SlideShare une entreprise Scribd logo
1  sur  19
Télécharger pour lire hors ligne
India Drives 2010
Demographic, Psychographic & Consumption Lifestyle profiling of 4- & 2-Wheeler Owners in India
Highlights!
• Size estimation of both 4- and 2-Wheelers owned in the household as well as of
individuals driving these vehicles
• Captures all 4- and 2-Wheelers owned and used in the household with ‘type’ and
‘brand’ owned (Motorcycle by CC, Self- or Kick-start Geared & Gearless Scooter, Small Car - up to Rs.3 lakhs, Performance
Hatchback - Rs.3 to 5 lakhs, Mid Segment Car - Rs.5 to 8 lakhs/MUV, Premium Car/SUV – Rs.8 to 14 lakhs, Luxury Car/SUV - above Rs.14
lakhs)
• Detailed socio-economic and consumption lifestyle profiling of households owning
these vehicles and individuals driving these vehicles
• Segmentation and profiling based on one of the largest single survey in the country –
covering over 57,000 households across all the mainland states and UT’s
 Most ‘recent’ and ‘representative’ survey-based estimate of vehicles
owned in Indian households and individuals driving them
Estimates based on a very large land survey of over 259,000 individuals living in 57,000 households spread
across all mainland states & union territories of the country. Survey conducted in Apr–May 2010 covering 37,000
households in 101 cities and 20,000 households in 1,000+ villages
 Highly ‘comprehensive’ profiling of vehicle owning households and
individual users - demographics, psychographics & consumption lifestyles
A deeper profiling of urban and rural Indian households owning various types of vehicles and how they differ in
their consumption lifestyle and preferences – includes details about their location, economic status, assets
ownerships, monthly and annual household expenditure on main spend heads, consumption of personal and
household products, brands preferred, leisure, holiday and entertainment preferences, day-to-day lifestyle
interests, health status and media usage
Study Overview
Study Methodology
 A large-scale land survey was conducted to estimate and profile Indian families, their socio-
economic status, vehicle ownerships and individual and household level consumption behavior.
The survey covered ‘towns’ and ‘villages’ of all population strata in all the mainland states and
UT’s in India (covering all the key, and 69 of the total 77 regions in India as classified by NSSO)
 Though the selection of towns and villages was ‘purposive’, the sampling within the towns was
done on ‘2-stage random’ basis (firstly a random selection of polling booths, and then a random selection of
households from the electoral list within each of these randomly selected polling booths); within villages sampling
was done on ‘systematic random’ basis (selection of every nth house in the village)
 To make the survey findings representative of the entire Indian population (and not just of the
surveyed households and individuals) appropriate state-wise, urban district/village class and SEC
combination level household ‘representation weights’, as derived from the authentic ‘Govt. of
India’ base-level population statistics (NSSO/Census), were applied to the survey data
No Vehicle Home Don’t own any vehicle in the HH
2-Wheeler Home Owns only 2-Wheelers
4-Wheeler Home Owns only 4-Wheelers
Multi Vehicle Home Owns both 4- and a 2-Wheeler
No Car Don’t own a car at all
Economy Most expensive car up to Rs.3 lakhs
Mid Size Most expensive car between Rs.3 to 8 lakhs
Premium Most expensive car above Rs.8 lakhs
Segmentation of Vehicle Owning Households
(by ‘number’ of vehicles owned in the HH)
Segmentation 1
(by ‘type’ of car owned in the HH)
Segmentation 2
No Bike Don’t own a motorcycle at all
Economy 100cc or below
Performance 125cc
Premium 150cc
Hi-End 180cc or above
No Scooter Don’t own a scooter at all
Conventional Geared Scooter – Kick start
Contemporary Geared Scooter – Self start
New Age Gearless Scooter – Kick/Self start
Segmentation of Vehicle Owning Households
(by ‘type’ of motorcycle owned in the HH)
Segmentation 3
(by ‘type’ of scooter owned in the HH)
Segmentation 4
Modest Drives a scooter
Enterprising Drives a motorcycle
Upgrading Drives a small car
Climber Drives a performance/mid size car
Arrived Drives a premium/luxury car
Segmentation 5
Segmentation of Individual Drivers
(by ‘type’ of vehicle driven)
• The findings of the ‘India Drives 2010’ study are available as query-based
online datasets with data presented as tables/graphs/charts
• They can be bought as an ‘independent supplementary dataset’ or as part of
the larger ‘household/individual consumers master datasets’
‘India Drives 2010’ is one of the ‘category’ study from Juxt and is part and parcel of its larger mega offline syndication offering
called ‘India Consumer Landscape’. India Consumer Landscape incorporates many such category studies which are called
supplementary studies or datasets
Each of the supplementary study or dataset presents findings at a specific ‘consumer segmentation’ level or a specific ‘product
category’ level (see next slide for a detailed view of all master and supplementary datasets on offer under the umbrella of
‘India Consumer landscape’)
Reporting
Note: Reporting of any supplement dataset is subject to collection of sufficient sample responses in the survey
Indian Shoppers
Shopping Orientation & preferences
Juxt India Consumer Landscape Syndicated Study Datasets
Product Category
Datasets
India Mobile Mobil Service &
Handsets
India Bytes Personal Computers
India Drives Automobiles
India Banks Personal Banking
India Insured Life, Gen Insurance
India Plugged Home Durables
India Drinks Alcoholic Drinks
India Smokes Cigarettes
India Grooming Personal Care
India Pack Foodies
Processed
Food
Individual Consumer Master
Dataset
Master Datasets
All Household Profile Data
Household Master Dataset
All Individual Profile Data
Language, Community, Caste, Religion
India Societal Landscape
Lifestyle Diseases & Medication Preferences
India Health Check
India Hooked
Indian Urbanites Urban SECs
Indian Ruralites Rural SECs
Indian Families Family composition & lifecycle stage
Indian Generations Generational Age groups
India Spending Powers Ability to Spend
India Consumer Lifestyles Ability to Spend +
Inclination to Spend
India Affluents The Uppies & The Rich
Indian HOH Chief Wage Earners of the Households
Indian Women Women Consumers
India Investing The Financial Investors
Dominant & Integrated Media Usage
(TV, Print, Radio, Internet)
Holidays & Travel
India Holidays
Consumer Segment
Datasets
Pricing*
* 10.3% service tax extra
* Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset
Single Supplementary Datasets
Combo Datasets
Note: Reporting of any segment level dataset is subject to collection of sufficient sample responses at that segment level in the survey
‘India Drives’ Dataset 1
Segmentation by ‘number’ of vehicles
owned in the HH
Rs. 150,000
(all household level data but segmented only
by ‘no.’ of vehicles owned in the HH)
‘India Drives’ Dataset 1 + 2
Rs. 240,000
+  Rs. 500,000
‘India Drives’ Dataset 2
Segmentation by ‘type’ of car owned in
the HH
Rs. 150,000
(all household level data but segmented only
by ‘type’ of car owned in the HH)
‘India Drives’ Dataset 3
Segmentation by ‘type’ of motorcycle
owned in the HH
Rs. 150,000
(all household level data but segmented only
by ‘type’ of motorcycle owned in the HH)
‘India Drives’ Dataset 4
Segmentation by ‘type’ of scooter
owned in the HH
Rs. 150,000
(all household level data but segmented only
by ‘type’ of scooter owned in the HH)
Household Master Dataset
Rs. 400,000
(Data for all household level vehicle ownerships
for individual vehicle types)
(All available data at the household level)
(At all levels – all India, urban, rural, state-wise,
town class-wise, village class-wise, urban
district-wise for top 25 urban districts)
or
‘India Drives’ Dataset 1 + 3
Rs. 240,000
or
‘India Drives’ Dataset 1 + 4
Rs. 240,000
Pricing*
* 10.3% service tax extra
* Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset
Single Supplementary Datasets
Combo Datasets
Note: Reporting of any segment level dataset is subject to collection of sufficient sample responses at that segment level in the survey
‘India Drives’ Dataset 5
Rs. 250,000
+  Rs. 700,000
Individual Consumer Master Dataset
Rs. 600,000
(Data for vehicles driven individually for individual
vehicle types)
(All available data on individual consumers)
(By frequency, intensity and type smoked individually)
(At all geographic levels – all India, urban, rural, state-
wise, town class-wise, village class-wise, urban
district-wise for top 25 urban districts)
‘India Drives’ Dataset 5
Segmentation by ‘type’ of vehicle driven by individuals
Rs. 250,000
(all individual level data segmented only by ‘type’ of vehicle driven)
• Payment Terms : 50% advance, 50% after delivery of all datasets/reports
• Delivery Timeline : ‘India Drives’ Datasets 1, 2, 3, 4 or 5
3 days from date of order after 30th
August 2010 (2 weeks if 3 or more datasets)
: Master Dataset (Household / Individual Consumer)
Anytime on order after 30th
August 2010
: PowerPoint Report
1 week per dataset report each from date of order after 30th
August 2010
• Reporting Format : Query access based online dataset
Payment Terms & Delivery
Size estimates of Vehicle Owners in India
(All India, Urban/Rural, Zone-wise, State-wise, City-type wise, Village-type wise, For top 25 urban districts)
• Size estimates of households with various types of vehicles in them (Car, Motorcycle, Scooter, Bicycle), Size estimate of individuals
driving these vehicles
• Average number of vehicles per household for each of these vehicle type, Average number of users per vehicle for each type
• Penetration of various types of vehicles at both individual and household levels
Geographics
• Region, State, Urban/Rural area, City Type/Village Type, Top 25 individual urban districts
Vehicle Ownership Details & Preferences
• ‘Type’, ‘number’ of cars and ‘brands’ owned in the household by class segments (Economy, Performance, Mid Size, Premium, Luxury), by
price segments (<3 lakhs, 3-4 lakhs, 4-5 lakhs, 5-8 lakhs, 8-14 lakhs, 14-20 lakhs, >20 lakhs), by utility type (Car/MUV/SUV)
• ‘Type’ and ‘brand’ of car likely to buy in the next 1 year for all the above 3 classifications
• ‘Type’, ‘number’ of motorcycles and ‘brands’ owned in the household by CC segments (<100cc, 100cc, 125cc, 150cc, 180cc, >180cc),
‘Type’ and ‘brand’ of motorcycle likely to buy in the next 1 year by CC Segments
• ‘Type’, ‘number’ of scooters and ‘brands’ owned in the household by gear types (Geared Kick-start, Geared Self-start, Gearless Kick-
start, Gearless Self-start, Moped), ‘Type’ and ‘brand’ of scooter likely to buy in the next 1 year by these segments
• Household classification by current ownership vis-à-vis likely to buy for each vehicle type (intending replacement buyer, intending first
time buyer, non-intending current user, non-intending non-user)
•
India Drives 2010
(Information Coverage)
Personal Profile of Individual driving the Vehicle (only demographic profile based on all members of
the household, other profile details based on profile of only the respondent answering for the household)
• Personal Demographics: Gender, Age, Marital Status, Generational classification by age, Status in the household (CWE or other earning
member or dependent member of the household), Occupation, Education, Medium of Education, Preferred language of reading
• Personal Psychographics: Self perception of own physique (physical fitness and looks), Most important priorities in life currently,
Current hobbies and interests, Living celebrity currently identify with the most, Favorite indoor entertainment activities, Favorite
outdoor entertainment activities, Parameter that defines ‘status in the society’ for them
• Buying Orientation: Price-quality orientation, Attributes give weight-age to when buying, Factors give weight-age to when deciding
place of buying, whether responded to a marketing/advertising stimulus in the past
Personal Consumption Lifestyle Orientation
• Consumption Lifestyle Classification
• Level of socialization/social influence (how inclined to interact with others in spending spare time at home, outside, in party/get-
together, in deciding to buy products/services)
• Level of consumption Impulse (how inclined to keep abreast with lifestyle trends, buy what’s latest & trendy, frequency of replacing
things at home, frequency of shopping, enthusiasm towards shopping, whether to consume or save if income increases, whether to
consume or save if income declines)
Personal Consumption Lifestyle
• Other Vehicle: type of other vehicles driven apart from the one being analyzed (car, scooter, motorcycle) along with the brand used
India Drives 2010
(Information Coverage)
• Mobile Phone: whether a mobile user, no. of connections, no. of handsets used, handset price, type of connection plan, service
subscribed to on the most used connection, features present on the most used handset, whether listens to music on a mobile device
• Computer: whether a computer user, place from where accessing computer, type of computer if used at home
• Internet: whether an internet user, place from where accessing internet, whether uses internet on mobile phone
• Smoking: whether smoke cigarette, with what frequency, no. of sticks smoked daily, type of cigarette smoked, brand smoked
• Alcohol: whether drink alcohol, with what frequency, type of alcohol consumed, brand consumed
• Insurance: whether has a life insurance policy and how many
• Banking:  whether has a saving account, how many accounts and with which type of institution (bank/coop bank/post office), whether
owns a credit card, no. of credit cards owned, card types, card brands, card issuing banks
• Personal Care Products: whether uses and brand used (Face cream, Deodorant, Body lotion/Moisturizer, Lipstick, Hair color, Face wash,
Fairness cream, Shampoo, Conditioner, Hand wash, Hair oil, Hair cream/gel, Toilet Paper)
• Processed Food Products: whether uses and brand used (Packaged vegetables, Noodles, Ketchup/Sauce, Cold drinks, Bottled/Mineral
water, Packaged Fruit Juice, Chocolates, Packaged snacks like chips & namkeen, Cornflakes/Processed cereals, Chyawanprash, Cheese,
Milk additive/ supplement, Eating Fast Food, Home delivery of food)
• Lifestyle Products: whether uses and brand used (Jeans, Sports shoe, Readymade shirt & trouser, Watch, Air Travel, 3 star+ hotel stay)
• Some Products in rural households only (Packaged Biscuits, Refined Oil, Butter, Jam, Packaged Pickles, Battery/Cell, Travel by train, Stays
in a hotel, Battery/Cell, Travel by train, Stays in a hotel)
• Holidaying - whether holiday in India, frequency of taking such holidays, favorite destinations, Whether holidays abroad, frequency of
taking such holidays, favorite destinations
India Drives 2010
(Information Coverage)
Personal Health Profile
• Whether suffers from any serious lifestyle disease and which one (Low Blood Pressure, High Blood Pressure, Diabetes, Thyroid Problem,
Arthritis, Chronic Bronchitis/Asthma, Spondylitis, Obesity, Piles)
• Preference for type of treatment for the above mentioned lifestyle diseases
• Preference for type treatment/medication and brands used for some casual lifestyle diseases when they occur (Cough & Cold, Head
ache, Muscular pain, Indigestion, Acidity, Acne/Pimples, Fever, Allergy, General weakness, Toothache)
Personal Media Usage (of only the respondent answering for the household and not of all members of the household)
• Type of TV content watched and the most watched TV channels for each type (Entertainment/Serials/Reality Shows, News, Movies,
Music, Business News & Info, Spiritual/Devotional, Sports, Cartoon)
• Type of newspaper/magazine read and the most read brands for each type (Regular Newspaper, Business Newspaper, Regular Magazine,
Business Magazine)
• Most listened to radio channels
India Drives 2010
(Information Coverage)
Socio-Economic Profile of the Vehicle Owning Households
• Monthly Household Income (MHI), Sources of Household Income, No. of earning members in the family, Average per capita household
income, Spending power classification, Ownership status and size (carpet area) of house living in
• Total monthly household expenditure (MHE) with allocation on main spend heads (Rent, Telephone Bill, Electricity Bill, Kitchen Fuel, Daily
Transport/Conveyance, Loans & other liability payments, Basic Food/Grocery, Basic Toiletries, Processed Food & Snacks, Grooming
products, Indoor entertainment, Outdoor entertainment, Farm Equipment maintenance, Cattle Fodder/Feed), MHE as % of MHI
• Annual consumption expenditures on main spend heads (Clothing, Footwear, Watches, Fashion accessories, Gold/Precious Jewelry,
Durables/Appliance purchase, Vehicle maintenance, Holidays, Financial investments, Savings, Farm Equipment purchase and repair, Seed
purchase, Cattle purchase, Fertilizer/Pesticide Purchase, House/Roof repairing)
• Asset owned in the household (House, Land, Car, Motorcycle, Scooter, Bicycle, B/W TV, Color TV, TV Connection, Fridge, Washing
Machine, Air Conditioner, Microwave, Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video
Camera, Computer, Video Games, Food processor, Water purifier, Toaster/Sandwich maker, Power backup, Landline phone, Tractor, Tube
well/Pump, Transistor/Radio)
• Financial asset ownerships (Saving Bank Account, Fixed Deposit, RBI/Govt. Bonds, Demat Account, Medical Insurance, Accidental
Insurance, House Insurance, Mutual Funds, Company Shares/Stocks, Chit Fund Deposits, Crop Insurance)
• Loans currently running in the household (both number and type of loans), type of loan likely to take in next 1 year
• Family size, Family classification by lifecycle stage, Religion , Community, Caste, Preferred language of reading
• Highest occupation and education level in the HH, Neo-SEC Classification, CWE Occupation & Education, Conventional SEC classification
• Users per household – computer users, internet users, mobile users, saving account holders, credit card holders, drink alcohol, smokers,
suffer from a serious lifestyle disease
India Drives 2010
(Information Coverage)
Contact Details
• Address : 3, Kehar Singh Estate, 1st Floor, Westend
Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030
• Telephone : +91-11-29535098, +91-9811256502
• Contact Person : Sanjay Tiwari
• Email : sanjay@juxtconsult.com
• Website : www.juxtconsult.com
Thank You!

Contenu connexe

Similaire à Juxt India Drives 2010 Study

Juxt indian urbanites study 2010
Juxt indian urbanites study 2010Juxt indian urbanites study 2010
Juxt indian urbanites study 2010JuxtConsult
 
Juxt indian generations segmentation study 2010
Juxt indian generations segmentation study 2010Juxt indian generations segmentation study 2010
Juxt indian generations segmentation study 2010JuxtConsult
 
India mobile 2010 brochure a study conducted by juxt
India mobile 2010 brochure   a study conducted by juxtIndia mobile 2010 brochure   a study conducted by juxt
India mobile 2010 brochure a study conducted by juxtJuxtConsult
 
Juxt india plugged 2010 study
Juxt india plugged 2010 studyJuxt india plugged 2010 study
Juxt india plugged 2010 studyJuxtConsult
 
Juxt indian generations segmentation study 2010
Juxt indian generations segmentation study 2010Juxt indian generations segmentation study 2010
Juxt indian generations segmentation study 2010JuxtConsult
 
Snapshot juxt indian women 2010 study
Snapshot   juxt indian women 2010 studySnapshot   juxt indian women 2010 study
Snapshot juxt indian women 2010 studyJuxtConsult
 
Juxt indian families by lifecycle stage segmentation study 2010
Juxt indian families by lifecycle stage segmentation study 2010Juxt indian families by lifecycle stage segmentation study 2010
Juxt indian families by lifecycle stage segmentation study 2010JuxtConsult
 
Indian households socio-economic and home durable ownership profiling
Indian households   socio-economic and home durable ownership profilingIndian households   socio-economic and home durable ownership profiling
Indian households socio-economic and home durable ownership profilingJuxtConsult
 
Juxt India Consumer Landscape 2013
Juxt India Consumer Landscape 2013Juxt India Consumer Landscape 2013
Juxt India Consumer Landscape 2013JuxtConsult
 
Snaphot juxt-india-online-landscape-2011
Snaphot juxt-india-online-landscape-2011Snaphot juxt-india-online-landscape-2011
Snaphot juxt-india-online-landscape-2011bharatmatrimony.com
 
Juxt Consult India Online 2008 Main Report
Juxt Consult India Online 2008 Main ReportJuxt Consult India Online 2008 Main Report
Juxt Consult India Online 2008 Main ReportJuxtConsult
 
Juxt Consult India Online 2008 Main Report
Juxt Consult India Online 2008 Main ReportJuxt Consult India Online 2008 Main Report
Juxt Consult India Online 2008 Main ReportJuxtConsult
 
Digital marketing on a fictional car company
Digital marketing on a fictional car companyDigital marketing on a fictional car company
Digital marketing on a fictional car companyAdarsh NJ
 
Doing business in India (special focus: Indian Automotive Industry)
Doing business in India (special focus: Indian Automotive Industry)Doing business in India (special focus: Indian Automotive Industry)
Doing business in India (special focus: Indian Automotive Industry)Ratna Chatterjee
 
Understanding India - A Rapidly Evolving Market Economy - 2012
Understanding India - A Rapidly Evolving Market Economy - 2012Understanding India - A Rapidly Evolving Market Economy - 2012
Understanding India - A Rapidly Evolving Market Economy - 2012Amit Sood
 
Bharath-Automotive
Bharath-AutomotiveBharath-Automotive
Bharath-AutomotiveDivakarRinku
 

Similaire à Juxt India Drives 2010 Study (20)

Juxt indian urbanites study 2010
Juxt indian urbanites study 2010Juxt indian urbanites study 2010
Juxt indian urbanites study 2010
 
Juxt indian generations segmentation study 2010
Juxt indian generations segmentation study 2010Juxt indian generations segmentation study 2010
Juxt indian generations segmentation study 2010
 
India mobile 2010 brochure a study conducted by juxt
India mobile 2010 brochure   a study conducted by juxtIndia mobile 2010 brochure   a study conducted by juxt
India mobile 2010 brochure a study conducted by juxt
 
Juxt india plugged 2010 study
Juxt india plugged 2010 studyJuxt india plugged 2010 study
Juxt india plugged 2010 study
 
Juxt indian generations segmentation study 2010
Juxt indian generations segmentation study 2010Juxt indian generations segmentation study 2010
Juxt indian generations segmentation study 2010
 
Snapshot juxt indian women 2010 study
Snapshot   juxt indian women 2010 studySnapshot   juxt indian women 2010 study
Snapshot juxt indian women 2010 study
 
City Skyline of India
City Skyline of IndiaCity Skyline of India
City Skyline of India
 
Juxt indian families by lifecycle stage segmentation study 2010
Juxt indian families by lifecycle stage segmentation study 2010Juxt indian families by lifecycle stage segmentation study 2010
Juxt indian families by lifecycle stage segmentation study 2010
 
Indian households socio-economic and home durable ownership profiling
Indian households   socio-economic and home durable ownership profilingIndian households   socio-economic and home durable ownership profiling
Indian households socio-economic and home durable ownership profiling
 
Juxt India Consumer Landscape 2013
Juxt India Consumer Landscape 2013Juxt India Consumer Landscape 2013
Juxt India Consumer Landscape 2013
 
Economic and Consumer Data Products
Economic and Consumer Data ProductsEconomic and Consumer Data Products
Economic and Consumer Data Products
 
Snaphot juxt-india-online-landscape-2011
Snaphot juxt-india-online-landscape-2011Snaphot juxt-india-online-landscape-2011
Snaphot juxt-india-online-landscape-2011
 
Juxt Consult India Online 2008 Main Report
Juxt Consult India Online 2008 Main ReportJuxt Consult India Online 2008 Main Report
Juxt Consult India Online 2008 Main Report
 
Juxt Consult India Online 2008 Main Report
Juxt Consult India Online 2008 Main ReportJuxt Consult India Online 2008 Main Report
Juxt Consult India Online 2008 Main Report
 
Digital marketing on a fictional car company
Digital marketing on a fictional car companyDigital marketing on a fictional car company
Digital marketing on a fictional car company
 
Doing business in India (special focus: Indian Automotive Industry)
Doing business in India (special focus: Indian Automotive Industry)Doing business in India (special focus: Indian Automotive Industry)
Doing business in India (special focus: Indian Automotive Industry)
 
Understanding India - A Rapidly Evolving Market Economy - 2012
Understanding India - A Rapidly Evolving Market Economy - 2012Understanding India - A Rapidly Evolving Market Economy - 2012
Understanding India - A Rapidly Evolving Market Economy - 2012
 
Sample report final market size - beverages
Sample report   final market size - beveragesSample report   final market size - beverages
Sample report final market size - beverages
 
Sample report final market size - spices
Sample report   final market size - spicesSample report   final market size - spices
Sample report final market size - spices
 
Bharath-Automotive
Bharath-AutomotiveBharath-Automotive
Bharath-Automotive
 

Plus de JuxtConsult

juxt india online_2013-14_most used website for business financial news
juxt india online_2013-14_most used website for business financial newsjuxt india online_2013-14_most used website for business financial news
juxt india online_2013-14_most used website for business financial newsJuxtConsult
 
juxt india online_2013-14_ most used website for grocery shopping
juxt india online_2013-14_ most used website for grocery shoppingjuxt india online_2013-14_ most used website for grocery shopping
juxt india online_2013-14_ most used website for grocery shoppingJuxtConsult
 
juxt india online_2013-14_ most preferred clothes dryer brand
juxt india online_2013-14_ most preferred clothes dryer brandjuxt india online_2013-14_ most preferred clothes dryer brand
juxt india online_2013-14_ most preferred clothes dryer brandJuxtConsult
 
juxt india online_2013-14_ most preferred washing machine brand
juxt india online_2013-14_ most preferred washing machine brandjuxt india online_2013-14_ most preferred washing machine brand
juxt india online_2013-14_ most preferred washing machine brandJuxtConsult
 
juxt india online_2013-14_ most preferred home theatre system brand
juxt india online_2013-14_ most preferred home theatre system brandjuxt india online_2013-14_ most preferred home theatre system brand
juxt india online_2013-14_ most preferred home theatre system brandJuxtConsult
 
juxt india online_2013-14_ most preferred music system brand
juxt india online_2013-14_ most preferred music system brandjuxt india online_2013-14_ most preferred music system brand
juxt india online_2013-14_ most preferred music system brandJuxtConsult
 
juxt india online_2013-14_ most preferred cd dvd player brand
juxt india online_2013-14_ most preferred cd dvd player brandjuxt india online_2013-14_ most preferred cd dvd player brand
juxt india online_2013-14_ most preferred cd dvd player brandJuxtConsult
 
juxt india online_2013-14_ most preferred tablet brand
juxt india online_2013-14_ most preferred tablet brandjuxt india online_2013-14_ most preferred tablet brand
juxt india online_2013-14_ most preferred tablet brandJuxtConsult
 
juxt india online_2013-14_ most preferred video games player
juxt india online_2013-14_ most preferred video games playerjuxt india online_2013-14_ most preferred video games player
juxt india online_2013-14_ most preferred video games playerJuxtConsult
 
juxt india online_2013-14_ most preferred inverter ups brand
juxt india online_2013-14_ most preferred inverter ups brandjuxt india online_2013-14_ most preferred inverter ups brand
juxt india online_2013-14_ most preferred inverter ups brandJuxtConsult
 
juxt india online_2013-14_ most preferred microwave brand
juxt india online_2013-14_ most preferred microwave brandjuxt india online_2013-14_ most preferred microwave brand
juxt india online_2013-14_ most preferred microwave brandJuxtConsult
 
juxt india online_2013-14_ most preferred air conditioner brand
juxt india online_2013-14_ most preferred air conditioner brandjuxt india online_2013-14_ most preferred air conditioner brand
juxt india online_2013-14_ most preferred air conditioner brandJuxtConsult
 
juxt india online_2013-14_ most preferred refrigerator brand
juxt india online_2013-14_ most preferred refrigerator brandjuxt india online_2013-14_ most preferred refrigerator brand
juxt india online_2013-14_ most preferred refrigerator brandJuxtConsult
 
juxt india online_2013-14_ most preferred television brand
juxt india online_2013-14_ most preferred television brandjuxt india online_2013-14_ most preferred television brand
juxt india online_2013-14_ most preferred television brandJuxtConsult
 
juxt india online_2013-14_ most kitchen chimney brand
juxt india online_2013-14_ most kitchen chimney brandjuxt india online_2013-14_ most kitchen chimney brand
juxt india online_2013-14_ most kitchen chimney brandJuxtConsult
 
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)juxt india online_2013-14_ most preferred car brand (above 1 crore inr)
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)JuxtConsult
 

Plus de JuxtConsult (20)

juxt india online_2013-14_most used website for business financial news
juxt india online_2013-14_most used website for business financial newsjuxt india online_2013-14_most used website for business financial news
juxt india online_2013-14_most used website for business financial news
 
juxt india online_2013-14_ most used website for grocery shopping
juxt india online_2013-14_ most used website for grocery shoppingjuxt india online_2013-14_ most used website for grocery shopping
juxt india online_2013-14_ most used website for grocery shopping
 
juxt india online_2013-14_ most preferred clothes dryer brand
juxt india online_2013-14_ most preferred clothes dryer brandjuxt india online_2013-14_ most preferred clothes dryer brand
juxt india online_2013-14_ most preferred clothes dryer brand
 
juxt india online_2013-14_ most preferred washing machine brand
juxt india online_2013-14_ most preferred washing machine brandjuxt india online_2013-14_ most preferred washing machine brand
juxt india online_2013-14_ most preferred washing machine brand
 
juxt india online_2013-14_ most preferred home theatre system brand
juxt india online_2013-14_ most preferred home theatre system brandjuxt india online_2013-14_ most preferred home theatre system brand
juxt india online_2013-14_ most preferred home theatre system brand
 
juxt india online_2013-14_ most preferred music system brand
juxt india online_2013-14_ most preferred music system brandjuxt india online_2013-14_ most preferred music system brand
juxt india online_2013-14_ most preferred music system brand
 
juxt india online_2013-14_ most preferred cd dvd player brand
juxt india online_2013-14_ most preferred cd dvd player brandjuxt india online_2013-14_ most preferred cd dvd player brand
juxt india online_2013-14_ most preferred cd dvd player brand
 
juxt india online_2013-14_ most preferred tablet brand
juxt india online_2013-14_ most preferred tablet brandjuxt india online_2013-14_ most preferred tablet brand
juxt india online_2013-14_ most preferred tablet brand
 
juxt india online_2013-14_ most preferred video games player
juxt india online_2013-14_ most preferred video games playerjuxt india online_2013-14_ most preferred video games player
juxt india online_2013-14_ most preferred video games player
 
juxt india online_2013-14_ most preferred inverter ups brand
juxt india online_2013-14_ most preferred inverter ups brandjuxt india online_2013-14_ most preferred inverter ups brand
juxt india online_2013-14_ most preferred inverter ups brand
 
juxt india online_2013-14_ most preferred microwave brand
juxt india online_2013-14_ most preferred microwave brandjuxt india online_2013-14_ most preferred microwave brand
juxt india online_2013-14_ most preferred microwave brand
 
juxt india online_2013-14_ most preferred air conditioner brand
juxt india online_2013-14_ most preferred air conditioner brandjuxt india online_2013-14_ most preferred air conditioner brand
juxt india online_2013-14_ most preferred air conditioner brand
 
juxt india online_2013-14_ most preferred refrigerator brand
juxt india online_2013-14_ most preferred refrigerator brandjuxt india online_2013-14_ most preferred refrigerator brand
juxt india online_2013-14_ most preferred refrigerator brand
 
juxt india online_2013-14_ most preferred television brand
juxt india online_2013-14_ most preferred television brandjuxt india online_2013-14_ most preferred television brand
juxt india online_2013-14_ most preferred television brand
 
juxt india online_2013-14_ most kitchen chimney brand
juxt india online_2013-14_ most kitchen chimney brandjuxt india online_2013-14_ most kitchen chimney brand
juxt india online_2013-14_ most kitchen chimney brand
 
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)juxt india online_2013-14_ most preferred car brand (above 1 crore inr)
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)
 
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)
 
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)
 
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)
 
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)
 

Dernier

Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelBhaviniSharma12
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024believeminhh
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfInsightsSuccess4
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandakashm530190
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneurramya202104
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryDennisViau
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxPaulBryant58
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfjavenxxx01
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 

Dernier (20)

Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business Model
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdf
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brand
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneur
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the Industry
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdf
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 

Juxt India Drives 2010 Study

  • 1. India Drives 2010 Demographic, Psychographic & Consumption Lifestyle profiling of 4- & 2-Wheeler Owners in India
  • 2. Highlights! • Size estimation of both 4- and 2-Wheelers owned in the household as well as of individuals driving these vehicles • Captures all 4- and 2-Wheelers owned and used in the household with ‘type’ and ‘brand’ owned (Motorcycle by CC, Self- or Kick-start Geared & Gearless Scooter, Small Car - up to Rs.3 lakhs, Performance Hatchback - Rs.3 to 5 lakhs, Mid Segment Car - Rs.5 to 8 lakhs/MUV, Premium Car/SUV – Rs.8 to 14 lakhs, Luxury Car/SUV - above Rs.14 lakhs) • Detailed socio-economic and consumption lifestyle profiling of households owning these vehicles and individuals driving these vehicles • Segmentation and profiling based on one of the largest single survey in the country – covering over 57,000 households across all the mainland states and UT’s
  • 3.  Most ‘recent’ and ‘representative’ survey-based estimate of vehicles owned in Indian households and individuals driving them Estimates based on a very large land survey of over 259,000 individuals living in 57,000 households spread across all mainland states & union territories of the country. Survey conducted in Apr–May 2010 covering 37,000 households in 101 cities and 20,000 households in 1,000+ villages  Highly ‘comprehensive’ profiling of vehicle owning households and individual users - demographics, psychographics & consumption lifestyles A deeper profiling of urban and rural Indian households owning various types of vehicles and how they differ in their consumption lifestyle and preferences – includes details about their location, economic status, assets ownerships, monthly and annual household expenditure on main spend heads, consumption of personal and household products, brands preferred, leisure, holiday and entertainment preferences, day-to-day lifestyle interests, health status and media usage Study Overview
  • 4. Study Methodology  A large-scale land survey was conducted to estimate and profile Indian families, their socio- economic status, vehicle ownerships and individual and household level consumption behavior. The survey covered ‘towns’ and ‘villages’ of all population strata in all the mainland states and UT’s in India (covering all the key, and 69 of the total 77 regions in India as classified by NSSO)  Though the selection of towns and villages was ‘purposive’, the sampling within the towns was done on ‘2-stage random’ basis (firstly a random selection of polling booths, and then a random selection of households from the electoral list within each of these randomly selected polling booths); within villages sampling was done on ‘systematic random’ basis (selection of every nth house in the village)  To make the survey findings representative of the entire Indian population (and not just of the surveyed households and individuals) appropriate state-wise, urban district/village class and SEC combination level household ‘representation weights’, as derived from the authentic ‘Govt. of India’ base-level population statistics (NSSO/Census), were applied to the survey data
  • 5. No Vehicle Home Don’t own any vehicle in the HH 2-Wheeler Home Owns only 2-Wheelers 4-Wheeler Home Owns only 4-Wheelers Multi Vehicle Home Owns both 4- and a 2-Wheeler No Car Don’t own a car at all Economy Most expensive car up to Rs.3 lakhs Mid Size Most expensive car between Rs.3 to 8 lakhs Premium Most expensive car above Rs.8 lakhs Segmentation of Vehicle Owning Households (by ‘number’ of vehicles owned in the HH) Segmentation 1 (by ‘type’ of car owned in the HH) Segmentation 2
  • 6. No Bike Don’t own a motorcycle at all Economy 100cc or below Performance 125cc Premium 150cc Hi-End 180cc or above No Scooter Don’t own a scooter at all Conventional Geared Scooter – Kick start Contemporary Geared Scooter – Self start New Age Gearless Scooter – Kick/Self start Segmentation of Vehicle Owning Households (by ‘type’ of motorcycle owned in the HH) Segmentation 3 (by ‘type’ of scooter owned in the HH) Segmentation 4
  • 7. Modest Drives a scooter Enterprising Drives a motorcycle Upgrading Drives a small car Climber Drives a performance/mid size car Arrived Drives a premium/luxury car Segmentation 5 Segmentation of Individual Drivers (by ‘type’ of vehicle driven)
  • 8. • The findings of the ‘India Drives 2010’ study are available as query-based online datasets with data presented as tables/graphs/charts • They can be bought as an ‘independent supplementary dataset’ or as part of the larger ‘household/individual consumers master datasets’ ‘India Drives 2010’ is one of the ‘category’ study from Juxt and is part and parcel of its larger mega offline syndication offering called ‘India Consumer Landscape’. India Consumer Landscape incorporates many such category studies which are called supplementary studies or datasets Each of the supplementary study or dataset presents findings at a specific ‘consumer segmentation’ level or a specific ‘product category’ level (see next slide for a detailed view of all master and supplementary datasets on offer under the umbrella of ‘India Consumer landscape’) Reporting Note: Reporting of any supplement dataset is subject to collection of sufficient sample responses in the survey
  • 9. Indian Shoppers Shopping Orientation & preferences Juxt India Consumer Landscape Syndicated Study Datasets Product Category Datasets India Mobile Mobil Service & Handsets India Bytes Personal Computers India Drives Automobiles India Banks Personal Banking India Insured Life, Gen Insurance India Plugged Home Durables India Drinks Alcoholic Drinks India Smokes Cigarettes India Grooming Personal Care India Pack Foodies Processed Food Individual Consumer Master Dataset Master Datasets All Household Profile Data Household Master Dataset All Individual Profile Data Language, Community, Caste, Religion India Societal Landscape Lifestyle Diseases & Medication Preferences India Health Check India Hooked Indian Urbanites Urban SECs Indian Ruralites Rural SECs Indian Families Family composition & lifecycle stage Indian Generations Generational Age groups India Spending Powers Ability to Spend India Consumer Lifestyles Ability to Spend + Inclination to Spend India Affluents The Uppies & The Rich Indian HOH Chief Wage Earners of the Households Indian Women Women Consumers India Investing The Financial Investors Dominant & Integrated Media Usage (TV, Print, Radio, Internet) Holidays & Travel India Holidays Consumer Segment Datasets
  • 10. Pricing* * 10.3% service tax extra * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Supplementary Datasets Combo Datasets Note: Reporting of any segment level dataset is subject to collection of sufficient sample responses at that segment level in the survey ‘India Drives’ Dataset 1 Segmentation by ‘number’ of vehicles owned in the HH Rs. 150,000 (all household level data but segmented only by ‘no.’ of vehicles owned in the HH) ‘India Drives’ Dataset 1 + 2 Rs. 240,000 +  Rs. 500,000 ‘India Drives’ Dataset 2 Segmentation by ‘type’ of car owned in the HH Rs. 150,000 (all household level data but segmented only by ‘type’ of car owned in the HH) ‘India Drives’ Dataset 3 Segmentation by ‘type’ of motorcycle owned in the HH Rs. 150,000 (all household level data but segmented only by ‘type’ of motorcycle owned in the HH) ‘India Drives’ Dataset 4 Segmentation by ‘type’ of scooter owned in the HH Rs. 150,000 (all household level data but segmented only by ‘type’ of scooter owned in the HH) Household Master Dataset Rs. 400,000 (Data for all household level vehicle ownerships for individual vehicle types) (All available data at the household level) (At all levels – all India, urban, rural, state-wise, town class-wise, village class-wise, urban district-wise for top 25 urban districts) or ‘India Drives’ Dataset 1 + 3 Rs. 240,000 or ‘India Drives’ Dataset 1 + 4 Rs. 240,000
  • 11. Pricing* * 10.3% service tax extra * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Supplementary Datasets Combo Datasets Note: Reporting of any segment level dataset is subject to collection of sufficient sample responses at that segment level in the survey ‘India Drives’ Dataset 5 Rs. 250,000 +  Rs. 700,000 Individual Consumer Master Dataset Rs. 600,000 (Data for vehicles driven individually for individual vehicle types) (All available data on individual consumers) (By frequency, intensity and type smoked individually) (At all geographic levels – all India, urban, rural, state- wise, town class-wise, village class-wise, urban district-wise for top 25 urban districts) ‘India Drives’ Dataset 5 Segmentation by ‘type’ of vehicle driven by individuals Rs. 250,000 (all individual level data segmented only by ‘type’ of vehicle driven)
  • 12. • Payment Terms : 50% advance, 50% after delivery of all datasets/reports • Delivery Timeline : ‘India Drives’ Datasets 1, 2, 3, 4 or 5 3 days from date of order after 30th August 2010 (2 weeks if 3 or more datasets) : Master Dataset (Household / Individual Consumer) Anytime on order after 30th August 2010 : PowerPoint Report 1 week per dataset report each from date of order after 30th August 2010 • Reporting Format : Query access based online dataset Payment Terms & Delivery
  • 13. Size estimates of Vehicle Owners in India (All India, Urban/Rural, Zone-wise, State-wise, City-type wise, Village-type wise, For top 25 urban districts) • Size estimates of households with various types of vehicles in them (Car, Motorcycle, Scooter, Bicycle), Size estimate of individuals driving these vehicles • Average number of vehicles per household for each of these vehicle type, Average number of users per vehicle for each type • Penetration of various types of vehicles at both individual and household levels Geographics • Region, State, Urban/Rural area, City Type/Village Type, Top 25 individual urban districts Vehicle Ownership Details & Preferences • ‘Type’, ‘number’ of cars and ‘brands’ owned in the household by class segments (Economy, Performance, Mid Size, Premium, Luxury), by price segments (<3 lakhs, 3-4 lakhs, 4-5 lakhs, 5-8 lakhs, 8-14 lakhs, 14-20 lakhs, >20 lakhs), by utility type (Car/MUV/SUV) • ‘Type’ and ‘brand’ of car likely to buy in the next 1 year for all the above 3 classifications • ‘Type’, ‘number’ of motorcycles and ‘brands’ owned in the household by CC segments (<100cc, 100cc, 125cc, 150cc, 180cc, >180cc), ‘Type’ and ‘brand’ of motorcycle likely to buy in the next 1 year by CC Segments • ‘Type’, ‘number’ of scooters and ‘brands’ owned in the household by gear types (Geared Kick-start, Geared Self-start, Gearless Kick- start, Gearless Self-start, Moped), ‘Type’ and ‘brand’ of scooter likely to buy in the next 1 year by these segments • Household classification by current ownership vis-à-vis likely to buy for each vehicle type (intending replacement buyer, intending first time buyer, non-intending current user, non-intending non-user) • India Drives 2010 (Information Coverage)
  • 14. Personal Profile of Individual driving the Vehicle (only demographic profile based on all members of the household, other profile details based on profile of only the respondent answering for the household) • Personal Demographics: Gender, Age, Marital Status, Generational classification by age, Status in the household (CWE or other earning member or dependent member of the household), Occupation, Education, Medium of Education, Preferred language of reading • Personal Psychographics: Self perception of own physique (physical fitness and looks), Most important priorities in life currently, Current hobbies and interests, Living celebrity currently identify with the most, Favorite indoor entertainment activities, Favorite outdoor entertainment activities, Parameter that defines ‘status in the society’ for them • Buying Orientation: Price-quality orientation, Attributes give weight-age to when buying, Factors give weight-age to when deciding place of buying, whether responded to a marketing/advertising stimulus in the past Personal Consumption Lifestyle Orientation • Consumption Lifestyle Classification • Level of socialization/social influence (how inclined to interact with others in spending spare time at home, outside, in party/get- together, in deciding to buy products/services) • Level of consumption Impulse (how inclined to keep abreast with lifestyle trends, buy what’s latest & trendy, frequency of replacing things at home, frequency of shopping, enthusiasm towards shopping, whether to consume or save if income increases, whether to consume or save if income declines) Personal Consumption Lifestyle • Other Vehicle: type of other vehicles driven apart from the one being analyzed (car, scooter, motorcycle) along with the brand used India Drives 2010 (Information Coverage)
  • 15. • Mobile Phone: whether a mobile user, no. of connections, no. of handsets used, handset price, type of connection plan, service subscribed to on the most used connection, features present on the most used handset, whether listens to music on a mobile device • Computer: whether a computer user, place from where accessing computer, type of computer if used at home • Internet: whether an internet user, place from where accessing internet, whether uses internet on mobile phone • Smoking: whether smoke cigarette, with what frequency, no. of sticks smoked daily, type of cigarette smoked, brand smoked • Alcohol: whether drink alcohol, with what frequency, type of alcohol consumed, brand consumed • Insurance: whether has a life insurance policy and how many • Banking:  whether has a saving account, how many accounts and with which type of institution (bank/coop bank/post office), whether owns a credit card, no. of credit cards owned, card types, card brands, card issuing banks • Personal Care Products: whether uses and brand used (Face cream, Deodorant, Body lotion/Moisturizer, Lipstick, Hair color, Face wash, Fairness cream, Shampoo, Conditioner, Hand wash, Hair oil, Hair cream/gel, Toilet Paper) • Processed Food Products: whether uses and brand used (Packaged vegetables, Noodles, Ketchup/Sauce, Cold drinks, Bottled/Mineral water, Packaged Fruit Juice, Chocolates, Packaged snacks like chips & namkeen, Cornflakes/Processed cereals, Chyawanprash, Cheese, Milk additive/ supplement, Eating Fast Food, Home delivery of food) • Lifestyle Products: whether uses and brand used (Jeans, Sports shoe, Readymade shirt & trouser, Watch, Air Travel, 3 star+ hotel stay) • Some Products in rural households only (Packaged Biscuits, Refined Oil, Butter, Jam, Packaged Pickles, Battery/Cell, Travel by train, Stays in a hotel, Battery/Cell, Travel by train, Stays in a hotel) • Holidaying - whether holiday in India, frequency of taking such holidays, favorite destinations, Whether holidays abroad, frequency of taking such holidays, favorite destinations India Drives 2010 (Information Coverage)
  • 16. Personal Health Profile • Whether suffers from any serious lifestyle disease and which one (Low Blood Pressure, High Blood Pressure, Diabetes, Thyroid Problem, Arthritis, Chronic Bronchitis/Asthma, Spondylitis, Obesity, Piles) • Preference for type of treatment for the above mentioned lifestyle diseases • Preference for type treatment/medication and brands used for some casual lifestyle diseases when they occur (Cough & Cold, Head ache, Muscular pain, Indigestion, Acidity, Acne/Pimples, Fever, Allergy, General weakness, Toothache) Personal Media Usage (of only the respondent answering for the household and not of all members of the household) • Type of TV content watched and the most watched TV channels for each type (Entertainment/Serials/Reality Shows, News, Movies, Music, Business News & Info, Spiritual/Devotional, Sports, Cartoon) • Type of newspaper/magazine read and the most read brands for each type (Regular Newspaper, Business Newspaper, Regular Magazine, Business Magazine) • Most listened to radio channels India Drives 2010 (Information Coverage)
  • 17. Socio-Economic Profile of the Vehicle Owning Households • Monthly Household Income (MHI), Sources of Household Income, No. of earning members in the family, Average per capita household income, Spending power classification, Ownership status and size (carpet area) of house living in • Total monthly household expenditure (MHE) with allocation on main spend heads (Rent, Telephone Bill, Electricity Bill, Kitchen Fuel, Daily Transport/Conveyance, Loans & other liability payments, Basic Food/Grocery, Basic Toiletries, Processed Food & Snacks, Grooming products, Indoor entertainment, Outdoor entertainment, Farm Equipment maintenance, Cattle Fodder/Feed), MHE as % of MHI • Annual consumption expenditures on main spend heads (Clothing, Footwear, Watches, Fashion accessories, Gold/Precious Jewelry, Durables/Appliance purchase, Vehicle maintenance, Holidays, Financial investments, Savings, Farm Equipment purchase and repair, Seed purchase, Cattle purchase, Fertilizer/Pesticide Purchase, House/Roof repairing) • Asset owned in the household (House, Land, Car, Motorcycle, Scooter, Bicycle, B/W TV, Color TV, TV Connection, Fridge, Washing Machine, Air Conditioner, Microwave, Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video Camera, Computer, Video Games, Food processor, Water purifier, Toaster/Sandwich maker, Power backup, Landline phone, Tractor, Tube well/Pump, Transistor/Radio) • Financial asset ownerships (Saving Bank Account, Fixed Deposit, RBI/Govt. Bonds, Demat Account, Medical Insurance, Accidental Insurance, House Insurance, Mutual Funds, Company Shares/Stocks, Chit Fund Deposits, Crop Insurance) • Loans currently running in the household (both number and type of loans), type of loan likely to take in next 1 year • Family size, Family classification by lifecycle stage, Religion , Community, Caste, Preferred language of reading • Highest occupation and education level in the HH, Neo-SEC Classification, CWE Occupation & Education, Conventional SEC classification • Users per household – computer users, internet users, mobile users, saving account holders, credit card holders, drink alcohol, smokers, suffer from a serious lifestyle disease India Drives 2010 (Information Coverage)
  • 18. Contact Details • Address : 3, Kehar Singh Estate, 1st Floor, Westend Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030 • Telephone : +91-11-29535098, +91-9811256502 • Contact Person : Sanjay Tiwari • Email : sanjay@juxtconsult.com • Website : www.juxtconsult.com