto. The first was held in February 2007.
Over 300 people attended the event. The first “PodCamp” took place in Boston in 2006.
Since then, the format has become popular worldwide.
Audio
Learn more about PodCamp Toronto 2009 by visiting the event wiki, the PodCamp
Toronto blog and podcast.
Download mp3

Quotes
Download mp3
“PodCamp is a great way for new media beginners and
experts to meet and learn from each other.”
Download mp3
PodCamp Toronto Co-organizer Jay Moonah

Download mp3 "The international appeal of learning how to make media for
one's self has driven PodCamp to be very successful in the 2.5
years since we launched it. Because each community makes
Additional Links their own PodCamp, they are all unique and powerful
representations of what people can do to equip themselves for
PodCamp Toronto blog and the future."
podcast
PodCamp Toronto Event Wiki
PodCamp Toronto on Twitter Chris Brogan, co-founder PodCamp

http://smr.newswire.ca/en/podcamp-toronto/podcamp-toronto 2/19/2010

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Webcasts/Podcasts elections
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http://newswire.ca/en/ 2/19/2010

CNW Group Page 2 of 2

Ways to get CNW News EGI Financial Holdings - Q4 Earnings
22/02/10 14:00 ET
Announcement
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23/02/10 11:00 ET
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Pitching Tips | davefleet.com Page 1 of 2

• Home
• About
• Contact
• Pitching Tips

Search
Search for: Search
davefleet.com

Pitching Tips
If you’re about to pitch me, I have five guidelines for you (plus one 9
for luck): tweets

retweet
1. Know what I write about
2. Know where I live
3. Remember my name
4. Write to me personally
5. Use the ‘to’ field in your email
6. Bonus: Get to know me first

#1: Know what I write about
I write about social media, communications and marketing. If your pitch isn’t about one of those
topics, you should refine your target list.

#2: Know where I live
I live in Toronto. If your event is in San Francisco and you’re not planning to fly me down there, I’m
not likely to be interested. If it’s in Toronto, however, you’re on the mark.

#3: Remember my name
It’s in the URL of the blog and at the top of every page. It’s Dave Fleet. Not “Dear Blogger” or “Dear
Sir/Madam.” Thanks!

#4: Write to me personally
I’m a person. I appreciate a personal email that acknowledges why the pitch is relevant to me, breaks
the ice and shows that I’m not just another email address on a list. I don’t mind if you copy a press
release at the bottom of the email, or provide me with a link. If that’s all you send me, though, I’m not
reading past the headline.

http://davefleet.com/pitching-tips/ 2/19/2010

Pitching Tips | davefleet.com Page 2 of 2

#5: Use the ‘to’ field in your email
Simply put, if you ‘bcc’ me on an email it’s game over. Odds are that if you follow the other
guidelines above, you won’t do this.

#6: Bonus: Get to know me first
I’m more likely to read your email if I already know you. It doesn’t guarantee that I’ll write about
your topic – especially if you don’t follow the other guidelines here – but the odds go up substantially.
I’m not hard to find – try here.

http://davefleet.com/pitching-tips/ 2/19/2010

Excerpt from Spiritual PR - upcoming e-book
By Julia Hidy
www.EnergyforYourLife.com
http://www.juliahidy.com
For PodCampToronto, February 20, 2010

E-PRESS KITS FOR PODCASTERS
WEB OWNERS
AND SOCIAL MEDIA MASTERS

E-PRESS KITS: CONTENT OPTIONS
 ONE SHEET: DESCRIBE WHAT TOPICS YOU ARE AN EXPERT IN
 BIOS: YOU, CO-HOSTS, PRODUCERS & KEY PLAYERS
 IMAGES: YOU, YOUR SHOW, AND YOUR PRODUCT(S)
 VIDEO CLIPS: FLASH, HI DEF, SHOWCASE SKILLS AND PRODUCTS
 AUDIO CLIPS: MP3’s OR AUDIO ADDED TO POWERPOINTS.

 PRESS RELEASES: YOURS AND EVENTS OR SHOWS YOU’RE ON
 ARICLES/BLOGS: ONLINE & PRINT COVERAGE
 CASE STUDIES: HOW IS WHAT YOU DO BETTER OR DIFFERENT
 MEDIA RESOURCES: FORMAL RESEARCH STUDIES & eDOCUMENTS

 MEDIA RESOURCES: BE THE MEDIA; FIND PARTNERS AND THE MEDIA
 YOUR MEDIA PLAN: THINKING AND PLANNING BEYOND YOUR NOW
 CONNECT: MAKE FRIENDS AND THEN INFLUENCE PEOPLE

ONE SHEETS: INTERVIEW TOPICS, BIO & QUESTIONS

 Create a one page document to make a producer, booker and
your host’s life easy.
 List the top 5-7 topics that you will cover if they book you.
 Include a bio and a recent headshot.
 Mention other terrestrial or online media appearances.
 Make your one sheet positively memorable.
 Have one TV/AM Radio version with snappy sound bites.
 Do another one sheet for Podcasters, longer shows & print.
 Your one sheet can double to also help you get booked as a
professional speaker.

ONE SHEET EXAMPLE FOR
JULIA HIDY AND
ENERGY FOR YOUR LIFE

E-PRESS KIT: BIOS AND BLURBS
 CONSIDER, CREATE & WRITE FOR THREE TYPES OF USE:
 1. BROADCAST AND AUDIO
 2. PRINT
 3. ONLINE, BLOG AND WEB USE

 LENGTH OF VARIOUS BIOS:
 5 seconds or 10 words (a blurb): for the end of an article or to tease or close a broadcast.
 12 seconds or 50 words: for an intro at the front of a broadcast or in a text box.
 30 seconds or 100 to 200 words: for a segment interview or to put at the end of a press release.
 1 to 2 minutes or 500 to 700 words: for a half-hour to hour interview or to go with longer articles.

 REVIEW AND REVISE YOUR BIO EVERY 3 TO 6 MONTHS MINIMUM

 DEVELOP DIFFERENT STYLES OF BIOS TO SUIT THE MEDIA OUTLET
 Have your website’s online bio reflect you honestly;
 Offer 2-4 bios available on your website.
 Have fun with your bio with hosts, journalists and shows that take that
 Be ready to rewrite and customize your bio based on modular components you know work well.

E-PRESS KIT: IMAGES AND GRAPHICS

 Your online press kit should have at least two photos:
 A 300 x 300 dpi headshot for web and online use.
 A second different shot with a link to a high resolution photo.
 Include images of web-ready (RGB, 72 dpi) jpeg’s, gif’s,
.eps or .tiff’s of logos for your show, company or brand in
two to three sizes so the media can use almost ‘as is.’
 Include a link or links to 300 dpi .jpeg CMYK (not RGB)
file(s) the media can download for print and broadcast.
 Make sure your images would still look OK at in 20 x 20 dpi,
and possibly even at 10 x 10 dpi or 500 x 500 dpi.
 Show different clothing, facial angles and ‘looks.’

E-PRESS KIT: VIDEO & AUDIO CLIPS

 Choose only your best segments.
 Be sure to edit and colour balance.
 Knock out all extra frames or pauses.
 Eliminate hiss and noise in your audio mix.
 Cross-post to youtube.com, FB, MS, etc.
 Tweet with links; ask friends to re-Tweet.
 Make sure you post clips onto your blog(s).
 ALWAYS include tags.
 To gain more SEO traction, transcribe what you said and
post narrative onto your blog.
 Take an audio clip and create a PowerPoint around it.

ANATOMY OF A PRESS RELEASE

 HEADLINE – Online distribution vs. print.
 DATE – Today, pre-release, vs. embargo’ed.
 WHERE – Local or out of town & on location.
 INTRO PARAGRAPH – Short form of who, what, where
and when.
 2nd PARAGRAPH – Why and how.
 3rd PARAGRAPH – Only if it’s really good and useful.
 MEDIA CONTACT – Yourself or an expert.
 BACKGROUNDERS
 FACT SHEETS

TYPES OF PRESS RELEASES:
Announcement
Event or appearance
Launch of new idea, product or
service

TYPES OF PRESS RELEASES

ARTICLES AND BLOG MENTIONS
 Have print and online articles and blog coverage in your
e-Press kit that are from one to two years old.
 Have an archive link that directs readers to older, still
pertinent articles.
 Attribute journalists and bloggers and generate link love.
 Decide if you want media viewers to pull up an article or
link to the actual site.
 Add media and blogger logos to the side of your page as
you get coverage on high profile outlets.
 Mention article coverage on your social media sites and
ask your friends to rate or make comments.

E-BACKGROUNDERS FACT SHEETS

 What do you need the media know about you or your firm.
 Mention the idea behind or theme of your show.
 Possibly mention show rankings and sponsors.
 Mention one key social media link (not 5 or more), if pertinent.
 ALWAYS include your URL at the end of a backgrounder.
 Note city you base your show, project or company in.
 Write your fact sheet so they can be included with your press
releases and with your one sheets.
 Put your backgrounder on the FAQ part of your web site/blog.
 Use URL shortener to link to your backgrounder in a Tweet.
 Do not make forward looking statements or any projections or use
opinions in your fact sheets.
 Do a separate backgrounder for each company (or person) you
actually mention in a press release.

CASE STUDIES AND B-ROLL

 Write case studies if they work for your topic.
 Produce B-roll for producers to use on-air.

 Include links on your e-press kit to the case
studies.
 Use or alternate the B-roll segments on your
site.
 List the B-roll segments that you have (include
time they run).

MEDIA RESOURCES
 DO YOUR RESEARCH about the journalist, blogger and
know exactly what they cover and how.
 Set up Google Alerts on your name, other bloggers, your
topic so you know what outlets are covering them.
 Don’t use buzz words and define acronyms properly.
 Know exactly what you’re talking about; no BS.
 ALWAYS be honest, don’t exaggerate and be brief.
 Ask if the journalist or blogger is on deadline.
 BE BRIEF: 10 seconds, if they say they can talk; finish
your pitch in 20 seconds.
 Your media friends can become life-long friends.

E-PR, BRANDING & MARKETING PLANS

• Silo marketing plans are dead.
• Get your show stats and KNOW who your audience is and what they like.
• Get more of the same kind of folks who already tune in to you to watch/listen.
• Expand and grow into new audience areas and keep your original fans.
• Don’t be limited to one kind of media (e-print).
• Try other media so you get coverage in TV, radio, print, online and blogs.
• Don’t get a list of 2,000 media and spam them.
• Find the top 10 to 20 people who you know would dig or .digg your stuff.
• Get to know the top ‘right people for you’ so you and enjoy the synergies.
• Talk to the media when you’re having a great day.
• Explore branding and network with marketers to share ideas.
• Do five things every day to market and brand you and your shows.

E-PR, BRANDING & MARKETING PLANS

• Silo marketing plans are dead.
• Get your show stats and KNOW who your audience is and what they like.
• Get more of the same kind of folks who already tune in to you to
watch/listen.
• Expand and grow into new audience areas and keep your original fans.
• Don’t be limited to one kind of media (e-print).
• Try other media so you get coverage in TV, radio, print, online and blogs.
• Don’t get a list of 2,000 media and spam them.
• Find the top 10 to 20 people who you know would dig or .digg your stuff.
• Get to know the top ‘right people for you’ so you and enjoy the synergies.
• Talk to the media when you’re having a great day.
• Explore branding and network with marketers to share ideas.
• Do five things every day to market and brand you and your shows.

CONNECT AND E-CONNECT:
 Make friends and allow them to influence people
because they wish to share what you know.
 Come to or create events more often: Podcamp,
WordCamp, local Meetup.com, Facebook or Twitter
events, and www.blogworldexpo.com (Las Vegas,
Oct 14-16, 2010).
 Have ways to connect with people more than via
their comments on your site.
 Be safe. Be prudent in knowing where the ‘lines‘
are.
 Have fun and enjoy every minute.

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joannemccall.com - Homepage Page 1 of 2

Receive a BONUS GIFT
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Joanne McCall Media Group
Specializes in generating national recognition for authors and influencing sales of their books. Her publicity campaigns help create author
opportunities for keynote speaking engagements, expanded business possibilities, new publishing deals, and ongoing relationships with
reporters and producers.

Brian Tracy

One of the world’s top business consultant,
speaker, and author

"Joanne is positive, proactive and highly
productive. She does a terrific job and follows
through on every commitment. She keeps me
extremely well informed and continually juggles
interviews to work in harmony with my busy travel
schedule."

Dr. David Simon

Co-founder and medical director of the
Chopra Center for Wellbeing

"Joanne McCall has orchestrated the PR efforts on
behalf of my books The Ten Commitments and
more recently, Free to Love, Free to Heal. Joanne
is the ultimate professional, demonstrating total
integrity as she delivers on her promises. I
unconditionally recommend her to any author or
publisher seeking wider exposure for their book."

Dr. Richard Bandler

Co-founder Neuro-Linguistic Programming
(NLP);Author of Get the Life You Want; Richard
Bandler's Guide to Trance-formation; and
Conversations with Richard Bandler

"Joanne McCall is a publicist who knows how to
get things done. I highly recommend working with
her."

http://www.joannemccall.com/ 2/19/2010

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Joanne McCall Tel: (503) 642-4191 joanne@joannemccall.com
17675 SW Farmington Road, Suite 510 Toll Free: 1.800.736.0934 sales@joannemccall.com
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Media | robhyndman.com Page 1 of 2

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• Hyndman | Law

Media
Following is a list of recent media references and appearances:

2004-01-07 – Globe and Mail – Is Your E-Mail Safe?
2005-03-14 – EWeek – AOL: AIM Conversations Are Safe
2005-03-21 – The Toronto Star – Cheaper Insurance Exacts Price
2005 (05) – The National Magazine – Blogging the Spotlight
2005 (07/08) – AsiaLaw – Legal Outsourcing to India
2005-07-11 – Law Times – Big is Not Better in Technology Law
2005-09-26 – CBCUnlocked.com – Publier sur Internet pourrait devenir plus risquÃ©
2005-10-21 – The Financial Post – Judge may have to determine if Motorola is a rival
2005-10-21 – The Financial Post – Zavirofski agreed not to work for rivals, suit says
2005-10-22 – The Toronto Star – NTP Claims it Plans to be Fair to Rival RIM
2005-11-12 – The Toronto Star – RIM Suit Fallout Worries U.S.
2005 (11/12) – Canadian Lawyer Magazine – Associates on Call
2005-11-15 – Globeandmail.com – Ingram: Hey Sony – wake up
2005-12-08 – Globetechnology Geekwatch – Hey, Skype — can we play?
2005-12-12 – Warren’s Washington Internet Daily – Group Gives Voice to Canadian Internet
Crusaders
2005-12-31 – National Post – Who Owns the ‘Net?
2006-01-04 – IT Business.ca – Open Source Hardware Puts Licensing Models to Test
2006-01-04 – Macleans.ca – It’s What’s Legal That’s Scandalous
2006-01-05 – IT Business.ca – NDP asks cybersquatter to stop using phony URLs to redirect traffic
2006-01-16 – Globeandmail.com – Dan Cook on politics – Hollywood’s Canadian MP
2006-01-17 – National Post – Liberal MP at centre of blog controversy
2006-01 – “Net Neutrality – An Emerging Issue in Canadian Telecom”, Internet and E-Commerce
Law in Canada (2005-06), 6 I.E.C.L.C. 90
2006-01 – Canadian Lawyer – The Risks and Rewards of Blawging
2006-01 – Law Times – IP issues catching on with the public
2006-01-23 – Computerworld – IT Blog Watch – The Best IT Blogs on the Net – WaPo-gate (and
PLOrk premier)
2006-01-23 – ABA Law Practice Today – Web 2.0
2006-02-02 – IT Business.ca – Toronto firm slaps Citrix with lawsuit over GoToMyPC
2006-03-07 – The Toronto Star – T.O. set to go wireless
2006 (03) – The National Magazine – The skype’s the limit
2006 (5) – Profit Magazine – Meet the new web
2006 (5, 1) – LawPro Magazine – Perfection in Client Service – From the Ground Up
2006-05-11 – The Toronto Star – Virtual improvements to a home office
2006-06-08 – The Globe and Mail – The fight for your Office loyalty
2006-10-06 – Lawyer’s Weekly – Generating Business – how blogs can boost your advertising
potential
2007-02-02 – Lawyer’s Weekly – Blogs pose wealth of concerns, experts say

http://www.robhyndman.com/media/ 2/16/2010

Media | robhyndman.com Page 2 of 2

2007-05-07 – The Globe and Mail – The $2,000 executive assistant
2007-05-16 – Goldhawk Live – Should employers restrict web access in the workplace?
2007-06-06 – CP24 Homepage – mesh Update
2007-07-06 – Lawyers Weekly – Will Macs replace PCs as the computer of choice at law firms?
2007-10-10 – Financial Post – Outsourcing slow to catch on in Canada
2007-11-23 – Lawyer’s Weekly (Luigi Benneton) – Few law firms in Canada are outsourcing legal
work to India
2008-02-01 – Lawyer’s Weekly – Forecasting the future of solo, small and mid-sized law firms
2008-04-18 – itWorldCanada – The 10 best technology bloggers in Canada
2008-04 – The National – Making the switch to Mac
2008-05-16 – The Lawyers Weekly – Co-founder of Canada’s premier Web conference
2008-05-27 – CFRA News Talk Radio Business@Night Interview – Retrospective: 2008 mesh
conference –

2008-06-05 – CHQR – Mike Blanchard Show Interview – Bell and iTunes Online Movie Stores –

2008-12-11 – The Globe and Mail – Have yourself a Merry Little Geekmas
2009-01-30 – The Globe and Mail – Open-source politics breathe fresh air into the Big Smoke
2009-11-27 – Spark 93 – Digital Pack Rats
2009-12-21 – CBA National Magazine – “Canada’s best law firm websites” – Co-winner, Small
Firm/Solo
2010-01-25 – The Globe and Mail – Lawyers Play Key Role in Success

All of the swell content here authored by Rob Hyndman is distributed under a Creative Commons
license.

The rest ... well, for the rest you're on your own. And don't say I didn't warn you.

Privacy Policy

http://www.robhyndman.com/media/ 2/16/2010

Social Media Integration Big Theme for 2010 | Social Media Examiner Page 1 of 2

HOME ABOUT US GETTING STARTED SUBSCRIBE CONTACT

Social Media Integration Big
Theme for 2010
By Amy Porterfield
Published February 19, 2010

Social media integration is becoming a big buzzword this 159
year. As social media marketing matures and starts tweets

playing a bigger role within marketing campaigns, retweet
businesses are beginning to see that social media can
be integrated into many channels.

Here are two current studies that show how the integration
of social media marketing is changing the way marketers
connect and engage with their audiences—online and
offline.

#1: Marketers Ditch Silo Campaigns and
Report Social Media as “Critical for
Success” (Alterian)
As digital and social media marketing mature, the demand for greater integration is
evident. Marketers are quickly realizing that operating in a one-way marketing tunnel
makes success impossible in this social media–saturated world.

Listening first and then communicating and engaging have become “musts” for
any successful social media campaign. Results of a 2009 survey by Alterian indicate
that social media is becoming an integral part of most companies’ marketing
campaigns:

■ 50%+ direct at least “a fair amount” of effort toward integrating social
media marketing into their overall strategy
■ 66% will be investing in social media marketing in 2010
■ 40% of the 66% plan to shift more than a fifth of their traditional direct marketing
budget toward funding their social media marketing activities

eMarketer’s report on the findings of the Alterian study pointed out, “[Social Media] is
yet another channel to be incorporated into an integrated communication
strategy, rather than addressed on its own. And it can provide unique insights
into the consumers who can now use earned media to build brands alongside
marketers.”

As with earlier reports in 2009, marketers still feel a need for education and training with
social media, as more than one-third reported only being “minimally prepared.” The
good news is 37% planned to invest in training in this area. In addition to training, the
survey also found that 36% are investing in social media monitoring and analysis tools.

It will be interesting to see how marketers begin to use not only Facebook and Twitter
to reach their audiences, but also start to take even greater advantage of podcasting,
message boards, forums, video sharing and the many other social media tools
consumers are using today.

http://www.socialmediaexaminer.com/social-media-integration-big-theme-for-2010/ 2/19/2010

Social Media Integration Big Theme for 2010 | Social Media Examiner Page 2 of 2

#2: Online Forum Users Transcend Online and
Offline Worlds, Becoming Influential Brand
Advocates (Synovate/PostRelease)
Word-of-mouth has always been vital in building loyal customers. Friends—whether
online or offline—and family are trusted sources when making purchasing decisions. As
mentioned in my previous article, a recent study from PostRelease showed how online
forum users are enthusiastic brand advocates and are taking their online
activities to the streets, telling others about products and services they
recommend. Not only are they recommending brands to their family and friends, they
are also more likely to publish blogs and organize meet-ups, compared to non-
forum users.

The PostRelease study focuses on consumer’s organization offline. Consumers are
merging their online and offline influences, and this could be a huge opportunity for any
savvy marketer who sees these new possibilities.

Marketers are becoming acutely aware of the need to integrate new media activities
into their existing marketing plans and consumers are demanding greater social media
engagement from the brands they follow most. This could be a win-win situation if
carried out strategically.

Now it’s your turn. How have you seen the growing integration of social media
marketing change your company’s marketing strategy? As social media matures,
what are some ways you see this integration taking shape? We want to hear

http://www.socialmediaexaminer.com/social-media-integration-big-theme-for-2010/ 2/19/2010

40% OF PEOPLE SAY THEY ARE TIRED
AND WANT MORE ENERGY
Exhausted moms, burnt out executives, bleary-eyed students and weary seniors have a few things in
common: their negative emotional habits and thinking patterns cause them to reduce, not retain, enough
personal energy. With ongoing family, work and monetary stress, people want to find proven ways to cope.
Julia Hidy was diagnosed with severe Chronic Fatigue Syndrome in the early 1990’s.
She lost her health, savings, dream job, and had to rebuild her life, one step at a time.
She’d managed $1.5 billion in projects before her illness. After practicing the seven
key self-energy-giving habits she’d developed, she recovered and was able to com-
plete another $1.2 billion in projects, despite her Doctors’ warnings that she needed to
change careers or risk remaining ill for the rest of her life. Julia knows what it takes to
use her energy well, and lives the life she knew was possible. She’s never looked back.

Julia’s programs have helped people of all ages, walks of life and from many different
countries improve their own personal energy use habits. She’ll cover proven ways
your audience can get, keep, use and share emotional and mental forms of energy
better so they can live more positive, focussed, useful, happy and fulfilled lives.

SEGMENT OR STORY IDEAS:
• A personal energy makeover for hosts or guests
• Why are you so tired? 4 tips to recharge your life

Julia Hidy is author of
• Stop running short of energy: the newest 3 R’s
Energy for Your Life: • How do you steal your own energy: 6 habits
The Essential Guide
that will put your life into a higher bandwidth
Energized Living Multimedia, Spring 2010
• 5 food tips to get energy on demand
• Four secrets: why billionaires have so much energy
• Become the mate or partner you want to be
• 5 easy, free ways to recession-proof your energy
• Energy myths exposed: a cultural perspective
• Five ways to use your energy better every day

MEDIA EXPERIENCE:
• Regional television, webTV and webinars
• Articles in trade and consumer magazines
• Radio, internet radio and voice-overs
• Professional speaker to leading companies and associations
• Workshops at The Learning Annex and BookExpo Canada
• Media contact for two billionaires of NYSE- and TSE-listed firms

JULIA HIDY’S AVAILABILITY: Nationwide by arrangement. U.S. East coast: New York,
Boston, Chicago, Philadelphia, Washington, Buffalo, Detroit, Cleveland, New Jersey and
Florida. Julia is based in Toronto and can be available as a last-minute guest.

Julia Hidy: 647-436-9766 juliah@energyforyourlife.com www.energyforyourlife.com

HELP YOUR AUDIENCE GET MORE
ENERGY FOR THEIR LIVES EVERY DAY
Americans ARE HAVING A personal energy crisis.
THEY NEED MORE energy THEY CAN USE DAILY SINCE:

• 40% to 80% of people say they are OFTEN tired.
• 50% OF PEOPLE SURVEYED regularly don’t sleep well.
• 25% OF ADULTS ARE NOW clinically exhausted.
• One quarter of women said they went on a diet
last year to improve their energy levels.
• personal energy shortageS HAVE cost businesses in
the U.S. $135 billion in lost work, fatalities AND LAW
SUITS in 2007 ALONE.
• TIREDNESS, OR lack of energy, IS one of the top FIVE
complaints doctors HEAR nationwide EVERY YEAR.

Energized Living Multimedia, Spring 2010
Julia Hidy has helped burnt out C.E.O.’s, their employees, homemakers, and
many others find, keep and use their energy better. She’s given them actual
steps and proven techniques to use daily to moderate and improve their
energy levels versus simply suggesting that they, ‘be more positive.’

In the early 1990’s, Julia was told by three M.D.’s that she’d never recover
from severe Chronic Fatigue Syndrome – ever. She not only regained her
health, but became a world leading expert in human energy dynamics.

Julia’s research found that chronically tired people use emotional habits and
thinking patterns that are very different from their energized counterparts.
In Energy for Your Life: The Essential Guide (Spring 2010), she unveils the
personal energy secrets of leading-edge thinkers, spiritual masters, highly
successful people, and a few of the billionaires she’s worked with so that
anyone can gain access high quality personal energy on demand. She’s
helped thousands develop a more positive outlook, improve their health, re-
JULIA HIDY store their self worth and live the lives that they had hoped they could live.

Julia Hidy’s techniques are easy to do, practical, often humorous, and are easy to
recall. A few of the topics she covers include:
• Human energy 101: how our bodies really use the energy we receive.
• Re-energizing tips with questionnaires, exercises and techniques that can be
done anywhere at any time by almost anyone.
• What it takes to tame negative mental self-talk to thrive not just survive.
• What self-energy-giving emotional habits and patterns do we ALL have.
• Tasty recipes and demos using foods that are energizing and healing.
• What it really takes to heal personally, as a family, and as a nation.

Julia Hidy’s will also launch EnergyforYourLife.com/blog/ and FoodsforYourLife.
com/blog/ in Fall 2009.

Julia Hidy: 647-436-9766 juliah@energyforyourlife.com www.energyforyourlife.com

Newswire | a social network for independent journalists Page 1 of 2

NEWSWIRE ARTICLE WRITING CAMPAIGNS
Imagine dozens of journalists writing and publishing articles about you, your company, or your
cause.
Our independent journalists are always looking for new stories to tell, events to report, and situations to analyze. Why not have
them report about you? Do you want your company’s story to show up in search engines? Do you want customers to find
editorials about your product or service? Do you want your cause to get greater media exposure? With Newswire’s Article Writing
Packages, all this is possible and more…

Select a Package

How it Works

You tell us what you want us to write about

We find Newswire Journalists who have experience with your topic or industry

Newswire Journalists research and write your articles

Editors review the article for compliance with Newswire’s Ethics & Editorial Policy

Newswire publishes and distributes the article throughout the internet

Terms of Service
You are purchasing an article writing package from Newswire. Upon selecting a package above, you will proceed to:

1. Payment – You can pay with any major credit card. Upon successfully submitting payment, you will be given a confirmation
number and email. Please save this email as you will need it if you choose to submit your article details later.

2. Submit Article Details – You can submit your release right away or wait until you are ready. If you choose to wait, you can
access the article submission interface through a link inside your confirmation email. You will be taken to a form where you
will enter the following information:

■ Contact Person
■ Email Address
■ Phone Number
■ Address
■ Website
■ Ticker Symbol

3. Inbound Links – Every article will have a link to the web address of your choosing. These links will allow readers to find your
website and contribute to better search engine results.

4. Distribution -- Newswire's editing department will review your release for compliance with Newswire's ethics and editorial
policy, queue it up for posting onto Newswire.net, and distribute it through the Newswire's article distribution platform. This

http://www.newswire.net/apitch1.php?referrer= 2/19/2010

Newswire | a social network for independent journalists Page 2 of 2

will make your articles available to search engines and on various article and news websites.

5. Turnaround Time – Your articles will be written and distributed within 3 to 10 business days of purchasing your package.
Please contact us for pricing of expedited articles.

ABOUT US
NEWSWIRE.NET, INC. IS A SUBSIDIARY OF EXTENSIONS,
INC. A FULLY REPORTING PUBLIC COMPANY TRADING
UNDER THE STOCK SYMBOL EXTI

Newswire is a Social Network News Agency of independent journalists. Our technology leverages social networking with
collective search engine optimization to give our journalists the tools, credibility, and distribution they need to report the news.

Newswire’s unique value proposition lies in our Journalist Social Network. Independent writers, bloggers, photographers, and
videographers represent one of the most powerful and overlooked search engine optimization forces on the Internet. Our platform
gives these journalists the technology they need to harness their collective power and distribute news via search engine
placement.

Newswire offers press release and news distribution services to the public, with packages catering to small/medium sized
businesses and large publicly traded companies. Our distribution engine places client news on over 3,500 sites throughout the
web, gets news to National Media Outlets, and targets industry specific trade publications.

Copyright © 2009 Newswire, All rights reserved. Authors | Terms of Use | Editorial Integrity | Media Kit

http://www.newswire.net/apitch1.php?referrer= 2/19/2010

You're a great podcaster and and Friend at a time. This information will help you start, run, and grow your
communicator. You're having online presence and business so you can get the awareness, sales and interest
a blast on your social media that you deserve!
sites. Your audience and

Online Press Kits:
friends love what you do and
say. And now you want to find
more people just like them.

Getting the Media
If you're running an online
business, are an infopreneur, or
want greater awareness for your
charitable, environmental or

and Audience
personal activities, this e-book
is for you. You may even want
to make enough money so you
can quit your day job, send your

Awareness You
kids to University and work
full-time doing what you love.

This is about meshing the
traditional and online ways you

Deserve:
share your information, passion
and expertise with other
like-minded people. It is also
about learning what to do so
you will be able to show respect
and your professionalism to For Yourself, Your Podcasts, Blogs,
Activities and Businesses
journalists, producers and hosts'
so they will know lives will be
easier, more productive and
they won't get egg on their By Julia Hidy, President, Energized Living Multimedia
faces if they help and cover
you. This will help them want to
help you so ith their audiences. Excerpt from Julia's upcoming book:
Spiritual PR: Changing Your Life and the World with Truth, Positive
These seven strategies are from
Julia Hidy's upcoming e-book,
Energy, Useful Information and Passion
"Spiritual PR: Changing Your
Life and the World with www.JuliaHidy.com
Information, Creativity and www.EnergyforYourLife.com
Passion One Reader, Viewer www.PositiveEnergy Central.com

create a list of interested media, bloggers and others so you can personally let them
know about your project and activities.

Internet Press Releases - Blogmania - Add your online press kit and e-press releases to let the blogosphere and
Learn how to increase your your readers know what you're doing. How to create and write a successful blog to
Search Engine promote your book.
Optimization by getting
your book on the Google Social Media -
Newswire, the Yahoo
newswire, and other Mainstream your Message for Radio and TV - Learn easy steps to communicate your
newswires and RSS feeds. message succinctly for radio and TV interviews.

Terrestrial Press Releases
- Research, select and © 2010 Julia Hidy. All rights reserved.

Intro
But it doesn’t quite pan out. Your job is be available when prospects are
ready to buy. If you are not there, someone
Why does this happen? Why do so many else is going to land that business. And guess
entrepreneurs discover that instead of being what? That business owner was probably just
Building set free, they have been enslaved by their lucky enough to be in the right place at the
business? Why do they spend time reading right time.
Success financial statements instead of reading to
their kids? Why do they wake up to discover Why leave your sales to chance? Staying in
Like most aspiring
that instead of changing the world, the world front of your prospects is the single easiest
entrepreneurs, you
has changed them? way to boost sales and grow quickly.
probably started your
business in the pursuit of This book is your answer. It explains why so It is your responsibility to create moments of
something greater than many entrepreneurs fail to accomplish their interaction and maximize those moments to
profits. dreams. It will show you what you can do to close more sales, gain more customers, and
prevent the same thing from happening. grow your business.
You dreamed of doing
things your own way This book will help you start, run, and grow This is where the building blocks come in. They
and being free from your company the right way. It will give you are the tools for creating and making the
“The Man.” You longed strategies to double your sales. But more most of your contact moments with your
for the flexibility to importantly, it will liberate you from your prospects and customers.
attend your kid’s business and empower you to achieve the
baseball games. You fleeting aspirations that inspired you to start They are the ultimate key to small business
aspired to revolutionize your business in the first place. success and quickly doubling your sales!
your industry and

i
change the world. Let me begin by sharing a secret. . .

Far too many times, There is a fundamental marketing and sales
entrepreneurs fail to principle that has held true since the
accomplish their goals. beginning of time. People buy when THEY are
Despite investing blood, ready to buy, not when you are ready to sell.
sweat, and tears in their
companies, they come This does not mean, however, that prospects
up short. They are on will never buy from you. Most of them will. In
fact, a recent study by the Gartner Group
the Edge of Success
the cusp of
greatness—perched on showed that 87% of prospects that inquire
the edge of success. about a product will purchase it or a similar
product within 12 months.

2

Building Supercharge Your Website

Block
Your website should be one of the most powerful tools you use to grow your business. Since most visitors coming
Unfortunately, that usually isn’t the case for small businesses because they don’t know how to use to your site are not ready
the Internet as a marketing tool. to buy today, it’s important
that you capture their
They, in an attempt to use their website to generate business, go straight for the sale and contact information for
completely miss out on the additional value a website can bring. And sadly, some business future communications.
owners never even launch a site. They get so hung up on trying to make it perfect that that they
never do it at all. This is usually done by
offering valuable content
This is especially tragic because the first step to growing your business is to supercharge your in exchange for their name
website. and email address. The
content is critical because
A supercharged website can be the most powerful tool in your marketing program. Done
it gives you something to
properly, it will position you as a trusted expert and get visitors to opt-in for your communications.
exchange for contact
Position Yourself as the Trusted Expert information.

Your prospects are just like you. They want to be confident that they are making the right choice
by doing business with an expert. They look for proof of your expertise on your website.
Supercharge
Unfortunately, you only have about seven seconds to supply that proof. Your Website
So what does expertise look like on a website?

It can take many forms, but it almost always includes social proof (such as testimonials) and
high-value educational resources (like reports and presentations). When you publish this type of
content on your website, you become an “author” in the eyes of your prospects. For most
people, author = subject matter expert.

Get Visitors to Opt-in

3

Building Fill Your Funnel

Block
Now that your website is supercharged, you’re ready to start driving traffic to it so you can fill generating and converting
your funnel with tons of leads. The funnel, of course, is the metaphor used to describe the system leads.
of capturing prospects and converting them into customers.
Think about the sales process
The funnel is imperative to sustained business growth. You see, today’s leads are tomorrow’s you have in place for your
buyers. By putting those leads in your database, you are securing a lucrative future for your website leads. Typically, you
company. The more leads you have in your funnel, the more buyers you’re going to have down present these prospects with a
the road. sales offer. If they buy, you
collect the cash and move on
Although many people think they have a proper funnel in place, the reality is they do not. the next prospect. What
Instead, they get caught up in the sales mentality. They get so focused on making a sale that the happens if they don’t buy?
sale is ALL they see. In short, they get “TUNNEL VISION.”
Ideally, you would add them to
By putting too much focus on making a sale today, you will miss out on great prospects that a marketing campaign that will
aren’t ready to buy today. You’ve got to turn your “TUNNEL VISION” (a focus on today’s sales) keep your name in front of all
into “FUNNEL VISION” (a proper focus on filling, converting, and flipping your funnel). those leads until they are ready
to buy.
The Hunter Mentality
That’s what the funnel is all
When faced with the challenge of filling the funnel, most people think about advertising and
about—capturing leads that
sales.
aren’t ready to buy and
You place an ad somewhere. People see it. They learn about your product, service, or special funneling them progressively
offer. Then they somehow contact your company—go to the website, visit the store, make a toward greater and greater
phone call—and then buy something. commitment through
continuous, automated
Most small businesses design their systems of selling the OLD way, based on the concept that follow-up campaigns.
advertising leads straight to sales. But the problem with this model is that you only close the hot
prospects (let’s say a hefty 5%) and let everyone else (the other 95%) go to waste. This is called It’s about being there when
the hunter mentality—you eat what you can kill today. prospects are ready to buy.

Today’s Leads Are Tomorrow’s Buyers
Fill Your Funnel
But the truth is, most buyers don’t see an ad and immediately purchase your product. They buy
when they are ready to buy. To reach these buyers, you need a systematic approach to

4

Building Convert Your Funnel

Block
We’ve talked about how to supercharge your doubling your sales).
website and fill your funnel with leads. But if
you fail to move your prospects through the A follow-up sequence can be comprised of
funnel, you’re not going to make any money. a series of follow-up messages in any form of
media (emails, letters, phone calls).
You need a system for converting those leads
into sales. At the most basic level, you need The most important factor is that the
to define your funnel and create a follow-up messages have a specific purpose and
plan. provide value. When sequences contain
meaningful information that prospects can
Define the Funnel use right away, they’ll be more likely to look
forward to your next email.
Wouldn’t it be great to be able to look at all
the leads you’ve captured and predict when In addition, the value technique allows you
they are most likely to buy? It’s like a to communicate with your prospects without
weatherman predicting when it’s going to the fear of the “hard sell.”
rain! How does he do it? Easy. By observing
and measuring patterns. When prospects receive sales messages,
they immediately become defensive and
Predicting when your customers are most skeptical. By sending purely educational
likely to buy is not much different. If you know content, you are building trust and getting
what to look for, you can identify logical steps prospects used to reading your messages
that indicate that a lead is getting warmer. with an open mind.
That way you can be there when the window
of opportunity opens so the sale will go to you Let them grow comfortable with the
and NOT your competition. information you’re sharing, and then drive
them to the sale later.
Create a Follow-Up Plan

A well-designed follow-up sequence will Convert Your Funnel
5
naturally pull prospects down through each
step of the funnel until they are ready to buy.

This is the key to systematized growth (and to

Building Flip Your Funnel

Block
You worked hard to fill your funnel with leads Cross-Sell Additional Products
and convert them into paying customers.
Now what? Cross-selling is simply offering your customer
a product or service related to what they
Most small businesses let out a sigh of relief are purchasing (ex. “Would you like fries with
and then move on to driving the next that?”). Done properly, it is an excellent way
prospect through the funnel. However, this to boost sales and deepen relationships with
strategy leaves a lot of cash on the table. customers.

You need to flip the funnel. Many small business owners are afraid to
cross-sell because they don’t want to be
Flipping the funnel refers to what you do pushy. This fear is unfounded.
AFTER the sale to maximize the value of your
customers. The goal, of course, is to turn As long as you follow a few basic rules, such
one-time customers into repeat customers as offering relevant products in a range of
and turn repeat customers into raving fans. prices, your customers will appreciate that
you made them aware of your other
There are three simple strategies you can products and services.
implement to effectively flip the funnel.
Up-Sell to Increase the Transaction Size
Create Customers for Life
Much like cross-selling, many entrepreneurs
The longer a customer stays with you, the shy away from up-selling out of fear of
more valuable they become. Your job is to offending customers. However, up-selling is a
convert customers into raving fans so that great way to increase sales with little effort.
they’ll buy from you again and again.
As long as the up-sell offer is relevant to the
To create customers for life you must original purchase and delivered in a polite
continuously cultivate strong relationships manner, your customers will either tell you no
that generate loyalty. Contrary to popular or upgrade and thank you for the great
belief, most customers don’t leave a deal.
company because they are unhappy. They
leave because of indifference. They don’t
feel special. Flip Your Funnel
So go above and beyond to wow your
customers. A little humanity, honesty, and
6
extra mile behavior can really make you
stand out from the competition!

Julia Hidy epresskits for your website -podcampto-feb2010

Julia Hidy epresskits for your website -podcampto-feb2010

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