The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only provides the estimates on the Internet user-ship, growth and penetration in India but also gives a highly ‘insightful’ understanding of the current net usage behavior and preferences of various types of online Indians.

2. India Online 2006: Top Line Findings
Land survey undertaken with 5,500 households in 21 cities
of various sizes across the 4 regions of the country (April
2006).
To estimate Internet user-ship and to derive
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appropriate ‘weights’ to make online survey data
more representative of the overall online urban
Methodology population.
A large scale online survey conducted in May 2006,
collecting over 20,268 responses to capture the net usage
behavior and website preferences.
To ensure good representation, online survey conducted
across 4 leading Indian email portals (Rediff, MSN,
Indiatimes, Yahoo) and Google Search.
Use of only authentic Govt. of India data for estimation of
user-ship and deriving the representation ‘weights’.
Questionnaires were pre-tested for simplicity of
comprehension, and timed to reduce respondent fatigue to
the extent possible (15 minutes approx.).
A single cash prize ‘incentive’ used to enlist more sincere
and complete responses.
Rigorous checking for duplication, junk responses, spelling
mistakes, etc. Over 4,000 responses eliminated in the
process.
Website preferences reported after correcting for the
‘source’ bias of portals. 1

3. India Online 2006: Top Line Findings
Estimated 21.4 million Urban Indians using the net with some
regularity (at least once a month).
User-ship 22% growth over the previous year’s 17.5 million.
Total urban net users (including occasional users) are around
25 million.
Growth is noticeable in both ‘spread’ and ‘depth’.
Visible signs Around 20% new users added (using net for less than a year).
Proportion of users coming from ‘non-metros’ up at 50%.
of Spread! Usage from cyber cafes (non-exclusive) goes up to 46%.
60% of users come from SEC B and C. 42% visit language
websites also.
Growth in 52% users accessing from homes use a broadband
connection.
Depth 88% of those who access the net from office and 76% of
those accessing the net from homes log on daily.
Continues! 86% of regular net users surf or check-out blogs.
55% have participated in an online contest.
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4. India Online 2006: Top Line Findings
A brimming 44% own 2-wheeler as the most expensive vehicle, 24% a
car.
melting pot! 26% have a credit card and 45% a debit card.
49% come from a household having a computer, 77% a cable
TV connection and 85% a mobile phone.
Online 28% (5.9 million) have bought online.
Shopping! A 40% growth over the 4.2 million who bought online last
year.
65% of online buying takes place from homes.
Average monthly spend of Rs.1,205 from homes and Rs.2,425
from offices.
36% of all net users do online product search.
Air, train and movie tickets have the best search-to-buy
ratios. Mobiles and health & fitness products have the worst
ones.
Only 38% online buyers pay by credit cards.
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5. India Online 2006: Top Line Findings
Top 5 Online Activity % Undertaking
Emailing 89
Popular Read/Search/Contribute to Blogs 86
Online E-Greetings 57
Job Search 53
Activities News & Events 53
Website % First Recall
Most Yahoo 35
Preferred Google 21
Rediff 14
Websites* Indiatimes 5
Hotmail 5
MSN 4
Sify 1
Naukri 1
Moneycontrol 1
Orkut 0.5
* After correcting sampling source bias
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6. India Online 2006: Top Line Findings
Website used Online Activity Top Website % Pref. Usage
Emailing Yahoo 37
most by Online Shopping Ebay 38
Info Search Google 77
online Job Search Naukri 49
News & Events Indiatimes 16
activities* Matrimony Bharatmatrimony 33
Dating/Friendship Yahoo 35
Book Travel
IRCTC 38
Tickets
Cinema Yahoo 13
Music Raaga 17
Games Yahoo 31
Sports ESPN Star 22
Mobile Ringtones Rediff 23
Financial Info Moneycontrol/CNBC 11
ISP used at Home % Using at Home % Using at Office
Most Used BSNL / Sancharnet 38 26
ISPs VSNL 10 12
Bharti / Airtel 9 12
Sify 7 6
Reliance 7 6
* After correcting sampling source bias
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7. India Online 2006: Top Line Findings
User Segment Reports:
Category Reports:
List of
Women on the net
Emailing
Supplementary Youth on the net (13-24 years)
Job Search
Reports Mid/Senior corporate exec. on
Matrimonial Search
the net
Info Search
Self-employed professional on
Travel Booking
the net
Friendship/Dating
IT professionals on the net
Online Shopping
Car owners on the net
News & Events
Mobile phone owners on the net
Cinema Content
Credit card owners on the net
Sports Content
Debit card users on the net
Online Music
The Net Savvy (heavy net users)
Online Games
Place of Access
Mobile Content (Homes/Offices/Cyber café)
Financial Info Search Broadband net users/Regular
Dial up net users
Retail Financial Investors on the
net
Loan seekers on the net
Net users trading Stocks online
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8. India Online 2006: Top Line Findings
Investment Main Report - Rs. 100,000
Supplementary Reports – Rs. 80,000 each
Payment Terms – 50% advance, 50% on delivery of
reports.
Delivery Timeline – Main Report immediate,
some of the supplementary
reports can be delivered
immediately, the rest can be
committed post purchase of
main report.
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9. India Online 2006: Top Line Findings
Contact Address : 7, Kehar Singh Estate, 1st Floor,
Westend Marg, Lane 2, Said-ul-Ajaib,
Details New Delhi – 110030
Telephone : +91-11-32969221, +91-98112-56502
Email : sanjay@juxtconsult.com
Website : www.juxtconsult.com
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