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India Online Landscape 2010 Online Indians and their Net Usage Behavior and Preferences
Topline Findings
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pond not growing, but ‘fishier’ *  Regular internet users = use internet ‘at least once a month’, Occasional internet users = who have ‘used the internet in last one year’
[object Object],[object Object],[object Object],[object Object],Mobile access adding ‘depth’
[object Object],[object Object],[object Object],[object Object],[object Object],Need to ‘cast’ the net wider
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],‘ Catching big’ in the small pond
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet ‘intrinsic’ to their lifestyle
[object Object],[object Object],[object Object],[object Object],Window shoppers give way to ‘serious’ ones
Popular Online Activities  – Top 10 Online Activity % Internet Users Undertaking Emailing 94% Download Music 72% Instant Messaging/Chatting 56% Job Search 56% PC to Mobile SMS 55% Social Networking 54% Info Search Engine 52% Watch Videos 50% Screensavers/Wallpapers 50% Online Communities 50% Average number of online activities undertaken per person -  17
Most Used Websites  – Overall Level Top 10 *  On preferred usage basis  (i.e., the site they use the most among all the sites they use)  Website % Use it the Most Google 46% Yahoo 11% Gmail 9% Orkut 6% Rediff 4% Facebook 2.4% Moneycontrol 1% Youtube 1% Blogspot 0.8% 160by2 0.7%
Most Used Websites  – By Verticals Vertical Top Website % Use Most Emailing Gmail 62% Emailing from Mobile Gmail/Google 64% Instant Messaging Gtalk/Gmail 41% Job Search Naukri 48% Online News Yahoo 23% Info Search – English Google 79% Online Travel  Buy IRCTC 51% Online Games Zapak 26% Online Buying (Non-Travel) Ebay 32% Real Estate Google 24% Business & Financial News Google 26% Online Share Trading Sharekhan 18% PC to PC Net Telephony Google/Gtalk 54% PC to Telephone Net Telephony Yahoo 21% PC to Mobile Messaging (sms) Way2sms 45% Net banking Onlinesbi 29%
Most Used Websites  – By Verticals Vertical Top Website % Use Most Matrimony Bharatmatrimony 38% Friendship/Dating Orkut 46% Share Pictures Orkut 37% Social Networking Orkut 53% Professional Networking Orkut 35% Video Sharing Youtube 36% Non-cricket Sports Yahoo 29% Cricket content Cricinfo 42% Cinema content Google 20% Watch Videos Youtube 76% Financial Info & Quotes Moneycontrol 18% Buy/Rent Movie CD Ebay 23% Mobile content Google 18% Book Cinema Tickets Bookmyshow 33% Download Movies Torrentz 30% Download Music Songspk 27%
Most Used Websites  – By Verticals Vertical Top Website % Use Most Listen/stream Music  Songspk 14% Share/Upload Music Youtube 22% Health & Lifestyle Content Google 38% Online Education and Learning Google 40% Astrology Astrology 22% Screensavers/Wallpapers Google 45% E-greetings 123greetings 48% Join Online Community Orkut 52% Follow Tweets Twitter 72% Search Locations/Maps Google 87% Search for Higher Education Info Google 53% Online Tutorials Google 40% Search/Buy Books Google 56%
Report Details
[object Object],[object Object],[object Object],Study Overview
[object Object],[object Object],[object Object],[object Object],[object Object],Methodology Overview * For a detailed understanding of the methodology of the study please refer to the ‘Methodology’ section of the dataset
[object Object],[object Object],[object Object],Reports / Datasets Note:  Reporting of any supplement dataset is subject to collection of sufficient sample responses in the survey
Juxt India Online Syndicated Datasets Overall Internet User Level Dataset All Internet Users – Demographics, Psychographics, Internet Usage, Media Usage India Online Universe Online Verticals Datasets Generic Portals Online Shopping Job Search Matrimony Social Networking Emailing Online News Online Sports Content Financial Info Search Non-travel products Online Share Trading Net Telephony Online Games Online Music Online Real Estate Mobile Content Download Professional Networking Cricket, Other Sports Picture Sharing Video Sharing Download Movies Search Engine - English Search Location/Maps Book Movie Tickets Astrology Online Travel Car & 2-wheeler owning net users Auto Owners Online Social media users on the net Online Lingua Investors Online Consumer Segment Datasets Youth Online 13-24 year old internet users Women Online Women internet users Urbanites Online Net users by their SEC profile Online Socialites Students on the net Rendezvous Online Net users by place of access Speed Online Net users by type of connection Online City Line Net users by town classes CC Online Credit card owners as net users Techie Online IT Professionals on the net Students Online  Net users as financial investors Vernacular language net users Corporate employees on the net Corporate Online Mobile & Online Net users using internet on mobile phones
Overall Internet User Level Dataset Consumer Segment Datasets Online Verticals Datasets Pricing* India Online Universe Rs. 150,000 (data at ‘all internet users’ level only) * 10.3% service tax extra Individual Segment Datasets Rs. 150,000 per consumer segment (data at consumer segment level only) India Online Landscape (master dataset – all internet users, urban, rural, state-wise, town class-wise, urban district-wise for top 25 urban districts) * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Datasets Combo Datasets + Up to 4 consumer segment or vertical category datasets 5 - 9 consumer segment or vertical category datasets 10 -15 consumer segment or vertical category datasets + +    Rs. 300,000 Rs. 450,000 Rs. 600,000 Individual Category Datasets Rs. 150,000 per category/vertical (data at category/vertical level only)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Payment Terms & Delivery
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],India Online Landscape Dataset (Information Coverage)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],India Online Landscape Dataset (Information Coverage)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],India Online Landscape Dataset (Information Coverage)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],India Online Landscape Dataset (Information Coverage)
India Online Landscape Dataset (Information Coverage) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contact Details
Thank You!

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Juxt india online landscape 2010 snapshot

  • 1. India Online Landscape 2010 Online Indians and their Net Usage Behavior and Preferences
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  • 9. Popular Online Activities – Top 10 Online Activity % Internet Users Undertaking Emailing 94% Download Music 72% Instant Messaging/Chatting 56% Job Search 56% PC to Mobile SMS 55% Social Networking 54% Info Search Engine 52% Watch Videos 50% Screensavers/Wallpapers 50% Online Communities 50% Average number of online activities undertaken per person - 17
  • 10. Most Used Websites – Overall Level Top 10 * On preferred usage basis (i.e., the site they use the most among all the sites they use) Website % Use it the Most Google 46% Yahoo 11% Gmail 9% Orkut 6% Rediff 4% Facebook 2.4% Moneycontrol 1% Youtube 1% Blogspot 0.8% 160by2 0.7%
  • 11. Most Used Websites – By Verticals Vertical Top Website % Use Most Emailing Gmail 62% Emailing from Mobile Gmail/Google 64% Instant Messaging Gtalk/Gmail 41% Job Search Naukri 48% Online News Yahoo 23% Info Search – English Google 79% Online Travel Buy IRCTC 51% Online Games Zapak 26% Online Buying (Non-Travel) Ebay 32% Real Estate Google 24% Business & Financial News Google 26% Online Share Trading Sharekhan 18% PC to PC Net Telephony Google/Gtalk 54% PC to Telephone Net Telephony Yahoo 21% PC to Mobile Messaging (sms) Way2sms 45% Net banking Onlinesbi 29%
  • 12. Most Used Websites – By Verticals Vertical Top Website % Use Most Matrimony Bharatmatrimony 38% Friendship/Dating Orkut 46% Share Pictures Orkut 37% Social Networking Orkut 53% Professional Networking Orkut 35% Video Sharing Youtube 36% Non-cricket Sports Yahoo 29% Cricket content Cricinfo 42% Cinema content Google 20% Watch Videos Youtube 76% Financial Info & Quotes Moneycontrol 18% Buy/Rent Movie CD Ebay 23% Mobile content Google 18% Book Cinema Tickets Bookmyshow 33% Download Movies Torrentz 30% Download Music Songspk 27%
  • 13. Most Used Websites – By Verticals Vertical Top Website % Use Most Listen/stream Music Songspk 14% Share/Upload Music Youtube 22% Health & Lifestyle Content Google 38% Online Education and Learning Google 40% Astrology Astrology 22% Screensavers/Wallpapers Google 45% E-greetings 123greetings 48% Join Online Community Orkut 52% Follow Tweets Twitter 72% Search Locations/Maps Google 87% Search for Higher Education Info Google 53% Online Tutorials Google 40% Search/Buy Books Google 56%
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  • 18. Juxt India Online Syndicated Datasets Overall Internet User Level Dataset All Internet Users – Demographics, Psychographics, Internet Usage, Media Usage India Online Universe Online Verticals Datasets Generic Portals Online Shopping Job Search Matrimony Social Networking Emailing Online News Online Sports Content Financial Info Search Non-travel products Online Share Trading Net Telephony Online Games Online Music Online Real Estate Mobile Content Download Professional Networking Cricket, Other Sports Picture Sharing Video Sharing Download Movies Search Engine - English Search Location/Maps Book Movie Tickets Astrology Online Travel Car & 2-wheeler owning net users Auto Owners Online Social media users on the net Online Lingua Investors Online Consumer Segment Datasets Youth Online 13-24 year old internet users Women Online Women internet users Urbanites Online Net users by their SEC profile Online Socialites Students on the net Rendezvous Online Net users by place of access Speed Online Net users by type of connection Online City Line Net users by town classes CC Online Credit card owners as net users Techie Online IT Professionals on the net Students Online Net users as financial investors Vernacular language net users Corporate employees on the net Corporate Online Mobile & Online Net users using internet on mobile phones
  • 19. Overall Internet User Level Dataset Consumer Segment Datasets Online Verticals Datasets Pricing* India Online Universe Rs. 150,000 (data at ‘all internet users’ level only) * 10.3% service tax extra Individual Segment Datasets Rs. 150,000 per consumer segment (data at consumer segment level only) India Online Landscape (master dataset – all internet users, urban, rural, state-wise, town class-wise, urban district-wise for top 25 urban districts) * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Datasets Combo Datasets + Up to 4 consumer segment or vertical category datasets 5 - 9 consumer segment or vertical category datasets 10 -15 consumer segment or vertical category datasets + +    Rs. 300,000 Rs. 450,000 Rs. 600,000 Individual Category Datasets Rs. 150,000 per category/vertical (data at category/vertical level only)
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