SlideShare une entreprise Scribd logo

Social media marketing 101 workbook

•Télécharger en tant que DOCX, PDF•
•
Julie Wynn
Julie Wynn
Formation
1  sur  10
Social Media Marketing Plan Thissocial mediaengagementplantemplateismeanttoact as a roughframework/guide only. It shouldbe usedwiththe Centre of Excellence inPublicSectorMarketing’s (CEPSM) Social Media Marketing 101 Workbook,whichis available bycontactingPatriciaPegleyat pegleyp@halifax.ca Please review HRM’sSocial NetworkingGuidelines whenconsideringsocial mediaaspart of your overall communicationsplanning. Step1: Define your key issue(s) anddesiredoutcome(s) –pg 23 Before undertakinganystrategy,itisabsolutelynecessarythatyouhave clearlylaidoutwhatitisthat you’re tryingtoaccomplish.These strategicobjectivesshouldbe high-levelandaddressthe ultimate outcome that will determinesuccess.Everysucceedingelementinthisframeworkmusttie-intothese objectives. Keepitsimplebyansweringthe followingtwoquestions: QuestionA - What isthe keyissue youwishtoaddressbyengaginginsocial media? QuestionB - What wouldconstitute asuccessful outcome?
Step2: Gauge your existing webpresence –pg 24 QuestionA - What isthe social mediaworldsayingaboutyou? QuestionB - What is the searchengine visibilityof yourwebproperties? QuestionC -What are the relevantkeywordsforyourinitiative?
Step3: Conduct a SWOT Analysis –pg 30 QuestionA - What are some internal strengthsandweaknessesthatcouldaffectthe outcome of your online social mediainitiative? Internal Strengths: Internal Weaknesses: QuestionB - What are some external opportunitiesandthreatsthatcould affectthe outcome of your online social mediainitiative? External Opportunities: External Threats:
Step4: Determine your online competition –pg. 32 QuestionA - Who are youronline competitors?
Step5: Set strategic social mediaengagementobjectives (SMART) –pg. 35 Specific Measurable Achievable Relevant Time-based Q uestionA - What are the SMART objectivesuponwhichyouwill evaluateyoursuccess?
Step6: Segmentation, Targeting andPositioning –pg. 36 QuestionA - How are you goingto segmentyourmarket? QuestionB - Who is yourtarget audience QuestionC - What isyour positioningstrategy?
Step7: Choose the Right Tools and Marketing Mix –pg. 42 QuestionA - Whichsocial mediatools/applicationsshouldyouuse?
Step8: Developa Social MediaPress Release –pg. 46
Step9: Performance Measurement –pg. 47 QuestionA - How will youmeasure yourwebsite’sperformance? QuestionB - How will youmeasure yoursocial mediamarketingperformance?
Step10:Ongoing Monitoring and Adjustments –pg. 51

Recommandé

6 imc planning
6 imc planning6 imc planning
6 imc planningPrakash Nair
 
Developing Marketing Plan
Developing Marketing PlanDeveloping Marketing Plan
Developing Marketing PlanBlue Dress® Internet Marketing
 
Establishing Objectives & Bugeting for the Promotional Program
Establishing Objectives & Bugeting for the Promotional ProgramEstablishing Objectives & Bugeting for the Promotional Program
Establishing Objectives & Bugeting for the Promotional Programkpatric
 
How to Implement Gamification Successfully?
How to Implement Gamification Successfully?How to Implement Gamification Successfully?
How to Implement Gamification Successfully?Aman Deep Dubey
 
Hp Life Small Business Communications Plan
Hp Life Small Business Communications PlanHp Life Small Business Communications Plan
Hp Life Small Business Communications PlanMaricopa Small Business Development Center
 
Communicate for success worksheet
Communicate for success worksheetCommunicate for success worksheet
Communicate for success worksheetIowa Campus Compact
 
The 60 second social media planner
The 60 second social media plannerThe 60 second social media planner
The 60 second social media plannerDeepak Pershad
 
How to deliver relevant social media content graphic
How to deliver relevant social media content graphicHow to deliver relevant social media content graphic
How to deliver relevant social media content graphicJeffrey Luke Luke
 

Recommandé

6 imc planning
6 imc planning6 imc planning
6 imc planningPrakash Nair
 
Developing Marketing Plan
Developing Marketing PlanDeveloping Marketing Plan
Developing Marketing PlanBlue Dress® Internet Marketing
 
Establishing Objectives & Bugeting for the Promotional Program
Establishing Objectives & Bugeting for the Promotional ProgramEstablishing Objectives & Bugeting for the Promotional Program
Establishing Objectives & Bugeting for the Promotional Programkpatric
 
How to Implement Gamification Successfully?
How to Implement Gamification Successfully?How to Implement Gamification Successfully?
How to Implement Gamification Successfully?Aman Deep Dubey
 
Hp Life Small Business Communications Plan
Hp Life Small Business Communications PlanHp Life Small Business Communications Plan
Hp Life Small Business Communications PlanMaricopa Small Business Development Center
 
Communicate for success worksheet
Communicate for success worksheetCommunicate for success worksheet
Communicate for success worksheetIowa Campus Compact
 
The 60 second social media planner
The 60 second social media plannerThe 60 second social media planner
The 60 second social media plannerDeepak Pershad
 
How to deliver relevant social media content graphic
How to deliver relevant social media content graphicHow to deliver relevant social media content graphic
How to deliver relevant social media content graphicJeffrey Luke Luke
 
Creating a Marketing Plan
Creating a Marketing PlanCreating a Marketing Plan
Creating a Marketing PlanSenior Advisory Group
 
Communications Plan Template - OM ThreeSixty Free Tool
Communications Plan Template - OM ThreeSixty Free ToolCommunications Plan Template - OM ThreeSixty Free Tool
Communications Plan Template - OM ThreeSixty Free ToolOM ThreeSixty
 
3.10 developing marketing plans - moodle
3.10 developing marketing plans - moodle3.10 developing marketing plans - moodle
3.10 developing marketing plans - moodleMissHowardHA
 
What does a marketing plan includes ?
What does a marketing plan includes ?What does a marketing plan includes ?
What does a marketing plan includes ?Sameer Mathur
 
Recipe for Producer Accountability
Recipe for Producer AccountabilityRecipe for Producer Accountability
Recipe for Producer AccountabilityJustin Berry
 
Strategic Media Planning On Sales Feedback
Strategic Media Planning On Sales FeedbackStrategic Media Planning On Sales Feedback
Strategic Media Planning On Sales FeedbackMilton Papadakis
 
Developing a Social Media Strategy - Napier PR
Developing a Social Media Strategy - Napier PRDeveloping a Social Media Strategy - Napier PR
Developing a Social Media Strategy - Napier PRNapierPR
 
Strategy Implementation
Strategy ImplementationStrategy Implementation
Strategy ImplementationDSG Consulting
 
Implementation of Marketing Plans and Strategies
Implementation of Marketing Plans and StrategiesImplementation of Marketing Plans and Strategies
Implementation of Marketing Plans and StrategiesRenalynDejos
 
Public Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And StrategyPublic Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And StrategyMoksh Juneja
 
Appleseed developing a pr plan
Appleseed developing a pr planAppleseed developing a pr plan
Appleseed developing a pr planKumaran Pillai
 
Charity social media planning synopsis
Charity social media planning synopsisCharity social media planning synopsis
Charity social media planning synopsisAlistair Gleave
 
Mkt 498 week 3 dq 5
Mkt 498 week 3 dq 5Mkt 498 week 3 dq 5
Mkt 498 week 3 dq 5rockrole4844
 
Strategy
StrategyStrategy
StrategySatyaswarup Mohanty
 
Public Relations Action Plan
Public Relations Action PlanPublic Relations Action Plan
Public Relations Action PlanLance Brooks International
 
PR plan template free
PR plan template freePR plan template free
PR plan template freeDebbie Leven
 
What is Integrated Marketing Communication? | Natalie Glaser
What is Integrated Marketing Communication? | Natalie GlaserWhat is Integrated Marketing Communication? | Natalie Glaser
What is Integrated Marketing Communication? | Natalie GlaserNatalie Glaser
 
Media Matters! Aug 2015
Media Matters! Aug 2015Media Matters! Aug 2015
Media Matters! Aug 2015Bill Fitch
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Planbneiswender
 
Why You Need to Become the Chief Training Officer of Your Sales Team
Why You Need to Become the Chief Training Officer of Your Sales TeamWhy You Need to Become the Chief Training Officer of Your Sales Team
Why You Need to Become the Chief Training Officer of Your Sales TeamSales Readiness Group
 
Uk onto net_2013_notes_brandizi
Uk onto net_2013_notes_brandiziUk onto net_2013_notes_brandizi
Uk onto net_2013_notes_brandiziRothamsted Research, UK
 
carga unitarizada
carga unitarizadacarga unitarizada
carga unitarizadaneryliseth
 

Contenu connexe

Tendances

Communications Plan Template - OM ThreeSixty Free Tool
Communications Plan Template - OM ThreeSixty Free ToolCommunications Plan Template - OM ThreeSixty Free Tool
Communications Plan Template - OM ThreeSixty Free ToolOM ThreeSixty
 
3.10 developing marketing plans - moodle
3.10 developing marketing plans - moodle3.10 developing marketing plans - moodle
3.10 developing marketing plans - moodleMissHowardHA
 
What does a marketing plan includes ?
What does a marketing plan includes ?What does a marketing plan includes ?
What does a marketing plan includes ?Sameer Mathur
 
Recipe for Producer Accountability
Recipe for Producer AccountabilityRecipe for Producer Accountability
Recipe for Producer AccountabilityJustin Berry
 
Strategic Media Planning On Sales Feedback
Strategic Media Planning On Sales FeedbackStrategic Media Planning On Sales Feedback
Strategic Media Planning On Sales FeedbackMilton Papadakis
 
Developing a Social Media Strategy - Napier PR
Developing a Social Media Strategy - Napier PRDeveloping a Social Media Strategy - Napier PR
Developing a Social Media Strategy - Napier PRNapierPR
 
Strategy Implementation
Strategy ImplementationStrategy Implementation
Strategy ImplementationDSG Consulting
 
Implementation of Marketing Plans and Strategies
Implementation of Marketing Plans and StrategiesImplementation of Marketing Plans and Strategies
Implementation of Marketing Plans and StrategiesRenalynDejos
 
Public Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And StrategyPublic Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And StrategyMoksh Juneja
 
Appleseed developing a pr plan
Appleseed developing a pr planAppleseed developing a pr plan
Appleseed developing a pr planKumaran Pillai
 
Charity social media planning synopsis
Charity social media planning synopsisCharity social media planning synopsis
Charity social media planning synopsisAlistair Gleave
 
Mkt 498 week 3 dq 5
Mkt 498 week 3 dq 5Mkt 498 week 3 dq 5
Mkt 498 week 3 dq 5rockrole4844
 
PR plan template free
PR plan template freePR plan template free
PR plan template freeDebbie Leven
 
What is Integrated Marketing Communication? | Natalie Glaser
What is Integrated Marketing Communication? | Natalie GlaserWhat is Integrated Marketing Communication? | Natalie Glaser
What is Integrated Marketing Communication? | Natalie GlaserNatalie Glaser
 
Media Matters! Aug 2015
Media Matters! Aug 2015Media Matters! Aug 2015
Media Matters! Aug 2015Bill Fitch
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Planbneiswender
 
Why You Need to Become the Chief Training Officer of Your Sales Team
Why You Need to Become the Chief Training Officer of Your Sales TeamWhy You Need to Become the Chief Training Officer of Your Sales Team
Why You Need to Become the Chief Training Officer of Your Sales TeamSales Readiness Group
 

Tendances (20)

Creating a Marketing Plan
Creating a Marketing PlanCreating a Marketing Plan
Creating a Marketing Plan
 
Communications Plan Template - OM ThreeSixty Free Tool
Communications Plan Template - OM ThreeSixty Free ToolCommunications Plan Template - OM ThreeSixty Free Tool
Communications Plan Template - OM ThreeSixty Free Tool
 
3.10 developing marketing plans - moodle
3.10 developing marketing plans - moodle3.10 developing marketing plans - moodle
3.10 developing marketing plans - moodle
 
What does a marketing plan includes ?
What does a marketing plan includes ?What does a marketing plan includes ?
What does a marketing plan includes ?
 
Recipe for Producer Accountability
Recipe for Producer AccountabilityRecipe for Producer Accountability
Recipe for Producer Accountability
 
Strategic Media Planning On Sales Feedback
Strategic Media Planning On Sales FeedbackStrategic Media Planning On Sales Feedback
Strategic Media Planning On Sales Feedback
 
Developing a Social Media Strategy - Napier PR
Developing a Social Media Strategy - Napier PRDeveloping a Social Media Strategy - Napier PR
Developing a Social Media Strategy - Napier PR
 
Strategy Implementation
Strategy ImplementationStrategy Implementation
Strategy Implementation
 
Implementation of Marketing Plans and Strategies
Implementation of Marketing Plans and StrategiesImplementation of Marketing Plans and Strategies
Implementation of Marketing Plans and Strategies
 
Public Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And StrategyPublic Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And Strategy
 
Appleseed developing a pr plan
Appleseed developing a pr planAppleseed developing a pr plan
Appleseed developing a pr plan
 
Charity social media planning synopsis
Charity social media planning synopsisCharity social media planning synopsis
Charity social media planning synopsis
 
Mkt 498 week 3 dq 5
Mkt 498 week 3 dq 5Mkt 498 week 3 dq 5
Mkt 498 week 3 dq 5
 
Strategy
StrategyStrategy
Strategy
 
Public Relations Action Plan
Public Relations Action PlanPublic Relations Action Plan
Public Relations Action Plan
 
PR plan template free
PR plan template freePR plan template free
PR plan template free
 
What is Integrated Marketing Communication? | Natalie Glaser
What is Integrated Marketing Communication? | Natalie GlaserWhat is Integrated Marketing Communication? | Natalie Glaser
What is Integrated Marketing Communication? | Natalie Glaser
 
Media Matters! Aug 2015
Media Matters! Aug 2015Media Matters! Aug 2015
Media Matters! Aug 2015
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Plan
 
Why You Need to Become the Chief Training Officer of Your Sales Team
Why You Need to Become the Chief Training Officer of Your Sales TeamWhy You Need to Become the Chief Training Officer of Your Sales Team
Why You Need to Become the Chief Training Officer of Your Sales Team
 

En vedette

carga unitarizada
carga unitarizadacarga unitarizada
carga unitarizadaneryliseth
 
Sierraview Tree Farm Stewardship Plan
Sierraview Tree Farm Stewardship PlanSierraview Tree Farm Stewardship Plan
Sierraview Tree Farm Stewardship Plannmeacham
 
myEquivalents, aka a new cross-reference service
myEquivalents, aka a new cross-reference servicemyEquivalents, aka a new cross-reference service
myEquivalents, aka a new cross-reference serviceRothamsted Research, UK
 
Social media marketing 101 workbook
Social media marketing 101 workbookSocial media marketing 101 workbook
Social media marketing 101 workbookJulie Wynn
 

En vedette (10)

Uk onto net_2013_notes_brandizi
Uk onto net_2013_notes_brandiziUk onto net_2013_notes_brandizi
Uk onto net_2013_notes_brandizi
 
carga unitarizada
carga unitarizadacarga unitarizada
carga unitarizada
 
Sierraview Tree Farm Stewardship Plan
Sierraview Tree Farm Stewardship PlanSierraview Tree Farm Stewardship Plan
Sierraview Tree Farm Stewardship Plan
 
Dev 2014 LOD tutorial
Dev 2014 LOD tutorialDev 2014 LOD tutorial
Dev 2014 LOD tutorial
 
myEquivalents, aka a new cross-reference service
myEquivalents, aka a new cross-reference servicemyEquivalents, aka a new cross-reference service
myEquivalents, aka a new cross-reference service
 
Elemente de optoelectronica
Elemente de optoelectronicaElemente de optoelectronica
Elemente de optoelectronica
 
Social media marketing 101 workbook
Social media marketing 101 workbookSocial media marketing 101 workbook
Social media marketing 101 workbook
 
Zvcv
ZvcvZvcv
Zvcv
 
BioSD Tutorial 2014 Editition
BioSD Tutorial 2014 EdititionBioSD Tutorial 2014 Editition
BioSD Tutorial 2014 Editition
 
BioSD Linked Data: Lessons Learned
BioSD Linked Data: Lessons LearnedBioSD Linked Data: Lessons Learned
BioSD Linked Data: Lessons Learned
 

Similaire à Social media marketing 101 workbook

Social Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookSocial Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookDemand Metric
 
Bus169 Kotler Chapter 02
Bus169 Kotler Chapter 02Bus169 Kotler Chapter 02
Bus169 Kotler Chapter 02Alwyn Lau
 
Social Media Strategy Guide
Social Media Strategy GuideSocial Media Strategy Guide
Social Media Strategy GuideMikhail Bell
 
BUS201Assignment Marketing Plan, Part 4Assignment Market.docx
BUS201Assignment Marketing Plan, Part 4Assignment Market.docxBUS201Assignment Marketing Plan, Part 4Assignment Market.docx
BUS201Assignment Marketing Plan, Part 4Assignment Market.docxrobert345678
 
Public Relations Plan Playbook
Public Relations Plan PlaybookPublic Relations Plan Playbook
Public Relations Plan PlaybookDemand Metric
 
Social media plan by Salvador Vilalta
Social media plan by Salvador VilaltaSocial media plan by Salvador Vilalta
Social media plan by Salvador VilaltaSalvador Vilalta
 
Smart insights social media marketing plan
Smart insights social media marketing planSmart insights social media marketing plan
Smart insights social media marketing planAdCMO
 
Planning and execution of marketing strategy for pleximus
Planning and execution of marketing strategy for pleximusPlanning and execution of marketing strategy for pleximus
Planning and execution of marketing strategy for pleximusAmy Mary Vijay
 
MK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxMK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxAhmadMajidAli1
 
MK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxMK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxAhmadMajidAli1
 
MK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxMK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxAhmadMajidAli1
 
The marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxThe marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxcdorothy
 
Digital marketing strategy_guide_intermediate_level
Digital marketing strategy_guide_intermediate_levelDigital marketing strategy_guide_intermediate_level
Digital marketing strategy_guide_intermediate_levelNarendraNath26
 
Leading Social Media
Leading Social MediaLeading Social Media
Leading Social MediaCapgemini
 
Social Media (Influence) Marketing by Martin Walsh
Social Media (Influence) Marketing by Martin WalshSocial Media (Influence) Marketing by Martin Walsh
Social Media (Influence) Marketing by Martin WalshMartin Walsh
 
Making Dollars And Sense
Making Dollars And SenseMaking Dollars And Sense
Making Dollars And Sensemediarealist
 
SiliconCloud - Social Media Strategy
SiliconCloud - Social Media StrategySiliconCloud - Social Media Strategy
SiliconCloud - Social Media StrategySiliconCloud
 

Similaire à Social media marketing 101 workbook (20)

Social Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookSocial Media Marketing Plan Playbook
Social Media Marketing Plan Playbook
 
Bus169 Kotler Chapter 02
Bus169 Kotler Chapter 02Bus169 Kotler Chapter 02
Bus169 Kotler Chapter 02
 
Social Media Strategy Guide
Social Media Strategy GuideSocial Media Strategy Guide
Social Media Strategy Guide
 
BUS201Assignment Marketing Plan, Part 4Assignment Market.docx
BUS201Assignment Marketing Plan, Part 4Assignment Market.docxBUS201Assignment Marketing Plan, Part 4Assignment Market.docx
BUS201Assignment Marketing Plan, Part 4Assignment Market.docx
 
Public Relations Plan Playbook
Public Relations Plan PlaybookPublic Relations Plan Playbook
Public Relations Plan Playbook
 
Social media plan by Salvador Vilalta
Social media plan by Salvador VilaltaSocial media plan by Salvador Vilalta
Social media plan by Salvador Vilalta
 
Smart insights social media marketing plan
Smart insights social media marketing planSmart insights social media marketing plan
Smart insights social media marketing plan
 
Planning and execution of marketing strategy for pleximus
Planning and execution of marketing strategy for pleximusPlanning and execution of marketing strategy for pleximus
Planning and execution of marketing strategy for pleximus
 
MK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxMK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptx
 
MK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxMK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptx
 
MK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptxMK 314 - LECTURE NO. 2.pptx
MK 314 - LECTURE NO. 2.pptx
 
imc planning
imc planningimc planning
imc planning
 
The marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docxThe marketing plan assignment needs to be done in APA format and at .docx
The marketing plan assignment needs to be done in APA format and at .docx
 
Digital marketing strategy_guide_intermediate_level
Digital marketing strategy_guide_intermediate_levelDigital marketing strategy_guide_intermediate_level
Digital marketing strategy_guide_intermediate_level
 
Leading Social Media
Leading Social MediaLeading Social Media
Leading Social Media
 
How to Make Measurement Work: Think Success Planning
How to Make Measurement Work: Think Success PlanningHow to Make Measurement Work: Think Success Planning
How to Make Measurement Work: Think Success Planning
 
Social Media (Influence) Marketing by Martin Walsh
Social Media (Influence) Marketing by Martin WalshSocial Media (Influence) Marketing by Martin Walsh
Social Media (Influence) Marketing by Martin Walsh
 
Making Dollars And Sense
Making Dollars And SenseMaking Dollars And Sense
Making Dollars And Sense
 
SiliconCloud - Social Media Strategy
SiliconCloud - Social Media StrategySiliconCloud - Social Media Strategy
SiliconCloud - Social Media Strategy
 
Adman Lecture 6
Adman Lecture 6Adman Lecture 6
Adman Lecture 6
 

Dernier

Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfMr Bounab Samir
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Mark Reed
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxCarlos105
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTiammrhaywood
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONHumphrey A Beña
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPCeline George
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Celine George
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxDr.Ibrahim Hassaan
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4MiaBumagat1
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptxmary850239
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 

Dernier (20)

Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERP
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptx
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4
 
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptxFINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx
 
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptxYOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptxYOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
 

Social media marketing 101 workbook

  • 1. Social Media Marketing Plan Thissocial mediaengagementplantemplateismeanttoact as a roughframework/guide only. It shouldbe usedwiththe Centre of Excellence inPublicSectorMarketing’s (CEPSM) Social Media Marketing 101 Workbook,whichis available bycontactingPatriciaPegleyat pegleyp@halifax.ca Please review HRM’sSocial NetworkingGuidelines whenconsideringsocial mediaaspart of your overall communicationsplanning. Step1: Define your key issue(s) anddesiredoutcome(s) –pg 23 Before undertakinganystrategy,itisabsolutelynecessarythatyouhave clearlylaidoutwhatitisthat you’re tryingtoaccomplish.These strategicobjectivesshouldbe high-levelandaddressthe ultimate outcome that will determinesuccess.Everysucceedingelementinthisframeworkmusttie-intothese objectives. Keepitsimplebyansweringthe followingtwoquestions: QuestionA - What isthe keyissue youwishtoaddressbyengaginginsocial media? QuestionB - What wouldconstitute asuccessful outcome?
  • 2. Step2: Gauge your existing webpresence –pg 24 QuestionA - What isthe social mediaworldsayingaboutyou? QuestionB - What is the searchengine visibilityof yourwebproperties? QuestionC -What are the relevantkeywordsforyourinitiative?
  • 3. Step3: Conduct a SWOT Analysis –pg 30 QuestionA - What are some internal strengthsandweaknessesthatcouldaffectthe outcome of your online social mediainitiative? Internal Strengths: Internal Weaknesses: QuestionB - What are some external opportunitiesandthreatsthatcould affectthe outcome of your online social mediainitiative? External Opportunities: External Threats:
  • 4. Step4: Determine your online competition –pg. 32 QuestionA - Who are youronline competitors?
  • 5. Step5: Set strategic social mediaengagementobjectives (SMART) –pg. 35 Specific Measurable Achievable Relevant Time-based Q uestionA - What are the SMART objectivesuponwhichyouwill evaluateyoursuccess?
  • 6. Step6: Segmentation, Targeting andPositioning –pg. 36 QuestionA - How are you goingto segmentyourmarket? QuestionB - Who is yourtarget audience QuestionC - What isyour positioningstrategy?
  • 7. Step7: Choose the Right Tools and Marketing Mix –pg. 42 QuestionA - Whichsocial mediatools/applicationsshouldyouuse?
  • 8. Step8: Developa Social MediaPress Release –pg. 46
  • 9. Step9: Performance Measurement –pg. 47 QuestionA - How will youmeasure yourwebsite’sperformance? QuestionB - How will youmeasure yoursocial mediamarketingperformance?
  • 10. Step10:Ongoing Monitoring and Adjustments –pg. 51