WhatsApp is a cross-platform messaging app that allows users to exchange messages without SMS charges. It is available on iPhone, BlackBerry, Android, Windows Phone and Nokia and only requires an internet data plan. The app features include pictures, videos, voice messages, audio, user locations, and contact sharing. WhatsApp was launched in 2009 by Jan Koum and Brian Acton and has since become a worldwide messaging service, gaining popularity through word of mouth promotion and affordable pricing.

1. BY
KEZHIA SHARIEFF

2. Introduction
• Cross-platform mobile messaging app
• Exchange messages without having to pay for SMS
• Available for iPhone, BlackBerry, Android, Windows Phone
and Nokia
• Internet data plan

3. Features
PICTURES
VIDEOS
VOICE MESSAGES
AUDIO
LOCATION
CONTACT

4. History
JAN KOUM
BRIAN ACTON

5. 4 P’s of Marketing
Product
• Innovative service
Place
• Worldwide
stores
Price
Cost for the product is Rs.55
Promotion
On various Smartphone App
Word of mouth

6. Timeline
• 2009 – Whatsapp was launched
• November 12th, 2009 -Whatsapp Gets Updated And Is Available For Free For A
Limited Time
• December 11th, 2009-WhatsApp Gets An Update, Lets You Now Send
Pictures, Videos And Voice Notes
• January 23rd, 2010 -WhatsApp Gets An Update : Adds Location & Contact Sharing
• March 30th, 2011- BlackBerry Messenger For iOS Could Arrive April 26
• April 8th,2011 - Whatsapp, has just secured $8 million in financing from Sequoia
Capital

7. • June 01st, 2011- Whatsapp Messenger Goes Free for IPhone users
• November 17th, 2012- Whatsapp Messenger Updated: Adds iPhone 5, iOS 6
Improvements
• March 18th, 2013- Whatsapp To Adopt Annual Subscription Plan By
2013
End Of
• April 09th, 2013- Whatsapp Says There's Nothing Up With Rumored Google Acquisition
• July 16th, 2013- Popular Whatsapp Messenger Is Now Free
• August 06th, 2013- A New Push-To-Talk Messaging Feature
• August 19th, 2013- Whatsapp Messenger Restores Support For Longer Videos With
New Video Picker

8. • December 2nd, 2013 - Whatsapp Messenger Finally Redesigned For iOS
7, Updated With Broadcast Lists And More