Your Content is King: Re-Purpose it For Maximum Effectiveness

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This document discusses how to maximize the effectiveness of content by repurposing it for multiple uses. It suggests starting with an idea and adding your experience to make it relevant as you tell your story. Then it recommends ways to re-purpose the content, such as by writing a blog post, creating a presentation, putting it in a video, or an ad. The document repeats the question "How can we help you?" several times.

Technologie Business

King & Queen of Content

Your Content is
King: Multiple
Uses For The
Same Content

Re-Purpose it
for Maximum
Effectiveness

You Start
With An Idea

Add Your
Experience

Make It
Relevant

Tell Your
Story

HOW?

In Oh So
Many
Ways…

Write a
Blog Post

Create &
Share A
Presentation

Put Your
Content In
a Video

Put Your
Idea Into
An Ad

How Can
We Help
You?

How Can
We Help
You?

How Can
We Help
You?

How Can
We Help
You?

How Can
We Help
You?

How Can
We Help
You?

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Do you have a few blog posts that have massive exposure and engagement? Did you know that you can breathe new life into the same content by repurposing it? Why create new content if older content has already proved to be of interest to your target market? You already have a head start on the idea and creation process. In The State of Influencer Marketing 2019, a report by AspireIQ, results indicate that 90% of marketers say the repurposing content is more effective in driving traffic to their site than new content. What is Repurposed Content? Take your ideas and research and use them in multiple formats to stretch the contents of your creative work. Other formats include eBooks, infographics, videos, white papers, social media posts, SlideShare presentations, and guides. Repurposing also works in the other direction. For example, you can conduct original research and compile the data into a white paper. Use some of the collected data to create an infographic. Then write a blog post around your research and include either all or part of the infographic. Break up parts of the infographic into individual sections and use them as images on social media. Repackage original content across different channels and mediums.

Repurpose Your Content for Maximum Effectiveness

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From “Blah” to “Wow” Using Video Animations is a great way to entertain and inform your target market. They also help boost your conversion rate and increase sales. Animated videos are a cost-effective and efficient way to advertise your business in unique and creative ways. Remember, you only have about 3 seconds to capture and grab your viewer’s attention. So, it is vital to use that incredibly small amount of time wisely! The Power of Video & Customized Animations to Promote Your Brand Everyone is overwhelmed with too much to do and not enough time to do it. We are all also inundated by so much advertising that most of what we hear falls on deaf ears. Most people prefer to watch than read. When given a choice between a human voice and something stimulating and eye-catching, the latter will win hands-down. Human beings like to be entertained. What better way is there to get what you want (more sales) than by giving them what they want (entertainment)? Using entertaining video animations will increase the length of time people will listen to your message. It will increase the chances that you will get a sale either immediately or later when the potential buyer is ready to make a purchase, because “they” will remember “you”.

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What Really Matters is Content Reception. The subheading here says it all. Too many content developers focus on the development of it, rather than the ultimate reception, and that’s what really matters! Consider when you were a kid trying to figure out how to complete a maze. You could do it from the start point and trying to find the end point, but then there are many paths that you end up going down, that just lead to dead ends. Instead, you probably quickly discovered that you could start at the end point and work backwards. By doing so, you connect the start and end points much quicker, with far less dead end lines. In this metaphor, the dead ends of the maze are content that isn’t received by your audience. We want your readers and prospective customers to connect and engage with your content, or why else would we do it? Inbound marketing has really changed the way the world works in terms of marketing. There is far less traditional advertising – throwing your image in front of people and trying to pull them in. Instead, inbound marketing provides some sort of information or content, that pulls people in to naturally fulfill their curiosity, then gets them to commit!

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Your Content is King: Re-Purpose it For Maximum Effectiveness

1. King & Queen of Content

2. Your Content is King: Multiple Uses For The Same Content

3. Re-Purpose it for Maximum Effectiveness

4. You Start With An Idea

5. Add Your Experience

6. Make It Relevant

7. Tell Your Story

9. In Oh So Many Ways…

10. Write a Blog Post

11. Create & Share A Presentation

12. Put Your Content In a Video

13. Put Your Idea Into An Ad

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16. How Can We Help You?

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