In this seminar, we discuss the world of SEO, how to ties directly in traditional marketing best practices, and how companies can level SEO to attract for search and referral traffic.

1. QUE COMMERCE
Presented by: Justin Q. Croxton
Increase Brand Awareness
Increase Sales & Revenue
Measure ROI
Lower Customer Acquisition Costs

2.  Morehouse College
 6 Years – Jones Lang LaSalle
 MBA - NYU Stern School of Business
 Que Commerce - May 2012
 Sailing, Golfing, Traveling
Justin Q. Croxton
OK….Real Quick

3. MENGER’s & Guests

4. Marketing Funnel & SEO
Awareness
Interest
Discovery
Consideration
Sale
Brand Response
Direct Response
Usher Customers Down The Purchase Funnel

5. Evolutionof SEO

6. StateOf SEO– Lovely Penalties

7. Favoring Big Brands?

8. Why SearchMatters?
83% of Consumers Search
For A Local Business Online
83% 14.6% 92% 70%
SEO leads to 14.6%
conversion rate compared to
direct mail which is 1.7%
92% of Consumers Use
Search EnginesAs Much
As Email
Over 70% of Consumers Use
Social Media
Inbound Leads Cost 61% Less
Than Outbound Leads
Key – Only 6% of CEO’s
allocate their marketing
budget to SEO Efforts61% 6%

9. SEOProcess

10. SEORanking Factors - How?
http://backlinko.com/google-ranking-factors

11. SEORanking Factors

12. The Big Three Factors
On-Page Links Content

13. SEORanking Factors

14. LinkBuilding

15. On-Page Ranking Factors
• Title Tags – That Are Unique/Relevant
• H1 – H4 Tags
• Keyword Usage – No Stuffing
• Meta Descriptions
• Website User Experience
• Bounce Rates/Page Speed
• Pages Built Out (Services, Features,
Case Studies, Testimonial)
Google Keyword Planner - http://bit.ly/1cz2I9b

16. Titles & Meta Descriptions
Title Tags
Meta Description

17. Clean Up Your Websites

18. ContentMarketing

19. ContentPillars

20. Long Form vs. Short Form

21. BuzzSumo– One Of My Tool(s) Of Choice
www.buzzsumo.com

22. ContentCalendar

23. Enterprise SEOLinkBuilding

24. Enterprise SEOLinkBuilding
“...backlinks…are a really, really big win in terms of quality for search
results ... backlink relevance still really, really helps in making sure we
return the best, most relevant, most topical set of search results.”
“...backlinks still have many, many years left in them ... over time
backlinks will become a little less important ... we will continue to use
links in order to assess the basic reputation of pages and websites.”

25. Enterprise SEOLinkBuilding
Fresh Brand Mentions
Press Releases
Product Demos

26. Marketing In A Digital Marketing World

27. What Types Of Links?

28. Case Study– Presentation Software (B2B)
On-Page
Content
Marketing/Link
Building

29. KeywordTargets
• Competitor Alternatives (i.e. Prezi
Alternatives, SlideRocket Alternatives)
• Powerpoint Alternatives
• Presentation Programs
• Presentation Ideas
• Marketing Presentation Software
• Sales Presentation Software

30. Competitive Content

31. Competitive Content

32. Questions
• Email: Justin.Croxton@que-commerce.com
• Website: www.que-commerce.com
• Social Profiles
oTwitter: @jqcroxton
ohttp://facebook.com/quecommerce
ohttp://linkedin.com/quecommerce