My focus is on Professional Roles in the transmedia creation, production and implementation/distribution

1. X Media Lab 2013
EXPANDING THE SCOPE OF TRANSMEDIA
Building Bridges Between
Transmedia Concepts & Professional Practice

6. NON FIGURATIVE CINEMA
BASED ON GRAPHIC NOVELS
MIXED WITH DOCUMENTARY
A film by @JanKounen adapted from
Jean Giraud' 'storyworld', aka Moebius

7. • Professional prism (practices and professional sectors)
• Story-telling prism
• Socio-cultural prism
• Technological and design prism (user experience)
• Online
• International COOPERATION
• Intense COLLABORATION
• Complex CO-CREATION
X Media Lab 2013 - EXPANDING THE SCOPE OF TRANSMEDIA
Building bridges between professional practice and transmedia concepts

8. " ACADEMIC - RESEARCH – EDUCATION (educational market)
" CORPORATIONS - BRANDS (marketing, advertising, internal/external
communications BtoB & BtoC, project management)
" CIVIC LIFE, INSTITUTIONS, NGOs and GOVERNMENTAL Agencies
(social and public organisations)
" ENTERTAINMENT MARKET (studios, indies, branded)
" GAME INDUSTRY (include ARGs?)
" FILM – CINEMA
" WEB SERIES
" TV & RADIO BROADCASTERS (decline, before next phase)
" PUBLISHERS (press, companies, individuals, education, litterature, graphic novels,
cartoons & mangas...)
" EVENTS - EXHIBITIONS - MUSEUMS (tourism, urbanism)
" MUSIC & SOUND (recovery with/within the 'long tail'...)
" INTERACTIVE NARRATIVE:
" Litterature
" Fiction
" Documentary & Journalism (e-docs ≠ transmedia)
" Theater & Shows
" Digital Arts (include ARGs?)
X Media Lab 2013 - EXPANDING THE SCOPE OF TRANSMEDIA
Building bridges between professional practice and transmedia concepts

9. 3D TRANSMEDIA PRACTICE
MULTIPLATFORM PRODUCTION
+
SOCIAL MEDIA MARKETING
+
TRANSMEDIA STORYTELLING
= TRANSMEDIA CREATION
native transmedia in any of the CATEGORIES
= TRANSMEDIA EXPERIENCE
an emerging genre
= TRANSMEDIA FRANCHISE
non native transmedia
= TRANSMEDIA COMMUNICATIONS
emerging study & professional practice
X Media Lab 2013 - EXPANDING THE SCOPE OF TRANSMEDIA
Building bridges between professional practice and transmedia concepts

10. The 7 TRANSMEDIA FAMILIES concept is to RE-create a
project by bringing together a number of professional roles with
their corresponding skills and expertise.
SURROUND ONESELF WITH COMPLEMENTARY SKILLS
And an open mind....
X Media Lab 2013 - EXPANDING THE SCOPE OF TRANSMEDIA
Building bridges between professional practice and transmedia concepts

12. Maya Zuckerman
@Maya_z00 Link
X Media Lab 2013 - EXPANDING THE SCOPE OF TRANSMEDIA
Building bridges between professional practice and transmedia concepts

14. @Primi_News
@snatkin
@EricViennot
@MichelReilhac
www.jnko.net

16. @EricViennot Taxi Journey @TaxiJourney
Currently in production by Lexis Numérique, France

17. #AltMinds by @EricViennot
Native Transmedia Creation

19. YOUSER
UGC

20. PICTURE BY CORSU FLICKR LINK > TO FLICKR
Reversing
Models!

21. Stephen Dinehart @narrware
Steve Goldner @SocialSteve
Ted Rubin @R_onR
Gunther Sonnenfeld @Goonth
@jankounen @Sioflynn
@christydena @TaraSophia
Nathalie Paquet @UrbanExpe
Daniel Rayburn @TransmediaReady
Mathias Gimeno @Prospexity
Layach Allaoua @LamizProject
Transmedia Ready Facebook group MEMBERS
Sébastien Denis & Jacques Sapiega – ASTRAM
Pierre-Louis Perrin – PRIMI
Stéphane Natkin – CNAM
Brendan Harkin – X MEDIA LAB
Robert Pratten @tStoryteller