Junior Achievement India provides educational programs to students to help prepare them for the working world. It reaches over 50,000 students annually through programs held in schools and delivered by over 1,400 business volunteers. Its flagship program, JA Careers with a Purpose, introduces students in grades 10-12 to different professions and helps them understand their interests and capabilities in relation to various career opportunities. JA India aims to expand its reach to 100,000 students annually through sustained targeting using its existing program framework.

1. About JA India
‘...what I have been taught till now is making me expect something out of my life and acquire knowledge‘
-- A young JA India student on a JA India program
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www.jaindia.net

2. Junior Achievement Worldwide
World’s largest organization dedicated to educating students!
• 120 Countries
• 9.8 Million Students
• 400,000 Classrooms
• 380,000 Volunteers
Founded in 1919
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3. Student impact
Scale and geographic coverage
60,000
Actual Student Impact Plan 52,600 Direct presence
50,000 2.Bangalore
50,000
3.Chennai
4.Delhi/NCR
35,400 5.Hyderabad
40,000 6.Mumbai
35,000
Remote presence
% YoY growth 2.Chandigarh
30,000
3.Coimbatore
130%
4.Jaipur
22,600
5.Kolkata
20,000 6.Pune
130% Serviced in FY11
9,800
10,000 9.Aarani
10.Ahmedabad
3,915
1,370 150% 11.Guwahati
-
180% 12.Kotagiri
PE June 07 PE June 08 PE June 09* PE Mar 10 FY 11 (A) FY 12 13.Kumbakonam
(A) (A) (A) (A) (Till Oct
2011) 14.Madurai
15.Mannargudi
ACADEMIC INSTITUTIONS VOLUNTEERS
16.Ooty
17.Salem
150+ 1400+ 18.Yercaud
Schools and colleges Business volunteers
JA India students perform better in their exams
* July 2008 to June 2009 …because they see the connect from the classroom to the workplace
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Above actuals do not include JA CWAP Interactive (March July 2010: ~ 2,000 unique accesses),
Cognizant Associates put through Cognizant Careers program (~4000 associates)

4. JA India: What drives us?
The questions that concern us and therefore drive our efforts
Do students understand the working world? And the ways to engage with the working
world?
Do they understand how economic, social and business environment are impacted by work?
Do they understand the role of the individual, their education and specific abilities for
succeeding in the real world?
Are they prepared for the real world?
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5. So what does JA India do?
JA India programs built on combination of following themes
…to make students workforce ready
JA India believes more children in India need to go to school. JA India also believes, the issue of functional illiteracy, in
those already in school, is equally acute to merit an intervention. JA India narrowed in to engage the student in the school
in his/her capacity as the future professional. The student already in the education system is the first to join the workforce,
focusing on their workforce readiness would cause the most immediate benefit .
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6. What actually happens on the ground?
Current stakeholder engagement model
Working or retired
Academic Institutions JA India
professionals
F F
E Develop programs E
Enlist support of institution head, E E Evangelize concept through
choose appropriate JA Program debrief sessions
D Develop program delivery models
D
B B
A A
Develop program and delivery Select/Classify/Train/Orient
Evangelize for
C partnerships
C interested individuals
Student buy-in K K for in-classroom anchoring
Call for voluntary
JA Classroom
5-16hrs programs, Schedule volunteers to
participation to first pilot conducted thro’ classroom programs
single day and multi day formats
Continuous program
Grow the relationship
scheduling Follow on scheduling for new Grow the relationship
based on pilot feedback
for new student batches programs, where individuals based on feedback from
interested and available students/teachers/observers
Done by JA India Done by JA Volunteers
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7. JA India: Volunteer on-boarding process
For current volunteer engagement model
Offline communication: Brochures / JA India Debrief sessions: Registered volunteers
PPTs / emails / website 1-2 Hr session conducted by JA India
Stage I: Debrief
Program specific training-cum-orientation session for
Trained volunteers registered volunteers
~ 3 Hr session conducted by JA India / Pioneer Volunteers
Stage II: Training and Orientation
Live classroom observer
sessions
Assignment to independent
classroom sessions
JA India provides detailed volunteer guides, content and
toolkits to assist volunteers conduct the classroom sessions Stage III: In classroom deployment
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8. What is in it for you?
Benefit from JA India proven Programs and Engagement
Corporates Volunteers
•Helps your employees engage with a social •JA enables you to impact social thought
cause using something they know – •JA programs provides you a structured outlet to
themselves and their work
fulfill your desire to teach, impact a school, help
•Helps build organization image in a more students with no added workload on you
passive manner – since volunteers deliver the program •Our Program and Volunteer management model
referring their professions and organizations
ensures student interactions is done with focus on
•Enhances leadership skills and public speaking
continuity and sustenance so your efforts are
skills of your employees not wasted
•Sensitizes your employees to upcoming •At less than 4-6 hours of your volunteering time per
thought processes and ideas, makes them aware of month, children get to explore and aspire to
people who influence the future become like one of you.
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9. JA Careers with a Purpose
Our Flagship, Foundation, Focus
Objective: Target Audience:
•Introduce students to the world of business, Class X through XII Students (14-18 years)
organizations and industries and introducing
limited business and economic concepts.
•Understand the role of professions in the larger
economic, business and social environment and
Volunteer Profile and Commitment:
the essential difference in various professions
•More than 6 years of experience
•Expand their awareness of opportunities
•6 hours over 4 sessions of 1.5 hrs each
available and analyze capabilities required
•Sessions usually conducted on 4 consecutive
•Evaluate along the dimensions of individual
Saturdays
fitment to various opportunities.
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10. JA Careers with a Purpose
Details of the full fledged program that is broken down to constitute our Work Readiness Program
How can I REFLECT on
What is the PURPOSE of What is your SENSE of How can I MOVE
what career will fulfill my
work? the working world forward?
purpose?
Why do people work? What is working Requirements to fulfill What are my
environment? while choosing a opportunities?
career? [SEEK]
What kind of work What are functions, My preferences while The importance of
would I like to do? roles, responsibilities? choosing a career? making the right
[VISTA] decisions.
What do people do at Career, Industry and Mapping SEEK and How can I make the
work? economy – what is the VISTA in our mind right decisions?
connect?
What are career paths?
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11. FY12 | Phased, sustained targeting with existing program framework
50,000 students but 100,000+ program interactions…to create a collaborative alumni network
Grade Grade Grade Grade Grade Grade Grade
V VI VII VIII IX X XI
Student Entry
INTRODUCTION INTRODUCTION MY WORK WORK AND WORKREADY WORKPLACE SIMULATED
TO WORK TO WORK INTEREST WORKPLACE
Intra-Inter school Explore WORK Combine WORK, Shadowing real
WORK Focus On How Focus On How
Workshops and SEEK as a SEEK and VISTA world work Student Company
Products Come To Products Come
experience
READINESS Students To Students
emphasize
WORK /
combination that
leads to CAREER
as building blocks spaces
in the search of a
PROGRAMS (Production Focus) (Supply Chain CAREER
Focus) Introduce CAREER with
Introduce SEEK INTEREST PURPOSE
Underlying MFM Conclusion JACWAP KID
Mini Factory Model (JACWAP) JACWAP Job Shadow JACoP
Concept / Framework SEEK Intro Career Clusters
INTRODUCTION UNDERSTANDING PROBLEM
TO FINANCE SUCCESS SOLVING
OTHER WELL Introduce Concept Explore the idea of Solve unstructured
of Money, SUCCESS and its problems thereby
ADOPTED Savings, Spending various hues so as introducing
and Charity in a to provide a concepts of team,
PROGRAMS Game based balanced view interpersonal and
Program communication
skills
JA-HSBC program
Underlying JA More Than JA Problem
JA Success
Concept / Framework Money (MTM) Solving
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12. JA India Volunteering
Corporate Engaged or engagement process commenced
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13. JA India Sponsors
JA India funded by grants from Indian Corporates (Founder Members)
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14. Volunteering expectations
WORK AND INTEREST (Grade VIII)
INTRODUCTION TO WORK (Grade V/VI) MY WORKPLACE (Grade XI)
WORKREADY (Grade IX)
MY WORK (Grade VII) JA Student Company Program
WORKPLACE (Grade X)
Volunteer Profile and Commitment: Volunteer Profile and Commitment: Volunteer Profile and Commitment:
•No minimum work experience criteria •4+ years of work experience •10 years + work experience
•Program duration •Program duration: 4-6 hours •Program duration: Long haul
• Grade V/VI: 2-3 hrs •Format: 2-4 sessions of ~1.5 hrs each programs , 40+ mentoring
• Grade VII: TBD •Sessions usually conducted on hours
•Format consecutive Saturdays •Format: Weekly/fortnightly
• Grade V/VI: 1-day, 1-session •Weekday sessions an option if mentoring sessions across 6-8
• Grade VII: TBD convenient to school and volunteers months
•Weekday or weekend
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15. What JA education programs are not…
JA India education programs are NOT
– Replacements for regular academic programs
– ‘Additional’ courses to be offered as ‘electives’ in academic
institutions
– Skill / capability certification programs
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16. Thank You!
JUNIOR ACHIEVEMENT INDIA SERVICES
(A Company registered under Section 25(1)(a) of the Companies Act, 1956)
www.jaindia.net
16 © 2006 - 2011 Junior Achievement India Services.

17. Additional Slides
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18. Relative economic output | Why are other nations generating more?
India: How do we explain this difference when we have a very talented workforce !
There are structural constraints and issues around efficacy of talent: Do we need to redress
functional illiteracy amongst educated talent?
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19. Unemployment! | Where do they go even if we were to prepare all educated youth?
Total annual new workforce Workforce absorbed
In 5 years, one in every supply: 15 Million
four new global workers
UNEMPLOYED
will be Indian. 3.0mn
Poorly educated
Agriculture workforce
Uneducated or
educated upto Class 7 agriculture labor More Jobs
16 Mn new heads each
UNDER EMPLOYED
year Better Jobs
4.0mn School educated
Addition of 300mn < Class 10
agriculture labor
workers by 2025
Unorganized
workforce
4.0mn Less than Graduates More Investment
Pressure on agriculture | < Class 12 unorganized labor  JOBS
18% of GDP, 56% of
Graduates in unorganized
workforce sector
3.5mn
Graduates and above Graduates in organized EMPLOYED
Shifts | Farm to non- sector
farm; rural to urban Organized workforce Be more Generate
employable more value
BE WORKREADY
15.00
12.00 Securing the future of Youth would
# of heads (Mn)
require
8.00
2.Making resources cheap
4.00 3.50 3.Substantially more MSME jobs
2.00
16 Years Grade VII Grade X Grade XII Graduates Organized <<< Milestone
Employment
Estimated enrollments per year 19
Source: Secondary research