Definition, Objectives and Types of Promotion Mix

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2. DEFINITION OF PROMOTION Promotion refers to entire set of activities which communicate the product, brand or service to the user

3. OBJECTIVES OF PROMOTION PROVIDE INFORMATION INCREASE DEMAND DIFFERENTIATE THE PRODUCT STABILIZE SALE SUCCESS DEPEND ON REST OF P’S

4. TYPES OF PROMOTION MIX Advertising Publicity Personal selling Public Relation Sales Promotion Direct Marketing

5. ADVERTISING

6. PERSONAL SELLING

7. SALES PROMOTION

8. PUBLICITY

9. PUBLIC RELATION

10. DIRECT MARKETING

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