Case study: Irish Cancer Society and Colour Dash event
INFOGRAPHIC: Only 140 characters, but £2.5 million raised. Twitter and JustGiving in 2013
1. 2013
TWITTER STATS
3.7 million
visits from Twitter sources generated
£2.5 million
from
116,718
donations
(thats 70% more than last year!)
80%
more visits
than 2012
2,055,650
visits in 2012
73%
more raised
than 2012, just over a million more
£1,428,435.21
raised in 2012
448%
more raised
than in 2011
£549,033.53
raised in 2011
£22
Average donation from Twitter
£3
Average value per post donation tweet
£3
£3
£3
£3
£3
£3
220,821
tweets were tweeted
from justgiving.com
57%
of visits from Twitter
are from mobile devices
31%
are from desktop
12%
are from tablets
Top 5 pages with most visits from Twitter
justgiving.com/jessandlee
80k
visits
£12,291
raised
justgiving.com/stuartrose89
29k
visits
£16,295
raised
justgiving.com/theandrebrothers
29k
visits
£7,685
raised
justgiving.com/huddlefro
27k
visits
£50,639
raised
justgiving.com/local/project/savekettering
25k
visits
£19,433
raised
blog.justgiving.com