4. The numbers we like
In 2012, Facebook drove over 1.8 million donors to JustGiving, 50%
more than 2011
They gave over £34 million, up 44% on 2011
Mobile Facebook drove over £5.3 M, over 5 times as much as 2011
Post-donation sharing to Facebook generated £1.4M
Our Facebook app generated over £680k
~10% of all Facebook traffic was generated by our social sharing tools
11. Sonny’s law – after every action, share
Registered for an event?
Made a donation?
Signed a petition?
Signed up for newsletter?
Watched a video?
Encourage people to tell their friends
And get them to say WHY their friends will be interested
12. (it’d be rude to not mention mobile)
Jan 2011 July 2012 October 2012
14. Growth of mobile Facebook
0.2% 0.3%
10.0%
16.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
Jan-10 Jan-11 Jan-12 Jan-13
Percentage of all traffic from Mobile Facebook
15. Jonathan Waddingham
Product Manager @justgiving
@jon_bedford
slideshare.net/jwaddingham
Rosa Birch
Facebook
@rosabirch
Facebook.com/rosa.birch