Snapshot of juxt india mobile 2010 study press
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![Study Overview ,[object Object],[object Object],[object Object],[object Object],* Demographic profiling and individual level SIM and handset ownership findings are based on ‘all mobile using individuals’ living in the surveyed households (259,341). Mobile usage details, psychographics and consumption lifestyle profiling is based on only the ‘mobile using respondent member’ of these households (57,420).](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Snapshot of juxt india mobile 2010 study press
- 1. India Mobile 2010 Mobile Phone Users in India and their Mobile Usage Behavior and Preferences
- 12. Topline Findings
- 17. Service Provider – ‘Active’ Multiple Connections Overall (%) Mobile Service Providers Active Mobile Subscribers (%) Active Mobile Subscriptions (%) Airtel 27.7% 28.0% Vodafone 15.6% 15.3% Reliance 15.1% 15.0% IDEA 13.1% 13.0% BSNL 10.6% 10.7% Tata Teleservices 7.7% 7.5% Aircel 6.9% 6.8% Loop Mobile 0.6% 0.6% Mobile Service Providers Active Mobile Subscribers (%) Active Mobile Subscriptions (%) Sistema Shyam 0.4% 0.4% Uninor 0.4% 0.4% MTNL 0.4% 0.4% Spice 0.2% 0.2% HFCL 0.1% 0.1% Others 0.3% 0.3% Non-operating brands claimed 0.9% 1.3% Total 100% 100% 1.06 1.05
- 20. Handset Brands – Multiple Handsets Mobile Handset Brands % of Total ‘Active’ Mobile Handsets All India Urban Rural Nokia 62.2% 65.2% 59.1% LG 10.2% 10.3% 10.0% Samsung 9.2% 7.7% 10.7% Sony Ericsson 3.6% 3.2% 4.0% Micromax 1.6% 1.0% 2.3% Motorola 1.6% 1.8% 1.3% Spice 1.5% 1.2% 1.8% Haier 0.9% 1.1% 0.6% Maxx Mobile 0.7% 0.5% 0.8% Other Brands 1.7% 1.9% 1.9% Local/Chinese 4.0% 3.3% 4.6% Don't Know/Unspecified 4.8% 5.1% 4.5%
- 24. Thank You!