Retail Trends

1. FUTURE OF RETAIL

2. _Steve Jobs
CREATIVITY IS JUST
CONNECTING THINGS

3. STEVE JOBS USED TO SAY THAT CREATIVITY IS
JUST CONNECTING THINGS
THAT’S WHAT APPLE DID WITH THE IPHONE,
THEY PUT TOGETHER A LARGE NUMBER OF
TECHNOLOGIES AND MADE THEM WORK
TOGETHER IN A VERY SMART WAY.

5. THE SAME GOES WITH COMMERCE TODAY
TECHNOLOGY IMPLEMENTATION IS WHAT IS
DRIVING THE CHANGE IN RETAIL NOW
AND MAKING THOSE TECHNOLOGIES WORK
TOGETHER IN A SMART WAY, IS WHAT WILL
DEFINE THE WINNERS AND THE LOSERS OF
TOMORROW’S RETAIL

8. SMART
RETAIL

9. INTELLIGENCE CAN BE BOTH LOGICAL AND
EMOTIONAL
RETAIL IS GETTING SMARTER IN THOSE TWO
DIFFERENT WAYS
YOU MAY HAVE HEARD OF THE THEORY OF MULTIPLE INTELLIGENCES (HOWARD
GARDNER), THE IDEA THAT WE HAVE DIFFERENT TYPES OF INTELLIGENCE.
DANIEL GOLEMAN (AMERICAN PSYCHOLOGIST – 1995 BEST SELLER) THEORIZED THE
IMPORTANCE OF THE EMOTIONAL INTELLIGENCE ALONGSIDE THE LOGICAL
INTELLIGENCE

10. 3 MAJOR TRENDS

11. 3 MAJOR TRENDS
Frictionless Commerce
Emotional Commerce
Future of Safety

12. LOGICAL INTELLIGENCE: FRICTIONLESS
COMMERCE TREND (CONVENIENCE)
EMOTIONAL INTELLIGENCE: EMOTIONAL
COMMERCE TREND
FINALLY WE WILL FOCUS ON THE EVOLUTION OF
SECURITY AS A BY-PRODUCT OF THOSE TWO
TRENDS

13. FRICTIONLESS
COMMERCE

14. CONVENIENCE :
WHEN YOU THINK OF RETAIL TODAY YOU CAN
IDENTIFY A LOT OF UNPLEASANT ASPECTS TO
IT, A LOT OF FRICTION (LIMITED NUMBER OF
PRODUCTS / OF INFORMATION / STAFF / TIME
CONSUMING ASPECTS LIKE QUEUING …)
ONLINE AND INSTORE MERCHANTS ARE
WORKING TOWARDS A FRICTIONLESS
COMMERCE

15. DISAPPERARING TECH
& AMBIENT RETAIL

16. IN STORE OR ONLINE, THE EVER GROWING USE
OF TECHNOLOGIES AND THEIR OPTIMIZED
INTEGRATION ALLOWS US TO SHOP IN EVERY
SITUATION ALMOST MAGICALLY
ONE KEY ELEMENT : INTEGRATING THE
SHOPPING ACT IN THE NATURAL JOURNEY OF
THE CUSTOMER / LIMIT THE DISTANCE BETWEEN
THE REALIZATION OF A NEED AND A COMMERCE
SOLUTION

17. DISAPPEARING TECH & AMBIENT RETAIL
AMAZON DASH BUTTON

18. FOR INSTANCE. WHERE AND WHEN DO YOU
REALIZE FIRST YOU NEED TO BUY LAUNDRY
DETERGENT ?
THIS IS WHY YOUR HOME IS BECOMING A STORE
YOU CAN SCAN OR REGISTER BY VOICE WHAT
YOU WANT IN YOUR SHOPPING LIST
THEN CHECK OUT FROM THE SITE OR THE APP

19. DISAPPEARING TECH & AMBIENT RETAIL
TESCO VIRTUAL SUPERMARKET
Tesco
INFO
LUST

20. OUTSIDE HOME IN THE CONSUMER JOURNEY
OMNICANAL / QR CODES

21. DISAPPEARING TECH & AMBIENT RETAIL
FAST SHOPPING

22. OMNICANAL / QR CODES
10 000 SHOPS OPEN OVERNIGHT

23. DISAPPEARING TECH & AMBIENT RETAIL
AMAZON FIREFLY IMAGE RECOGNITION

24. WITH IMAGE RECOGNITION EVERY OBJECT
BECOMES ITS OWN STORE
MOODSTOCK START-UP BOUGHT BY GOOGLE

25. DISAPPEARING TECH & AMBIENT RETAIL
SKYSCANNER BOT
NO
INTERFAC
E

26. ON YOUR SMARTPHONE
NO INTERFACE : NO NEED TO USE A SPECIFIC
APP YOUR TEXTING APP IS BECOMING A « ONE
STOP SHOP »

27. DISAPPEARING TECH & AMBIENT RETAIL
AI ASSISTANTS

28. AI IS THE NEXT FRONTIER OF AMBIENT RETAIL
ESPECIALLY IN SMART HOMES (CAN USE THE TV
TO DISPLAY PRODUCTS)
GOOGLE ASSISTANT IS THE NEXT GENERATION
« GOOGLE NOW »
ALEXA ALREADY ALLOWS YOU TO ADD
SOMETHING TO YOUR SHOPPING LIST (LIKE YOU
DO WITH DASH) OR TO ORDER A UBER
SAMANTHA FROM THE MOVIE HER / JARVIS
FROM IRON MAN

29. DISAPPEARING TECH & AMBIENT RETAIL
DECATHLON RFID

30. HOW CAN WE BRING THE SAME TYPE OF CONVENIENCE AND
INTELLIGENCE IN THE STORE : AGAIN THROUGH TECHNOLOGY
YOU KNOW RFID FROM THE SECURITY TAGS THAT ARE MAKING THE SHOPS
SECURITY GATES RING
RADIO-FREQUENCY IDENTIFICATION (RFID) USES ELECTROMAGNETIC
FIELDS (LOW FREQUENCY) TO AUTOMATICALLY IDENTIFY AND TRACK TAGS
ATTACHED TO OBJECTS. THE TAGS CONTAIN ELECTRONICALLY STORED
INFORMATION. PASSIVE TAGS COLLECT ENERGY FROM A NEARBY RFID
READER'S INTERROGATING RADIO WAVES
IT NOW SERVES FOR LOGISTIC / INVENTORY WITH TAGS DIRECTLY
INTEGRATED IN CLOTHES : DECATHLON / CELIO
BUT IT ALLOWS TO BUILD AN ECOSYSTEM AROUND THE TECHNOLOGY

31. DISAPPEARING TECH & AMBIENT RETAIL
REBECCA MINKOFF CONNECTED FITTING ROOM
LIQUID
EXPECT-
ATIONS

32. FOR EXAMPLE, THE CONNECTED FITTING ROOM
THAT KNOWS WHAT CLOTHES YOU ARE ABOUT TO
TRY
LIQUID EXPECTATIONS : WHEN CUSTOMER
EXPERIENCES SEEP OVER FROM ONE INDUSTRY TO
AN ENTIRELY DIFFERENT INDUSTRY
(TRANSPORTATION UBER / FASHION REBECCA
MINKOFF)
RALPH LAUREN FIFTH AVENUE MANHATTAN STORE
WORKS ALSO WITH RFID. ZARA IS ALSO
CONSIDERING USING THE TECHNOLOGY

33. SEAMLESS
TRANSCATION

34. IT ALLOWS ALSO SEAMLESS TRANSACTIONS

35. DISAPPEARING TECH & AMBIENT RETAIL
ADOBE SHOPPING BAG
LIQUID
EXPECT-
ATIONS

36. THE TECHNOLOGY COULD EVEN ALLOW TO BUY
PRODUCTS WITHOUT HAVING TO GET THEM OUT
OF YOUR BAG
LIQUID EXPECTATION : NO NEED TO QUEUE LIKE
IN E-COMMERCE

37. SEAMLESS TRANSACTION
ZARA SELF CHECK-OUT
NO
LINE

38. ANOTHER WAY OF LIMITING QUEUING : AFTER A
TEST IN SPAIN ZARA SELF CHECK-OUT IS NOW
AVAILABLE IN THE UK.
CLOSE TO THE FITTING ROOMS THEY ALLOW A
MORE SPONTANEOUS SHOPPING
LESS WAITING TIME (BUT MORE TRANSACTIONS
AT THE SAME TIME DURING RUSH HOUR)

39. SEAMLESS TRANSACTION
CONTACTLESS PAYMENT

40. FASTER / SMOOTHER PAYMENT.
PSYCHOLOGICAL ADVANTAGE : IT’S LESS
PAINFUL THAN GETTING CASH OUT.
YOU DON’T REALIZE YOU’RE PAYING

41. SEAMLESS TRANSACTION
DISNEY MAGIC BAND
GAMIFI
CATION

42. IT EVEN BECOMES A FUN EXPERIENCE
(LIKE CLUB MED NECKLACE)
1 BILLION INVESTED BY DISNEY FOR IT’S
MAGICBAND

43. SEAMLESS TRANSACTION
I’LL PAY WITH GOOGLE

44. THE CASH REGISTER IS BECOMING SMART
ITSELF AND CAPABLE OF COMMUNICATING WITH
THE CUSTOMER SMARTPHONE
A SERIES OF SENSORS, BACKED UP BY
BLUETOOTH AND WI-FI CONNECTIVITY, CAN
IDENTIFY WHERE THE USER IS, AND THEN
PROVIDE INFRASTRUCTURE TO MAKE THE
PAYMENTS

45. SEAMLESS TRANSACTION
MC DONALD’S

46. OUTSOURCING THE SALES PROCESS

47. SEAMLESS TRANSACTION
CLICK & COLLECT

48. OUTSOURCING THE SALES PROCESS

49. AUGMENTED
SELLER

50. AUGMENTED SELLER
APPLE EASYPAY

51. PAYMENT OUTSIDE THE COUNTER
IT USES A POINT-OF-SALE ATTACHMENT FOR THE IPOD
TOUCH THAT ADDS A MAGNETIC STRIPE READER,
BARCODE SCANNING FUNCTIONALITY, AND MORE.
APPLE’S UPGRADE TO THE IPHONE 5S FOR EMPLOYEES
BRINGS NEW FEATURES VIA AN UPGRADED POINT-OF-
SALE SLED THAT ADDS IN RFID CAPABILITIES AS WELL
AS CHIP AND PIN CARD READING FUNCTIONALITY AND
IMPROVEMENTS FOR PASSBOOK SCANNING.
NOW AN APP THAT CAN BE USED BY CUSTOMERS FOR
SELF CHECK OUT / NO INTERACTION WITH STORE STAFF

52. AUGMENTED SELLER
FRANPRIX

53. SMART FIDELITY

54. SMART FIDELITY
MONOPRIX IBEACON PROMOTIONS

55. APPLE > IBEACON
IBEACONS AT 22 MONOPRIX
NO NEED TO BRING COUPONS
IT’S PREDICTED THAT BEACONS WILL DOUBLE
THIS YEAR AND GROW TO 400 MILLION UNITS BY
2021
CF ABI RESEARCH

56. SMART FIDELITY
GOOGLE NEARBY

57. GOOGLE NEARBY
GOOGLE INTRODUCED NEARBY APIS WHICH WILL
ENABLE DEVICE-TO-DEVICE COMMUNICATION AND
BLUETOOTH LOW ENERGY BEACONS FOR
EVERYWHERE YOU MAY GO
GOOGLE WANTS TO CONNECT THE WORLD,
ALLOWING FOR EASIER ACCESS TO INFORMATION
BY ANYONE WHO OWNS A SMARTPHONE

58. DATA

59. ANALYZING THE CUSTOMERS JOURNEY IN
STORE TO TRIGGER OPTIMIZATION / ADAPT THE
STORE TO THE WEATHER / HOUR OF THE DAY

60. DATA
HEATMAPS

61. DATA
IN-STORE ANALYTICS

62. COUNTING HOW MANY CUSTOMER HAVE
ENTERED THE SHOP / TIME SPENT / NUMBER OF
PRODUCTS TOUCHED
WHICH ARTICLES ARE CONSIDERED BUT NOT
BOUGHT (PRICING ISSUES)

63. EMOTIONAL
COMMERCE

64. TO MAKE THE STORE MORE RELEVANT AND
INCREASE CUSTOMERS’ SATISFACTION STORE
ARE GETTING MORE PERSONAL AND
EXPERIENTIAL

65. PERSONALIZED RETAIL

66. PERSONALIZED RETAIL
NIKE ID
SELF
CENTRAL

67. PERSONALIZED RETAIL
SEPHORA
SELF
CENTRAL

68. ALSO PART OF THE AUGMENTED SELLER TREND
WITH THEIR IPOD SEPHORA STAFF MEMBERS
CAN ACCESS INFORMATION THAT YOU HAVE
SHARED WITH THEM (SKIN TYPE / HAIR …) AND
CAN REVIEW YOUR PREVIOUS PURCHASES

69. TRU
E
SELF
PERSONALIZED RETAIL
UMOOD

70. PART OF THE TRUE SELF TREND : SOPHISTICATED
PREDICTIVE TECHNOLOGIES HELP CONSUMERS
UNLOCK A DEEPER SENSE OF SELF FOR IMPROVED
PERSONALIZATION
CUSTOMERS PUT ON A HEADSET THAT USES A
SINGLE SENSOR ON THE FOREHEAD TO MEASURE
BRAIN ACTIVITY AS PEOPLE WATCH SHORT VIDEO
CLIPS THAT REPRESENT DIFFERENT MOODS. THE
TECHNOLOGY’S ALGORITHM EMPLOYS METRICS TO
MEASURE THE USER'S RESPONSE AND TRIES TO
MATCH A DESIGN WITH THE USER’S MOOD

71. PERSONALIZED RETAIL
MACY’S / LEVIS CUSTOM LASER BAR

72. PERSONALIZED RETAIL
PEPSI SPIRE

73. WITH SPIRE YOU CAN CREATE YOUR OWN
BEVERAGE BY MIXING DIFFERENT SODAS OR
ADDING FLAVOURS

74. BRANDED RITUALS

75. DEVELOP THE IN STORE EXPRESSION OF THE
BRAND CULTURE / PERSONALITY TROUGH
RITUALS

76. BRANDED RITUAL
NESPRESSO STORE
INFORMAL
EXEPRIENCE
S

77. PERSONALIZED RETAIL
VOLKSWAGEN REVEAL RITUAL
INFORMAL
EXEPRIENCE
S

78. BRANDED RITUAL
UNIQLO – JAPANESE TRADITION
INFORMAL
EXEPRIENCE
S

79. GROWING
THEATRALISATION
& GAMIFICATION

80. GROWING THEATRALISATION & GAMIFICATION
UNDIZ MACHINES

81. A PIPES AND CAPSULES SYSTEM TO DELIVER
PRODUCTS BOUGHT ON DIGITAL TERMINALS
DIGITAL SHOPPING TERMINALS, PIPES AND
CAPSULES THAT DELIVER PRODUCTS AND, FOR
THE MORE APPREHENSIVE, YOU CAN STILL
SHOP NORMALLY WHILE SURROUNDED BY A
#FUN, #ROBOTIC AND #FANTASTIC
ATMOSPHERE!

82. GROWING THEATRALISATION & GAMIFICATION
LEGO STORE DIGITAL BOX

83. AUGMENTED REALITY

84. INFO
LUST
GROWING THEATRALISATION & GAMIFICATION
SMART BOTTLE

85. GROWING THEATRALISATION & GAMIFICATION
DANONE

86. AUGMENTED DISPLAY

87. GROWING THEATRALISATION & GAMIFICATION
HEINEKEN EXTRACOLD FROZEN TAP

88. GROWING THEATRALISATION & GAMIFICATION
BURBERRY STORE

89. STORE AS A VENUE
SATELLITE TECHNOLOGY ENABLES THE
LIVESTREAMING OF EVENTS INTO THE STORE
RFID IS WOVEN INTO SELECTED APPAREL AND
ACCESSORIES, TRIGGERING BESPOKE
MULTIMEDIA CONTENT RELEVANT TO THE
PRODUCTS
STORE ASSOCIATES USE IPAD APPS THAT
PROVIDE PURCHASE HISTORY AND CUSTOMER
PREFERENCES TO ENABLE A TAILORED
SHOPPING EXPERIENCE

90. GROWING THEATRALISATION & GAMIFICATION
KATHY HOLOGRAM RETAIL ASSISTANT

91. HOLOGRAM SALE ASSISTANT

92. GROWING THEATRALISATION & GAMIFICATION
HAT TRICK

93. GROWING THEATRALISATION & GAMIFICATION
PEPPER

94. ROBOT SALE ASSISTANT

95. MEANINGFUL
PROMOTIONS

96. MEANINGFUL PROMOTIONS
MARIONNAUD
GUILT
FREE

97. GUILT-FREE CONSUMPTION: IKEA GIVES A
PILLOW IN EXCHANGE FOR YOUR IKEA
CATALOGUE

98. INSTORE ONLINE
INTEGRATION

99. OFF = ON
INSTORE ONLINE INTEGRATION
TOK&STOK PINLIST

100. C&A BRASIL
HELPING CUSTOMER CHOOSE THE MOST
POPULAR ITEMS
OFF – ON = THE OFFLINE WORLD
INCORPORATING ELEMENTS OF THE ONLINE
WORLD

101. INSTORE ONLINE INTEGRATION
TOK&STOK PINLIST
OFF = ON

102. TOK& STOCK BRASIL
OFF – ON = THE OFFLINE WORLD (AND
PHYSICAL PRODUCTS) ADJUSTED TO,
MIRRORED AND INCORPORATED THE ONLINE
WORLD

103. FUTURE OF SECURITY

104. MORE OF A CONSEQUENCE OF THE OTHER
TRENDS

105. AUTOMATION

106. PRODUCTS ARE NO LONGER ACCESSIBLE FOR
CUSTOMER OR EMPLOYEES BEFORE THE SALE
ACT

107. AUTOMATION
NESPRESSO

108. AUTOMATION
PHARMACIE GERVAIS (AMIENS)

109. AUTOMATION
MID-AIR SHOE STORE

110. RECOGNITION

111. RECOGNITION
FACIAL RECOGNICTION SYSTEM

112. ANONYMITY IS SPECIALY IMPORTANT FOR
TOBACONISTS’ CLIENTS ...

113. RECOGNITION
ALIBABA – PAYING BY SELFIE

114. RECOGNITION
GOOGLE – PAYING BY VOICE

115. ANOTHER WAY TO LIMIT THE ANONYMITY OF
THE STORE CLIENTELE

116. NO STOCKS

117. NO STOCKS
SEPHORA FLASH

118. NO STOCKS
DECATHLON

119. SHOWROOM AND DIGITAL STORE

120. NO STOCKS
ROWA VMOTION

121. TOUCHSCREENS ALLOW THE CUSTOMER TO
VISUALS THE PRODUCTS THAT THE ROBOT WILL
DELIVER

122. THANK YOU
JULIEN CHAMPAROU