Fundraising and social media at Cystic Fibrosis Ireland
Dara Nasr, Drive campaigns further and faster with Twitter, Impact thro…
1. MOVE PEOPLE
D R I V E C A M PA I G N S F U RT H E R & FA S T E R
WITH TWITTER
@DaraNasr
Twitter, Inc.
2. Barack Obama
@BarackObama
Four more years.
pic.twitter.com/bAJE6Vom
@TwitterUK
3. L2012 Pool Camera@L2012PoolCam
I must have spent too much time underwater. I’m seeing double
@MichaelPhelps. #London2012 pic.twitter.com/ZEwX3zBh
Twitter, Inc.
4. Samuel L. Jackson
@SamuelLJackson
Like I said before, those BRITS are some PEDALIN’ RECORD BREAKIN’
MUTHACYCLINPHUCCAS!! Congrats UK!
Twitter, Inc.
5. Chris Hoy
@chrishoy
@SamuelLJackson Probably my favourite tweet of all time.
Thanks!
Twitter, Inc.
7. Drizzy @Drake
The first million is the hardest.
Twitter, Inc.
8. Drizzy @Drake
The first million is the hardest.
T. Boone Pickens @boonepickens
The first billion is a helluva lot harder RT @Drake: The first million is the hardest.
Twitter, Inc.
9. Drizzy @Drake
The first million is the hardest.
T. Boone Pickens @boonepickens
The first billion is a helluva lot harder RT @Drake: The first million is the hardest.
Drizzy @Drake
@boonepickens just stunted on me heavy.
Twitter, Inc.
10. Labour Press Team
@labourpress
1 Aug
Send out a search party - @LibDemPress haven t tweeted
since July 13th.
Lib Dem Press Office
@LibDemPress
1 Aug
@labourpress Sorry, we ve been busy running the country.
#Coalicious
Labour Press Team
@labourpress
1 Aug
@LibDemPress yes, that s going well. Keep up the good
work.
Twitter, Inc.
11. Twitter is the shortest distance between you
and what interests you most
Twitter, Inc.
12. Twitter is the shortest distance between you
and what interests you most
Twitter, Inc.
13. @
Twitter is the shortest distance between you
and what interests you most
Twitter, Inc.
14. @
Twitter is the shortest distance between you
#
and what interests you most
Twitter, Inc.
18. Twitter users engage
1-3% Twitter
11-15% with a Promoted Trend
0.07% Standard Display
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19. Twitter users convert online
campaign results
3x higher download rate
(vs. industry average)
4x more earned downloads
(via Promoted Tweets)
92% deemed heavy users
(opened app 3+ times)
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20. Twitter users convert offline
campaign results
49% av. engagement rate
+68% in-store check-in
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21. Twitter users share
What do Twitter users retweet?
57%
51%
48%
45% 45% 45%
42% 43%
39%
charity live event video new product group buy sale fun comment photo freebies
Twitter, Inc. source: Compete UK, 2012
27. O2 rewrites crisis management
Ashley Roberts
@AshleyRoberts61
Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month
will a sorry do? How about a***-f***ing your mothers you twats?
Twitter, Inc.
28. O2 in the UK
@O2
@AshleyRoberts61 She says no thanks.
Twitter, Inc.
29. From 155 to 13.5K new daily followers
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31. Tunde
@Tunde24_7
@O2 bastard big man ting I swear direct me to your owner what happened to
my internet connection fam mans having to use wifi and dat
Twitter, Inc.
32. O2 in the UK
@O2
@Tunde24_7 Have you tried to reset the router ting fam, so mans can use the
wifi and dat?
Twitter, Inc.