Teaching the teachers about social media.

Faculty Development Session
DWC/ITT
Social Media
In Education

Aleuromedia LLC www.aleuromedia.com KSLeBlanc

kelley@aleuromedia.com
On Twitter @KSL


On the fence.

Where
are you? Already
using it and
Don’t believe it has
want to
a role in business Social know more.
or educational
organizations. Media

Just plain terriﬁed.

Just plain terriﬁed.
You may be right to be scared.

• If you are not participating you
are at risk.
• If you are participating without
a policy or a plan you are at
risk.


“WORD of mouth scuppered their grand plans. It was the stuff of dreams: a
hand-delivered sneak preview of what was in store on the labour-intensive
English paper.
Only in this case, the explosion of leaks and top-notch tips on Twitter, Facebook
and Bebo were the nemesis of those already swotting up on the poets spotted in
the advance reading of English 2”

Twitter http://www.independent.ie/education/latest-news/paper-dream-dashed-by-internet-1762619.html


On the fence.
Where
are you
now? Already
using it and
Don’t believe it has
want to
a role in business Social know more.
or educational
organizations. Media


On this side of the fence:

Feeling Like
There’s Too
Much Noise?


Consider This


Consider This

It’s important to someone


It’s About Relevancy

Twitter is like a
hammer.

One tool, two very
different uses.


Twitter and Educators

• 21.9 percent of respondents say they are "familiar" or "very familiar" with Twitter.
• Of those who use Twitter, 21 percent say they "frequently" use it to collaborate with
colleagues; 15.6 percent do so "occasionally."
• Of those who use Twitter, 7.2 percent "frequently" use it as a learning tool in the classroom;
9.4 percent do so "occasionally."
• 71.8 percent of current Twitterers expect their usage to increase this school year.
• 20.6 percent of current non-Twitter users say there is a "50/50 chance" they will use Twitter as
a learning tool in the classroom in the next two years.
• 12.9 percent of respondents say they tried Twitter, but stopped using it because it took too
much time, they did not ﬁnd it valuable, or a combination of reasons.

http://ow.ly/liSy


Twitter and Educators

“The MU Facebook network now has about 45,000 proﬁles
attached to it.
The UM system has used Facebook, Twitter, YouTube,
Flickr and podcasts for 18 months, spokeswoman Jennifer
Hollingshead said, and many MU departments have social
networking pages such as Facebook or Twitter.”

http://www.columbiamissourian.com/stories/2009/08/05/what-do-you-think-using-social-media-sites-education-system/


Blog roll

edu org Program
Blogs

Program
Blogs

Writers
Forum
Visual
Arts
Forum

PowerCampus
Cvent
Angel, BlackBoard


School Class of
Class of
Cause Page Alumni/Group
Class of
Alumni/Group
Class of
Alumni/Group
Alumni/Group

School Fan Page

School Facebook Network

MFA | MBA MFA | MBA MFA | MBA
Program Group Program Group Program Group

Program Program Program
Fan Page Fan Page Fan Page

student/faculty student/facult other profiles
student/faculty student/facult other profiles
Profile Page
student/faculty Fan Page
student/facult other profiles
Profile Page
student/faculty Fan Page
student/facult other profiles
Profile Page Fan Page other profiles
Profile Page Fan Page other profiles
other profiles


My Surprise
BA, MBA and MFA students graduating
without having a LinkedIn proﬁle

students using Facebook that do not know
how to set permission levels to their content

marketing students graduating without
understanding the evolution of marketing and
the effects of web 2.0

students with almost no understanding of
how social media affects businesses

My Surprise
administrators trying to silence or restrict
conversation about the school in social media

institutions leaving real relationships at the
curb

misunderstandings about the cost to
implement and maintain social media efforts

lack of organizational social media policy and/
or plan

omission of Facebook advertising for
recruitment

My Surprise

faculty and staff members engaging in social
media platforms without social media policy or
plans deﬁned

faculty without their demonstrated thought
leadership available or accessible online

faculty unaware of just how social media has
evolved and the resulting changes in
communication


High school students interviewed
say...
they had one class period in middle school that discussed internet
danger

they do not have media literacy as a course or even a focus in
another course offered in their curriculum

teachers still prefer work submitted as hard copies

students may not reference wikipedia in the bibliographies but are
left to decide if other sites are legitimate using their best
judgement

only half of the students were aware of their school having a
social media policy

FACT: These students use social media every single day.

SocMed 101


Focus
Evolution of
Marketing

Personal Brand

Social Media Plan

Social Media Policy

Brand Equity


Evolution of Marketing

Social Media


Broadcast

Photo credit : fxgeek's photostream
licensed through Creative Commons
Photo credit: Human Productivity Lab,
licensed through Creative Commons

All of these channels pushed a message.
The audience participated by listening and buying.


Evolution of Marketing

The audience
participates on all
levels now.
Evaluating, promoting,
advising, requesting.


The Best Thing That
Happened to Me as an
Educator This Year -
The Equity Equation


The Equity Equation
“As part of this class we were asked to create an equity equation that
would allow us to evaluate the cost of a personal brand. To do this I
researched how much it would cost to turn 1 million potential consumers
into sales using traditional marketing means such as radio, TV, newspaper,
and billboard. Although there is no right or wrong answer to what
the value of a brand is I was able to create an equation that I feel is a
decently accurate representation of brand equity. According to my
equation it would cost about $1,180,080 to convert 4 million impressions
into 1 million sales. Creating an equity equation was more an
exercise in thinking outside of the box and ﬁnding new ways to
research than an exercise in accuracy. ”


Innovate and
Recommend


Innovate and
Recommend
“I have several recommendations for the school that
can all be summed up in one word: teach.
Teach the faculty and staff members (especially the
account administrations) about social media.
Teach them how to use social networking sites and how
valuable using them can be when they are used
correctly. “


Innovate and
Recommend
“...it should be a requirement for every student to take a class on
social media. Half of the battle on Facebook could be avoided if
students understood that everything they say and do online is visible
to everyone, meaning the school and potential employers. At this
point in time graduates are having a hard time getting jobs because
there are so many people graduating. Making yourself stand out in
any way possible will give you a an advantage over all of the other
graduate, and the way to do that is to create an online presence and
a personal brand.”


Additional Resources
May be inappropriate for some audiences...however at least 268,423 people have already seen this on
slideshare alone

http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later

http://www.slideshare.net/KSLeBlanc

http://search.twitter.com/search.atom?q=twitter%20in%20education

http://techlearning.com/article/20896

http://www.columbiamissourian.com/stories/2009/08/05/what-do-you-think-using-social-
media-sites-education-system/

http://www.saycampuslife.com/2009/08/25/do-your-professors-use-twitter/

http://teacherbootcamp.edublogs.org/2009/08/18/edchat-join-the-conversation/

Teaching the teachers about social media.

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