SlideShare une entreprise Scribd logo
1  sur  1
Télécharger pour lire hors ligne
STILL CONFUSED
ABOUT USING
VIDEO…OR NOT?

VIDEO STATS
Sited in Internet
Retailer (2012), Living
Direct, an online
retailer, found that
videos boosted
conversion
and increased time
on sites by 9%.

WHY SHOULD YOU CARE?

According to MediaPost (2013), 57% of
consumers say that watching product
videos makes them more confident in
online purchase decisions.
.

WORKING WITH A THEME……...5

CONCLUSION & RESOURCES…6

Over half of marketing professionals
worldwide call out video as the type of
content with the best ROI. eMarketer, 2013

According to Internet
Retailer (2012), shoppers
who view video are
nearly 2x more likely to
purchase.

93% of marketers use social media for
business.

According to Multichannel Network (2013),
Video is the top function merchants plan to
add to their ecommerce sites over the next
12 months, with nearly 40% planning to add
video.
According to the Nielsen “Paid Social Media
Advertising Report 2013”, One out of every
seven people in the world has a Facebook
page. Nearly four in five active Internet users
visit social networks and blogs.

More than half of all Americans have a
smartphone, and most of us keep our
phones with us all day. According to
the Nielsen Social Media Report,
almost one-third of 18-24 year olds
even bring their mobile devices into
the bathroom.
90% of information transmitted to the brain is
visual, and visuals are processed 60,000X
faster in the brain than text. (Sources: 3M
Corporation and Zabisco)

JulieWeishaar.com

Contenu connexe

Plus de Julie Weishaar

How To Create A Sales Plan.pdf
How To Create A Sales Plan.pdfHow To Create A Sales Plan.pdf
How To Create A Sales Plan.pdfJulie Weishaar
 
The Entrepreneurial Dichotomy
The Entrepreneurial DichotomyThe Entrepreneurial Dichotomy
The Entrepreneurial DichotomyJulie Weishaar
 
Repurpose Your Content for Maximum Effectiveness
Repurpose Your Content for Maximum EffectivenessRepurpose Your Content for Maximum Effectiveness
Repurpose Your Content for Maximum EffectivenessJulie Weishaar
 
Why Animated Videos Will Get You More Attention
Why Animated Videos Will Get You More AttentionWhy Animated Videos Will Get You More Attention
Why Animated Videos Will Get You More AttentionJulie Weishaar
 
How to Develop Content That Delivers
How to Develop Content That DeliversHow to Develop Content That Delivers
How to Develop Content That DeliversJulie Weishaar
 
Content Marketing Statistics 2019
Content Marketing Statistics 2019 Content Marketing Statistics 2019
Content Marketing Statistics 2019 Julie Weishaar
 
Importance of Technical SEO
Importance of Technical SEOImportance of Technical SEO
Importance of Technical SEOJulie Weishaar
 
How to Find And Work With Influencers
How to Find And Work With InfluencersHow to Find And Work With Influencers
How to Find And Work With InfluencersJulie Weishaar
 
Your Content is King: Re-Purpose it For Maximum Effectiveness
Your Content is King: Re-Purpose it For Maximum EffectivenessYour Content is King: Re-Purpose it For Maximum Effectiveness
Your Content is King: Re-Purpose it For Maximum EffectivenessJulie Weishaar
 
Certified Trainer Automated Marketing Systems Email Marketing Solutions
Certified Trainer Automated Marketing Systems Email Marketing Solutions Certified Trainer Automated Marketing Systems Email Marketing Solutions
Certified Trainer Automated Marketing Systems Email Marketing Solutions Julie Weishaar
 
Are You Using Video Tor Your Business?
Are You Using Video Tor Your Business?Are You Using Video Tor Your Business?
Are You Using Video Tor Your Business?Julie Weishaar
 
Don't Underestimate The Power of Relationships in Building Your Business
Don't Underestimate The Power of Relationships in Building Your BusinessDon't Underestimate The Power of Relationships in Building Your Business
Don't Underestimate The Power of Relationships in Building Your BusinessJulie Weishaar
 
What is a Marketing System, Why You Need One, & Which One Should You Choose?
What is a Marketing System, Why You Need One, & Which One Should You Choose?What is a Marketing System, Why You Need One, & Which One Should You Choose?
What is a Marketing System, Why You Need One, & Which One Should You Choose?Julie Weishaar
 
Using Video Marketing for Online Profits
Using Video Marketing for Online ProfitsUsing Video Marketing for Online Profits
Using Video Marketing for Online ProfitsJulie Weishaar
 
Network Marketing Leaders Toolbox
Network Marketing Leaders ToolboxNetwork Marketing Leaders Toolbox
Network Marketing Leaders ToolboxJulie Weishaar
 
Life’s Journey Through the Absurd Told With Sophistication and Wise-Ass Humor
Life’s Journey Through the Absurd Told With Sophistication and Wise-Ass HumorLife’s Journey Through the Absurd Told With Sophistication and Wise-Ass Humor
Life’s Journey Through the Absurd Told With Sophistication and Wise-Ass HumorJulie Weishaar
 
The Instant Sales System For Traditional Business Owners: Automated Marketing...
The Instant Sales System For Traditional Business Owners: Automated Marketing...The Instant Sales System For Traditional Business Owners: Automated Marketing...
The Instant Sales System For Traditional Business Owners: Automated Marketing...Julie Weishaar
 

Plus de Julie Weishaar (17)

How To Create A Sales Plan.pdf
How To Create A Sales Plan.pdfHow To Create A Sales Plan.pdf
How To Create A Sales Plan.pdf
 
The Entrepreneurial Dichotomy
The Entrepreneurial DichotomyThe Entrepreneurial Dichotomy
The Entrepreneurial Dichotomy
 
Repurpose Your Content for Maximum Effectiveness
Repurpose Your Content for Maximum EffectivenessRepurpose Your Content for Maximum Effectiveness
Repurpose Your Content for Maximum Effectiveness
 
Why Animated Videos Will Get You More Attention
Why Animated Videos Will Get You More AttentionWhy Animated Videos Will Get You More Attention
Why Animated Videos Will Get You More Attention
 
How to Develop Content That Delivers
How to Develop Content That DeliversHow to Develop Content That Delivers
How to Develop Content That Delivers
 
Content Marketing Statistics 2019
Content Marketing Statistics 2019 Content Marketing Statistics 2019
Content Marketing Statistics 2019
 
Importance of Technical SEO
Importance of Technical SEOImportance of Technical SEO
Importance of Technical SEO
 
How to Find And Work With Influencers
How to Find And Work With InfluencersHow to Find And Work With Influencers
How to Find And Work With Influencers
 
Your Content is King: Re-Purpose it For Maximum Effectiveness
Your Content is King: Re-Purpose it For Maximum EffectivenessYour Content is King: Re-Purpose it For Maximum Effectiveness
Your Content is King: Re-Purpose it For Maximum Effectiveness
 
Certified Trainer Automated Marketing Systems Email Marketing Solutions
Certified Trainer Automated Marketing Systems Email Marketing Solutions Certified Trainer Automated Marketing Systems Email Marketing Solutions
Certified Trainer Automated Marketing Systems Email Marketing Solutions
 
Are You Using Video Tor Your Business?
Are You Using Video Tor Your Business?Are You Using Video Tor Your Business?
Are You Using Video Tor Your Business?
 
Don't Underestimate The Power of Relationships in Building Your Business
Don't Underestimate The Power of Relationships in Building Your BusinessDon't Underestimate The Power of Relationships in Building Your Business
Don't Underestimate The Power of Relationships in Building Your Business
 
What is a Marketing System, Why You Need One, & Which One Should You Choose?
What is a Marketing System, Why You Need One, & Which One Should You Choose?What is a Marketing System, Why You Need One, & Which One Should You Choose?
What is a Marketing System, Why You Need One, & Which One Should You Choose?
 
Using Video Marketing for Online Profits
Using Video Marketing for Online ProfitsUsing Video Marketing for Online Profits
Using Video Marketing for Online Profits
 
Network Marketing Leaders Toolbox
Network Marketing Leaders ToolboxNetwork Marketing Leaders Toolbox
Network Marketing Leaders Toolbox
 
Life’s Journey Through the Absurd Told With Sophistication and Wise-Ass Humor
Life’s Journey Through the Absurd Told With Sophistication and Wise-Ass HumorLife’s Journey Through the Absurd Told With Sophistication and Wise-Ass Humor
Life’s Journey Through the Absurd Told With Sophistication and Wise-Ass Humor
 
The Instant Sales System For Traditional Business Owners: Automated Marketing...
The Instant Sales System For Traditional Business Owners: Automated Marketing...The Instant Sales System For Traditional Business Owners: Automated Marketing...
The Instant Sales System For Traditional Business Owners: Automated Marketing...
 

Dernier

UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024TopCSSGallery
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxfnnc6jmgwh
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 
Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Zeshan Sattar- Assessing the skill requirements and industry expectations for...Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Zeshan Sattar- Assessing the skill requirements and industry expectations for...itnewsafrica
 
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS:  6 Ways to Automate Your Data IntegrationBridging Between CAD & GIS:  6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integrationmarketing932765
 
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesMuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesManik S Magar
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observabilityitnewsafrica
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructureitnewsafrica
 
Data governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationData governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationKnoldus Inc.
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterMydbops
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkPixlogix Infotech
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 

Dernier (20)

UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 
Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Zeshan Sattar- Assessing the skill requirements and industry expectations for...Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Zeshan Sattar- Assessing the skill requirements and industry expectations for...
 
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS:  6 Ways to Automate Your Data IntegrationBridging Between CAD & GIS:  6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
 
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesMuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
 
Data governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationData governance with Unity Catalog Presentation
Data governance with Unity Catalog Presentation
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App Framework
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 

Why You Should Care About Video Marketing Some Important Statistics

  • 1. STILL CONFUSED ABOUT USING VIDEO…OR NOT? VIDEO STATS Sited in Internet Retailer (2012), Living Direct, an online retailer, found that videos boosted conversion and increased time on sites by 9%. WHY SHOULD YOU CARE? According to MediaPost (2013), 57% of consumers say that watching product videos makes them more confident in online purchase decisions. . WORKING WITH A THEME……...5 CONCLUSION & RESOURCES…6 Over half of marketing professionals worldwide call out video as the type of content with the best ROI. eMarketer, 2013 According to Internet Retailer (2012), shoppers who view video are nearly 2x more likely to purchase. 93% of marketers use social media for business. According to Multichannel Network (2013), Video is the top function merchants plan to add to their ecommerce sites over the next 12 months, with nearly 40% planning to add video. According to the Nielsen “Paid Social Media Advertising Report 2013”, One out of every seven people in the world has a Facebook page. Nearly four in five active Internet users visit social networks and blogs. More than half of all Americans have a smartphone, and most of us keep our phones with us all day. According to the Nielsen Social Media Report, almost one-third of 18-24 year olds even bring their mobile devices into the bathroom. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) JulieWeishaar.com