Kleeneze is a leading network marketing company, allowing people to run their own home based business and earn an extra income on a part time basis .www.kleeneze.bg.com
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Kleeneze 2010 Ewb 08
1. BULLETIN 05.03.10 Issue 08
TV CAMPAIGN SET FOR EIRE!
work from home with
What a difference four weeks makes! It certainly did when it came to
Kleeneze’s advertising campaign. Our TV advertising campaign was a huge
success – the retail advert bringing in thousands of new customers and both
adverts attracting many new starters to our fantastic business. So we know it
works. Which is why we’re bringing it to Ireland!
From Monday 19 April until 17 May, the advert is due to reach almost 2
million adults in the Republic of Ireland!
“The campaign in Ireland will really help to raise the profile of the Kleeneze
opportunity to new customers and potential new Distributors,” said
Managing Director, Jamie Stewart. “The recession has already made more
people realise the genuine opportunity that Kleeneze offers, so it’s a great time to take advantage of this.”
The TV ad, worth almost €100,000, will be there to boost your business, but as ever, it will not be effective unless you support it! Hundreds of
thousands of potential customers and prospects are about to be exposed to the Kleeneze opportunity, so make sure you get to them first! Create
the leads before the campaign starts and the advert will help you convert them! Catalogue like crazy and blanket drop like a banshee! Make sure
everything you send out is branded – including yourselves! Now is the time for this business to see amazing growth. Don’t get left behind!
560-068-02
2. MUM’S THE WORD GREAT DEALS
Ok, you probably can’t get a celebrity chef to
come and cook for your mum this Mothers’
STILL AVAILABLE!
The snow may have melted, the temperature
Day, so why not do the next best thing and may have risen a couple of degrees, but
cook her a five-star meal? some things never change and, in particular,
Before you start panicking, hitting the Kleeneze’s great deals!
Internet to source a recipe and mentally
Both versions
running off a large shopping list – relax. Once
of the New
again, Kleeneze has the solution. Actually, to
Year Sale (the
be fair, award-winning chef, Nigel Smith has
Frost Shield
the answer.
front cover and
There are loads more new recipes up on our the Humidity
Cooking with Kleeneze site. You can find something for practically every palate. Killer offer) will
Plus, to make life even easier, you can print out the recipes and the shopping lists at be kept live until the end
the click of a button. of April! There’s fantastic
Want to be the golden child this Mothers’ Day and show her you care with a big availability on both
gesture? Visit www.kleeneze.co.uk/kitchen today. Remember, Mothers’ Day is leaflets, so make sure you’re putting them to
on Sunday 14 March! the top of your catalogue packs!
Very EnterpriZing Super 250! WE’RE WINNERS!
Anyone that joins online with the Super 250 will
automatically get a free box of 50 Enterprize “My partner, Jessica and I went to Holiday on
Magazines! Ice yesterday and thought it was a fantastic
show. Thank you for the tickets that we won
We already know that Enterprize Magazine is a
at our second time at a showcase, which
powerful sponsoring tool – in fact, our company
never disappoints.
magazine is the written equivalent to the Showcase!
There’s essential news, inspirational testimonials, success Thank you so much for making these things
stories, training and, most importantly, it provides possible.Being only 20 years old and finding
credibility for your business. the Kleeneze option as really given me high
hopes for the future. BRING ON HONG
Alongside the free magazines (worth £25!), there’s a
KONG!
leaflet that will guide your new starters through the
most effective way to use Enterprize. This offer could see Thank you for all the hard work that goes
your new starters building a team from the off! into organising such prizes, it is very much
Remember, the offer will only last as long as stocks do, appreciated”
don’t worry, we’ll tell you when they run out. Freddy Shaw Matthews and Jessica
Campbell Dutton, Silver Distributors
Hitting
Our new starters are certainly making a and collect orders – about 100 catalogues a
good impression! Here are just some of day. Then it’s an hour of ringing around telling
the emails we received this week. people about the Opportunity. Later, after
Watch out for their names on that Hong school, it’s another hour collecting the
the Kong qualifiers list!
“Annette and I started in Kleeneze just
a few weeks ago and we’re already having
left-over books.
Every goal we have set, we have smashed so
far. We love what we do and talk to everyone
ground great success!
In our first week, we had orders of £369 and
in our second £366. We are now getting
about it. Just keep putting your books out,
follow what your Upline says and enjoy your
business!”
running orders in every day – today we had one of Ian Dermondy and Annette Davies,
over £100! Distributors
From when we drop the boys off at school
until around 11.30am, we drop the books out
05.03.10 Issue 08 ENTERPRIZE WEEKLY BULLETIN
3. Escape the benefits trap
Many of you are out there right now actively spreading the word that our opportunity is
there for anyone who needs and wants it. Gold Senior Executives Mel and Irene
Wilson decided that they would put the new recruitment banner to good use at a recent
job fair:
“The event covered two days and, as you might expect, given the Midlands’ high
unemployment figures, both days were very well attended,” explained Irene. “All four of
us never stopped explaining the Opportunity and lots of people showed keen and
genuine interest.
The Kleeneze stand attracted lots of attention, not only from people looking for income to
escape the benefits trap but also from government agencies, employment agencies and
business development organisations who all wanted to know more about what we
offered. We were very happy to tell them.
Danny Ahern, Jon Whitwell and Irene Wilson at ‘Futures’, a job fair
The new multi-coloured pull out banner with the words run by Birmingham City Council at Aston Villas’ Football Ground.
‘Recruiting Now’ is eye-catching and, at an event like this,
where brand awareness is so important, it’s good to have the company’s name, displayed very proudly, at the
top of the banner.
What was clear was that Job Centre Plus now has schemes in place which are aimed at assisting people back to
work, not just for a conventional job as an employee, but for those wanting to try self-employment too. So, for
any prospects you may have who are very concerned that they may lose all their benefits by taking up Kleeneze
you can recommend that they make enquiries at their local Job Centre Plus and ask about either the ‘Self
Employed Offer’ for those who are between 13 weeks to 12 months unemployed, or the ‘In Work Credit’ scheme
for those of 12 months or more unemployed. In both these schemes some benefits continue to be paid and a
sum of either £40 or £50 per week can be paid to help with the transition between unemployment and self -
employment. The claimant must continue to sign on and must show irrefutable up to date evidence that they are
continuing with their self-employment. Job Centre Plus assesses the applications on a case by case basis.”
To order the banner, which you can use at your meetings, job fairs, shopping
malls etc, contact the Exhibition Superstore on 01480 893 902 or email
Kleeneze@exhibitionsuperstore.co.uk. The banners, that usually retail at £110,
are now at a special discount rate for Kleeneze Distributors only at £75/€95
including VAT and delivery to UK mainland addresses.
The A5 flyers to support the campaign are available to order in boxes of
2,000 on code 00671 for just £15/€22.50! They’re also available to download
off the DSA now along with a template so you can overprint your details onto
the flyer.
That Mel Wilson doesn’t rest! In between building up his team, he’s taken part in the Weakest
Link! See him as a contestant on Tuesday 9 March, BBC1 at 5.15pm!
“I am currently in my last year of University, so I am used to money Rowntree), who had been my family’s Kleeneze Distributors
being quite tight. However, with a 15-month-old son and another on for a while.
the way, I decided that I needed something to secure their futures Everything is going really well. I attended the PPG Network Training
and to keep me going. and the Southern Millionaires College within my first four weeks
Kleeneze was the perfect solution to my money problems as I could within the business. Catalogues have been going in and out, more so
work it around my full-time education and also my son. I have just now Hong Kong is looming. Results are improving all the time.
finished my first full period with Kleeneze and managed to hit my What I enjoy about Kleeneze is the friendliness of all the Distributors
10% target which was great as I earned myself £233.10! and their willing to give tips and advice without hesitation.
I now plan on building my Kleeneze business so that when I finish Whilst I’ve got a long road ahead of me, I’m aiming for Hong Kong.
university in June I will have a job that will fit around the family.” Years down the line I foresee being really successful and giving Gavin
Sarah Baker, Silver Distributor Scott a run for his money, but I need to get the foundations of the
business right first!”
“I started Kleeneze as I was looking for work to get away from my
Duncan Binnie-Ritchie, Distributor
part-time job. I was introduced by Steve and Rosemary (Johnson and
ENTERPRIZE WEEKLY BULLETIN Issue 08 05.03.10
4. LEARN WHILE YOU EARN EVENTS
22 Mar (19/4; 17/5; 14/6; 12/7; 9/8; 6/9; 4/10; 1/11; 29/11) Titans 24 Mar (21/4, 19/5, 16/6, 14/7, 11/8, 8/9, 13/10, 10/11, 8/12)
COMPANY SHOWCASES AND TRAINING DAYS Training and Opportunity Meeting, Change of venue - Folkestone business opportunity evening at the Firs club,
2-9 Mar Kleeneze Spring Destination 2010 – CAPE TOWN Cedar Court Hotel, Mayo Avenue, Off Rooley Lane, Firs lane, FOLKESTONE, CT19 4QF, J12-M20. 7.30 for
20 Mar Kleeneze Success Seminar, PARK PLAZA BRADFORD, BD5 8HW, 7.30pm for 8pm start. Everyone an 8.00pm start. Business dress please. All welcome,
HOTEL, BELFAST INTERNATIONAL AIRPORT welcome. Contact Neil Young on 07932 965 071 or hosts Chris & Emma Shafe, EzeReach: 01227 808744
4 Sept Kleeneze Xmas Showcase – THE NIA, Ezereach: 0113 350 8763. 22 Mar (19/4, 17/5, 14/6, 9/7, 6/9, 4/10, 1/11, 29/11) Westcountry
BIRMINGHAM 24 Mar (every four weeks) Teeside Opportunity Meeting, The Open at Padbrook Park Hotel, Cullompton, DEVON,
11 Sept Kleeneze Ireland Xmas Showcase – THE Windmill, a purpose built Conference and Seminar EX15 1RU (signposted 5 mins from J28 on M5). All from
RADISSON BLU HOTEL, DUBLIN AIRPORT Centre, Dalton Piercy, HARTLEPOOL, TS27 3HN, directly Red and Blue groups welcome. Prospect focused
6-13 Nov Kleeneze Destination 2010 – HONG KONG on A19, just north of Wynyard Park turn-off. Open Business Opportunity Presentation, Training, Book Stall,
meeting, everyone welcome. 8pm Start £2.50 per head. Bids table, Testimonials, raffle and business related
Guests free Opp/Training/Recognition/Raffle/Table. Sue stands. Booking in starts from 7.00pm. with small group
TRAINING MEETINGS - 2010 COUNTRYWIDE Phoenix 01642 918340 / Peter Neesham 01642 918258. training from David Bibby. Presentation starts at 8p.m.
7 Mar (every four weeks) Freedom Training. 10.00am – 1.00pm 30 Mar (every four weeks) Edinburgh Opportunity Meeting, Distributors £3 per person or £4 per couple. Guests
(doors open at 9.30am) Best Western Moat House Hotel, CHANGE OF VENUE – Premier Inn, Haymarket, FREE. Ample parking. Accommodation, meals, coffee
Festival Way, Etruria, STOKE-ON-TRENT, ST1 5BQ. EDINBURGH. 8pm 9pm. Contact Lynn MacDonald at and bar available. SPECIAL GUESTS FOR MARCH, MIKE
Guest speaker: Gill Nicholson. Bookings only, £6.00 per lynn@lynnmacdonald.com. AND AMANDA BIBBY! Contact Sheelagh & Paul 01392
person. Please send cheques (payable to A de Caso) to: 31 Mar (every four weeks) Opportunity Meeting at the Whitwood 462710 (Ezereach 01803 898592) or Nigel & Lucinda
Adele & Jaime de Caso, 38 Poplar Close, Blythe Bridge, Inn, Pioneer Way, CASTLEFORD, WF10 5TG (1/4 mile jct 01392 874412 (Ezereach 01803 898652)
Stoke-on-Trent ST11 9RJ (names will be held at the door, 31 M62). 7.30pm for 8pm start. Everyone welcome. 24 Mar (every 4 weeks) Birmingham Open BOM. The Plough &
no tickets are sent out) Business dress only please, Please note smart dress. Hosts Graham and Georgina Harrow Hotel, 135 Hagley Road, BIRMINGHAM. 7.45pm
everyone welcome. For further information, please call Long, Eze 01937 858018. registration for an 8pm prompt start. Ample free parking,
01260 218574. good reception areas & bar for team sizzles & meeting
20 Mar (17/4; 22/5; 19/6; 17/7; 14/8; 11/9; 16/10; 13/11; 11/12)
Going For Gold. At: The Globe Hotel, Tuesday Market
SOUTH/MIDLANDS/WALES your guests. Unfortunately there is no wheelchair access
to the room (upstairs). Only £3 per distributorship, guests
9 Mar (06/04; 04/05; 01/06; 29/06; 27/07; 24/08; 21/09; 19/10;
Place, KINGS LYNN, Norfolk.PE30 1EZ (Use hotel free (bring loads & see your business grow). If you want
16/11). Bristol Opportunity Meeting. Ship Inn (next to
entrance in Kings Street, opposite ‘Prezzo’) 7.30pm for 2010 to be your best year ever – don’t wait till then – your
Premier Inn), Thornbury Road, Alveston, BRISTOL, BS35
8pm prompt start. Business Dress only please. £2.50 per 2010 business starts NOW. Hosts Gerard & Claire Tucker-
3LL. 8.00pm start. Business dress please. Distributors
person. Guests free. Everyone welcome. Contact Ann & Mawr (EzeReach: 0121 314 9785) and Geoff & Diane
£2.50 per head, guests FREE. Host: Andy Cooper, E/R:
John Coe on 01553 829241 or Ezereach 01553 888118. Owen (EzeReach: 0121 314 4870)
0117 911 7561.
21 Mar Titans Business Building Seminar The Cedar Court Hotel, www.birminghambom.co.uk.
9 Mar (6/4; 4/5; 1/6; 29/6; 27/7; 24/8; 21/9; 19/10; 16/11; 14/12)
Mayo Avenue, Rooley Lane, BRADFORD BD5 8HW Tel 27 Mar (Last sat of every month) Announcing the new PORT
Hemel Hempstead Opportunity Meeting, Holiday Inn,
01274 406606 off J26 M62. 11.30am - 5pm Top Line up of TALBOT BOM at the Twelve Knights hotel Margam rd
Breakspear Way, HEMEL HEMPSTEAD HP2 4UA. £3
Speakers - Eamon Lynch & Maria Ryan (GOLD SED) Port Talbot, South Wales SA13 2DB. £3 per person,
per distributor, guests free. 7.30pm for 8pm start.
Gary & Esther Watson (Platinum SED)Tracy Payne & guests free. Starts 1pm till 3.30pm. Free parking, less
Business dress please. Hosts: Rosina & Frank Pocock.
Harvey Kent (Silver Exec) Knowledge is King will be than 1 mile from junction 38 of the M4. Host: Raymond
Tel: 01442 256405.
present. £1 in the bucket money draw. Raffle and an Underwood. All welcome. Ezereach: 01792-824532, e-
Awesome Recognition Parade Across Pd12 2009 - Pd 15 Mar (19/04, 17/05, 21/06, 19/07, 20/09, 18/10, 15/11, 13/12) mail: raymondunderwood@btinernet.com
3.2010 Only £10 per head. Book into this event by Welcome Blue & Red Groups across the Network . Join
26 Apr (21/6, 19/8, 11/10 13/12) ELTHAM open evening. We may
logging onto www.titans-seminars.co.uk No tickets are us for an evening of FUN with Opportunity Presentations
have changed to Bi-monthly but we are still the only open
issued. Your name will be on a list on the door upon and Kleeneze Stories. VENUE:Forest Suite , Bracknell
evening in South London. Open to Blue and Red Groups.
entrance. This is an open event for everyone. A Training Leisure Centre, Bagshot Road, BRACKNELL, Berks,
7:30pm registration for prompt 8:00pm start, ends around
Event not to be missed - www.titans-seminars.co.uk RG12 9SE. 7.45pm for 8.30pm start. Distributors £3
9:30pm, then relax for a drink and a sizzle in our own
Single - Joint distributors 5.00 guests FREE Business
28 Mar It’s BACK, it’s BIGGER than ever, it’s ‘THE BIG 1’! The comfortable Bar & Lounge. Still only £3 per
dress please. Contact Debbie Gee on 01628 626327 or
East Midlands premier event is coming up soon, so book distributorship, guests free, dress code: smart casual.
Kate Lee on 0118 9268540.
now to secure a place with top speakers - PETER REA, Eltham Conservative Club, 254 High Street, Eltham,
CRAIG WHITE, HEATHER O’NEIL, LAURA KELLY & the 15 Mar (19/04, 17/05, 21/06, 19/07, 20/09, 18/10, 15/11, 13/12) London SE9 1AA. Contact Joyce & Pete Rowe on 020
amazing MICHAEL KHATKAR!!! Knowledge is King will South East Open Evening Bracknell. Welcomes Blue & 8463 7133 or Ezereach 020 3393 2408 or email:
also be there on the day, plus Barney’s Print Shop. Red Groups across the Network. Join us for an evening jpr9@o2.co.uk
Tickets only £7 per person for a fantastic afternoon of of FUN with Opportunity Presentations and Kleeneze
29 April (27/05, 24/06, 29/07, 26/08, 30/09, 28/10, 25/11)
training with a fantastic raffle. Starts at 12 noon (Doors Stories. Hospitality Suite (upstairs), Bracknell Leisure
Showcase Opportunity Briefing, Tottenham Green Leisure
open 11am) Finish at 5pm. For further details contact Centre, Bagshot Road, BRACKNELL, Berks, RG12 9SE.
Centre, The Gold Room, First Floor, 1 Philip Lane,
Laura Thorpe & Les Ward on 0116 294 7827 or Andy 7.45pm for 8.30pm start. Distributors £3 - guests FREE
LONDON N15 4JA. 7.30pm. Registration for 7.45pm start.
Buxton & Laura Kelly on 07830 190485. Make cheques Business dress please. Contact Debbie Gee on 01628
Special guest speakers each month. £3 per
payable to ‘The Big 1’ to 34 Rectory Lane, Thurcaston, 626327 or Kate Lee on 0118 9268540.
distributorship, guest free. Everyone welcome! Hosts:
Leicestershire. LE7 7JQ. The meeting is at the Novotel, 15 Mar (12/4; 10/5; 7/6; 5/7; 2/8; 30/8; 27/9; 25/10; 22/11; 20/12) Gary Dixon and team. Contact 07973 712 425,
Long Eaton, NOTTINGHAM - Jct 25 M1. You cannot by Norwich Business Opportunity Evening, Holiday Inn, I.T.S.113915, or email: garydiamonddixon@aol.com.
tickets on the day so don’t delay - book today - this will Ipswich Road, NORWICH, NR4 6EP 7.30pm for 8pm
,
29 Mar (26/4; 24/5; 21/6; 19/7; 16/8; 13/9; 11/10; 8/11; 6/12;
be a sell out event. See you there. start. £3 per Distributor, guests free. Business dress
3/1/2011. Bassaleg, NEWPORT, GWENT, Open
28 Mar (30/5, 25/7, 19/9, 14/11) Gillian Nicholson’s Wealth Events please. Contact Stephen on 07810 126010.
Opportunity meeting at The Ruperra, 73 Caerphilly Road
Training Thurrock Hotel, THURROCK, Essex. Registration 17 Mar (14/04, 12,05, 09/06, 07/07, 1/09, 29/09, 27/10, 24/11) Bassaleg Newport NP10 8LJ. J28 M4.
11:00 for prompt start at 11:30hrs. Finish 2pm. £4.00 per Open Opportunity Meeting at The Summit Centre, (www.theruperra.co.uk for directions) Doors Open 7pm
distributor – Guests free. Further information email: Gillian Pavilion Road, Kirkby In Ashfield, NOTTINGHAM, NG17 Start 8pm. Admission £2.50 each, Guests Free. Dress
Nicholson at wealthevents@btinternet.com Arrive ready to 7LL. Junction 27 or 28 of the M1. 8pm - 9.30pm. code smart casual please. Comfortable surroundings to
learn, leave ready to earn! Wealth of Income, Wealth of Telephone 01623 752008. Hosts: Margaret & Mike enjoy a drink and sizzle afterwards. For more details
Knowledge, Wealth of Friendships. Drayton 01623 722500, or e-mail contact Nick Newham & Jeanette Legge on Ezereach
18 Apr Move On Up Training Day 11:00 until 5:00 Whitwood Inn mikedrayton@btinternet.com. 02920 007 637 or 07791 891 208
CASTLEFORD WF10 5TG junction 31 off M62 Michael 17 Mar (14/04, 12/05, 09/06, 07/07, 04/08, 1/09, 29/09, 27/10, 6 Apr (First Tuesday of every month) Business Opportunity
Khatkar, Ram & Sylvia Laing and others Ticket only event 24/11) Essex Business Opportunity Meeting at the Meeting. St Leonards Hotel, Ringwood Road, St
£11. Including Buffet lunch Hosts Georgina & Graham Holiday Inn, Brook Street, BRENTWOOD, CM14 5NF, J28 Leonards, RINGWOOD, Hampshire, BH24 2NP 7.30pm .
Long 01757 268830 info@longsuccess.co.uk – M25. 7.30 for 8pm start. Business Dress please. for 8pm start, £2.50 per distributor, Guests Free! Business
Everyone welcome, hosts Craig White. EzeReach: 01206 dress please. Hosts Bob Dalton and Sue Marshall on
OPPORTUNITY MEETINGS - NORTH/SCOTLAND 22 Mar
804 635.
(First Monday of each Period – (19/4; 17/5; 14/6; 12/7;
01425 480675 or Ezereach 02380987429
9 Mar (second Tuesday of each month) BOM meetings at
Carlisle. Border Gate Premier Inn, Carleton, CARLISLE
9/8; 6/9; 4/10; 1/11; 29/11) Westcountry Open Evening at
Padbrook Park Hotel, Cullompton, DEVON EX15 1RU
REPUBLIC OF IRELAND
CA4 OAD Tel: 01228 633311. 7.30pm for 8pm start. All 7 Mar Glenroyal hotel MAYNOOTH, Sunday 7th march at 12 o
(signposted 5 mins from J28 on M5). All from Red and
distributors and prospects/guests welcome. Hosts Alistair clock for a 12.30 start. Guest speaker Lynn McDonald.
Blue groups welcome. Prospect focused Business
Townsend and Malcolm Bullough and will feature a Please contact Eamon lynch or Marie Ryan on
Opportunity Presentation, Book Stall, Bids table,
presentation of the opportunity and a guest speaker. For 0449330826 or 0872196243.
Testimonials, raffle and business related stands. Booking
information, contact: Alistair Townsend 01228 528126
in starts from 7.00 pm. and the event starts at 8pm.
email: ali5kids@sky.com, Malcolm Bullough 01228
675553 e mail: malcolmbullough@hotmail.com.
Distributors £3 per person or £4 per couple. Guests THE NETHERLANDS
FREE. Ample parking. Accommodation, meals, coffee 20 Mar (17/4; 15/5; 12/6; 10/7; 7/8; 11/9; 2/10; 30/10; 27/11;
13 Mar (every four weeks) Aberdeen Opportunity and Training and bar available. Contact Sheelagh & Paul 01392 18/12) Hotel van der Valk de Cantharel, Van Golsteinlaan
Meeting, Holiday Inn Express – Aberdeen Exhibition 462710 (Ezereach 01803 898592) or Nigel & Lucinda 20, 7339 GT APELDOORN. 1pm – 3pm. Email Rita &
Centre, Parkway East, Bridge of Don, ABERDEEN, AB23 01392 874412 (Ezereach 01803 898652). Frank Kamsteeg at f.kamsteeg@home.nl.
8AJ. 10am – 1pm, £3. Contact Lynn Macdonald at
22 Mar (19/4, 17/5, 14/6, Business Opportunity Open Evening,
lynn@lynnmacdonald.com or Tel: 01506 414456 Do you have any Training or Opportunity meetings in
Everyone Welcome, Supreme Inns, Bicker bar
16 Mar (every four weeks) Glasgow Opportunity Meeting Roundabout, BOSTON A17/A52 junction, registration your area? Let us know, at meetings@kleeneze.co.uk
PREMIER INN, George Square, GLASGOW 8pm- 9pm. 7.30pm, £3 per person, Hosts:- Andy & Amanda Holland and we will include them in our weekly meetings diary.
Contact Lynn Macdonald at lynn@lynnmacdonald.com or email:- a.holland075@btinternet.com Eze-Reach
Tel: 01506 414456.
DEADLINE FOR WEEKLY SUBMISSIONS 4PM TUESDAY.
Number:- 01553 886597
Issue 08 ENTERPRIZE WEEKLY BULLETIN