Branding Your Passion, Idea or Business by Julia Lovallo
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Branding Your Passion, Idea, or Business
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Branding Your Passion, Idea or Business by Julia Lovallo
- 1. 1 Branding your Passion, Idea or Business!
- 2. Who am I? ! What is branding?! Why should you do it?! Examples! Make a brand
- 3. Hello. ! I’m Julia Lovallo. ! A Creative Strategist from NYC.
- 4. I work with bloggers, companies and creatives to reach their business goals through engaging creative and innovative ideas.
- 5. I also teach design, marketing and coding at art schools, co-working spaces and at workshops like this!
- 14. practice of creating a name, symbol or design that identifies and differentiates one thing from another
- 15. so what?!
- 16. Whether you have a business or an idea, you can create a brand around it - and you should! ! ! A brand is derived from who you are, who you want to be, what people perceive and what makes you or your business different than your competitors. ! ! WHO ARE YOU? ! WHO NEEDS TO KNOW? ! HOW WILL THEY FIND OUT!? ! WHY SHOULD THEY CARE?!
- 17. ! A brand identity is a palette of visual and verbal expression.! ! A brand identity answers those questions.! ! ! !
- 18. ! WHO ARE YOU? ! WHO NEEDS TO KNOW? ! HOW WILL THEY FIND OUT!? ! WHY SHOULD THEY CARE?!
- 19. WHY SHOULD YOU DO IT?
- 20. creating a brand identity is a powerful exercise to meet your goals ! ! (seeing is believing!)
- 21. If you treat your ideas like a business, you can see success. ! ! If you create a brand identity around your idea it will become a reality. ! ! Each of your ideas need to stand out from the rest…. including the ones you wish to bring to fruition or create something larger from. ! !
- 22. A Brand Identity DEFINES. ! ! A Brand Identity CREATES COMMUNICATION. ! ! A Brand Identity IS A FORM OF EXPRESSION. ! ! A Brand Identity DIFFERENTIATES. ! ! A Brand Identity UNLOCKS ASSOCIATIONS. !
- 23. What does a brand identity include? ! ! LOGO! TAGLINE! MESSAGE ! COLORS! IMAGERY ! TYPOGRAPHY! STORY! ! !
- 26. 26
- 27. THE LOGO ! IS THE FOUNDATION.
- 28. wordmark: lettermark: pictorial mark: symbol:
- 29. combos:
- 30. A TAGLINE CAN SAY IT ALL.
- 32. COLORS, ! IMAGERY & ! TYPE.
- 33. 33 Bebas Capital ABCDEFGHIJKLMNOPQRSTUVWXYZ HEADLINES ONLY Gill Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse eleifend dictum sapien non dignissim. Donec aliquam interdum purus, aliquet ultrices tellus vulputate sit amet. Sed tortor tortor, tincidunt ut vehicula eu, varius quis tortor. Sed sed dui elementum, scelerisque dui a, imperdiet nisi. Pellentesque vel nunc at felis conse- quat sollicitudin in in tellus. Proin non sem lacus. Sus- pendisse et fringilla diam. Quisque fringilla tincidunt turpis vel commodo. Nullam maximus, augue ut elemen- tum scelerisque, mi magna molestie dui, ac ultricies tortor nisl nec quam. girls toronto vancouver girls VINETTA VENTURES VINETTA VENTURES Bebas Capital ABCDEFGHIJKLMNOPQRSTUVWXYZ Gill Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
- 34. Make a brand identity. ! ! Create a holistic brand identity you can apply to future endeavors, or a current one.! ! Create an identity for what others cannot see with the energy to deliver what you believe is possible. ! ! Express your vision.! ! Translate that into a visual language, a brand identity. ! ! Lets get started. !
- 35. LOGO! TAGLINE! COLORS! IMAGERY ! TYPE pick a business, idea, concept or product WHO ARE YOU? ! WHO NEEDS TO KNOW? ! HOW WILL THEY FIND OUT!? ! WHY SHOULD THEY CARE?!
- 36. LOGO! what will the symbol or mark look like? describe or draw it. ! TAGLINE! create a statement that captures the essence, 1-2 lines.! COLORS! what tones and shades will express the idea? cool tones? bright reds?! IMAGERY! visuals that will represent the brand - ex. black and white photos? ! TYPE! define the type of text characters that will communicate !