Session for Early Career Researchers in Faculty of Medicine, University of Sydney, 25 September 2013.
Presenters: Julie Leask and Cameron Webb, Sydney Medical School, University of Sydney
Breaking the Kubernetes Kill Chain: Host Path Mount
Social Media for Medical Researchers: Is it worth the time?
1. www.ncirs.usyd.edu.au
Social media: Is it worth the time?
Julie Leask, School of Public Health
Cameron Webb, Medical Entomology, Sydney Medical
School & Pathology West – ICPMR Westmead
Session for University of Sydney Early Career Researchers
at Children’s Hospital at Westmead, NSW Australia
Picture https://picasaweb.google.com/lh/photo/ddG5l4D8IgSULJHxSj1tCw
2. • What is social media all about?
• Lets talk about Twitter
• What is the reach?
• How can you engage your “audience”?
• How can you enhance your research?
• How can you expand your networks?
• Why it relevant to ECRs?
This session….
3. What is social media?
“A group of Internet-based applications
that … allow the exchange of user-
generated content”. (Kaplan 2010)
Not just for
celebrities
Engage with
policy makers,
media,
communities
Contribute an
informed voice
Source: http://www.foodiggity.com/social-media-explained-with-donuts/
4. Lots of options for social
media but choice will
depend on objectives (as
well as technical resources)
6. • Free
• Easy to sign up
• Minimal personal info
• Need email address
• Select “user name”
• Many platforms
TWITTER
7. Some terminology to get you started….
Term What is it? Example
Tweet
Messages sent by users up
to 140 characters
Hastag
Collect a series of tweets
around a specific topic
Retweet
A tweet by one user resent
by one or more other users
Mention
When one user includes
another user in their tweet
11. Timely incident communication
…the Queensland Floods
Information:
"Train services are resuming in parts of Brisbane. Stop walking on the tracks
#TheBigWet #qldfloods"
"No homes can be reconnected to electricity until they have been certified
as safe by an electrician #qldfloods #TheBigWet“
Mythbusting
Wivenhoe Dam is NOT about to collapse! #thebigwet #qldfloods"
There is currently NO fuel shortage in Brisbane. #qldfloods #thebigwet
The lighter side
We're building an Ark
Help! I've lost my Goldfish
Source: http://www.brightlabs.com.au
13. k9624 s2209 (Bayer
Crop Science for
PhD student David
Lilly)
k9624 s2209 (Bayer
Crop Science for
PhD student David
Lilly)
“Reach” and “Exposure” of tweets sent 2012-2013
ABC Local radio
“Today Show”
The
Conversation
28. • Professional code of practice
• Internal yardsticks, “What would (insert name) think?”
• External yardsticks, eg, a „buddy‟
• Separating platforms eg, Twitter for professional and
Facebook for personal
Professionalism
• Takes time commitment varies – you choose
• Long time to build followers and generate impact
Time
commitment
•The „blowtorch test‟ can benefit ideas and force you to
clarify things
•De-individuation
•Bullying and harassment exists in some areas
•Risk manage
Being open to
criticism
Issues to consider
30. USEFUL ARTICLE
Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS
Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535
http://www.plosbiology.org/article/info:doi/10.1371/journal.pbio.1001535