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Small Business Marketing's New Golden Age
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John Karlson
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How technology is leveling the playing field and empowering small businesses.
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Small Business Marketing's New Golden Age
1.
The new golden
age of small business marketing (How technology is leveling the playing field for small business) ©2010 JumperCable Marketing™ | www.JumperCableMarketing.comJune 2010
2.
First the facts. ©2010
JumperCable Marketing™ | www.JumperCableMarketing.com 1
3.
Most small businesses
are under-marketed 1. A great location, a Yellow Pages ad and loyal customers are no longer enough. 2. Traditional marketing tactics are less and less effective while getting more expensive. ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 2
4.
Weak economy hits
small business the hardest ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 3
5.
Squeezed by the
big guys Pricing pressure, bigger budgets, more expertise, the latest tools (true for retail, services and B-to-B) ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 4
6.
Observation
Itʼs a brutal time to be a small business. ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 5
7.
Now for the
good news. A marketing windfall for small business. ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 6
8.
1. New digital
tools = sophisticated tactics Just a few of the new affordable tools Powerful email marketing Easy, affordable websites Do your own online market research Keep track of customers and prospects while automating key marketing tasks ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 7
9.
2. Amazing value
in execution craigslist Access an eager, talented, global market for getting communications created, produced or placed. ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 8
10.
3. The gift
of search Connect with your prospect for pennies . . . or less. Organic or paid, connecting with your prospect has never been easier or cheaper. ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 9
11.
4. Sail with
the social media wind at your back Social media helps extraordinary businesses prosper Enable your enthusiasts to endorse and evangelize while demonstrating what makes you special. ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 10
12.
The small business
marketing windfall Assembling an incredibly powerful, state-of-the-art marketing program is now within the means of most small businesses. ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 11
13.
What’s holding everyone
back? • Business owners donʼt have time to learn latest tools and approaches • Traditional agencies are too expensive, biased or ill equipped • Freelancers and boutiques lack perspective and expertise (focus on their specialty) • Digital shops often donʼt “get” marketing ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 12
14.
Ironically . .
. • The means to reach prospects Never more affordable • The cost of execution Whatʼs missing is the expertise to connect the small business owner with the right overall solution for their situation. ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 13
15.
A new model
for delivering smart marketing 1. Evaluate a companyʼs marketing situation 2. Deliver a comprehensive marketing recommendation 3. Show business owner how it works and how to assemble their program 4. Available to assist and guide if needed 5. Efficient business model keeps costs low ©2010 JumperCable Marketing™ | www.JumperCableMarketing.com 14
16.
Learn more about taking
advantage of the small business marketing windfall today. www.JumperCableMarketing.com