What would happen if organizations encouraged their individual employees to be … individuals? What would happen if these individuals were applauded for promoting their individuality? You would have a brand whose #1 differentiator would be its people! Based on my 2nd book set for release in early 2014, this presentation helps organizations embrace a culture of promoting the individual personal brands within the organization that - when properly promoted - elevate the organization’s brand to new heights.

1. Return on Awesome
Presented by Justin Foster
@fosterthinking
#baconarmy

3. Differentiation

4. Differentiation Methods
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Product innovation
Business model
Delivery model
Advertising
Or …

5. Your People

6. Brands are Humans;
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Intimacy
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Validation
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Appreciation

7. “If you aren’t doing
something different, you
aren’t doing anything at all”
– Sam Phillips

10. 7 Must-Haves
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Standards
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Talent
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Image
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Technology
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Influence
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Communication
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Youthfulness

14. STANDARDS

15. 5 Cultural Standards

16. TALENT

17. Mad Skills, Yo.
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Cultural alignment
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Behavior
assessments
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Job benchmarking

18. IMAGE

19. First 10 Seconds
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Style
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Presence
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Authenticity

20. TECHNOLOGY

21. 3 Trends to Embrace
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Social Business
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Smart Devices
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Learning

22. INFLUENCE

23. Spread the Love
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Volunteering
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Mentoring
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Publishing expertise

24. COMMUNICATION

25. Language of Awesome
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Speaking
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Writing
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Story-telling

26. YOUTHFULNESS

27. Think Like a Kid
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Enthusiasm
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Curiosity
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Individualism

28. The ROI
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Attract/retain talent
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Higher margins
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Brand recognition
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Relevance (Value)
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Legacy

29. Find Me
Email: justin@klowd.com
Book: oatmealvbacon.com
Company: klowd.com
Speaking: fosterthinking.com
Twitter: @fosterthinking
LinkedIn: /fosterjustin