Its all about knowing your potential and interest and choosing a career path based on that.

1. Entrepreneurship:
Choosing a wrong career path…!
Mrutyunjay
Co-founder, JuxtConsult

2. Typical Question
• “What do I want to do?”
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3. Real Questions
• “What needs to be done?”
• “Of these things that would make a
difference, which are right for me?”
• “Can I do everything myself?”
– “Here lies a man who knew how to put into his
service men who are more able than he was
himself.”
» Gravestone of “Andrew Carnegie”
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4. Choosing a Wrong Career Path…
• In 1868, Carnegie wrote himself a
“remarkable memo”
– Almost 2 years before founding a Co.
– he questioned his chosen career, “a life of
business”
– even more remarkably, he kept the letter for
his entire life, carefully preserving it in his
files
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5. Point 1…
• Thirty three and an income of 50,000$
per annum. By this time two years I can
so arrange all my business as to make
no effort to increase fortune, but spend
the surplus each year for benevolent
purposes. Cast aside business forever
except for others.
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6. Point 2…
• Settle in Oxford & get a thorough
education making the acquaintance of
literary men -- this will take three years
active work -- pay special attention to
speaking in public.
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7. Point 3…
• Settle then in London & purchase a
controlling interest in some newspaper
or live review & give the general
management its attention, taking a part
in public matters especially those
connected with education &
improvement of the poorer classes.
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8. Point 4…
• Man must have an idol -- The amassing of
wealth is one of the worst species of idolatry. No
idol more debasing than the worship of money.
Whatever I engage in I must push
inordinately therefore should I be careful to
choose that life which will be the most
elevating in its character. To continue much
longer overwhelmed by business cares and with
most of my thoughts wholly upon the way to
make more money in the shortest time, must
degrade me beyond hope of permanent
recovery.
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9. Point 5…
• I will resign business at Thirty five, but
during the ensuing years, I wish to
spend the afternoons in securing
instruction, and in reading
systematically.
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10. Then… Who is “Andy?”
• Andrew Carnegie (last name properly
pronounced /kɑrnɛgi/, but often /kɑrnəgi/)
(November 25, 1835 – August 11, 1919) was a
Scottish-born American industrialist
• In the 1870s, he founded the Carnegie Steel
Company
• By the 1890s, the company was the largest and
most profitable industrial enterprise in the world
• He sold it to J.P. Morgan's US Steel in 1901
($480million) and devoted the remainder of his life
to large-scale philanthropy, with special
emphasis on local libraries, world peace, and
scientific research
• During his lifetime, Carnegie gave away over
$350 million
• Net worth $298.3 billion, according to
Wealthy historical figures 2008, based on
information from Forbes - February 2008
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11. Reality…
• It took 20 years to make and
giveaway all the money
• Does this look… “Old fashioned
way of doing business”… I guess,
that is the only way of doing big…
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12. “Success”
• What is Success? – “Let’s hit the board”
• Dream - Dreams have a long history both as a subject of
conjecture and as a source of inspiration
– William Blake boldly declared, “A man's reach should exceed his
grasp, or else what's a heaven for?”
• Talent – knowledge – information
• Luck – fate – destiny – opportunity
• A little madness – love – walk the extra mile
• “Tactics” – read a book by Edward-de-bono
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13. Entrepreneurship vs. “MNC jobs”
• Challenges the “Indian professional middle
class mentality”
– In higher education is freedom!
– land cushy jobs in MNC’s
– slog some more and live happily ever after
• i.e. you’re a cog in a global wheel - a bigger cog
and that means you spend more of your waking
hours ignoring family and friends to deliver greater
value to an enterprise you had no role in setting up
• Why? because you’re a professional and this is
your job?
• OK so you change companies, join another MNC,
and you’re still doing the same thing, playing
bigger roles in more massive acts
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14. How many of you want to give birth
to a child?
• There is a greater role for creativity
– you have to be chief cook
– bottle washer
– diaper changer
– para-phrasing Bagchi’s sexist line:
“entrepreneurship is the closest
thing a man can do to giving
birth to a child”
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15. How do you give birth…
• Idea > Idea to Offerings
– Stage 1: 4 to 12 weeks of pregnancy - fastest, most
complex development
• Team
– Stage 2: 12 to 16 weeks of pregnancy - Start of
antenatal visits and start tests to monitor health.
Chance to determine & decided to love and care for
the expected child whether or not it has a disability, or
“whether to end a pregnancy”. The choice should be
yours to make with informed support.
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16. How do you give birth…
• Name
• Product
– Stage 3: 16 to 28 weeks of pregnancy: Your energy
should have returned, sickness should be long gone,
and your pregnancy is starting to show. By the end of
28th week, your baby is almost fully developed.
• Customers
– Stage 4: 28 weeks to term : Your baby is gaining
weight and your body may feel clumsy and
uncomfortable. You may start to have difficulty
sleeping as your baby kicks and wriggles. Try to give
yourself plenty of opportunities for contemplation and
rest; your life is about to change utterly and you need
time to charge your batteries ready for that challenge.
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17. How do you give birth…
• Valuation
– Stage 5: Birth day: The whole process of labour can
take many hours with a relatively short, intense period
(known as transition) toward the end when your cervix
opens to its full extent, followed by the second stage
when you push your baby out.
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18. How do we sustain?
• Clarity of “GOAL”
• Clarity of “MEANS”
• Guiding Principles
• No Compromise Values
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19. 5 Guiding Principles of Juxt
1. Justify your value
Not to your clients, not to your boss, but to
yourself
2. Work smartly but sensibly
There are few shortcuts in life, and they all take
longer to get there
3. Be on top of your work, not under it
Drive the pace of your work and not get driven
by it
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20. 5 Guiding Principles of Juxt
4. Give respect to get respect
Treat others the way you want them to treat you
5. Enjoy your work
If you have to drag yourself to work every
morning, it’s time for you to move on
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21. 3 No Compromise Values of Juxt
• Sincerity towards the work and the
organization
• Open doors and open minds
• Teamwork
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23. • If one of you ever becomes an
“entrepreneur” drop me a mail:
mrutyunjay@juxtconsult.com
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