Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
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Aula sobre utilização dos games em estratégias de marketing
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Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
- 6. O MUNDO ANTES DA FAZENDINHA
- 7. Enkeshui http://www.johntyman.com/africa/31.html ENKESHUI
- 8. DORNA BAZI Dorna Bazi http://lissnup.wordpress.com/2012/01/07/
- 9. O fator cultural dos jogos
- 10. Andreas Stock, Headhunter Europeu, professor da Gameschool e CEO da Stockjogos “Pessoas fazem coisas porque são divertidas ou por prazer. Veja como as crianças aprendem. Aprendem através de brincadeiras e jogos. O mesmo acontece com filhote de animais. Nossa vida é baseada em jogos.”
- 12. Epidemia – Corrupted Blood
- 13. PRIMEIROS GAMES
- 14. Batalhas medievais 1. Administrar seus recursos 2. Construir suas estruturas 3. Preparar seu exército
- 17. EVOLUÇÃO NA GESTÃO DE COMUNIDADE
- 20. Pesquisa da Entertainment Software Association
- 21. Seria as redes sociais, a nova plataforma?
- 32. Mafia Wars: Snoop Dog
- 33. Convites
- 35. Social Games para todos os gostos
- 36. Social games, uma evolução
- 54. b
- 55. DESENVOLVER
- 56. Atributos básicos Diversão Competição Visual Recompensa
- 61. Perfil comportamental Exploradores Sociais Conquistadores Assassinos • Itens raros • Segredos • Amigos • Destruir • Medalhas • Áreas • Ajudar • Competir • Troféus escondidas • Comunidade • Vencer • Extras • Easter Eggs • Grupos • Quebrar regras • 100% • Mapas • Clãs • Oponentes • Destravar • Quebra-cabeças • Encontros • Revolta • Objetivos • Códigos • Agenda • Ranking • Missões • Informações • Eventos • Conclusão fragmentadas • Caos • Trolls Bartle Test of Gamer Psychology
- 63. Conquistadores
- 64. Exploradores
- 65. Sociais
- 66. Sociais
- 68. Assassinos
- 69. Cuidado com as ideias megalomaníacas
- 77. friends_hometown friends_activities Provides access to the user's hometown in the hometown property Provides access to the user's list of activities as the activities connection user_interests user_birthday friends_interests friends_birthday Provides access to the user's list of interests as the interests connection Provides access to the birthday with year as the birthday property user_likes Permissões de usuários e amigos user_checkins friends_checkins friends_likes Provides access to the list of all of the pages the user has liked as the likesconnection Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see. Interesses user_location user_education_history Sobre friends_education_history Provides access to education history as theeducation property friends_location Provides access to the user's current location as the location property user_notes Atividades user_events friends_events Curtir friends_notes Provides access to the user's notes as thenotes connection Checkins Provides access to the list of events the user is attending as the eventsconnection user_groups Local user_photos friends_photos friends_groups Provides access to the photos the user has uploaded, and photos the user has been tagged in user_hometownEstudo Provides access to the list of groups the user is a member of as the groupsconnection Notas user_questions friends_questions friends_hometown Provides access to the questions the user or friend has asked user_interests Eventos Provides access to the user's hometown in the hometown property Fotos user_relationships friends_relationships friends_interests Grupos Perguntas Provides access to the user's list of interests as the interests connection user_likes Provides access to the user's family and personal relationships and relationship status user_relationship_details friends_relationship_details friends_likes Residência Relacionamento Provides access to the list of all of the pages the user has liked as the likesconnection Provides access to the user's relationship preferences user_religion_politics user_location friends_religion_politics friends_location Provides access to the user's religious and political affiliations Provides access to the user's current location as the location property user_status user_notes friends_status friends_notes Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information
- 78. friends_hometown Provides access to the "About Me" section of the profile in the about property Provides access to the user's hometown in the hometown property user_activities user_interests friends_activities friends_interests Provides access to the user's list of activities as the activities connection Provides access to the user's list of interests as the interests connection user_birthday user_likes friends_birthday friends_likes Provides access to the birthday with year as the birthday property Provides access to the list of all of the pages the user has liked as the likesconnection user_checkins user_location friends_checkins friends_location Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see. Provides access to the user's current location as the location property user_education_historyLogin para integração com Chat user_notes friends_education_history friends_notes Gerenciar Ads Provides access to education history as theeducation property Provides access to the user's notes as thenotes connection user_events user_photos friends_events Criar Evento Provides access to the list of events the user is attending as the eventsconnection friends_photos Provides access to the photos the user has uploaded, and photos the user has been tagged in Gerenciar Listas user_groups user_questions friends_groups friends_questions Provides access to the list of groups the user is a member of as the groupsconnection user_hometown Gerenciar Notificações Provides access to the questions the user or friend has asked user_relationships friends_hometown Publicar na linha de tempo friends_relationships Provides access to the user's hometown in the hometown property Provides access to the user's family and personal relationships and relationship status user_interests user_relationship_details friends_interests Provides access to the user's list of interests as the interests connection Responder eventos friends_relationship_details Provides access to the user's relationship preferences user_likes friends_likes Gerenciar Páginas user_religion_politics friends_religion_politics Provides access to the list of all of the pages the user has liked as the likesconnection Provides access to the user's religious and political affiliations user_location user_status friends_location friends_status Provides access to the user's current location as the location property Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information
- 82. Advergames – Battle of the Cheetos
- 83. Advergames
- 84. • GagaVille in FarmVille, Exclusive Access to Music
- 87. MECÂNICA – Informações Fragmentadas Diversão Desafio Informações Fragmentadas SEO Exploração
- 88. Alternate Reality Games ONLINE Quebra- Quebra- cabeças cabeças Mini games Colaborativos Jogos de pesquisa Clássicos INDIVIDUAL GRUPO Missões Flash Mobs urbanas Grupo Caça ao investigativo tesouro MUNDO REAL
- 89. MECÂNICA – Nível
- 90. MECÂNICA – Medo de perder Lealdade Influência Medo de perder Engajamento
- 91. MECÂNICA – Missões Diversão CGU Lealdade Missões Influência Engajar Tempo
- 92. Recompensas Tarefas Diversão Presença física Status Tempo Lucro Investimento Poderes especiais Dificuldade
- 93. STATUS
- 94. COLABORAÇÃO
- 97. MECÂNICA – Conquistas (Achivements) Diversão CGU Lealdade Conquista Influência Engajar Tempo
- 101. Atrair novos consumidores • Swarm Special • Friends Special • Flash Special • Newbie Special • Check-in Special Reter consumidores atuais • Loyalty Special • Mayor Special
- 102. MECÂNICA – Combos Diversão Status Desafio Combos e Bônus Habilidade Viral CGU
- 109. QUAIS AS RECOMPENSAS? RECOMPENSA X ENGAJAMENTO DIVERSÃO X VIRALIDADE & ENGAJAMENTO QUANTO DIVERTIDO É? ENGAJAMENTO X CONTEÚDO QUAL O NÍVEL DE ENGAJAMENTO?
- 110. “SEJA A MUDANÇA QUE VOCÊ QUER VER NO MUNDO” Mahatma Gandhi
- 111. Muito obrigado! Juliano Kimura akira@julianokimura.com www.julianokimura.com @julianokimura 111
- 112. Bibliografia • A Bíblia da Inovação – Kotler e Trias • http://www.mpogd.com/ • Enciclopédia da Nuvem – Luli RadFahrer • http://pt.bigpoint.com/ • A Biblia do Marketing – Kotler & Keller • http://www.puzzlepirates.com/ • http://www.casualgamesassociation.org/ • http://www.julianokimura.com • http://datamining.typepad.com • http://gamification.org • http://venturebeat.com • http://games.digitalchocolate.com • http://www.youtube.com • http://www.playfish.com • http://mikeabundo.com • http://en.wikipedia.org/wiki/Social_network_game • http://method.com • http://www.unilestemg.br • http://www.inovadoresespm.com.br • http://www.skylanders.com • http://www.onlineuniversities.com • http://www.insidesocialgames.com • http://www.wcg.com • http://pt.wikipedia.org • http://www.buddypoke.com/ • http://investor.ea.com/ 112