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Introduction  Konzept PR    The Agency for the Information Age
Experience ,[object Object],[object Object],[object Object]
Expertise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How we work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Levels of Proactivity
Complete Range of Communication Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our  Evaluation  Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR and  MORE... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clustering Technology Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Background  Account Directory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda setting:  Company and Technologies    Examples for bylined / contributed texts with specific targets: brand, technology, channel
Further Examples of our strengths:  Interviews Markets, strategies, technologies...international spokespersons are necessary part of market leadership campaigns
Bylined Market and Technology Commentary ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Case Study writing and placement:
[object Object],[object Object],[object Object],[object Object],Bylined Articles:  Software, Hardware and SERVICES
Entering vertical markets Campaign entering the professional video market with data protection Foto TV & Video, Media Biz, Digital Production, AVInvest
Direct Communications: ,[object Object],What We Can Do for You Press visit  McDATA / Handelszeitung Example recent DataCore product launch: 1 day Press Tour with 7 interviews CeBIT support with 15 interviews Result: more than  25 articles (CZ, CW, InfoWeek, CRN, CP, IT Business, iX, PC Pro, VDI Nachrichten...
What the clients say:   "As someone who has worked with many PR agencies for over 25 years, I recommend KONZEPT PR very highly.  They understand how to work with you to get your message across, they have a proven methodology and you get to work with highly professional account managers to make sure you are getting top results.  They have the experience and close relationship with the leading press and the quality of the results for us have been super." George Teixeira,  CEO DataCore Software
“ For many years we are working together with KPR and we achieved a continuous increasing press coverage. Especially the high level technical and case study competence of KPR has impressed me. Their professional service based on their excellent contacts to the key journalists and magazines is always taylored for our needs – flexible, straighforward and established.” Otto KILB, Strategic Development Manager Printronix EMEA
" KPR is doing a great job for us - in every respect and since 8 years now. Just go on like that...“ Johannes Müller, Member of the Board, Daetwyler AG Cables+Systems
„ I have worked with Konzept PR for over five years at two different companies. They have been Quantum's strongest agency compared to all other agencies we were working with (globally)... They deliver over and above our retainer expectations and have always been able to suggest and implement additional activities and thought leadership projects. They have strong technical expertise, and are very proactive - continuously driving ideas and initiatives to give us our share of voice.  Marije Stijnen, Director of Corporate Marketing Tandberg Data
Why KPR? Where we see our strengths  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why KPR? „ KPR had and still has  my vote as the best PR agency  I have ever worked with...“ Henrik Hansen Marketing Director EMEA, Quantum

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Kpr präs webtest2

  • 1. Introduction Konzept PR The Agency for the Information Age
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Agenda setting: Company and Technologies Examples for bylined / contributed texts with specific targets: brand, technology, channel
  • 11. Further Examples of our strengths: Interviews Markets, strategies, technologies...international spokespersons are necessary part of market leadership campaigns
  • 12.
  • 13.
  • 14.
  • 15. Entering vertical markets Campaign entering the professional video market with data protection Foto TV & Video, Media Biz, Digital Production, AVInvest
  • 16.
  • 17. What the clients say: "As someone who has worked with many PR agencies for over 25 years, I recommend KONZEPT PR very highly. They understand how to work with you to get your message across, they have a proven methodology and you get to work with highly professional account managers to make sure you are getting top results. They have the experience and close relationship with the leading press and the quality of the results for us have been super." George Teixeira, CEO DataCore Software
  • 18. “ For many years we are working together with KPR and we achieved a continuous increasing press coverage. Especially the high level technical and case study competence of KPR has impressed me. Their professional service based on their excellent contacts to the key journalists and magazines is always taylored for our needs – flexible, straighforward and established.” Otto KILB, Strategic Development Manager Printronix EMEA
  • 19. " KPR is doing a great job for us - in every respect and since 8 years now. Just go on like that...“ Johannes Müller, Member of the Board, Daetwyler AG Cables+Systems
  • 20. „ I have worked with Konzept PR for over five years at two different companies. They have been Quantum's strongest agency compared to all other agencies we were working with (globally)... They deliver over and above our retainer expectations and have always been able to suggest and implement additional activities and thought leadership projects. They have strong technical expertise, and are very proactive - continuously driving ideas and initiatives to give us our share of voice. Marije Stijnen, Director of Corporate Marketing Tandberg Data
  • 21.
  • 22. Why KPR? „ KPR had and still has my vote as the best PR agency I have ever worked with...“ Henrik Hansen Marketing Director EMEA, Quantum