1. Your Image
Online
Julie Mellors
JJ Mellors Photography
07936 287 237
www.jjmellorsphotography.com
enquiries@ jjmellorsphotography.com
@JJMellorsPhoto
Monday, 18 February 13

2. Who are you and
why are you Online?
• You have to be here because
everyone else is
• So you can be in more than one
place at a time
• To leave a good first impression
• Establish a point of contact
Monday, 18 February 13

3. Your image is part of
your message
• Clear message about who you are
and what you stand for - make
clients want to do business with
you
• Reflect the ideas and needs of
your clients - establish a rapport
• Flaunt your USP!!!! - (Unique
selling point)
• Does your image and design set
the right tone?
• Real/Avatar/Mascot?
Monday, 18 February 13

4. How are you using your
image on your website?
• What are you trying to achieve?
Goals? Strategy? Hodgepodge?
• Users - Who are they? - What do
you want them to do? What do
they want to do?
• Use your image and design to
encourage people to click on the
right sections?
• Establishing a reputation for
expertise/knowledge/service/skill?
Monday, 18 February 13

5. What attracts you to the
websites of others?
• Need
• Relevance
• Design
• Navigation - ease of use
• It’s just a really good looking
site!
Monday, 18 February 13

6. How do you attract
customers?
• Good content, both text and
images. Up-to-date, relevant,
professional?
• Easy navigation and clear
design
• Personality - essential for small
business owners
• Creativity/Professionalism/
Distinctive
Monday, 18 February 13

7. Your Unique
Selling Point
• Stand out from your competitors
• Celebrate your talents
• Let your customers know what
you offer
• Tell us why you are special
Monday, 18 February 13

8. What not to do
• Boring and generic
photographs - a big “So what”
to the customer
• Blurry and out of focus shots
• Photos that don’t represent the
product or service
• Images you haven’t paid for
• Not cleaning up your images
eg. leaving watermarks on
• Using the wrong size photo
files
Monday, 18 February 13

9. What to do!
• Don’t be afraid to make your
personal statement
• Strong design and clean layout
• High quality images
• Be organised and always
remember “Less is More”
• Express your Unique Selling
Point!
• Give your photographer credit!
Monday, 18 February 13

10. Getting that “Rock
Star Image -
How to Pose
• Angle your body and your feet
away from the camera rather
than straight on. Standing
straight on make you look wide
• What is closest to the camera
looks biggest - keep this in
mind especially with your
hands and feet
• Double chins - Never let
someone take your photo from
below and push it out a little
Monday, 18 February 13

11. The Truth
• Even Madonna doesn't look
like Madonna
Monday, 18 February 13

12. The Small
Business Mantra
• “People do business with
people they KNOW, LIKE and
TRUST!!!”
• New way to establish old
fashioned human contact
• Growing relationships
Monday, 18 February 13

13. To sum up
• Your is: image
• Your persona on the Internet
• NOT you as a person
• an excellent marketing,
communications and PR
platform
• an opportunity to connect to
a wider world
Monday, 18 February 13

14. Julie Mellors
JJ Mellors Photography
07936 287 237
www.jjmellorsphotography.com
enquiries@ jjmellorsphotography.com
Where else to find me on the Internet
One I Did Earlier - weekly photo blog
www.oneididearlier.wordpress.com
JJ Mellors Photography on
Facebook
@JJMellorsPhoto - Twitter
Monday, 18 February 13