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Certificate Course in Social Media Marketing (6 Weeks) CCSMM
Syllabus v1.0


Course Content
          Introduction to Social Media Marketing
          Scope of Social Media Media Marketing
          Impact of Social Media on our daily life
          Generating Profits through Social Media
          Social Media Platforms and Tools
              o RSS
              o Tags & Tagging
              o Blogging
              o Social Networks
              o Viral Videos
              o Twitter
              o Facebook
              o Youtube
              o Press Release
              o Linkedin
              o Wikis
              o User Engagement is Everything
     •    Auditing the outcomes of Social Media
     •    Crowdsourcing & Collaboration Techniques
     •    Developing strategy framework for Social Media
     •    Finance, Budgets, Resources
     •    Strategies for Business to Business (B2B) Companies
          Strategies for Business to Consumer (B2C) Companies
     •    Measurement of Return on Investment (ROI)
     •    Online Reputation Management
     •    Social Media Policy Development
     •    Social media Conflict & Time Management
     •    Social Commerce
     •    Online Community Engagement Techniques
     •    Competitor Analysis through Social Media
         Gravity Learning’s School Of Digital Marketing. Ludhiana (Punjab) Contact us: 0161 4627008. www.gravityinformatics.com
 1
Case Studies
       Live Projects
       Do's & Dont's of Social Media Marketing



Course                    Duration                   Fee                       Bonus                      Who should join
CCSMM                     6 weeks                    15000                     Get a domain and           Any graduate or
                                                                               web hosting worth          professionals
                                                                               Rs. 3000 for free *        from
                                                                                                          Advertisement,
                                                                                                          Media, Online
                                                                                                          Marketing, IT or
                                                                                                          Entrepreneurs.


* Domain & Hosting for one year only, after 1 year you may need to renew the domain at the market price.

Refer to your friend and get 10% money back on your course fee. This means if you bring 10 of your friends,
you can do a course for almost free. The referral amount will be paid to you when 100% payment has been
paid by your referral.



For any information regarding the courses, contact us at:
Gravity Learnings School of Digital Marketing
1023/6, Street 4,
Deep Nagar, Civil Lines
Ludhiana 141001.
For general enquiries, call: 0161 4627008
E-mail: study@gravityinformatics.com

www.gravityinformatics.com




     Gravity Learning’s School Of Digital Marketing. Ludhiana (Punjab) Contact us: 0161 4627008. www.gravityinformatics.com
 2

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Social media marketing course syllabus ccsmm

  • 1. Certificate Course in Social Media Marketing (6 Weeks) CCSMM Syllabus v1.0 Course Content Introduction to Social Media Marketing Scope of Social Media Media Marketing Impact of Social Media on our daily life Generating Profits through Social Media Social Media Platforms and Tools o RSS o Tags & Tagging o Blogging o Social Networks o Viral Videos o Twitter o Facebook o Youtube o Press Release o Linkedin o Wikis o User Engagement is Everything • Auditing the outcomes of Social Media • Crowdsourcing & Collaboration Techniques • Developing strategy framework for Social Media • Finance, Budgets, Resources • Strategies for Business to Business (B2B) Companies Strategies for Business to Consumer (B2C) Companies • Measurement of Return on Investment (ROI) • Online Reputation Management • Social Media Policy Development • Social media Conflict & Time Management • Social Commerce • Online Community Engagement Techniques • Competitor Analysis through Social Media Gravity Learning’s School Of Digital Marketing. Ludhiana (Punjab) Contact us: 0161 4627008. www.gravityinformatics.com 1
  • 2. Case Studies Live Projects Do's & Dont's of Social Media Marketing Course Duration Fee Bonus Who should join CCSMM 6 weeks 15000 Get a domain and Any graduate or web hosting worth professionals Rs. 3000 for free * from Advertisement, Media, Online Marketing, IT or Entrepreneurs. * Domain & Hosting for one year only, after 1 year you may need to renew the domain at the market price. Refer to your friend and get 10% money back on your course fee. This means if you bring 10 of your friends, you can do a course for almost free. The referral amount will be paid to you when 100% payment has been paid by your referral. For any information regarding the courses, contact us at: Gravity Learnings School of Digital Marketing 1023/6, Street 4, Deep Nagar, Civil Lines Ludhiana 141001. For general enquiries, call: 0161 4627008 E-mail: study@gravityinformatics.com www.gravityinformatics.com Gravity Learning’s School Of Digital Marketing. Ludhiana (Punjab) Contact us: 0161 4627008. www.gravityinformatics.com 2