SlideShare une entreprise Scribd logo
1  sur  10
JYOTHI ELIZABETH
SEMESTER 3
GKMCMT
MARKETING INFORMATION SYSTEM
   It is a management information system designed to
    support marketing decision making

   MKIS is defined as “people, equipment and
    procedures to gather, sort, analyze, evaluate and
    distribute timely and accurate information to
    marketing decision makers”
MARKETING INFORMATION SYSTEM

External data

                Marketing    Marketing    Marketing
                Research    Information   Managers
                 division     system       Division

Internal data




Requested
information
WHY IS MKIS NEEDED


                Marketing
               Environment

                   Why
               Information   Competition
 Customer           Is
  Needs          Needed

                 Strategic
                 Planning
SOURCES OF MKIS
The MIS information inputs come from different sources,
  viz., both within and outside firms . Some of the
  information sources are:

   Sales Analysis- The marketing information system
    retrieves sales information and put them in usable and
    disaggregated form.

   Cost Analysis-The cost analysis is possible with the
    effective accounting system. The classification and
    analysis of the cost of production, cost of distribution
    and selling may provide adequate information for the
    management purposes .
   Financial Records- The financial records &
    publications may provide adequate opportunities
    for management of sales & marketing activities
    .Many companies prepare periodical final statement
    to observe the balance of each item of financial
    records.
COMPONENTS OF MKIS
   Internal report system

   Marketing intelligence system

   Marketing decision support system

   Marketing research system
MARKETING RESEARCH PROCESS
   Defining the
   problem and
research objectives

                  Developing
               research plan for
                   collecting
                  information
                                   Implementing the
                                     research plan-
                                     collecting and
                                   analysing the data

                                                 Interpreting and
                                                   reporting the
                                                     findings
IMPORTANCE OF MKIS
 Anticipation Of Customer Demand
 Systematic Approach

 Economic indicator

 Significance of Analysing Competition

 Development of Technology

 Understanding the Consumer

 Marketing Planning
Marketiing information system

Contenu connexe

Tendances

evaluation & appraisal of sales force
 evaluation & appraisal of sales force evaluation & appraisal of sales force
evaluation & appraisal of sales forceUrvashi Baghel
 
Marketing research
Marketing researchMarketing research
Marketing researchdeepu2000
 
Principles of marketing
Principles of marketing Principles of marketing
Principles of marketing Mehwish Kiran
 
Introduction to marketing research
Introduction to marketing researchIntroduction to marketing research
Introduction to marketing researchKritika Jain
 
Exciting marketing research notes
Exciting marketing research notesExciting marketing research notes
Exciting marketing research notesAnastasia Mishurova
 
Market Segmentation Overview
Market Segmentation OverviewMarket Segmentation Overview
Market Segmentation Overviewbjk002
 
Sales force evaluation and control
Sales force evaluation and controlSales force evaluation and control
Sales force evaluation and controlBHOOMI AHUJA
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningMehmet Cihangir
 
Market Segmentation DOC
Market Segmentation DOCMarket Segmentation DOC
Market Segmentation DOCAabhas Rastogi
 
Marketing information systems and marketing research
Marketing information systems and marketing researchMarketing information systems and marketing research
Marketing information systems and marketing researchDr. J. Jayapradha Varma
 
Unit 5- Marketing Information System
Unit 5- Marketing Information SystemUnit 5- Marketing Information System
Unit 5- Marketing Information Systemprachimba
 
Market Segmentation levels
Market Segmentation levelsMarket Segmentation levels
Market Segmentation levelsSameer Mathur
 
Marketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchMarketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchNarendra Kumar Jangid
 
Marketing control-By Arunraj V
Marketing control-By Arunraj VMarketing control-By Arunraj V
Marketing control-By Arunraj Varunrajraiv
 
Concepts and elements of channel information system
Concepts and elements of channel information systemConcepts and elements of channel information system
Concepts and elements of channel information systemHirak Sinha
 

Tendances (20)

evaluation & appraisal of sales force
 evaluation & appraisal of sales force evaluation & appraisal of sales force
evaluation & appraisal of sales force
 
Marketing Information System
Marketing Information SystemMarketing Information System
Marketing Information System
 
Marketing research
Marketing researchMarketing research
Marketing research
 
Principles of marketing
Principles of marketing Principles of marketing
Principles of marketing
 
Introduction to marketing research
Introduction to marketing researchIntroduction to marketing research
Introduction to marketing research
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Market research notes
Market research notesMarket research notes
Market research notes
 
Exciting marketing research notes
Exciting marketing research notesExciting marketing research notes
Exciting marketing research notes
 
Market Segmentation Overview
Market Segmentation OverviewMarket Segmentation Overview
Market Segmentation Overview
 
Sales force evaluation and control
Sales force evaluation and controlSales force evaluation and control
Sales force evaluation and control
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
 
Market Segmentation DOC
Market Segmentation DOCMarket Segmentation DOC
Market Segmentation DOC
 
Marketing information systems and marketing research
Marketing information systems and marketing researchMarketing information systems and marketing research
Marketing information systems and marketing research
 
Unit 5- Marketing Information System
Unit 5- Marketing Information SystemUnit 5- Marketing Information System
Unit 5- Marketing Information System
 
Market Segmentation levels
Market Segmentation levelsMarket Segmentation levels
Market Segmentation levels
 
Marketing intelligence and Marketing Research
Marketing intelligence and Marketing ResearchMarketing intelligence and Marketing Research
Marketing intelligence and Marketing Research
 
Marketing control-By Arunraj V
Marketing control-By Arunraj VMarketing control-By Arunraj V
Marketing control-By Arunraj V
 
Retail buying
Retail buyingRetail buying
Retail buying
 
Concepts and elements of channel information system
Concepts and elements of channel information systemConcepts and elements of channel information system
Concepts and elements of channel information system
 

En vedette

En vedette (20)

Southwest Airlines
Southwest AirlinesSouthwest Airlines
Southwest Airlines
 
Ehealth
EhealthEhealth
Ehealth
 
Final mkis
Final mkisFinal mkis
Final mkis
 
Ehealth 20
Ehealth 20Ehealth 20
Ehealth 20
 
Application of ICT for Health in Clinical Settings
Application of ICT for Health in Clinical SettingsApplication of ICT for Health in Clinical Settings
Application of ICT for Health in Clinical Settings
 
ITFT-Production function
ITFT-Production functionITFT-Production function
ITFT-Production function
 
Cost Comparison And Analisis
Cost Comparison And AnalisisCost Comparison And Analisis
Cost Comparison And Analisis
 
Marketing information system
Marketing information systemMarketing information system
Marketing information system
 
Marketing information system
Marketing information systemMarketing information system
Marketing information system
 
Mis
MisMis
Mis
 
Production management
Production managementProduction management
Production management
 
Marketing information system
Marketing information systemMarketing information system
Marketing information system
 
marketing information system
 marketing information system marketing information system
marketing information system
 
Production function
Production functionProduction function
Production function
 
Marketing information system
Marketing information systemMarketing information system
Marketing information system
 
eHealth and digital health - Intro to learn
eHealth and digital health - Intro to learn eHealth and digital health - Intro to learn
eHealth and digital health - Intro to learn
 
Theory of Production
Theory of ProductionTheory of Production
Theory of Production
 
Production analysis
Production analysisProduction analysis
Production analysis
 
Marketing information system (MKIS)
Marketing information system (MKIS)Marketing information system (MKIS)
Marketing information system (MKIS)
 
Careers in logistics by cscmp
Careers in logistics by cscmpCareers in logistics by cscmp
Careers in logistics by cscmp
 

Similaire à Marketiing information system

MARKETING INFORMATION SYSTEM
MARKETING INFORMATION SYSTEMMARKETING INFORMATION SYSTEM
MARKETING INFORMATION SYSTEMJAY BHANSALI
 
MkIS_course_Part_1_2_2013.pptx
MkIS_course_Part_1_2_2013.pptxMkIS_course_Part_1_2_2013.pptx
MkIS_course_Part_1_2_2013.pptxkinfe7
 
Marketing information System & applications
Marketing information System & applicationsMarketing information System & applications
Marketing information System & applicationsAnujith KR
 
IMPLICATIONS OF ‎MARKETING ‎INFORMATION SYSTEM
IMPLICATIONS OF ‎MARKETING ‎INFORMATION SYSTEMIMPLICATIONS OF ‎MARKETING ‎INFORMATION SYSTEM
IMPLICATIONS OF ‎MARKETING ‎INFORMATION SYSTEMLibcorpio
 
Marketing information system
Marketing information systemMarketing information system
Marketing information systemChaitu Royal
 
A Report On Marketing Information System
A Report On Marketing Information SystemA Report On Marketing Information System
A Report On Marketing Information SystemPoonam Bhullar
 
Marketing management- Marketing Information System (MIS)- MBA
Marketing management- Marketing Information System (MIS)- MBAMarketing management- Marketing Information System (MIS)- MBA
Marketing management- Marketing Information System (MIS)- MBAChandra Shekar Immani
 
marketing information system-chapter one
marketing information system-chapter one marketing information system-chapter one
marketing information system-chapter one Hailemariam Kebede
 
Marketing information system
Marketing information systemMarketing information system
Marketing information systemAkash Maurya
 
Marketing information system akash deep maurya
Marketing information system akash deep mauryaMarketing information system akash deep maurya
Marketing information system akash deep mauryaAkash Maurya
 
B2B Marketing - Chapter 3: Marketing Information System
B2B Marketing - Chapter 3: Marketing Information SystemB2B Marketing - Chapter 3: Marketing Information System
B2B Marketing - Chapter 3: Marketing Information SystemCalvin Nguyen
 
Managing marketing information to gain customer insights. Marketing
Managing marketing information to gain customer insights. MarketingManaging marketing information to gain customer insights. Marketing
Managing marketing information to gain customer insights. MarketingDearMudassir
 
Project Report on Marketing Information System
Project Report on Marketing Information SystemProject Report on Marketing Information System
Project Report on Marketing Information SystemDevika Rangnekar
 
Chapter 3- Marketing Information System.pdf
Chapter 3- Marketing Information System.pdfChapter 3- Marketing Information System.pdf
Chapter 3- Marketing Information System.pdfOshadiVindika
 
Maximizing-Efficiency-How-MIS-and-Data-Analytics-Drive-Informed-Decisions
Maximizing-Efficiency-How-MIS-and-Data-Analytics-Drive-Informed-DecisionsMaximizing-Efficiency-How-MIS-and-Data-Analytics-Drive-Informed-Decisions
Maximizing-Efficiency-How-MIS-and-Data-Analytics-Drive-Informed-DecisionsAttitude Tally Academy
 
Management Information System
Management Information SystemManagement Information System
Management Information SystemVivek Kumar
 
B2B Marketing Operations Best Practices
B2B Marketing Operations Best PracticesB2B Marketing Operations Best Practices
B2B Marketing Operations Best Practicesedynamic
 

Similaire à Marketiing information system (20)

MARKETING INFORMATION SYSTEM
MARKETING INFORMATION SYSTEMMARKETING INFORMATION SYSTEM
MARKETING INFORMATION SYSTEM
 
MkIS_course_Part_1_2_2013.pptx
MkIS_course_Part_1_2_2013.pptxMkIS_course_Part_1_2_2013.pptx
MkIS_course_Part_1_2_2013.pptx
 
Marketing information System & applications
Marketing information System & applicationsMarketing information System & applications
Marketing information System & applications
 
IMPLICATIONS OF ‎MARKETING ‎INFORMATION SYSTEM
IMPLICATIONS OF ‎MARKETING ‎INFORMATION SYSTEMIMPLICATIONS OF ‎MARKETING ‎INFORMATION SYSTEM
IMPLICATIONS OF ‎MARKETING ‎INFORMATION SYSTEM
 
management information system module2
management information system module2management information system module2
management information system module2
 
Marketing information system
Marketing information systemMarketing information system
Marketing information system
 
A Report On Marketing Information System
A Report On Marketing Information SystemA Report On Marketing Information System
A Report On Marketing Information System
 
Marketing management- Marketing Information System (MIS)- MBA
Marketing management- Marketing Information System (MIS)- MBAMarketing management- Marketing Information System (MIS)- MBA
Marketing management- Marketing Information System (MIS)- MBA
 
chp 1.pptx
chp 1.pptxchp 1.pptx
chp 1.pptx
 
marketing information system-chapter one
marketing information system-chapter one marketing information system-chapter one
marketing information system-chapter one
 
Marketing information system
Marketing information systemMarketing information system
Marketing information system
 
Marketing information system akash deep maurya
Marketing information system akash deep mauryaMarketing information system akash deep maurya
Marketing information system akash deep maurya
 
B2B Marketing - Chapter 3: Marketing Information System
B2B Marketing - Chapter 3: Marketing Information SystemB2B Marketing - Chapter 3: Marketing Information System
B2B Marketing - Chapter 3: Marketing Information System
 
Managing marketing information to gain customer insights. Marketing
Managing marketing information to gain customer insights. MarketingManaging marketing information to gain customer insights. Marketing
Managing marketing information to gain customer insights. Marketing
 
Project Report on Marketing Information System
Project Report on Marketing Information SystemProject Report on Marketing Information System
Project Report on Marketing Information System
 
Lamb N9
Lamb N9Lamb N9
Lamb N9
 
Chapter 3- Marketing Information System.pdf
Chapter 3- Marketing Information System.pdfChapter 3- Marketing Information System.pdf
Chapter 3- Marketing Information System.pdf
 
Maximizing-Efficiency-How-MIS-and-Data-Analytics-Drive-Informed-Decisions
Maximizing-Efficiency-How-MIS-and-Data-Analytics-Drive-Informed-DecisionsMaximizing-Efficiency-How-MIS-and-Data-Analytics-Drive-Informed-Decisions
Maximizing-Efficiency-How-MIS-and-Data-Analytics-Drive-Informed-Decisions
 
Management Information System
Management Information SystemManagement Information System
Management Information System
 
B2B Marketing Operations Best Practices
B2B Marketing Operations Best PracticesB2B Marketing Operations Best Practices
B2B Marketing Operations Best Practices
 

Marketiing information system

  • 2. MARKETING INFORMATION SYSTEM  It is a management information system designed to support marketing decision making  MKIS is defined as “people, equipment and procedures to gather, sort, analyze, evaluate and distribute timely and accurate information to marketing decision makers”
  • 3. MARKETING INFORMATION SYSTEM External data Marketing Marketing Marketing Research Information Managers division system Division Internal data Requested information
  • 4. WHY IS MKIS NEEDED Marketing Environment Why Information Competition Customer Is Needs Needed Strategic Planning
  • 5. SOURCES OF MKIS The MIS information inputs come from different sources, viz., both within and outside firms . Some of the information sources are:  Sales Analysis- The marketing information system retrieves sales information and put them in usable and disaggregated form.  Cost Analysis-The cost analysis is possible with the effective accounting system. The classification and analysis of the cost of production, cost of distribution and selling may provide adequate information for the management purposes .
  • 6. Financial Records- The financial records & publications may provide adequate opportunities for management of sales & marketing activities .Many companies prepare periodical final statement to observe the balance of each item of financial records.
  • 7. COMPONENTS OF MKIS  Internal report system  Marketing intelligence system  Marketing decision support system  Marketing research system
  • 8. MARKETING RESEARCH PROCESS Defining the problem and research objectives Developing research plan for collecting information Implementing the research plan- collecting and analysing the data Interpreting and reporting the findings
  • 9. IMPORTANCE OF MKIS  Anticipation Of Customer Demand  Systematic Approach  Economic indicator  Significance of Analysing Competition  Development of Technology  Understanding the Consumer  Marketing Planning