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Social Media 201: Tools and Strategies

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KMb Unit, York University
KMb Unit, York University

Slides from a workshop given at York University in Toronto, Canada on October 9, 2013.

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1 Social Media 201 Krista Jensen Knowledge Mobilization Unit October 9, 2013
2 Agenda • Overview of KMb Services at York • Useful Tools • Bitly.com • HootSuite • Tweet Chats and Twitter Walls • Other Social Media Platforms • LinkedIn Groups • YouTube Channels • Slideshare Channels • Pinterest • Analytics • Social Bro • Twitter Counter • Wordpress • Social Media Strategy Building
3 Services at York • Provide Knowledge Mobilization support to all York faculty, staff and graduate students engaged in policy and practice relevant research • Knowledge Brokering • Knowledge Mobilization events for networking and collaboration • Clear Language research summaries • Knowledge Mobilization Learning Sessions providing capacity building in KMb and Social Media
4 Services at York • Knowledge Mobilization Strategy development for grant proposals • Social Media Strategy development for research projects, online partnership building and research dissemination
5 Why Use Social Media? • Disseminate knowledge and research in an iterative and interactive way • Build communities for partnerships, collaboration and sharing • Get academic research into the hands of people who can use it Image adapted from http://webbiquity.com/social-media-marketing/the-four-cs-of-social-media-marketing/
6 Bitly.com
7 HootSuite
8 TweetChat
9 tchat.io
10 Tagboard
11 LinkedIn Groups
12 YouTube Channels
13 SlideShare Channels
14 Pinterest
15 Analytics- SocialBro Free version available on Chrome or $6.95/month
16 Analytics- Wordpress
17 Analytics- Twitter Counter
18 Social Media Strategy Building Need to consider: • Team • Primary Goals • Audiences • Current Conversation • Selecting Tools • Content • Measuring Success • Name and Design • Evaluation
19 Resources General Social Media Bit.ly http://bit.ly • URL shortener that lets you track who clicked on your links Cambridge Community Television www.slideshare.net/cctvcambridge • Good presentations on how to develop a social media strategy The Conversation Prism www.theconversationprism.com • Visual of many social media tools for various purposes
20 Resources NameChk http://namechk.com/ • Let’s you see if your username is available on social networking sites Nonprofit Social Network Benchmark Report 2012 http://nonprofitsocialnetworksurvey.com/index.php • Report that summarizes how nonprofit organizations are using social media and the top factors for success
21 Resources Online Database of Social Media Policies http://socialmediagovernance.com/policies.php • Links to over 175 social media policies and guidelines in use by various organizations, including many universities SlideShare www.slideshare.net • Post your presentations online and allows you to embed them on your website
22 Resources Vanderbilt University Social Media Handbook http://web.vanderbilt.edu/resources/social-media-handbook/ • Very good resources on how to create a social media strategy and how to start using various tools York University Social Media Guidelines http://www.yorku.ca/yorkweb/standards/documents/yu-social- media-standards_may2012_r3.pdf
23 Resources Facebook HOW TO: Set up a facebook Page http://mashable.com/2011/05/22/how-to-facebook-page/ • Includes step by step instructions to set up a fan page Twitter 10 Ways Researchers Can Use Twitter http://www.networkedresearcher.co.uk/2011/08/03/10-ways- researchers-can-use-twitter/
24 Resources Introduction to Social Media Measurement with HootSuite http://www.slideshare.net/hootsuite/introduction-to-social-media- measurement-with-hootsuite-7919595 LSE Guide to Using twitter in University Research, Teaching and Impact Activites http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter- guide TweetBackup http://tweetbackup.com • Twitter doesn’t archive tweets but you can backup your tweets and export them to Excel with this tool
25 Resources TweetChat http://tweetchat.com/ • Allows you to have a tweetup, a kind of twitter “conference call”, using hashtags. This tool with show only conversations with your chosen hashtag TweetStats http://tweetstats.com • Show some statistics and analytics on your tweets. Also can create a word cloud of all the words you tweet
26 Resources Twuffer http://twuffer.com/ • Allows to you schedule in tweets for a later time. Good to use if you are going to be away or plan to tweet daily about a resource, eg. ResearchSnapshots Twitter Help Center http://support.twitter.com/ • Articles to get you started, as well as information about solving common problems and how to report a violation
27 Resources Using Twitter for Research https://www.martineve.com/2011/05/23/using-twitter-for-research/ • A Prezi presentation outlining ways to use twitter aimed at researchers
28 Questions?
29 Krista Jensen, KMb Officer kejensen@yorku.ca ext 88847 www.researchimpact.ca twitter.com/KMbYork researchimpact.wordpress.com twitter.com/ResearchImpact researchimpact.othree.ca www.slideshare.net/KMbYork researchimpact.othree.ca delicous.com/researchimpact

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Social Media 201: Tools and Strategies

  • 1. 1 Social Media 201 Krista Jensen Knowledge Mobilization Unit October 9, 2013
  • 2. 2 Agenda • Overview of KMb Services at York • Useful Tools • Bitly.com • HootSuite • Tweet Chats and Twitter Walls • Other Social Media Platforms • LinkedIn Groups • YouTube Channels • Slideshare Channels • Pinterest • Analytics • Social Bro • Twitter Counter • Wordpress • Social Media Strategy Building
  • 3. 3 Services at York • Provide Knowledge Mobilization support to all York faculty, staff and graduate students engaged in policy and practice relevant research • Knowledge Brokering • Knowledge Mobilization events for networking and collaboration • Clear Language research summaries • Knowledge Mobilization Learning Sessions providing capacity building in KMb and Social Media
  • 4. 4 Services at York • Knowledge Mobilization Strategy development for grant proposals • Social Media Strategy development for research projects, online partnership building and research dissemination
  • 5. 5 Why Use Social Media? • Disseminate knowledge and research in an iterative and interactive way • Build communities for partnerships, collaboration and sharing • Get academic research into the hands of people who can use it Image adapted from http://webbiquity.com/social-media-marketing/the-four-cs-of-social-media-marketing/
  • 15. 15 Analytics- SocialBro Free version available on Chrome or $6.95/month
  • 18. 18 Social Media Strategy Building Need to consider: • Team • Primary Goals • Audiences • Current Conversation • Selecting Tools • Content • Measuring Success • Name and Design • Evaluation
  • 19. 19 Resources General Social Media Bit.ly http://bit.ly • URL shortener that lets you track who clicked on your links Cambridge Community Television www.slideshare.net/cctvcambridge • Good presentations on how to develop a social media strategy The Conversation Prism www.theconversationprism.com • Visual of many social media tools for various purposes
  • 20. 20 Resources NameChk http://namechk.com/ • Let’s you see if your username is available on social networking sites Nonprofit Social Network Benchmark Report 2012 http://nonprofitsocialnetworksurvey.com/index.php • Report that summarizes how nonprofit organizations are using social media and the top factors for success
  • 21. 21 Resources Online Database of Social Media Policies http://socialmediagovernance.com/policies.php • Links to over 175 social media policies and guidelines in use by various organizations, including many universities SlideShare www.slideshare.net • Post your presentations online and allows you to embed them on your website
  • 22. 22 Resources Vanderbilt University Social Media Handbook http://web.vanderbilt.edu/resources/social-media-handbook/ • Very good resources on how to create a social media strategy and how to start using various tools York University Social Media Guidelines http://www.yorku.ca/yorkweb/standards/documents/yu-social- media-standards_may2012_r3.pdf
  • 23. 23 Resources Facebook HOW TO: Set up a facebook Page http://mashable.com/2011/05/22/how-to-facebook-page/ • Includes step by step instructions to set up a fan page Twitter 10 Ways Researchers Can Use Twitter http://www.networkedresearcher.co.uk/2011/08/03/10-ways- researchers-can-use-twitter/
  • 24. 24 Resources Introduction to Social Media Measurement with HootSuite http://www.slideshare.net/hootsuite/introduction-to-social-media- measurement-with-hootsuite-7919595 LSE Guide to Using twitter in University Research, Teaching and Impact Activites http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter- guide TweetBackup http://tweetbackup.com • Twitter doesn’t archive tweets but you can backup your tweets and export them to Excel with this tool
  • 25. 25 Resources TweetChat http://tweetchat.com/ • Allows you to have a tweetup, a kind of twitter “conference call”, using hashtags. This tool with show only conversations with your chosen hashtag TweetStats http://tweetstats.com • Show some statistics and analytics on your tweets. Also can create a word cloud of all the words you tweet
  • 26. 26 Resources Twuffer http://twuffer.com/ • Allows to you schedule in tweets for a later time. Good to use if you are going to be away or plan to tweet daily about a resource, eg. ResearchSnapshots Twitter Help Center http://support.twitter.com/ • Articles to get you started, as well as information about solving common problems and how to report a violation
  • 27. 27 Resources Using Twitter for Research https://www.martineve.com/2011/05/23/using-twitter-for-research/ • A Prezi presentation outlining ways to use twitter aimed at researchers
  • 29. 29 Krista Jensen, KMb Officer kejensen@yorku.ca ext 88847 www.researchimpact.ca twitter.com/KMbYork researchimpact.wordpress.com twitter.com/ResearchImpact researchimpact.othree.ca www.slideshare.net/KMbYork researchimpact.othree.ca delicous.com/researchimpact