If you are involved in writing or using articles to establish your credentials to share skills and knowledge to a broader internet community, it may be time to pause for a while and to consider to what extent this activity of article marketing is bringing in revenue to your online efforts. Just how is that done?
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Article marketing correlating revenue to the articles you write
1. Article Marketing - Correlating Revenue To The Articles You Write
If you are involved in writing or using articles to
establish your credentials to share skills and knowledge to
a broader internet community, it may be time to pause for a
while and to consider to what extent this activity of
article marketing is bringing in revenue to your online
efforts.
While article marketing is a function of many factors that
may not lend itself to an exact computation of benefits in
monetary terms, we cannot run away from the fact that when
it comes to profitability of any online business, we have
to think in terms of dollars and cents.
This is where statistics play a big part in correlating
revenue to the articles we write.
Is it possible, for example, to project revenue to the
number of articles we write, as there are factors peculiar
only to the particular author that are not common to any
other individual?
This is where the use of simple mathematics is helpful in
our quest to correlate revenue to the articles we write.
Over a period of time of say 6 months, an author of various
articles can actually keep a graph of revenue derived from
article writing with the "y" axis as Revenue and the "x"
axis of the graph as the number of articles written, each
time keeping the number of article depositories to which
the article was submitted at a constant figure.
In this particular case, say for example if you are
marketing these articles to the article depository such as
Articlebanker.com, your revenue that goes to the "y" axis
If you are involved in writing or using articles to establish your credentials to share skills and
knowledge to a broader internet community, it may be time to pause for a while and to consider to what
extent this activity of article marketing is bringing in revenue to your online efforts. Just how is that
done?
2. is the payout derived from Google Adsense for the month by
using solely article marketing alone, and the "x" axis will
be the number of articles you have submitted.
Over the period of 6 months, you will have sufficient data
on the graph for which you can draw a best fit curve or
applying the principles of linear regression to form a
straight line that goes through most of these points on the
graph where the line is represented by the equation y=mx+c
The function of the regressed straight line will indicate
that the revenue derived is a function of "m" which is the
gradient or slope of the line, and a constant "c".
The constant "c" is the value where the straight line cuts
the "y" axis and this is the particular part which stems
from the individual and is a representation of his
abilities in writing, his style of writing, his command of
the language and factors that only the individual
possesses.
By doing a correlation study between the revenue obtained
and the number of articles submitted in article marketing,
keeping other factors constant as far as possible, it will
be possible to gauge the quality of the author's writing.
It will also be possible to form a rough basis to project
further revenue to the number of articles planned for
submission, ignoring other factors such as keyword
selection, onsite and offsite search engine optimization
which are not included in the study, and only on the basis
of the individual writing "flair" and abilities as measured
by the constant "c".
While this is by no means exact and is an approximation,
keeping statistics and charts like these serves a useful
function in helping the marketer to identify sudden trend
changes, especially where performance or revenue suddenly
If you are involved in writing or using articles to establish your credentials to share skills and
knowledge to a broader internet community, it may be time to pause for a while and to consider to what
extent this activity of article marketing is bringing in revenue to your online efforts. Just how is that
done?
3. falls from the norm ( or the mean ).
He can then study what has led to this deviation from the
mean and why. Charting these details will make any change
very apparent which may be missed otherwise.
While it is common for an internet marketer to use software
scripts to track his earnings from Google Adsense, for
example, most scripts do not lend themselves to this
particular graphical analysis as explained. It is when the
charting is done by hand, albeit in such a simple way, that
the internet marketer is sensitive enough and alert to any
sudden changes or is able to consider what factor to change
in his article writing to derive more revenue.
He can go deeper to ask this question: " Since the revenue
is directly proportional to the slope of the revenue line,
what factors will change the slope?".
Knowing these factors, he can vary them and test out his
changes.
By correlating revenue to the number of articles written,
the internet marketer has a way to project profitability,
no matter how rough. He has on his hands a set of
statistics that he can use for further research and
analysis, or in marketing terms "testing".
If you are involved in writing or using articles to establish your credentials to share skills and
knowledge to a broader internet community, it may be time to pause for a while and to consider to what
extent this activity of article marketing is bringing in revenue to your online efforts. Just how is that
done?