Attached is the slide deck for Design for SEO mozinar.

1. Designing for SEO
by Justin Taylor, MD Graphitas, @JustinGraphitas
Tweet with Mozinar attendees: #mozinar
Technical problems or feedback:
Please email team@seomoz.org
#mozinar @JustinGraphitas

2. #mozinar @JustinGraphitas

3. #mozinar @JustinGraphitas

4. #mozinar @JustinGraphitas

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7. if you are
these guys
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8. if you are
these guys
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9. they can
do stuff
like this
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10. they can Change Country
do stuff Change Country
Change Country
Coke in the USA
like this Coke in the USA
Coca-Cola
The Coca-Cola Company
About the Coca-Cola Company
Careers
Product Information
Coca-Cola Conversations
MyCoke
Coca-Cola Zero
Diet Coke
World of Coca-Cola
Open Happiness
Coca-Cola Store
Coca-Cola
Google [Holiday 2012]
see’s something [Coke Artic Home]
like this [docPemberton] Facebook
Twitter
YouTube
Flickr
CocaCola on Twitter Go
prev next
CocaCola on YouTube Go
#mozinar prev next
@JustinGraphitas
CocaCola on Flickr Go

11. and
stuff
like this
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12. they can [USA] SELECT YOUR COUNTRY
do stuff [Argentina] ARGENTINA
[flag_australia.ashx] AUSTRALIA
[Canada] CANADA - ENGLISH
[Canada] CANADA - FRENCH
like this [France] FRANCE
[Italy] ITALY
[flag_japan.ashx] JAPAN
[flag_newzealand.ashx] NEW ZEALAND
[South Africa] SOUTH AFRICA
[UK] UNITED KINGDOM
[Revlon Cosmetics] SIGN IN / REGISTER REVLON CARES SHARE: [share-
facebook.ashx] [share-twitter.ashx] 0 [Cart] [ColorStay Ultimate Suede Lipstick]
[ColorStay Ultimate Suede Lipstick] NEW
REVLON
COLORSTAY ULTIMATE SUEDE™ LIPSTICK
[footer-plus.png] LEARN MORE
[footer-plus.png] [footer-explore.ashx] [What's New] [Revlon ColorStay Ultimate Suede
Lipstick]
[Shanghai Collection by Gucci Westman Fall 2012]
[Revlon Colorstay Whipped™ Crème Makeup]
Google [Revlon ColorStay Overtime™ Lengthening Mascara and Revlon® ColorStay™ Smoky
Shadow Stick]
see’s something [Expression Experiment]
[Spotlight Eyelash Curler with LED Technology]
like this [Revlon Products] [Revlon Categories] [Revlon Lip Products]
[Revlon Eyes]
[Revlon Face]
[Revlon Nails]
[Revlon Colorsilk]
[fragrance]
[beauty tools]
[Revlon - Brushes]
[Revlon Collections] ColorStay™
#mozinar Revlon PhotoReady™
Revlon Age Defying
@JustinGraphitas

13. and
this..
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14. they can
do stuff [logoimage] Menu Full Menu Burgers & Sandwiches Chicken Breakfast Salads
Snacks and Sides Beverages McCafé Desserts & Shakes Meal Bundles
Favorites Under 400 Dollar Menu Extra Value Menu Extra Value Meals Happy
Meals Mighty Kids Meals Food Quality Nutrition See What We’re Made Of
like this Trends & Innovation
[file] View all promotions [file] [file]
Our History Leadership Our Communities Values In Action Corporate Info News
Working Here Training & Education Benefits Our People Careers for Veterans
Free Wi-Fi Gift Cards PlayPlace & Parties
Home Share [E-mail] [Facebook] [Twitter] [Delicious] [Digg] My Meal Builder items
[Meet some of the hard-working people dedicated to providing high quality food
every day. And get the story behind your McDonald's favorites.]
[Frank Martinez, Potato Supplier]
Meet Frank >
[Dirk Giannini, Lettuce Supplier]
Meet Dirk >
Google [Steve Foglesong, Beef Supplier]
Meet Steve >
see’s something
like this
[Jenn Bunger, Potato Supplier]
Meet Jenn >
[0.gif] Try it today [0.gif] Find your favorites [0.gif] Discover more
[MCD_03.png]Follow [MCD_05.png]Like Corporate • Privacy • Terms & Conditions
• Unsubscribe • ©2010-2012 McDonald's. All Rights Reserved ");
document.write(""); document.write("");
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16. what about
the rest of us?
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18. the usual suspects
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19. and the worst offender
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20. #mozinar @JustinGraphitas

21. we want stuff
that looks
like this
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23. #mozinar @JustinGraphitas

24. add some
character
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26. comparison of webfont suppliers
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27. font squirrel
http://graphit.as/fontsquirrel
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28. font squirrel
http://graphit.as/fontsquirrel
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29. font squirrel
download webfonts
to use in Photoshop
http://graphit.as/fontsquirrel
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30. typecast
http://graphit.as/typecast
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31. typecast
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32. typecast
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33. typecast
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34. typecast
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35. typecast
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36. typecast
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40. the panel
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41. the panel
what the designer wants
Image only
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42. the panel
what the designer wants
Image only now
Image alt text
Clothing Shop
google sees
something
like this
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43. the panel
what the designer wants what the SEO needs
SEo friendly
text
Image alt text
Clothing Shop now
google sees
something
like this
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44. the panel
what the designer wants what the SEO needs
Image alt text Clothing
Clothing Shop now From laidback tees and classic
denim, bodycon silhouettes and
cute party wear to everyday
google sees basics, – we’ve got something
something for every occasion!
Shop Now
like this
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45. the panel – roll overs
static state
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46. the panel – roll overs
static state mouse over state
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47. the panel – roll overs
static state mouse over state
now look at what Clothing
Google sees From laidback tees and classic
denim, bodycon silhouettes and
cute party wear to everyday
basics, – we’ve got something
for every occasion!
Shop Now
#mozinar @JustinGraphitas

48. navigation
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49. navigation
what the designer wants
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50. navigation
what the designer wants
what the SEO might create
new in clothing accessories footwear SALE
tops & shirts
trousers & shirts jeans
coats & jackets trousers
dresses skirts
sportswear shorts
view all
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51. navigation
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52. navigation
what the designer wants
Google sees
Clothing
top & shirts
t-shirts <link>, tops <link>, shirts <link>, knitwear <link>, view all
trousers & skirts
jeans <link>, trousers <link>, skirts <link>, shorts <link>, view all <link>
coats & jackets
jackets <link>, coats <link>, gilets <link>, view all <link>
dresses
partywear <link>, casual <link>, smart casual <link>, workwear <link>,
view all <link>
sportswear
swimwear <link>, hoodies <link>, joggers <link>, t-shirts <link>,
view all <link>
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53. sub panels
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54. sub panels
what the designer wants
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55. sub panels
what the designer wants
all images
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56. sub panels
what the designer wants
Image alt text
all images Catwalk to Closet - Get the look
Lets Jam Chic chick Rock it
Glitzy girl
Google might see this
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57. category panels
rolling over the product
triggers an expandable div
Catwalk to Closet - Get the look
lets jam > chic chick > rock it > glitzy girl >
Catwalk to Closet Get the look
Lets Jam
Pick up a grungy t-shirt, stone wash jeans, then throw on some retro boots and the
biggest sunglasses you can find: effortless glamour!
Chic Chick
Pair a classic crisp white shirt with distressed skinny denim, add brown leather shoes and
bag: its the perfect go anywhere look!
Rock It
Team a grungy t-shirt, wet look leggings, retro dangly earrings and our highest heels – its
the ultimate rock look guaranteed to turn heads!
Glitzy Girl
Think rich smooth dark leather, meatellic fabrics and studded embellishments: this
season, it’s about attention to detail!
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58. calls to action/trust signals
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59. calls to action/trust signals
what the designer wants what the SEO needs
Image only SEo friendly
text
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60. calls to action/trust signals
what the designer wants what the SEO needs
Image alt text Free Delivery
Free Delivery UK Orders
google sees
something
like this
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61. calls to action/trust signals
live text
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62. calls to action/trust signals
live text
Remember
Free Delivery
UK orders
something for
Google to get
its hands on!!
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63. banners
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64. banners
image
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65. banners
live text
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67. wireframe
Text
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68. banners
Text
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69. banners
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70. calls to
action/
trust
signals
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71. category
panels
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72. category
panels
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73. sub
cats
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74. other
products
Catwalk to Closet - Get the look
lets jam > chic chick > rock it > glitzy girl >
Catwalk to Closet Get the look
Lets Jam
Pick up a grungy t-shirt, stone wash jeans, then throw on some retro boots and the
biggest sunglasses you can find: effortless glamour!
#mozinar Chic Chick @JustinGraphitas
Pair a classic crisp white shirt with distressed skinny denim, add brown leather shoes and
bag: its the perfect go anywhere look!
Rock It

75. the
hidden
gems
Catwalk to Closet - Get the look
lets jam > chic chick > rock it > glitzy girl >
Catwalk to Closet Get the look
Lets Jam
Pick up a grungy t-shirt, stone wash jeans, then throw on some retro boots and the
biggest sunglasses you can find: effortless glamour!
#mozinar Chic Chick @JustinGraphitas
Pair a classic crisp white shirt with distressed skinny denim, add brown leather shoes and
bag: its the perfect go anywhere look!
Rock It

76. the
finished
article
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77. the
finished
article
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78. pro tips and
take aways
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79. create wireframes the easy way
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80. create wireframes the easy way
http://graphit.as/balsamiq
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81. duplicate content
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82. duplicate content
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83. mobile
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84. accessibility
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85. language
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86. A /B
testing
the easy
way
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87. A /B
testing
the easy
way
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88. A /B testing the easy way
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89. Q&A Time!
@Jus%nGraphitas
www.graphitas.co.uk
jus%n@graphitas.co.uk
http://seomoz.org/webinars
#mozinar @JustinGraphitas