SlideShare une entreprise Scribd logo

Length of survey is inversely proportional to completion rate

•Télécharger en tant que PPTX, PDF•
•
JuxtConsult
JuxtConsult

A case study which shows how completion rate drops with increase in length and complexity of questionnaire, and shows methods of decreasing the dropout rates.

MarketingTechnologieBusiness
1  sur  7
Length of survey is inversely proportional to completion rate
Example 1 – A study for concept testing This is a study we did for a multinational electronics company. Page number 1 2 3 1308 Clicked Terminated 607 Completed Completion Rate 701 605 556 46.25% 42.5% As you can see, completion rates dip as number of pages are increased. 2
Example 2 – A study on car buying behaviour This is a study we did for a global automobile company. Page number 1 2 3 11632 Clicked Terminated 3642 Completed Completion Rate 2020 25.3% 1574 13.5% 1429 12.3% As you can see, again, completion rates dip as number of pages are increased. 3
Example 3 – A study on brand awareness and usage for dongle users This is a study we did for a leading cellular service provider in India. Page number 1 2 3 25505 Clicked Terminated 4548 Completed Completion Rate 1569 7.5% 1279 5.0% 812 3.2% As you can see, completion rates dip as number of pages are increased. 4
Solution  Make the respondent’s life easy  Use a better UI  Frame questions better, easier to understand  Use innovative incentives and engagement methods (check our case study 4 – effect of incentives) 5
Better UI Sample 6
Thank you www.juxtconsult.com www.getcounted.net 7

Recommandé

A perspective on sampling in india
A perspective on sampling in indiaA perspective on sampling in india
A perspective on sampling in indiaJuxtConsult
 
Quality of data
Quality of dataQuality of data
Quality of dataJuxtConsult
 
More than the length it is the quota
More than the length it is the quotaMore than the length it is the quota
More than the length it is the quotaJuxtConsult
 
juxt india online_2013-14_most used website for business financial news
juxt india online_2013-14_most used website for business financial newsjuxt india online_2013-14_most used website for business financial news
juxt india online_2013-14_most used website for business financial newsJuxtConsult
 
juxt india online_2013-14_ most used shower gel brand
juxt india online_2013-14_ most used shower gel brandjuxt india online_2013-14_ most used shower gel brand
juxt india online_2013-14_ most used shower gel brandJuxtConsult
 
juxt india online_2013-14_ most used website for bus ticket bookings
juxt india online_2013-14_ most used website for bus ticket bookingsjuxt india online_2013-14_ most used website for bus ticket bookings
juxt india online_2013-14_ most used website for bus ticket bookingsJuxtConsult
 
juxt india online_2013-14_ most used website for grocery shopping
juxt india online_2013-14_ most used website for grocery shoppingjuxt india online_2013-14_ most used website for grocery shopping
juxt india online_2013-14_ most used website for grocery shoppingJuxtConsult
 
juxt india online_2013-14_ most preferred clothes dryer brand
juxt india online_2013-14_ most preferred clothes dryer brandjuxt india online_2013-14_ most preferred clothes dryer brand
juxt india online_2013-14_ most preferred clothes dryer brandJuxtConsult
 

Recommandé

A perspective on sampling in india
A perspective on sampling in indiaA perspective on sampling in india
A perspective on sampling in indiaJuxtConsult
 
Quality of data
Quality of dataQuality of data
Quality of dataJuxtConsult
 
More than the length it is the quota
More than the length it is the quotaMore than the length it is the quota
More than the length it is the quotaJuxtConsult
 
juxt india online_2013-14_most used website for business financial news
juxt india online_2013-14_most used website for business financial newsjuxt india online_2013-14_most used website for business financial news
juxt india online_2013-14_most used website for business financial newsJuxtConsult
 
juxt india online_2013-14_ most used shower gel brand
juxt india online_2013-14_ most used shower gel brandjuxt india online_2013-14_ most used shower gel brand
juxt india online_2013-14_ most used shower gel brandJuxtConsult
 
juxt india online_2013-14_ most used website for bus ticket bookings
juxt india online_2013-14_ most used website for bus ticket bookingsjuxt india online_2013-14_ most used website for bus ticket bookings
juxt india online_2013-14_ most used website for bus ticket bookingsJuxtConsult
 
juxt india online_2013-14_ most used website for grocery shopping
juxt india online_2013-14_ most used website for grocery shoppingjuxt india online_2013-14_ most used website for grocery shopping
juxt india online_2013-14_ most used website for grocery shoppingJuxtConsult
 
juxt india online_2013-14_ most preferred clothes dryer brand
juxt india online_2013-14_ most preferred clothes dryer brandjuxt india online_2013-14_ most preferred clothes dryer brand
juxt india online_2013-14_ most preferred clothes dryer brandJuxtConsult
 
juxt india online_2013-14_ most preferred washing machine brand
juxt india online_2013-14_ most preferred washing machine brandjuxt india online_2013-14_ most preferred washing machine brand
juxt india online_2013-14_ most preferred washing machine brandJuxtConsult
 
juxt india online_2013-14_ most preferred home theatre system brand
juxt india online_2013-14_ most preferred home theatre system brandjuxt india online_2013-14_ most preferred home theatre system brand
juxt india online_2013-14_ most preferred home theatre system brandJuxtConsult
 
juxt india online_2013-14_ most preferred music system brand
juxt india online_2013-14_ most preferred music system brandjuxt india online_2013-14_ most preferred music system brand
juxt india online_2013-14_ most preferred music system brandJuxtConsult
 
juxt india online_2013-14_ most preferred cd dvd player brand
juxt india online_2013-14_ most preferred cd dvd player brandjuxt india online_2013-14_ most preferred cd dvd player brand
juxt india online_2013-14_ most preferred cd dvd player brandJuxtConsult
 
juxt india online_2013-14_ most preferred tablet brand
juxt india online_2013-14_ most preferred tablet brandjuxt india online_2013-14_ most preferred tablet brand
juxt india online_2013-14_ most preferred tablet brandJuxtConsult
 
juxt india online_2013-14_ most preferred video games player
juxt india online_2013-14_ most preferred video games playerjuxt india online_2013-14_ most preferred video games player
juxt india online_2013-14_ most preferred video games playerJuxtConsult
 
juxt india online_2013-14_ most preferred inverter ups brand
juxt india online_2013-14_ most preferred inverter ups brandjuxt india online_2013-14_ most preferred inverter ups brand
juxt india online_2013-14_ most preferred inverter ups brandJuxtConsult
 
juxt india online_2013-14_ most preferred microwave brand
juxt india online_2013-14_ most preferred microwave brandjuxt india online_2013-14_ most preferred microwave brand
juxt india online_2013-14_ most preferred microwave brandJuxtConsult
 
juxt india online_2013-14_ most preferred air conditioner brand
juxt india online_2013-14_ most preferred air conditioner brandjuxt india online_2013-14_ most preferred air conditioner brand
juxt india online_2013-14_ most preferred air conditioner brandJuxtConsult
 
juxt india online_2013-14_ most preferred refrigerator brand
juxt india online_2013-14_ most preferred refrigerator brandjuxt india online_2013-14_ most preferred refrigerator brand
juxt india online_2013-14_ most preferred refrigerator brandJuxtConsult
 
juxt india online_2013-14_ most preferred television brand
juxt india online_2013-14_ most preferred television brandjuxt india online_2013-14_ most preferred television brand
juxt india online_2013-14_ most preferred television brandJuxtConsult
 
juxt india online_2013-14_ most kitchen chimney brand
juxt india online_2013-14_ most kitchen chimney brandjuxt india online_2013-14_ most kitchen chimney brand
juxt india online_2013-14_ most kitchen chimney brandJuxtConsult
 
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)juxt india online_2013-14_ most preferred car brand (above 1 crore inr)
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (3 lacs - 5 lacs inr)
juxt india online_2013-14_ most preferred car brand (3 lacs - 5 lacs inr)juxt india online_2013-14_ most preferred car brand (3 lacs - 5 lacs inr)
juxt india online_2013-14_ most preferred car brand (3 lacs - 5 lacs inr)JuxtConsult
 
66 juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
66 juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)66 juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
66 juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)JuxtConsult
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 

Contenu connexe

Plus de JuxtConsult

juxt india online_2013-14_ most preferred washing machine brand
juxt india online_2013-14_ most preferred washing machine brandjuxt india online_2013-14_ most preferred washing machine brand
juxt india online_2013-14_ most preferred washing machine brandJuxtConsult
 
juxt india online_2013-14_ most preferred home theatre system brand
juxt india online_2013-14_ most preferred home theatre system brandjuxt india online_2013-14_ most preferred home theatre system brand
juxt india online_2013-14_ most preferred home theatre system brandJuxtConsult
 
juxt india online_2013-14_ most preferred music system brand
juxt india online_2013-14_ most preferred music system brandjuxt india online_2013-14_ most preferred music system brand
juxt india online_2013-14_ most preferred music system brandJuxtConsult
 
juxt india online_2013-14_ most preferred cd dvd player brand
juxt india online_2013-14_ most preferred cd dvd player brandjuxt india online_2013-14_ most preferred cd dvd player brand
juxt india online_2013-14_ most preferred cd dvd player brandJuxtConsult
 
juxt india online_2013-14_ most preferred tablet brand
juxt india online_2013-14_ most preferred tablet brandjuxt india online_2013-14_ most preferred tablet brand
juxt india online_2013-14_ most preferred tablet brandJuxtConsult
 
juxt india online_2013-14_ most preferred video games player
juxt india online_2013-14_ most preferred video games playerjuxt india online_2013-14_ most preferred video games player
juxt india online_2013-14_ most preferred video games playerJuxtConsult
 
juxt india online_2013-14_ most preferred inverter ups brand
juxt india online_2013-14_ most preferred inverter ups brandjuxt india online_2013-14_ most preferred inverter ups brand
juxt india online_2013-14_ most preferred inverter ups brandJuxtConsult
 
juxt india online_2013-14_ most preferred microwave brand
juxt india online_2013-14_ most preferred microwave brandjuxt india online_2013-14_ most preferred microwave brand
juxt india online_2013-14_ most preferred microwave brandJuxtConsult
 
juxt india online_2013-14_ most preferred air conditioner brand
juxt india online_2013-14_ most preferred air conditioner brandjuxt india online_2013-14_ most preferred air conditioner brand
juxt india online_2013-14_ most preferred air conditioner brandJuxtConsult
 
juxt india online_2013-14_ most preferred refrigerator brand
juxt india online_2013-14_ most preferred refrigerator brandjuxt india online_2013-14_ most preferred refrigerator brand
juxt india online_2013-14_ most preferred refrigerator brandJuxtConsult
 
juxt india online_2013-14_ most preferred television brand
juxt india online_2013-14_ most preferred television brandjuxt india online_2013-14_ most preferred television brand
juxt india online_2013-14_ most preferred television brandJuxtConsult
 
juxt india online_2013-14_ most kitchen chimney brand
juxt india online_2013-14_ most kitchen chimney brandjuxt india online_2013-14_ most kitchen chimney brand
juxt india online_2013-14_ most kitchen chimney brandJuxtConsult
 
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)juxt india online_2013-14_ most preferred car brand (above 1 crore inr)
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (3 lacs - 5 lacs inr)
juxt india online_2013-14_ most preferred car brand (3 lacs - 5 lacs inr)juxt india online_2013-14_ most preferred car brand (3 lacs - 5 lacs inr)
juxt india online_2013-14_ most preferred car brand (3 lacs - 5 lacs inr)JuxtConsult
 
66 juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
66 juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)66 juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
66 juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)JuxtConsult
 
juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)JuxtConsult
 

Plus de JuxtConsult (20)

juxt india online_2013-14_ most preferred washing machine brand
juxt india online_2013-14_ most preferred washing machine brandjuxt india online_2013-14_ most preferred washing machine brand
juxt india online_2013-14_ most preferred washing machine brand
 
juxt india online_2013-14_ most preferred home theatre system brand
juxt india online_2013-14_ most preferred home theatre system brandjuxt india online_2013-14_ most preferred home theatre system brand
juxt india online_2013-14_ most preferred home theatre system brand
 
juxt india online_2013-14_ most preferred music system brand
juxt india online_2013-14_ most preferred music system brandjuxt india online_2013-14_ most preferred music system brand
juxt india online_2013-14_ most preferred music system brand
 
juxt india online_2013-14_ most preferred cd dvd player brand
juxt india online_2013-14_ most preferred cd dvd player brandjuxt india online_2013-14_ most preferred cd dvd player brand
juxt india online_2013-14_ most preferred cd dvd player brand
 
juxt india online_2013-14_ most preferred tablet brand
juxt india online_2013-14_ most preferred tablet brandjuxt india online_2013-14_ most preferred tablet brand
juxt india online_2013-14_ most preferred tablet brand
 
juxt india online_2013-14_ most preferred video games player
juxt india online_2013-14_ most preferred video games playerjuxt india online_2013-14_ most preferred video games player
juxt india online_2013-14_ most preferred video games player
 
juxt india online_2013-14_ most preferred inverter ups brand
juxt india online_2013-14_ most preferred inverter ups brandjuxt india online_2013-14_ most preferred inverter ups brand
juxt india online_2013-14_ most preferred inverter ups brand
 
juxt india online_2013-14_ most preferred microwave brand
juxt india online_2013-14_ most preferred microwave brandjuxt india online_2013-14_ most preferred microwave brand
juxt india online_2013-14_ most preferred microwave brand
 
juxt india online_2013-14_ most preferred air conditioner brand
juxt india online_2013-14_ most preferred air conditioner brandjuxt india online_2013-14_ most preferred air conditioner brand
juxt india online_2013-14_ most preferred air conditioner brand
 
juxt india online_2013-14_ most preferred refrigerator brand
juxt india online_2013-14_ most preferred refrigerator brandjuxt india online_2013-14_ most preferred refrigerator brand
juxt india online_2013-14_ most preferred refrigerator brand
 
juxt india online_2013-14_ most preferred television brand
juxt india online_2013-14_ most preferred television brandjuxt india online_2013-14_ most preferred television brand
juxt india online_2013-14_ most preferred television brand
 
juxt india online_2013-14_ most kitchen chimney brand
juxt india online_2013-14_ most kitchen chimney brandjuxt india online_2013-14_ most kitchen chimney brand
juxt india online_2013-14_ most kitchen chimney brand
 
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)juxt india online_2013-14_ most preferred car brand (above 1 crore inr)
juxt india online_2013-14_ most preferred car brand (above 1 crore inr)
 
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)
juxt india online_2013-14_ most preferred car brand (50 lacs - 1 crore inr)
 
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)
juxt india online_2013-14_ most preferred car brand (20 lacs - 50 lacs inr)
 
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)
juxt india online_2013-14_ most preferred car brand (10 lacs - 20 lacs inr)
 
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)
juxt india online_2013-14_ most preferred car brand (5 lacs - 10 lacs inr)
 
juxt india online_2013-14_ most preferred car brand (3 lacs - 5 lacs inr)
juxt india online_2013-14_ most preferred car brand (3 lacs - 5 lacs inr)juxt india online_2013-14_ most preferred car brand (3 lacs - 5 lacs inr)
juxt india online_2013-14_ most preferred car brand (3 lacs - 5 lacs inr)
 
66 juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
66 juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)66 juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
66 juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
 
juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
juxt india online_2013-14_ most preferred car brand (1 lac - 3 lacs inr)
 

Dernier

How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaadityabelde2
 

Dernier (20)

How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 

Length of survey is inversely proportional to completion rate

  • 1. Length of survey is inversely proportional to completion rate
  • 2. Example 1 – A study for concept testing This is a study we did for a multinational electronics company. Page number 1 2 3 1308 Clicked Terminated 607 Completed Completion Rate 701 605 556 46.25% 42.5% As you can see, completion rates dip as number of pages are increased. 2
  • 3. Example 2 – A study on car buying behaviour This is a study we did for a global automobile company. Page number 1 2 3 11632 Clicked Terminated 3642 Completed Completion Rate 2020 25.3% 1574 13.5% 1429 12.3% As you can see, again, completion rates dip as number of pages are increased. 3
  • 4. Example 3 – A study on brand awareness and usage for dongle users This is a study we did for a leading cellular service provider in India. Page number 1 2 3 25505 Clicked Terminated 4548 Completed Completion Rate 1569 7.5% 1279 5.0% 812 3.2% As you can see, completion rates dip as number of pages are increased. 4
  • 5. Solution  Make the respondent’s life easy  Use a better UI  Frame questions better, easier to understand  Use innovative incentives and engagement methods (check our case study 4 – effect of incentives) 5