http://forum.flblogcon.com/ From: http://forum.flblogcon.com/the-state-of-the-blog-address/ What better way to kick off the New Year than by analyzing your blog and the state of blogging in general? This is exactly what famed social marketer and über blogger Justice Mitchell will do in FLBlogCon FORUM’s first annual “State of the Blog Address.” Hear about the current state of the blogosphere as well as identify future trends in technology and see how these will influence you and your blogging and social media endeavors. As one of our most popular presenters from #CFLBlogCon12 and #FLBlogCon13, Justice is back by popular demand in this must-see-and-hear address!

1. The State of The Blog
#FORUM14

2. Work on your content & perception

3. So Where Are We? B2?

4. You are not alone.

5. Most blogs are noise

6. Too much content & clutter

7. A great blog takes work

8. Campaigns & Blog Posts

9. What’s In A Good Ad Campaign?
Elements:
STORY
VOICE
POSITION
SUPPORT
CTA
PURCHASE

10. What’s In A Good Blog Post?
Elements:
STORY
VOICE
POSITION
SUPPORT
CTA
ENGAGE

11. Possible Byproducts
Goals:
THOUGHT
LEADERSHIP
SALES
PORTFOLIO
CREATE
CHANGE
CODEPENDENCY

12. WIIFM?

13. Do you know what your audience wants

14. PERSONA

15. Know your audience

17. Brand & Demand

20. Motorcycles Sales
Merchandise Sales
Service & Maintenance
Parts & Customization
Motorcycles Rentals
Riders Education
Community
Events

21. BADASS

22. Remain Calm.

23. Learning To Talk Again

24. YABMEDIA

25. Distribute your content in an enticing way

26. Define & Watch Your Social Graph
•
What other marketing touch points are you using to get noticed?

27. The Content Hungry Future

29. Building Blocks For Ideation
THEN
NOW
BLOG POSTS
ARTICLES
VIDEOS
TWEETS
FORUMS
EMAILS
COMMUNITIES
PODCASTS
WEBSITES
ALT. CONTENT
INTERNAL
MESSAGING
WEBISODIC
CONTENT
DIRECT
THREADS
PRESS RELEASES
SPECIAL OFFERS

30. Content Litmus Test
Primary Directives:
NCAs
ENGAGEMENT
RETENTION
RECRUITMENT
BRAND
IMPRESSION
BUZZ
ONLINE
PURCHASES
TREND
SPOTTING
PRODUCT
EDUCATION
Secondary Directives:
CONTESTS
PRESS & NEWS
WEBINARS
COMMUNITY
EVENTS

31. Mapping Your Content
Month 1
Month 2
2
2
3
Month 3
3
5

32. Great blogs are better with teams

33. 2014 Takeaways
•
Don’t Be Noise!
• What
• Who
is your content doing?
is your audience — and LOVE THEM!
•
Recreate or dissect your brand into “actions.”
•
Use social to entice retention & recruitment.
•
Create content beyond your words.
•
Great blogs are more than you.

34. FEARLESS

35. Oh That Guy… Meh.
Justice Mitchell: @justicemitchell
•
Global Social Media Director — Kaseya
•
Social Media Director — Orlando Harley-Davidson
•
JusticeMitchell.com — Blogger
Social Nerd Face:
•
twitter.com/justicemitchell
•
instagram.com/justicemitchell
•
facebook.com/justicewmitchell