SMART PHONE PROJECT

A STUDY ON CUSTOMER ATTITUDE
TOWARDS
SMART PHONE IN
MADURAI DISTRICT
KALAIARASAN.R
13184112

INTRODUCTION
In present scenario mobile is an important and useful thing in day to day life. This
is the age of the
smart-phones and surplus of applications available for a particular smart phone.
This is not the day when phones are used only to make and receive calls or
chatting with friends via messaging. Today phones are not just a phone; these are
the smart phones which have all the features to pursue a smart life in this rapidly
growing age of technology. The people need a technical support on every go and
the smart phones provide them all the attributes like a personal computer.
We Can classify mobile into three types
Dumb phones
Feature phones
Smartphone.

Dumb phone - not a very flattering description of the phones that can do little
more than make calls, send text messages and manage your contacts. Using a
mobile phone as, well, a mobile phone is more than enough for many people,
but the rise of the internet has created a need for access to other kinds of
communication on the move. This is where the feature phone comes in.
Although they work just like a traditional mobile phone, large colour screens
and more powerful hardware mean that feature phones are a bit more capable
than dumb phones. Most can play simple games, double up as a digital camera
and act as a basic MP3 player, but web browsing and email are also on offer.
So, if you need all the power of an internet-connected computer in your pocket,
you need a smart phone. Qwerty keyboards, fast data connections and the
ability to install new applications, etc.

What are the smart phones?
Most of the mobile phones nowadays are addressed as “smart phone‟, as they offer
more advanced computing power and connectivity than a contemporary mobile
phone. Literately, a smart phone is a handheld computer, as it is powerful enough to
deliver various functionalities comparable to a computer
 The heart of a mobile device is its operating system, which governs its built-in
computing power as well as applications, services like e-mail, and cellular-
network features such as visual voice mail.

TYPES OF SMART PHONE OPERTING SYSTEM

History
The first Smartphone was the IBM Simon; it was designed in 1992 and shown
as a concept product that year at COMDEX the computer industry trade show
held in Las Vegas, Nevada.
It was released to the public in 1993 and sold by BellSouth.
The Nokia Communicator line was the first of Nokia's Smartphone starting
with the Nokia 9000, released in 1996. The software was based on the GEOS
V3.0 operating system, featuring email communication and text-based web
browsing. In 1998, it was followed by Nokia 9110 and in 2000 by Nokia 9110i,
with improved web browsing capability
In 1997 the term 'smart phone' was used for the first time
when Ericsson released the concept phone GS88, the first device labeled as
'Smartphone'.

Company Profile
 Mobile Bazar at North Veli Street, Madurai doing Smart phones, Tablets
and Accessories distribution all over down south of Tamilnadu since 2.5 years
well known distributor in Tamilnadu. We also an authorized service center of
HCL with well equipped technology and well experienced people
Mobile Bazar is a Smart phone distribution company which distributes HTC
Mobiles, Lenovo Mobiles, HCL tablets and accessories of Platronics and
Targus to Madurai and surroundings such as Theni, cumbam, Dindigal etc and
downsouth such as Nagercoil, Tirunelveli up to Kanyakumari. Initially we
used to distribute Micromax Mobiles, but due to less margin we have close the
distribution.

Business Concept
Smartphone, tablets and accessories distribution
Products
HTC Mobiles, Lenovo Smart phones, HCL tablets and Platronics
and Targus
Services
Distribution Mobiles, Tablets and accessories all over down south
of Tamilnadu
Management & Ownership
Proprietor : Mr. Jothibasu
Manager : Mr. Ramkumar
Account Manager : Mr.Varunkumar

Product Details
Android providing mobile phone form 4000 to 50000 they are providing os
for brand like Samsung, LG, Sony, Micromax, HTC, Lenovo,
Gionee,Karbone, Lava,etc it contain features like front and back camera in
different pixel, some inbuilt application ,etc
Windows providing mobile phone from 9000 to 40000 first they provided
os in HTC Brand mobile and now providing in Nokia brand mobile, it contain
features like front and back camera in different pixel, some inbuilt application
,etc
IOS is I Phone Operating system they provide only in their I Phone devices
The minimum cost of the mobile is 45000 , it contain features like front and
back camera in different pixel, some inbuilt application ,etc

Blackberry is providing Operating system only for blackberry mobiles the
starting from 9000 to 1,00,000, it contain features like front and back
camera in different pixel, some inbuilt application ,etc
Bada and symbian are outdated operting system and such mobile are not
available in showroom
Nokia Asha is a Latest type of Smartphone operting system in Nokia they
are providing more features in low cost , it contain features like front and
back camera in different pixel, some inbuilt application ,etc

OBJECTIVES
To identify the customer attitude towards smart phone.
To analyze the usage of features, software, and applications of Smart
phone.
To know the customer satisfaction of the smart phones.

RESEARCH METHODOLOGY
Research Approach:
The researcher adopted the descriptive design for the study. Descriptive research
describes the state of affairs, as it is present and to make specific predication
Primary Data:
The Researcher collected the primary data from the customer by using schedules.
Schedules contain a set of questions printed in a definite order. Schedules are
being filled in by the researcher himself. In some cases schedules may be handed
over to respondents and researcher may help in recording their answer to various
questions in the said Questionnaire and Schedule
Secondary Data:
Secondary data are collected through Websites, previous Research work

Sample unit
Sample size is 250 and Target respondents for this study are Smartphone user
in Madurai district
Sampling Method
The sample items are chosen as per the researcher’s convenience.
The method used in convenience sampling.
Tools and techniques for analysis:
The statistical tools used for analysis of data are,
Percentage Analysis
Weighted Average Method
Chi square

SCOPE OF THE STUDY
 The study helps us to know about the student’s attitude towards smart
phones.
 The study will find customers opinion about smart phone
LIMITATION OF STUDY:
 The study is limited to Madurai.
 It’s only study about the customer’s attitude towards smart phone.

S.NO GENDER NO. OF
RESPONDENTS
PERCENTAGE
1. Male 157 62.8
2. Female 93 37.2
Total 250 100
1.THE TABLE SHOWING GENDER WISE CLASISIFICATION OF
RESPONDENTS
INFERENCE:
It can be inferred from above table that 62.8 % of respondents are Male and
37.2 % of respondents are Female.

62.8
37.2
0
10
20
30
40
50
60
70
Male Female
No of Respondents percentage
1 .CHART SHOWING THE GENDER WISE
CLASISIFICATION OF RESPONDENTS

2.THE TABLE SHOWING AGE WISE CLASSIFICATION
OF RESPONDENTS.
S.NO AGE NO. OF RESPONDENTS PERCENTAGE
1. Below16 38 15.2
2. 17-26 136 54.4
3. 27-36 37 14.8
4. 37-46 25 10
5 47-56 10 4
6 Above 56 4 1.6
Total 250 100
INFERENCE:
It can be inferred from above table that 54.4% of the respondents belongs to the
age group of 17-26 years, and 15.2% of respondents belongs to the age group
0 – 16 years and1.6 of respondents belongs to the age group is Above 56

2 .CHART SHOWING THE AGE WISE
CLASSIFICATION OF THE RESPONDENTS
15.2
54.4
14.8
10
4 1.6
0
10
20
30
40
50
60
0-16 17-26 27-36 37-46 47-56 Above 56
No of
Respondents
percentage

3.THE TABLE SHOWING EDUCATIONAL
QUALIFICATION OF THE RESPONDENTS.
S.NO EDUCATION
LEVEL
NO. OF
RESPONDENTS PERCENTAGE
1. Secondary 42 16.8
2. U.G 145 58
3. P.G 22 8.8
4 Professional 17 6.8
5 Others 24 9.6
Total 250 100
INFERENCE:
It can be inferred from above table that 58% of the respondents are Under
gradates, 6.8% of the respondents are Professional and 9.6 % of respondents
like doing Diploma, ITI, Fire and safety courses and Private courses comes
under Others category

16.8
58
8.8 6.8 9.6
0
10
20
30
40
50
60
70
3 .CHART SHOWING EDUCATIONAL
QUALIFICATION OF THE RESPONDENTS

4.THE TABLE SHOWING MARTIAL STATUS OF
THE RESPONDENTS.
S.NO MARTIAL
STATUS
NO. OF
RESPONDENTS
PERCENTAGE
1. Single 177 70.8
2. Married 73 29.2
Total 250 100
INFERENCE:
It can be inferred from above table that 70.8 % of respondents are
Single and 29.2 % of respondents are married.

70.8
29.2
0
10
20
30
40
50
60
70
80
Single Married
No of
Respondents
percentage
4.CHART SHOWING THE MARITAL STATUS OF THE
RESPONDENTS

5.THE TABLE SHOWINGTHE OCCUPATION WISE CLASSIFICATION
OF THE RESPONDENTS.
S.NO OCCUPATION
LEVEL
NO. OF
1. Students 156 62.4
2. Business 23 9.2
3. Government
Employee
8 3.2
4 Private
Employee
47 18.8
5 Homemaker 16 6.4
Total 250 100
INFERENCE:
It can be inferred from above table that 62.4% of the respondents are Students
and 3.2% of respondents are government employee

62.4
9.2 3.2
18.8
6.4
0
10
20
30
40
50
60
70
Students Business Government
Employee
Private Employee Homemaker
5 .THE CHARTSHOWING THE OCCUPATION WISE
CLASSIFICATIO OF THE RESPONDENTS.

6.THE TABLE SHOWING MONTHLY INCOME WISE CLASSIFICATION
THE RESPONDENTS.
S.NO INCOME LEVEL NO. OF
RESPONDENTS
PERCENT
AGE
1. No Income 113 45.2
2. Below 10000 86 34.4
3. 10001-20000 20 8
4. 20001-30000 14 5.6
5. 30001-40000 10 4
6. above 40000 7 2.8
Total 250 100
INFERENCE:
It can be inferred from above table that 45.2% of respondents belongs to No
Income category because some students and homemakers come under this No
Income Category and 34.4% of the respondent income level is below 10,000
and 2.8% of respondents income level is above 40,000

0
5
10
15
20
25
30
35
40
45
50
45.2
34.4
8
5.6
4
2.8
6 .THE CHART CONTAINS MONTHLY INCOME WISE
CLASSIFICATION OF THE RESPONDENTS

7.THE TABLE SHOWING MOBILE BRAND USED BY THE RESPONDENTS.
S.NO MOBILE
BRAND
NO. OF
RESPONDE
NTS
PERCENTA
GE
1. Apple 10 4
2. Blackberry 11 4.4
3. Nokia 52 20.8
4. Samsung 85 34
5. Micromax 56 22.4
6. Others 36 14.4
Total 250 100
INFERENCE:
It can be inferred from above table that 34% of respondents using Samsung
brand Smartphone and 4% of respondent using I Phone and 14.4% of
respondents using Mobile brand like LG, HTC, Sony, Karbone, Gionee, XOLO
all such brand comes under Others category

0
5
10
15
20
25
30
35
Apple Blackberry Nokia Samsung Micromax Others
4 4.4
20.8
34
22.4
14.4
NO. OF RESPONDENTS PERCENTAGE
7.THE CHARTSHOWING MOBILE BRAND USED BY THE
RESPONDENTS.

8.THE TABLE SHOWING THE YEAR OF USING
SMARTRPHONE THE RESPONDENTS.
S.NO MONTHS NO. OF
1. 0-12 138 55.2
2. 12-24 85 34
3. Above 24 27 10.8
Total 250 100
INFERENCE:
It can be inferred from above table that 55.2% of respondents are
using Smartphone for 0-12 months and 10.8% of respondents using
Above 24 months

0
10
20
30
40
50
60
0--12 12--24 Above 24
55.2
34
10.8
8 .THE CHART SHOWING THE YEAR OF USING
SMARTRPHONE THE RESPONDENTS.

9.THE TABLE SHOWING THE NETWORK SERVICE USED BY
THE RESPONDENTS.
S.NO NETWORK
SERVICE
NO. OF
1. Airtel 78 31.2
2. Aircel 89 35.6
3. Bsnl 12 4.8
4. Vodafone 47 18.8
5. Idea 13 5.2
6. Others 11 4.4
Total 250 100
INFERENCE:
It can be inferred from above table that 35.6% of respondents using Aircel
network service provider and 4.4% of respondents using other network
service provider like TATADocomo,Reliance

0
5
10
15
20
25
30
35
40
Airtel Aircel Bsnl Vodafone Idea Others
31.2
35.6
4.8
18.8
5.2 4.4
9 .THE CHART SHOWING NETWORK SERVICE USED BY THE
RESPONDENTS.

10.THE TABLE SHOWING CURRENT OPERTING SYSTEM USING BY
THE RESPONDENTS.
S.NO OPERTING
SYSTEM
NO. OF
1. Android 124 49.6
2. Windows 57 22.8
3. IOS 10 4
4 Blackberry 11 4.4
5 Others 48 19.2
Total 250 100
INFERENCE:
It can be inferred from above table that 49.6% of respondent using Android
Operating system and 4% of respondents using IOS Operating system and
19.2% of respondents using other Operating system like Symbian, Samsung
Bada, Nokia Asha.

49.6
22.8
4
4.4
19.2
0
10
20
30
40
50
60
Android Windows IOS Blackberry Others
NO. OF
RESPONDENTS
PERCENTAGE
10.THE CHART SHOWING CURRENT OPERTING SYSTEM
USING BY THE RESPONDENTS.

11.THE TABLE SHOWING COMMON USAGE PURPOSE OF
SMARTPHONE BY THE RESPONDENTS.
S.NO USAGE NO. OF RESPONDENTS PERCENTAGE
1. Business use 22 8.8
2. Entertainment 88 35.2
3. Chatting and
Browsing
92 36.8
4 Application 48 19.2
Total 250 100
INFERENCE:
It can be inferred from above table that 36.8% of respondents using for the
purpose of Chatting and browsing and 35.2 of respondents using for the
purpose of entertainment and 8.8% of respondents using for Business use like
Video Conferences, Business mail etc.

8.8%
35.2%
36.8%
16%
3.2%
Business use
Entertainment
Chatting and Browsing
Application
Others
11.THE CHART SHOWING COMMON USAGE PURPOSE
OF SMARTPHONE BY THE RESPONDENTS.

12.THE TABLE SHOWING COMMON USED APPLICATIONS OF THE
RESPONDENTS.
S.NO APPS NO. OF RESPONDENTS PERCENTAGE
1. News 10 4
2. Entertainment 56 22.4
3. Social
Networking
89 35.6
4 Lifestyle 9 3.6
5 Games 45 18
6 Finance 8 3.2
7 Business 12 4.8
8 Reference 17 6.8
9 Others 4 1.6
Total 250 100
INFERENCE:
It can be inferred from above table that 35.6% of respondents using Social networking apps
and 1.6% of respondents using for other apps like studying related applications, health and
fitness like yoga ,exercise, etc

4%
22.4%
35.6%
3.6%
18%
3.2%
4.8%
6.8%
1.6%
News
Entertainment
Social Networking
Lifestyle
Games
Finance
Business
Reference
Others
12.THE CHART SHOWING COMMON USED APPLICATIONS
OF THE RESPONDENTS.

S.NO ATTRIBUTES NO. OF RESPONDENTS PERCENTAGE
1. Yes 116 46.4
2. No 134 53.6
Total 250 100
13.THE TABLE SHOWING WHETHER THE RESPONDENTS.
PURCHASE THROUGH ONLINE USING APPLICATION
INFERENCE:
It can be inferred from above table that 46.4% of respondents used
smartphone to purchase online tickets through Application and 53.6% of
respondents never purchased using application

13 .THE CHARTS SHOWING WHETHER THE
RESPONDENTS PURCHASE THROUGH ONLINE USING
APPLICATION.
46.4%
53.6% Yes
No

S.NO FACTORS NO. OF RESPONDENTS PERCENTAGE
1. Trend 56 22.4
2. Features 69 27.6
3. Needs 43 17.2
4 Software 45 18
5 Cost 30 12
6. Others 7 2.8
Total 250 100
14.THE TABLE SHOWING FACTOR THATINFLUENCED THE
RESPONDENT TO BUY SMARTPHONE.
INFERENCE:
It can be inferred from above table that 27.6% of respondents buying Smart phone for its
Features and 22.4% of respondents buying for trends and2.8% of respondents buying Smart
phone for Other Factors like the mobile was gifted by someone and for Brand

22.4%
27.6%
17.2%
18%
12%
2.8%
Trend
Features
Needs
Software
Cost
Others
14 .THE CHART SHOWING FACTOR THAT INFLUENCED THE
RESPONDENT TO BUY SMARTPHONE

15.THE TABLE SHOWING RANK OF MOBILE SPECIFICATION OF
THE RESPONDENTS.

11.46
11.41
13.6
13.37
11.65
13.82
11.23
8.02
5.39
0 2 4 6 8 10 12 14 16
OPERTING PLATFORM
SCREEN SIZE
DESIGN
PRICE
SIMPLICITY
BRAND
BATTERY LIFE
BUSSINESS SUPPORT
OTHERS
NO. OF
RESPONDENTS
PERCENTAGE
15.THE CHART SHOWING RANK OF MOBILE
SPECIFICATION OF THE RESPONDENTS.

SPECIFICATI
ON
DAILY FEW
TIMES IN
WEEK
WEEKLY RARELY NEVER TOTAL
MAKE A
CALL
220 88 22 8.8 4 1.6 4 1.6 0 0 250 100
CHECK E-
MAIL
110 44 70 28 40 16 19 7.6 11 4.4 250 100
BUSINESS 35 14 0 0 35 14 90 36 90 36 250 100
ENTERTAIN
MENT
92 36.8 79 31.6 61 24.4 0 0 18 7.2 250 100
STUDYING 78 31.2 12 4.8 0 0 40 16 120 48 250 100
BROWSING 115 46 58 23.6 40 16 12 4.8 25 10 250 100
INSTANT
MESSING
90 36 80 32 30 12 28 11.2 22 8.8 250 100
READ
PDF/WORD
65 26 0 0 75 30 70 28 40 16 250 100
OTHERS 50 20 0 0 30 12 30 12 140 56 250 100

16 THE TABLE SHOWING USAGE PATTERN OF MOBILE OF THE
RESPONDENTS.
INFERENCE:
It can be inferred from above table that 88% of respondents Using Smart
phone to make call daily, 44% of respondents Using Smart phone to
Check e-mail,36.8% of respondents Using Smart phone for Entertainment
and 46% of respondents of Using Smart phone for browsing

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NEVER
RARELY
WEEKLY
FEW TIMES IN WEEK
DAILY
16. THE TABLE SHOWING USAGE PATTERN OF
MOBILE OF THE RESPONDENTS

S.NO REASON NO. OF RESPONDENTS PERCENTAGE
1. YES 202 80.8
2. NO 48 19.2
TOTAL 250 100
17. THE TABLE SHOWING RESPONDENTSWILL CONTINUE SAME
SMARTPHONE IN FUTURE
INFERENCE:
It can be inferred from above table that 80.8% of respondents will continue
with same present Smartphone and 19.2% of respondents said that they will
not continue same Smartphone in future period

80.8%
19.2%
YES NO
17. THE CHART SHOWING RESPONDENTSWILL
CONTINUESAME SMARTPHONE IN FUTURE

S.NO REASON NO. OF RESPONDENTS PERCENTAGE
1. CHANGES IN DESIGN 17 35.41
2. TECHONOLOGY UPDATES 22 45.83
3. PROBLEM IN PRESENT MOBILE 9 18.75
TOTAL 48 100
18.THE TABLE SHOWING REASON OF RESPONDENTS FOR
CHANGING THEIR PRESENT SMARTPHONE
INFERENCE:
It can be inferred from above table that45.8% of respondents change their due
to technology updates and 35.4% of respondents change their Smartphone due
to changes in model and designs

35%
46%
19%
CHANGES IN DESIGN
TECHONOLOGY UPDATES
PROBLEM IN PRESENT
MOBILE
18 .THE CHART SHOWING REASON OF RESPONDENTS FOR
CHANGING THEIR PRESENT SMARTPHONE

S.NO BRAND NAME NO. OF RESPONDENTS PERCENTAGE
1. SAMSUNG 60 24
2. NOKIA 49 19.6
3. APPLE 45 18
4 BLACKBERRY 20 8
5 HTC 20 8
6 SONY 21 8.4
7 MICROMAX 20 8
8 OTHERS 15 6
Total 250 100
19.THE TABLE SHOWING SMARTPHONE BRAND PREFERED BY
THE RESPONDENTS.
INFERENCE:
It can be inferred from above table that 24% of respondents Preferred Samsung Smartphone
19.6% of respondent preferred Nokia and 6% of respondents preferred Smartphone like LG,
GIOONEE, KARBONE, XOLO, etc which all falls under other Category

24%
19.6%
18%
8%
8%
8.4%
8%
6%
SAMSUNG
NOKIA
APPLE
BLACKBERRY
HTC
SONY
MICROMAX
OTHERS
19.THE CHART SHOWING SMARTPHONE BRAND
PREFERED BY THE RESPONDENTS

FINDINGS
63% of respondents are male
54% of the respondents age group is between 17-26 years
58% of respondents education level are Under graduate
71% of respondent marital status are Single
62% of respondents are Students
35% of respondents income level is below 10000
34% of respondents are using Samsung company Smartphone
55% of respondents are using their Smartphone for 0-12 months
36% of respondents using Aircel Network service
50% of respondent using Android Smartphone
37% of respondent using Smartphone for the purpose of chatting and browsing
36% of respondent using social networking application
54% of respondents never purchased via Apps
28% of respondents using Smartphone for its features
14% of respondent used to see the brand of the Mobile so their ranked 1st for
Brand

88% of respondent using to make a call Daily
44% of respondents used to check E-mail through Smartphone Daily
36% of respondents using Smartphone for business use rarely
37% of respondent using Smartphone for entertainment purpose
46% of respondent using Smartphone for browsing web page
31% of respondent using Smartphone for Studying purposes
36% of respondent using Instant messing
30% of respondent used to read Pdf/word through Smartphone weekly
46% of respondent change their present Smartphone due to technology
changes
24% of respondent preferred Samsung Brand Smartphone

SUGGESTIONS
Customer are expecting more application in Windows mobile because
when compare to Android operating system there are less in windows
Respondents are expecting low cost mobile in I Phone brand
Respondent expecting water resident device and high ram capacity in
low range mobile and long battery backup

CONCLUSION
Smart phone are essential tools in our daily life. They help us to
communicate, socialize and interact with each other at any point in time
and for all the four corners of the world.
The consumer buying a variety of smart phones which satisfy his
wants and they are always influenced by his purchasing activities by
some considerations which lead him to select a particular brand or a
particular operating systems in preferred to others.
 Consumers mostly preferred Samsung smart phones. From this study
I have gained lot of practical exposure about consumer buying behavior
towards smart phones.

BIBLIGRAPHY
Research2Guidance. (2010). Installed based of Smartphone
application users, 2009-2013. Available from:
http://www.mobilephonedevelopment.com/archives/996 (Accessed
17 March 2011).
Reynard, G. (2009).Available from:
http://ebooksabout.blogspot.com/2009/02/smartphones-in-
classroom.html (Accessed 18 March 2011).
www.slideshare.com
www.wikipedia.com

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