Social Media Snap Shot - July 2010

Social Media - Is it worth looking into?
Evolution in communication

For New Hampshire Catholic Charities

KSLeBlanc 603.233.5078 www.aleuromedia.com @KSL

Friday, July 23, 2010 1

It helps to know the terms, what they
are and how they work. Makes things

Terms
less “magical” more meaningful.

Forum a public meeting or assembly for open discussion
Blog a frequent, chronological publication of personal thoughts and Web links.
RSS is short for Rich Site Summary. RSS is an XML-based language which
represents information on the World Wide Web in a form which may be syndicated
(subscribed to) in special news reader applications. RSS allows your news reader
program to bring a websites news feed directly to your computer. (aka Really Simple
Syndication)
Social Network the personal or professional set of relationships between individuals.
Social networks represent both a collection of ties between people and the strength
of those ties.
New media is the marriage of mediated communications technologies with digital
computers.
Social Media an umbrella term that deﬁnes the various activities that integrate
technology, social interaction, and the construction of words and pictures. This
interaction, and the manner in which information is presented, depends on the
varied perspectives and "building" of shared meaning, as people share their stories,
and understandings.



So what is it (social media for fundraisers)?

• It is donor cultivation
• It is event planning
• It is marketing
• It is operations
• It is a two way street



http://
www.facebook.com/
Statistically speaking... press/info.php?statistics

People on Facebook
• More than 400 million active users
• 50% of our active users log on to Facebook in any given day
• Average user has 130 friends
• People spend over 500 billion minutes per month on Facebook

Activity on Facebook
• There are over 160 million objects that people interact with (pages,
groups and events)
• Average user is connected to 60 pages, groups and events
• Average user creates 70 pieces of content each month
• More than 25 billion pieces of content (web links, news stories, blog
posts, notes, photo albums, etc.) shared each month.



http://
www.facebook.com/

Global Reach
More than 70 translations available on the site
About 70% of Facebook users are outside the United States
Over 300,000 users helped translate the site through the translations application

Mobile
There are more than 100 million active users currently accessing Facebook
through their mobile devices.
People that use Facebook on their mobile devices are twice more active on
Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to
deploy and promote Facebook mobile products



http://
www.facebook.com/

Platform
More than one million developers and entrepreneurs from more than 180 countries
Every month, more than 70% of Facebook users engage with Platform applications
More than 550,000 active applications currently on Facebook Platform
More than one million websites have integrated with Facebook Platform
More than 150 million people engage with Facebook on external websites every month
Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook



http://tweettwins.wordpress.com/

Statistically speaking... 2010/06/01/twitter-statistics-2010/

... 75% of Twitter trafﬁc is
outside Twitter.com
Twitter is getting 3 billion requests a
Read more: http://www.businessinsider.com/twitter- day, which gives you an idea about
stats-2010-4#and-heres-why-apps-are-important-75-of-
twitter-trafﬁc-is-outside-twittercom-4#ixzz0tb9n9ELG how many Tweets are read daily.
Read more: http://www.businessinsider.com/twitter-
stats-2010-4#twitter-is-getting-3-billion-requests-a-day-which-
gives-you-an-idea-about-how-many-tweets-are-read-
daily-5#ixzz0tb9vMmxs

Twitter's users are doing 55
million tweets per day And its search engine gets 600
Read more: http://www.businessinsider.com/twitter- million queries every day.
stats-2010-4#twitters-users-are-doing-55-million-
tweets-per-day-6#ixzz0tb9zD727 Read more: http://www.businessinsider.com/twitter-
stats-2010-4#and-its-search-engine-gets-600-million-
queries-every-day-7#ixzz0tbA3uqdx



Statistically speaking...

Twitter has

http://
econsultancy.com/blog/
5324-20+-mind-blowing-
and is adding approximatley 300,000 more per day social-media-statistics-



http://www.viralblog.com/research/

Statistically speaking... youtube-statistics/

YouTube exceeds 2 billion views a day - nearly
double the prime-time audience of all three
major U.S. broadcast networks combined.

More video is uploaded to YouTube
in 60 days than all 3 major US
networks created in 60 years

24 hours of video content is uploaded every minute

Flickr now hosts more than 4bn
images. A massive jump from
the previous 3.6bn



http://www.viralblog.com/research/youtube-statistics/

Statistically speaking...

More than 700,000 local businesses have active Pages on Facebook.

LinkedIn has over 50m members worldwide. This
means an increase of around 1m members month-on-
The average person spends month since July/August last year.
15 mins a day on YouTube

Purpose-built Facebook pages have created more than 5.3bn fans.



Pace of change...(it’s quick, no more time to sit still)
December 2005, ofﬁcial launch of YouTube (8 million videos watched a day)
July 2005, 100 million videos viewed per day and 65,000 uploads daily
September 2007, Nonproﬁt channels launched
October 2007 Queen of England launches YouTube channel
January 2008, 10 hours of video uploaded per minute
October 2008, 15 hours of video uploaded per minute
January 2009, US Congress and President channels launched
April 2009, Peabody Award
May 2009, 20 hours of video uploaded per minute
October 2009, more than one billion views per day BUT WAIT!
February 2009, Vatican Channel launched There’s more.

February 2010, Live stream of President Obama interview
May 2010, exceeds 2 billion views per day



Pace of change...(what do you think will happen in the next 6 months?)
February 2004, Facebook launched from Harvard dorm room
March 2004, Facebook expands from Harvard to Stanford, Columbia & Yale
June 2004, Facebook moves to Palo Alto, California
December 2004, Facebook reaches 1 million active users
September 2005, Facebook expands to high school networks Don’t let planning for
December 2005, 5.5 million active users perfect get in the way of
November 2006, Share feature added on Facebook your progress.
February 2007, virtual gift shop launches Evolve.
April 2007, Facebook reaches 20 million active users
October 2007, Facebook reaches 50 million active users
January 2008,Facebook co-sponsors Presidential Debates with ABC news
August 2008, Facebook reaches 150 million active users
September 2009, Facebook reaches 300 million active users
February 2010, Facebook reaches 400 million active users



Socializing?

The social beneﬁts of internet use will far outweigh the negatives over the next decade,
according to experts. They say this is because email, social networks, and other online tools
offer "low friction" opportunities to create, enhance, and rediscover social ties that make a
difference in people's lives. The internet lowers traditional communications constraints of cost,
geography, and time; and it supports the type of open information sharing that brings people
together.



This morning on Twitter...
marynabadenhors marynabadenhors
  Not surprising that digital Relationships and reﬂection are at the heart of digital
technology in ed. is either portfolios, not the technology - #quote Helen Barrett
loved or hated. Digital, after
all, contains only 0’s and 1’s
#quote by @alﬁekohn megsamanda
http://bit.ly/8ZrzBz #slide2learn
CSWarner   iPod touch educators join this
Cut-and-paste problems? 5 Ning network..#mlearning
ways to reduce cheating #edchat 6:40 PM Jul 8th via
http://bit.ly/cGSxQf #edchat TweetDeck
#edtech
web20education
lgEduGator   #edtech20 #edchat 3 Simple Ways
Top 3 Education Articles of the Week | Health, New Teachers Can Quickly Become
Technology & Sports #edtech #edchat http:// All-Stars: http://url4.eu/5nKUH
ow.ly/2b0jQ



The Networked Nonproﬁt http://www.slideshare.net/
kanter/networked-nonproﬁt-
slides-3671181



Lets do some research real time...



Social Media Snap Shot - July 2010

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Social Media Snap Shot - July 2010