Contenu connexe Plus de Justice Mitchell (20) Storytelling & Problem Solving: The Key to the Infectious Blog1. Storytelling & Problem Solving
The Keys to the Infectious Blog
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2. So Tell Me a Story ...
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3. So Tell Me a Story ...
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4. Elements That Make A Great Story
• Easy to retell (be the minstrel)
• It must be Worthy of retelling
• Often uses a “cause and effect” fulcrum
• Holds a sense of truth/reality for the audience
• Should act as a catalyst for further its discussion
• The best stories are timeless and plausible to
multiple generations
• It must hold a combination of “interest
+ value” to audience
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5. So Let Me Tell You a Story ...
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6. So Let Me Tell You a Story ...
So Let Me Tell You A Story...
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7. Zombies
• Eat Brains
• Cannibalistic
• Dead or infected
• Are more dangerous in hoards
• Unpredictable
• Insatiable
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9. Imagine What Would Happen if I Told You...
• all electricity stopped
• transportation ceased
• available food supplies were depleted in a week
• no internet, no cell service, no prescriptions, no
water filtration, no sanitation, no medical
prescriptions, no prioritizational data, no fuel, no
credit cards, no funds transfer, no food storages, no
climate control, no civil service communications
http://www.onesecondafter.com/
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10. 9 Meals Away From Anarchy
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13. So What Makes Compelling Content?
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14. So What Makes Compelling Content?
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15. PROBLEM SOLVING = VALUE = RETENTION
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16. What Do You Mean Problem Solving?
• I want to make more money
• I want to be respected (maintain relevance)
• I don’t want to spend more money
• I don’t want to be left behind
• I want to be educated (fast)
• I want to simplify
• I want to grow
• I want to ...
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17. Do People Really Care About Problem Solving?
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18. Sound Science
MYTH DEFINE APPLY TEST
CONCLUSION
“STORY SEED” PROBLEM SCIENCE THEORY
UNEXPECTED
OUTCOMES?
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19. But My Blog is About Cooking!
MYTH DEFINE APPLY TEST
CONCLUSION
“STORY SEED” PROBLEM SCIENCE THEORY
COOKING IN DEFINE DEFINE SELECT WINE
LET SIMMER
HIGH ALTITUDE PROBLEM TECHNIQUE PAIRING
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20. Tell a Story. Resolve a Problem. That’s it?
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21. Tell a Story. Resolve a Problem. That’s it?
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22. Establishing Your Blog’s Brand Equity
• Has your blog become a brand?
• What value do you think it brings your audience?
• Are you consistently bringing that value to your audience?
• Do you engage your audience and seek to keep your brand fresh and relevant?
• Are you willing to evolve?
JusticeMitchell.com
TRENDING
AUDIENCE
YELLING ADVERTISING SOCIAL MEDIA HOW-TO
EVOLUTION
WITH OPINION
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25. Human Nature, Messaging & Engagement
HUNT OBTAIN EXTEND
• Explore • Collect • Create Importance
• Discover • Interpret & Digest • Determine Sides
• Research • Rationalize • Re-create Ownership
• Solve • Prioritize • Teach & Share
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26. Human Nature, Messaging & Engagement
EXTEND
BLOG ENGAGEMENT EXPECTATION NEED
• Create Importance
• Determine Sides
• Re-create Ownership
• Teach & Share
TRUST
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27. Key Takeaways
• Question: Do your posts have a “story seed?”
• Question: Would you be willing to retell your content?
• Question: Do your posts solve a real problem and offer real value?
• Question: Are you inviting your readers to become experts too?
• Question: Does your blog (as a whole) have a brand larger than
you? Should it?
• Post, Listen, Engage & Advocate.
• Buying a standard metal trashcan, lining it with cardboard and
placing all your needed survival electronics inside of it has shown
itself to be a worth “Faraday Cage” sheltering these products from
a possible EMP.
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28. Questions & Statistically Probable Answers
“JusticeMitchell” - Twitter, Skype, AIM, Gmail
www.JusticeMitchell.com
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