1. MOBILE MARKETING PROPOSAL – 2013
JulianGibson.com
Contact@JulianGibson.com
862-237-2822
Copyright 2013: Julian Gibson, President

5. Julian Gibson, President
Rowan University – Glassboro, NJ
Credentials
2012- Master of Arts in Public Relations
2012- Certificate of Graduate Study, Marketing
Communications and New Media

6. I’ve created, enhanced and maintained premium digital
assets for over a decade.
I’ve contributed to successful campaigns for international
brands such as AND 1 Apparel, Footaction USA, Ball for Life.
and Loud Records Beverage Co.
Additionally, I have been a team leader in developing
comprehensive integrated marketing communications plans
for non-profit organizations like The Planetary Society,
Community Food Bank of NJ (Southern Branch) and the
Glassboro Education Foundation.
I have experience developing custom digital content, media
relations plans, logos, promotional pieces, slogans, jingles,
and managing full campaigns at affordable rates.

7. We will enhance your profits
by focusing on three key areas:
•Mobile Marketing
•Optimized Messaging
•Enhanced Customer
Engagement

9.  80% of humans own a mobile phone
 There are 91.4 million smartphones in the United
States alone.
 The most popular smartphone activity is texting,
followed by internet browsing and playing games.
 Mobile Websites allow you to reach your
customers where you know they will see you!!

11.  Local Advertising-local business will want to reach
your customer base.
 Mobile Billing- bill to customers directly on their
phones around the world!
 Text Messages- Offer coupons and deals when
customers opt-in to your website.

14. How we help you Stand Out from the crowd.
o Analytics and real-time data
o Text Message campaigns
o Mobile Billing Solutions
o Auto Responders
o Appointment setting
o Two–way texting for improved customer support

15.  Use unique content to convert online viewers
into customers.
 Optimize YouTube content to attract a larger
audience.
 Create opt-in pages to convert more sales
leads.

17. Ideas to grow your business
Three areas of focus:
 Mobile Marketing- mobile website
 Optimized Messaging- Grab your audience
 Customer Engagement- give your customers more
options
 Our strategies focus on achieving measurable results throughout the
life cycle of your investment, product or brand.

19.  E-mail response rate: 10%-20%
 Text Message response rate 90%

20. Maximize your ROI by coordinating your new
mobile campaign with eye-catching t-shirts and
custom apparel.

22. T-Shirt Price Quote
White S-XL T-Shirt- $3.50 per shirt (front only-1 color design)
Colored S-XL T-Shirt- $4.00 per shirt (front only- 1 color design)
White S-XL T-Shirt- $5.00 per shirt (front and back- 1 color design)
Colored S-XL T-Shirt- $6.00 per shirt (front and back- 1 color design)
*Add 2.50 per shirt for 2x-5x sizes
*Add .50 per shirt per additional design colors
Graphic Design Costs
Two Designs with graphic file - $150 –Two additional designs -FREE
Set up Costs
One-time artwork setup- $50
Shipping and Handling - $50
Total – 500 Colored Shirts (front only) – only $2,250
500 White Shirts (front only) – only $1,950

25. Mobile Website Maintenance: $250 / Month- 2 mo. FREE
2 Commercials or Marketing Videos: FREE
Text Campaign Management: $1000/ year- 2 mo. FREE
* Social Media Management- $100 / mo.- 2 mo. FREE
* 1 year of Mobile Website Hosting - FREE
* 10 hrs. of consultation / month– FREE
Only 2 payments of $2,500 –one upfront, one after 6
months.
Total Value- $8,500 for only $4,999 per yr.
$416.66 per month in two 6 month installments.

26. T-SHIRT DESIGN AND PRODUCTION
Total – 500 Colored Shirts (front only) -$2,250 / 500 White Shirts (front only) - $1,950
12 MONTH MARKETING PLAN
Only 2 payments of $2,500 –one upfront, one after two months.
500 COLORED SHIRTS (front only) + 6 months of Marketing = 4,750
500 WHITE SHIRTS (front only) + 6 months of Marketing = 4,450

27. Julian Gibson
862-237-2822
JulianGibson.com
Contact@JulianGibson.com