We use them every day, but how do we leverage the ever growing world of social media in a way that makes sense for businesses?

1. The
Business
of
Social Media
Julia Pitlyk
@JPitlyk

2. What’s in a name?
Social Media

3. What’s in a name?
Social
=
Communication

4. What’s in a name?
Media
=
Channel

5. What’s in a name?
Social Media
=
Communication Channel

6. Basic Behaviors
1. Group Forming

7. Basic Behaviors
1. Group Forming
2. Messaging

8. Basic Behaviors
1. Group Forming
2. Messaging
3. Content Sharing

9. Business have discovered Brand Friendship.

10. Social Media Benefits:
SEO
Market Research
Brand Awareness
Customer Engagement
Lead Generation
Conversions

11. Social Media Requires:
Time, Talent, Treasure
Strategy
Regular Measurement
Relinquishing Control

12. Re-Directing the Marketing Flow
Inbound v. Outbound Models

13. McFail
#McDStories

14. McFail
#McDStories

15. Define A Strategy
Establish KPIs.
What
do
you
want
Who
do
you
want
to
show
and
tell
to
reach?
the spokes of
Look at all
them?
the wheel.
Develop an editorial
calendar.
What
do
you
want
to
learn
from
EXECUTE!
them?
What
do
you
want
them
to
think/say
about
you?

16. Identify Outlets

18. Integrate Everything!
Public Relations
Offsite Marketing
Advertising
PPC/Paid Search
Web Development
Search Engine Marketing

19. Do Us A Flavor
Public Relations
Offsite Marketing
Advertising
PPC/Paid Search
Web Development

20. Measurement & Metrics
Consumer Buzz
Time on Site
Customer Engagement
Conversions
Brand Building + Following
Referral Traffic

21. Sample Toolbox
Metrics
• Google Analytics
• SEOMoz
• Native Social Media Tools
Monitors
• Google Alerts
• Social Management Tools
• SpyFu

26. Julia Pitlyk
Thank
You!
@JPitlyk
LinkedIn.com/in/
JPitlyk