1. Kent
We are a 21st century healthcare products company with a vision for making the world a healthy and a
happy family. Our mission is to produce innovative healthcare products that purify the water we drink, the
food we eat and the air we breathe, thus help people live healthier. For us, bringing healthcare products
to you is more than just a business, it is a passion. In fact, the most prominent purpose of our existence.
Pioneer in bringing revolutionary Reverse Osmosis (RO) technology to India, KENT started its operations
from Noida, India in 1999. Despite a humble beginning, today KENT is a strong organization with offices
spread across India. Most importantly, today KENT has lakhs of satisfied customers to its credit
worldwide.
Kent's Vision
Making the world a healthy & happy family and to be the leader in producing innovative
healthcare products that purify the water we drink, the food we eat and the air we breath.
Kent's Mission
To become a high-performance organization by achieving its target of becoming market leader in

2. this trade by delivering exceptional values through superior execution of innovative marketing
and providing excellent service support to the clients.
At Kent we Value
People
We believe in providing all of our employees the opportunity to grow and to achieve their goals. We also
believe that it is important for our employees to appropriately balance their work and personal
commitments.
Honesty
We work to build relationships based on trust. We excel in an environment of openness and trust. We are
open in sharing our ideas and encouraging the ideas of others. We build trust amongst ourselves by
interacting with one another openly and directly that provides faith and belief in each other.
Customers
We believe in always giving customers what they expect. Whenever possible, we try to deliver service
that they only dream about.
Teamwork
We are team players and team builders. We believe that through the power of teamwork we can achieve
exceptional results. We encourage and expect all employees to participate in teams as a fundamental
condition of how we get our work done.
The essence of Eureka Forbes since its inception in 1982 can be summarised in a
single word - ‘Relationships.’.
Relationships have made us reach out to customers in their homes, transforming the way they purify
their drinking water and the air they breathe, clean their homes and secure their families so that they
lead happier, healthier lives. We have already welcomed over eight million happy families into our
family which has also encouraged us to provide opportunities for our people to realise their potential
and dreams.
Born as a joint venture between the Forbes Group and Electrolux of Sweden, today we are US$ 302
million multi-product, multi-channel organisation, part of the Shapoorji Pallonji Group and with a
global footprint. Today, we rank amongst India's Most Admired Consumer Durable Companies and
amongst the Best Employers in Asia and India. A case study at the prestigious Harvard Business
School and one of the Most Admired Knowledge Enterprises in Asia and India, we have even been
featured in the respected Forbes Asia Magazine.
Pioneers & leaders in water and air purification systems, vacuum cleaners and security systems, we
introduced direct selling in India. We are now one of the largest direct selling companies in the world,
cited as a classic direct sales reference by marketing „guru‟, Philip Kotler, in his famous textbook
„Marketing Management‟. With total employee strength exceeding 10,000 including an 8000 strong
direct sales force, we have operations across 550 plus cities/towns in India.
We have since added channels to enhance our reach and respond effectively to the expectations of our
customers. Our consumer channel has over 15,000 dealers across 1800 + cities and towns in India to
bring a better quality of life to customers who seek the means to safer, healthier lives. Our

3. institutional channel strives to create safer, healthier work environments and enhance productivity and
efficiency. We have a water projects division solely to provide large institutional and industrial
customers with packaged as well as customized total water and waste water treatment solutions. Our
railways division is partnering the Indian Ministry of Railways in its „Clean Train Station‟ project - a
major initiative for improving train cleanliness through outsourcing and the very best agencies in this
field - developing a pilot module to be subsequently replicated in other identified stations.
To provide health and hygiene solutions to industrial and institutional customers, Eureka Forbes has
formed two companies, Forbes Facility Services Ltd. and Forbes Concept Hospitality Ltd. which offer
housekeeping, maintenance and food service solutions. Customers have benefited from increased
productivity, higher morale, lesser absenteeism and better customization at their sites. Our latest
addition has been a rural channel which is striving to bring safe, affordable drinking water to people at
the bottom-of-the-pyramid as well as solution-based community water systems (customized),
generating non-agrarian employment and creating rural entrepreneurs.
One of the widest service networks in the country backs up our products. Over 5800 company trained
technicians operating from over 1,100 service centres bring service to the doorstep, making 25,000
kitchen visits daily. It is estimated that 80% of our customers have a service centre within a 5 km.
radius of their machines. These are supported by call centres, customer care representatives & mobile
service vans. Caring for the needs of the customer has led us to a better understanding of the market
and made us a true leader in customer care and we have been recognised for our exceptional
responsiveness.
Our flagship water purification brand, Aquaguard, is virtually synonymous with pure, safe drinking
water and continues to be the undisputed leader in the category. Trusted by over 40 million people, it
is one of the largest selling water purifiers in the world. Numerous Indian and international accolades
have been conferred on it - Superbrand, Best Complete Water Solution Provider (UNESCO-Water
Digest), Platinum Brand in Asia (Reader‟s Digest) plus an endorsement by the Indian Medical
Association. A one stop shop for water purification an expansive range of technologies and solutions
that address every type of water quality and purification conditions, it continues to spearhead the
evolution of the category. Indeed, as market leaders, we don‟t just focus on the top end of the market
but have made water purifiers available for everyone.
Our AquaSure range of water purifiers provides safe drinking water to homes even without electricity
and running water. To cater to the needs of homes and offices and at different price points, we have
water purifiers under the Forbes brand available on the retail shelf too.
Euroclean vacuum cleaners, with over 3.5 million satisfied customers, is the undisputed leader in the
category, having sold more than all the other brands combined. Its product range spans a wide range
of technologies and solutions. Numerous Indian and international accolades have been conferred on it
- Superbrand, Mera Brand - plus an endorsement from the Asthma and Allergy Resource Centre. It
continues to expand and develop the category through the introduction of new technology products in
line with the evolving needs of customers and their changing lifestyle. As the leader, we have brought
products to retail shelves for customers who seek the means to a clean home there. And we have
moved beyond the home with commercial and industrial products.

4. We were the first to introduce the state-of-the-art Euroair Air Purifiers that ensures pollution free
homes and today, we also market domestic electronic security systems under the brand „Eurovigil‟.
The company has a strong R&D and manufacturing base including a network of water labs across the
country named Aquachek. Aquamall, a wholly owned subsidiary of EFL, has the distinction of having
India‟s first „green‟ water purifier plant. (with LEED India Gold certification), at Dehradun, which is the
jewel in our network of factories. It can manufacture a million water purifiers of various specifications
annually (it has the largest UV water purifier production capacity in the world), harness solar energy
and harvest rainwater.
In order to tap global opportunities, Eureka Forbes has tied up with another giant in the world of direct
sales - Lux International, Switzerland - in a joint venture, Forbes Lux, which now has a footprint
across several countries in Asia, Europe, Middle East and South America.
For years together Eureka Forbes has become a name synonymous with selling but we pride ourselves
in going beyond selling. It is our firm belief that unpolluted water & air is the birthright of every Indian
and with this vision we set up the Eureka Forbes Institute of Environment (EFIE). The institute
promotes awareness about conservation & management of natural water & air resources. Our
endeavours include Pollution Watch (a tie-up with a prominent national television channel to telecast
air and water pollution levels in key cities monitored by the Institute), Euro Enviro Quiz (India‟s only
environment-centric quiz for school children in association with over 450 schools across India), Euro
Ambassadors (enthusing school children to enkindle the environmental spark in their homes and
neighbourhoods) and Rainwater Harvesting (enlightening people on how to harness this precious
water source in tandem with local bodies, co-operative societies and governmental institutions
resulting in over 600 million litres of rainwater being saved till date). „Project Jal Amrut‟ has
augmented the water resources in drought prone areas through rainwater harvesting with the first
projects being in Rural Maharashtra. The Euro School of Environment was set-up to formalize the
education movement and give it a fillip. It began with a course on becoming eco-friendly citizens and
has since enhanced its curriculum.
Our continuous endeavour to create a sustainable environment led us to introduce renewable energy
technologies as viable options to communities, providing sustainable energy to meet their energy
needs. This is because around 95,000 villages in India don‟t have electricity and 18,000 of them
unlikely to ever have access to the national grid due to their remote locations. Eurodiya harnesses
solar energy to light the home and is an alternative to kerosene and electricity, saving fossil fuels. Due
to its proximity to the equator, India receives an annual average of 4-7KWh per day for every square
metre. This means that certain parts of the country receive more sunlight than what they can use in a
year, making it an abundant source of power. However, the challenge was to make the technology
relevant for locations where the exposure to sunlight is limited and the electricity is a far cry. It also
had to be inexpensive and within the reach of the common man. Eurodiya‟s novel technology and
model design allow storing solar energy for a longer duration thus making it the value for money. Our
efforts got a fillip when India‟s first solar bulbs with the in-built solar panels were launched.
Our goal of providing safe drinking water to each and every individual was credited extra miles with
the introduction of solar technology for running the water dispensing units. We will continue to work in
the field of renewable energy and other such green technologies. We look forward to working with
NGOs, CSRs and other business partners in this endeavour.

5. Our most recent initiative in rural India has been striving to bring safe, affordable drinking water to
people at the bottom-of-the-pyramid and solution-based customised community water systems,
generating non-agrarian employment and creating rural entrepreneurs. Involvement of the community
has been the key and all our projects have been designed to empower communities with local water
committees overseeing construction and maintenance of the projects, thereby ensuring their
sustainability over the long term. Every project has a health education component as people in the
project areas lack a good understanding of sanitary practices. Appropriate technology solutions have
helped tackle some dreaded water related diseases ignored for generations. There are more than 70
reverse osmosis and 40 ultra violet water treatment plants in 35 rural and four urban communities. A
partnership with world Vision relies on providing water filter units during emergencies with over
10,680 units being distributed to flood affected areas in over six states. A manually-operated filtration
unit for emergency use has been developed. Owned and run by women self-help groups, they
generate revenue by charging for potable water provided to the community.
The company has been a friend to society including providing safe drinking water to the earthquake
and cyclone victims as well as setting up parks for senior citizens where they can relax and recreate.
Indeed, relationships spur us to dream of a happy, healthy pollution free world that is built on trust
and lasting relationships with our customers. We believe that our bonds will help us grow faster and
care for many more families, building relationships that last a lifetime. A true friend for life.
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Water Treatment Equipment and Supplies - Global
Strategic Business Report
Global Industry Analysts, Inc, Sep 2010, Pages: 787
Description Table of Contents Companies Mentioned

6. Enquire before Send to a
Buying Friend
This report analyzes the worldwide markets for Water Treatment Equipment and Supplies in
US$ Million by the following end-use segments: Industrial, Municipal, Residential, and
Commercial. The report provides separate comprehensive analytics for the US, Canada,
Japan, Europe, Asia-Pacific, Latin America, and Middle East. Annual estimates and forecasts
are provided for each region for the period 2007 through 2015. Also, a six-year historic
analysis is provided for these markets. The report profiles 166 companies including many
key and niche players such as Asahi Kasei Corporation, Aqua America Inc., BRITA, BWT AG,
Calgon Carbon Corp., Culligan International, 3M Purification, Inc., ITT Corporation, Aquious
– PCI Water, WEDECO AG, Dow Chemical Company, Dow Water Solutions, GE Water &
Process Technologies, Groupe Novasep, H2O Innovation, Inc., Hitachi Plant Technologies
Ltd., Koch Membrane Systems, Kurita Water Industries, Millipore Corp., Mitsubishi Rayon
Co., Ltd., Nitto Denko Corp., Hydranautics, Norit NV, Norit Americas, Inc., Ozocan Corp.,
Ozonia International, Pall Corporation, Pentair Inc., Prominent Dosiertechnik GMBH,
Siemens Water Technologies, Suez Environnement, Infilco Degremont, Degremont
Technologies, Toray Industries, Toray Membrane USA Inc., Trojan Technologies, TriSep
Corp, and Veolia Water. Market data and analytics are derived from primary and secondary
research. Company profiles are mostly extracted from URL research and reported select
online sources.
Please note: Reports are sold as single-site single-user licenses. The delivery time for hard
copies is between 3-5 business days, as each hard copy is custom printed for the
organization ordering it. Electronic versions require 24-48 hours as each copy is customized
to the client with digital controls and custom watermarks.
For information on site licence pricing please click on Enquire before buying
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India Water Purifier Consumer Survey Analysis 2011
TechSci Research, Sep 2011, Pages: 20
Description Table of Contents Companies Mentioned
Enquire before Send to a
Buying Friend
The importance of consumer survey can be best found by listening to results. Regardless of the type
of business one is in, getting input from the customers is critical to everyone's success. It doesn't
matter how long or how successful one as an individual may be; they will never cease to better their
business without learning from their customers. This is one of the first steps to successful
improvement of customer service.
It is reported that groundwater in one-third of India's 600 districts is not fit for drinking as the
concentration of fluoride, iron, salinity and arsenic exceeds the tolerance levels. With increasing
number of people becoming conscious of the risks of drinking contaminated water, the demand for
water purifiers is rising rapidly. In the past few years, Indian water purifier industry has witnessed an
exponential growth of more than 22% CAGR.
TechSci Research conducted a survey across 10 major cities in India with 500 users of water purifier
to understand the consumer behaviour patterns. The cities covered in survey were, Delhi, Mumbai,
Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Chandigarh, Pune and Bhopal. The Indian
market has tremendous potential which is more evident from the fact that global majors such as
Philips and Hindustan Lever have stepped in and are looking to increase their share of the market. The
three principal players today are Eureka Forbes, KENT RO and HUL. In the years to come, we are
likely to see others entering the fray. “India Water Purifier Consumer Survey Analysis 2011” discusses
the changing consumer behaviour in the Indian water purifier industry:
“India Water Purifier Consumer Survey Analysis, 2011” gives a detailed and unbiased unprejudiced

8. overview on the consumer behaviour towards different water purifier available in India. This report
help readers to identify the on-going trends in the industry and expected anticipated growth in the
coming years or future, as a consequence of depending upon changing industry dynamics in the
coming years. The report will help industry consultants, water purifier companies and other
stakeholders to align their market-centric strategies according to on-going and expected future trends
in future.
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India Water Purifier Market Forecast & Opportunities - 2011-2016
TechSci Research, Sep 2011, Pages: 85
Description Table of Contents Companies Mentioned
Enquire before Send to a
Buying Friend
Globally more than one billion people lack access to safe drinking water nearly all of them in the

9. developing countries, including India. Nearly a third of the world's population worldwide live in water-
stressed areas. This figure is expected to rise to two-third of the population by 2025. In India, over
one lakh people die of water borne diseases annually. It is reported that groundwater in one-third of
India's 600 districts is not fit for drinking as the concentration of fluoride, iron, salinity and arsenic
exceeds the tolerance levels. With increasing number of people becoming conscious of the risks of
drinking contaminated water, the demand for water purifiers is rising rapidly. In the past few years,
Indian water purifier industry has witnessed an exponential growth of more than 22% CAGR.
According to TechSci Research, the water purifier industry sales grew dramatically during FY'10 as
compared to previous fiscals due to improving demand and expanding production capacity. In 2011,
the organised water purifier market stood at INR1,500 Crore. Given the increasing awareness, and
largely untapped market potential, the sector is expected to grow at a CAGR of more than 20 percent
till 2016. RO water purifier is the largest segment accounting for 42 percent of the market in 2011,
while offline water purifiers contributed for about 20 percent of the market. However, by 2016, offline
water purifier segment is expected to grow at a very rapid pace and increase its share to about 38
percent of the total market and is a key focus area for water purifier manufacturers, due to the large
target customer base it offers, is expected to continue its rapid growth.
TechSci Research conducted a survey across 10 major cities in India with 500 users of water purifier
to understand the market size, growth drivers, issues and buying behaviour patterns, etc. The cities
covered in survey were, Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad,
Chandigarh, Pune and Bhopal. The Indian market has tremendous potential which is more evident
from the fact that global majors such as Philips and Hindustan Lever have stepped in and are looking
to increase their share of the market. The three principal players today are Eureka Forbes, KENT RO
and HUL. In the years to come, we are likely to see others entering the fray.
“India Water Purifier Market Forecast & Opportunities, 2011-2016” discusses the following
opportunities in the Indian water purifier industry:
- Market Size & Growth Segment Wise
- Water Purifier Industry Production by Segment
- Industry Sales
- Drivers & Challenges
- Consumer Survey Analysis
- On-going Market Trends
- Competitive Landscape
“India Water Purifier Market Forecast & Opportunities, 2011-2016” gives a detailed and unbiased
unprejudiced overview on the Water Purifier market in India. This report help readers to identify the
on-going trends in the industry and expected anticipated growth in the coming years or future, as a
consequence of depending upon changing industry dynamics in the coming years. The report will help
industry consultants, water purifier companies and other stakeholders to align their market-centric
strategies according to on-going and expected future trends in future.
Eureka Forbes
- Kent
- Ion Exchange
- Usha-Brita
- Hindustan Unilever
- Alfaa

10. - Tata Chemicals
- Phillips
- Whirlpool
- Luminous
1. Executive Summary
2. Global Water Purifier Market Outlook
3. India Residential Water Purifier Market Outlook
a. Market Size & Forecast
i. By Value
ii. By Region
iii. By Segment
b. Market Share
i. By Company
ii. By Segment
4. Organised Sector Vs. Unorganised Sector
5. India Water Purifier Production
6. Water Purifier Certifications
7. India Consumer Survey Analysis
8. RO Water Purifiers Market
a. Market Size & Forecast
b. Market Share
i. By Company
ii. Organised Vs. Unorganised
c. Market Drivers
d. Market Restraints
9. UV Water Purifiers Market
a. Market Size & Forecast
b. Market Share
i. By Company
ii. Organised Vs. Unorganised
c. Market Drivers
d. Market Restraints

11. 10. Offline Water Purifiers Market (Zero Energy)
a. Market Size & Forecast
b. Market Share
i. By Company
ii. Organised Vs. Unorganised
c. Market Drivers
d. Market Restraints
11. Industry Trends
a. Increasing Investments
b. Membrane Filters Market
c. Distilled Water Plants Market
d. Electric Water Purifiers Market Vs. Non-Electric Water Purifiers Market
e. Point-of-Entry Water Purifiers Market
f. Water Filter Pitchers Market
12. Competitive Landscape
a. Eureka Forbes
b. Kent
c. Ion Exchange
d. Usha-Brita
e. Hindustan Unilever
f. Alfaa
g. Tata Chemicals
h. Phillips
i. Whirlpool
j. Luminous
13. Key Takeaways
14. Disclaimer
List of Figures
1. Figure 1: India Water Purifier Market Size, 2010-2016 (Rs. Crores)
2. Figure 2: India Water Purifier Penetration Level 2010 – Urban Vs. Rural (%)
3. Figure 3: India Water Purifier Market Size, By Segment, 2011 (Rs. Crores)
4. Figure 4: India Water Purifier Segment Wise Growth Comparison (Rs. Crores)
5. Figure 5: India Water Purifier Market Share, By Company, 2011 (%)
6. Figure 6: India Water Purifier Market Share, By Company, 2011 (%)
7. Figure 7: India Water Purifier Market Organised vs. Unorganised, 2011 (%)
8. Figure 8: India Water Purifier Production, 2011-2016 (Millions)

12. 9. Figure 9: RO Water Purifier Market Size, 2011-2016 (Rs. Crores)
10. Figure 10: RO Water Purifier Market Share, By Company, 2011 (%)
11. Figure 11: RO Water Purifier Market Share, Organised Vs. Unorganised – 2011
(%)
12. Figure 12: UV Water Purifier Market Size, 2011-2016 (Rs. Crores)
13. Figure 13: UV Water Purifier Market Share, By Company, 2011 (%)
14. Figure 14: UV Water Purifier Market Share, Organised Vs. Unorganised – 2011
(%)
15. Figure 15: Offline Water Purifier Market Size, 2011-2016 (Rs. Crores)
16. Figure 16: Offline Water Purifier Market Share, By Company, 2011 (%)
17. Figure 17: Offline Water Purifier Market Share, Organised Vs. Unorganised –
2011 (%)
18. Figure 18: India Desalination Plants Capacity, 2008-2015 (Cubic m/day)
19. Figure 19: India Desalination Plants State Wise, 2008-2009 (%)
20. Figure 20: India Electric Vs. Non-Electric Water Purifiers Growth Comparison
(Rs. Crores)
Consumer Survey Questions
1. Figure A: Do you think that the drinking water supply by Municipal Corporation /
Government is 100% disinfected?
2. Figure B: From where do you get your drinking water?
3. Figure C: Below mentioned is a list of water purifier companies. Please let us
know which ones are you aware of:
4. Figure D: How would you rate the following attributes in accordance with their
importance while making a buying decision?
5. Figure E: How would you rate the following companies in terms of water
purifier's quality of filtering water?
6. Figure F: How would you rate the following companies in terms of water purifier's
design?
7. Figure G: How would you rate the following companies in terms of after sales
service?
8. Figure H: Please rate the below mentioned motivational factors behind buying
water purifier?
9. Figure I: Which ones would you say is more secure and safe drinking water?
10. Figure J: From where do you buy your water purifier?
11. Figure K: What is an optimum price that you would be willing to shell out for
your next water purifier purchase?
12. Figure L: What is your household monthly income?
13. Figure M: Who makes the household buying decision in your family?
14. Figure N: On an average how much does your household spend on drinking
water in a month?

13. List of Tables
Table 1: Eureka Forbes Products Range, Pricing & Features
Table 2: KENT RO Product Range, Pricing & Features
Table 3: Ion Exchange (Zero B) Product Range, Pricing & Features
Table 4: Usha-Brita Product Range, Pricing & Features
Table 5: Hindustan Unilever Water Purifier Product Range, Pricing & Features
Table 6: Alfaa UV Water Purifier Product Range, Pricing & Features
Table 7: Tata Chemicals Water Purifier Product Range, Pricing & Features
Table 8: Philips Product Range, Pricing & Features
Table 9: Whirlpool Product Range, Pricing & Features
Table 10: Luminous Product Range, Pricing & Features
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India Water Desalination Plants Market Forecast &
Opportunities, 2017
TechSci Research, Feb 2012, Pages: 77
Description Table of Contents Summary Companies Mentioned
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Buying Friend

14. In 2011, global water desalination market reached US$ 14.31 Billion. Increasing demand for
desalinated water in emerging economies has driven the growth in last couple of years
where India is no exception. Increasing population, industrialization and demand for fresh
water has been driving India desalination market, which is all set to grow further at CAGR of
around 22% for next five years. Indian desalination market is growing at a much faster
pace than anticipated initially. It is being estimated that India would act as a growth engine
for Global water desalination industry in coming years.
According to “India Water Desalination Plants Market Forecast & Opportunities, 2017” India
water desalination market will witness phenomenal growth in next five years as market size
has doubled in last three years. Some of the drivers for growing desalination industry in
India are enormous industrial and economic growth. The outlook for the water desalination
market in India seems very promising as the water scarcity is increasing. Government
support has driven the industry and expected to continue as India has 33% scarcity of fresh
water than currently available.
“India Water Desalination Plants Market Forecast & Opportunities, 2017” discusses the
following aspects related to water desalination market in India:
- Global and Indian water desalination Market size & forecast.
- Global and Indian water desalination Market share.
- List of desalination plants in India by technology, capacity and current Status.
- Desalination market drivers and challenges.
- Market trends & developments.
- Competitive landscape of key players.
- Strategic Recommendations.
Why you should buy this report
- To gain an in-depth understanding of water desalination market dynamics in India.
- To obtain research based business decision and add weight to presentations and
marketing materials.
- To gain competitive knowledge of leading players.
- The forecasts to assess how the market is predicted to develop by 2017?
- To keep informed about the recent and upcoming water desalination players in India
Report Methodology
The information contained in this report is based upon both primary and secondary sources.
Primary research included interviews with stakeholders of the industry. Secondary research
included an exhaustive search of relevant publications like newspapers, websites, and
proprietary databases.
Press release

15. India Water Desalination Market Set to Growth at 22% CAGR: TechSci Research
Increasing governmental support, industrialization and demand for fresh water to drive
India water desalination industry in coming years.
Globally 97.5% water is considered salty and remaining 2.5% is fresh water. It is estimated
that currently 1.1 Billion people do not have access to safe drinking water and more than
twice that number without adequate sanitation. In India alone, more than 200 Million people
do not have access to safe drinking water. The only solution to meet this growing fresh
water demand is through Desalination. Desalination is the process by which salt and other
minerals are removed from saltwater and brackish water in order to produce fresh water
suitable for human consumption, as well as water for irrigation and industrial purposes.
Water Desalination market in India has witnessed phenomenal growth in last three years.
Seawater desalination is established to be a part of meeting a real water need in the most
cost effective manner.
According to recently published report by TechSci Research “Indian Water Desalination
Plants Market Forecast & Opportunities, 2017” India water desalination market is all set to
growth at CAGR of 22% for next five years. India currently has 182 desalination plants
operating in different parts of the country and it is anticipated to be over 500 by 2017. The
membrane based technologies are considered 23% cheaper for generating desalinated
water when compared with thermal based due to which 85% plants in India are membrane
based plants. Government support from centre and some states have contributed
enormously in growing demand for desalinated water in India.
Gujarat was once considered a water scarce state but the initiatives of the Gujarat
government under the leadership of its Chief Minister, Mr. Narendra Modi, the state has the
maximum desalinated water generation capacity in the country. Similar, governmental
support in Tamil Nadu has enabled the state to be the 2nd highest desalinated water
generation state in the country, contributing 24% in total desalinated water capacity in
India.