1. MAGAZINE
ANALYSIS

2. Sky line
Masthead
Puff
Cover line
Anchorage text
Sell lines
Skyline
Barcode

3. The sky line summarises the magazine
issue.
The mast head is featured in the top third of
the magazine . The magazine name stands
out from the backdrop as white font with a
small drop shadow is used. The word ‘film’ is
emphasied more than total to let the
audience know that it is a film magazine.
The main image would appeal to both men and
women.
The positioning of character shows he is
strong, confident and edgy and he is positioned
in front of the masthead showing he is important
but also that the magazine is a recognizable
brand even when the name is covered.
His face is positioned in the middle third once
again showing that he is significant .He is
dressed in armour and wearing a sheild and his
clothes give you an idea about at genre of film.
Men idolise male characters that are often
represented as isolated, as not needing to rely
on others (the lone hero).
Women would find him appealing and ‘eye
candy’ .

4. The colour palette is quite basic. Black
white red are used throughout keeping to
a very traditional American theme. The
colours also help the cover look
professional and sleek look.
Skyline at bottom includes additional
information about what is included inside
magazine .It doesn’t go into to much detail
and summarises other articles.
The puff is used to gain readers
attention. It uses a colourful star
border to keep to the America theme
but also to make the puff stand out
from the white masthead.
The sell lines also summarise the
articles within the magazine. It provides
more information than the sky line and
can gratify the readers need for
information .Different fonts are used to
differentiate the importance of different
part of text .

5. Sky line
Masthead
Sell lines Main image star
Puff
Coverline

6. The main thing that helps this magazine cover
stand out is the colour scheme. Unlike other
magazines this magazine uses a strict colour
scheme of red, white and black. It works well as
the main text like the masthead and cover line
stand out from the main image and these are
the most important parts of the magazine and
what will sell.
The main image uses direct address and
draws in the readers attention and others a
sense of connection. The black and white
edit matches with the issues theme and
uses low key lighting .This represents the
character as powerful, mysterious and
menacing. It would appeal to woman
because he is physically attractive and to
men as he is seen as a
powerful, independent man.
Same typography is used throughout cover.
Capital letters are used throughout showing that
every word is important.
Cover line uses the second largest font on page.
It informs the reader of what film the star
featured in .

7. Sell lines are used to gratify the reader
with information. White font is used to
keep with the theme. Sell lines are
positioned on the right or left thirds of
the page so focus is centered around
the character.
Skyline uses red font to separate the sell
lines from the rest of the cover. Small
dots are used to separate each part of
information. They do not actually tell the
reader what is featured in the magazine
about the films and by doing the reader
will then need to purchase the magazine
to satisfying curiosity and general
interest.
Anchorage text below uses words like
boldest and coolest. They stand out and
emphasize the popularity and excitement
of the actual film.
Puff advertises the magazine and
features images of ‘collectable’ issues.

8. Strap line
Masthead
Sell lines
Puff
Main image star
Coverline
Anchorage text

9. Main image star clothing hints at
genre. The man is dressed in the
same clothes that he would be wearing
in the actual film. He is positioned in
the centre third once again showing
confidence and firmness represents
him as a strong male figure.
Masthead of Empire has the same
font, tracking and leading but a
lightning effect is used. This allows
the reader to connect this to the plot
of the story .It also can gratify the
readers excitement and help them
escape from everyday life.
The anchorage text hints at the plot of
Iron Man 2. This advertises to the reader
that the magazine may include more
information and this could gratify them .A
border is used to help the text stand out
from the character .
Iron Man 2 is the second largest font on
the page. It is the second most important
part of information after the magazine

10. The magazine also like most magazines
features a puff. ‘Ultimate’ is in black
making it stand out from the other text.
Ultimate also hints that this is a crucial,
vital review that cannot be ignored.
Skyline once again is positioned above
masthead. The fonts is kept the
same, only the colour of every other piece
of information is changed. This helps
separate each part and show that they
are different important parts of
information.
The strap line below the anchorage text
features images and text. The images are
much smaller than the main image
showing that the character once again is
more important and the main feature of
There is only one sell line on the magazine . this issue. By using images the reader can
It is positioned to the left of the character not link the text to an image that they may
drawing the attention away .’First look’ is more already know and gain a sense of security
important and summarises the information. The
text underneath adds more detail to the article
through knowledge. This is a convention
without giving to much away. commonly used in music magazines.